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EA and Nunchuck Games Ship Ninja Reflex to Stores in North America and Europe

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EA and Nunchuck Games Ship Ninja Reflex to Stores in North America and Europe EA and Nunchuck Games Ship Ninja Reflex to Stores in North America and Europe Players Improve Mental Sharpness, Hand-Eye Coordination and Reaction Times in the Ultimate Reflex Trainer REDWOOD CITY, Calif.--(BUSINESS WIRE)--March 4, 2008--Through hard work and practice, you too can develop the lightning fast reflexes of a ninja! Electronic Arts Inc. (NASDAQ:ERTS) and Nunