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INSEAD from Intuition to Institution INSEAD From Intuition to Institution JEAN-LOUIS BARSOUX © Insead 2000 Softcover reprint of the hardcover 1st edition 2000 978-0-333-80398-1 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1P 0LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2000 by MACMILLAN PRESS LTD Houndmills, Basingstoke, Hampshire RG21 6XS and London Companies and representatives throughout the world ISBN 978-1-349-42222-7 ISBN 978-0-333-98184-9 (eBook) DOI 10.1057/9780333981849 A catalogue record for this book is available from the British Library. This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. 10987654321 09 08 07 06 05 04 03 02 01 00 Contents List of Plates page iv Acknowledgements ix Introduction: Ecrire, c’est choisir xi PART 1: FROM I NCEPTION TO O BSCURITY 1 Getting to the Drawing Board 3 2 Believing Something Into Being 25 PART 2: FROM O BSCURITY TO R ESPECTABILITY 3 Fighting Above its Weight 53 4 Here to Stay 83 PART 3: FROM R ESPECTABILITY TO P ROMINENCE 5 A Faculty For Renewal 109 6 Keeping the Show on the Road 131 PART 4: FROM P ROMINENCE TO I MPACT 7 Coming of Age 159 8 Taking on the World 185 9 Pillars of the Estabishment 211 Appendices 221 Index 243 List of Plates 1 The Palace at Fontainebleau 2 Georges Doriot 3 Inauguration ceremony of Insead at Fontainebleau Palace on 9th October 1959: W. Posthumus Meyjes, Director-General, G. Doriot, J. Marcou, Chairman of the Paris Chamber of Commerce and Industry (CCIP) and Chairman of the Board, J. Martin, Vice President of the CCIP and President of the Executive Committee 4 Inaugural speech of Georges Doriot in the Salle des Colonnes 5 Jean Marcou, Chairman of the Board, 1959–1969 6 Jean Martin, President of the Executive Committee at the Inauguration 7 Jean Marcou with Olivier Giscard d’Estaing, Director 8 Students of the first intake 9 Willem Posthumus Meyjes, Director-General, 1960–1963 10 Guests and students in the Cour Ovale 11 Temporary entrance notice 12 Olivier Giscard d’Estaing, Director-General, 1963–1966 13 Executive meeting: O. Giscard d'Estaing, W. Posthumus Meyjes, P. Silberer, C. Janssen 14 Opening ceremony of the first post-graduate programme 15 Entrance notice 16 Among the first lecturers: R. Morin, P. Silberer, A. Reiff, P. Smith, S. Teresi, O. Giscard d'Estaing, J. Miller, F. Allender, G. Sauvage 17 Faculty meeting: O. Giscard d'Estaing, S. Teresi, P. Silberer, G. Sauvage, P. Smith 18 Peter Smith, Finance Professor 19 Lectures at the Palace, 1960–1961 intake 20 Touring Europe (1961–1962 intake in Berlin) 21 1962 official visit of the US Ambassador in France; O. Giscard d’Estaing, J. Gavin, J. Martin, W. Posthumus Meyjes, G. Sauvage, in front of the Palace gates List of Plates v 22 Seminar co-directed by R. Godino and G. Steiner from UCLA/Stanford Research Institute, hosted by Prince Bernhard of the Netherlands and sponsored by McKinsey, represented by W. Cannon; among the French authorities, P. Lemoine, curator of the Fontainebleau Museum and P. Séramy, Fontainebleau Mayor, respectively on the right and on the left of the Prince 23 Roger Godino and Olivier Giscard d'Estaing during the 1964 opening ceremony at the Palace 24 Jean Marcou welcoming Paul-Henri Spaak, Secretary General of NATO 25 Speech by Etienne Hirsch, Chairman of Euratom, at the Collège des Carmes in Avon in November 1962 26 Official inauguration of the new buildings, on 23rd May 1967 with A. Bettencourt, Minister for Industry, J. Marcou, P. Dennis, Director-General 27 Olivier Giscard d'Estaing alongside a model of the future buildings 28 O. Giscard d'Estaing, J. Marcou, M. Bokanowski, Minister for Industry, R. de Cidrac, official Palace Architect, for the laying of the first stone on 26th October 1965 29 Insead new campus entry 30 John Loudon, Chairman of the Board, 1969–1982 31 Main court of the new campus 32 Philippe Dennis, General Director, 1966–1974, with Lee Remmers, Finance Professor 33 Salvatore Teresi, Marketing Professor, later to become Director of Cedep 34 First Stanford–Insead executive programme: R. Godino, P. Dennis, E. de Rothschild, P. Bond, Associate Dean of Stanford 35 Dean Berry, Dean, 1971–1976 36 German Day, Dean Berry and Ambassador von Braun 37 Spyros Makridakis, Operational Research Professor 38 Dominique Héau, Business Policy Professor 39 Pierre Cailliau, Director-General, 1974–1982 40 1977 visit of the Ambassadors of the Philippines, Malaysia, Indonesia, Singapore and Thailand to prepare a seminar for the South-East Asian Countries Association with Henri-Claude de Bettignies 41 Guy de Carmoy, European Environment for Business Professor, with 1978 students Jean Mallebay-Vacqueur and Will Hutton 42 Uwe Kitzinger, Dean, 1976–1980 With Roy Jenkins, President of the Commission of European Communities, and Pierre Cailliau, for the opening of the Residences in September 1979 43 With Giovanni Agnelli, President of Fiat, Guest of Honour at the MBA opening ceremony in September 1976 44 André Laurent, Organisational Behaviour Professor vi List of Plates 45 UK Alumni Group Annual Dinner, in November 1979 in London: the Guest of Honour is John Freeman, Chairman of London Weekend Television: D. Berry, D. Montagu, Chairman of Orion Bank and Chairman of the UK Friends of Insead, P. Cailliau, J. Freeman, U. Kitzinger, and Lord Armstrong, Chairman of Midland Bank 46 December 1978 Development meeting in New York: Robert McNamara, President of the World Bank, John Loudon and Phil Caldwell, President of Ford 47 R. McNamara, J. Loudon, G. Doriot, P. Caldwell, P. Cailliau, W. Cannon, Director of McKinsey, at the same occasion 48 Heinz Thanheiser, Dean, 1980–1982 49 G. de Carmoy, C. and A. Rameau, D. Héau, J. Story, European Environment for Business Professor 50 First scholarship recipients admitted to the MBA programme in September 1980, following the campaign launched by Uwe Kitzinger to increase the number of women in the programme: D. Ponter, F. de Mulder, A. Fowler, A. de Wilde, J. Tyrrell, C. Blondel 51 Patrice Triaureau, Finance and Administration Director, John Loudon 52 Gareth Dyas, Strategy Professor, Heinz Thanheiser 53 P. Cailliau, C. Janssen, J. Loudon, H. Thanheiser, C. Rameau during the ceremony of departure of Pierre Cailliau 54 New Insead logo 55 Claude Janssen, Chairman of the Board, 1982– 56-7 J. Marcou, O. Giscard d'Estaing, C. Janssen; R. Godino, C. Janssen 58 Claude Janssen opening the September 1982 MBA class 59 1984 European Summit in Fontainebleau: Margaret Thatcher, British Prime Minister, prepares to meet the press 60 1984 European Summit: François Mitterrand, President of France, presents the new European passport in the main amphitheatre 61 Heinz Thanheiser and Claude Rameau, Co-Deans, 1982–1986 62 Gabriel Hawawini, Finance Professor 63 Paul Evans, Organisational Behaviour Professor 64 W. Chan Kim, Strategy Professor 65 Yves Doz, Strategy Professor 66 Arnoud De Meyer, Operations Management Professor 67 Reinhard Angelmar, Marketing Professor 68 Karel Cool and Ingemar Dierickx, Strategy Professors 69 Henri-Claude de Bettignies, Organisational Behaviour Professor 70 Claude Rameau and Philippe Naert, Co-Deans, 1986–1990 71 Meeting of the Presidents of the INSEAD Alumni Association and of the Alumni Fund in 1989: C. Rameau, J.-M. d'Arjuzon, founder of the Association, R. Wippermann, J. Friisberg, M. Butt, C. Janssen, M. Gauthier, founder of the Fund, and J. Cutts List of Plates vii 72 Mike Brimm, Organisational Behaviour Professor, accepting the "Best Teacher of the Year" award from Per Kaufmann during the 1987 graduation ceremony, the Guest of Honour being Pier Carlo Falotti, Chairman of Digital Equipment Corporation International 73-4 Antonio Borges, Associate Dean for the MBA programme introducing speakers for a "Business and the Media" seminar and featuring on the cover of Fortune 75 Salvatore Teresi, Director of Cedep, on the day of his retirement in 1991 76 Claude Rameau and Ludo Van der Heyden, Co-Deans, 1990–1993 77 Inauguration of the International Information Centre and of the Georges and Edna Doriot Library in September 1990; G. Caldéron, Architect, P. Triaureau, Finance and Administration Director 78 Lindsay Owen-Jones (MBA '69), Chairman of L'Oréal, during the opening ceremony of the programme on the same day 79 In January 1990, Gerard Van Schaik, Chairman of Heineken and President of the Netherlands Council hands over the cheque to Claude Janssen for the creation of the Alfred H. Heineken Chair in Marketing 80 Past and present Insead leaders pay homage to the departing Claude Rameau in 1995: D. Berry, H. Thanheiser, P. Naert, C. Rameau, R. Godino, U. Kitzinger, L. Van der Heyden and A. Borges, with M. Dehelly 81 Ludo Van der Heyden and Antonio Borges, Co-Deans, 1993–1995 82 Faculty win the 1994 European Case Clearing House Awards: R. Angelmar, K. Cool, J. Gray (ECCH), S. Schneider, L. Gabel, C. Pinson, Y. Doz and S. Goshal 83 PhDs with the Deans after graduation in 1995: A. Borges, F. Lajeri, L. Almeida Costa, J. Amaro de Matos, G. Szulanski, B. Leleux, L.T.
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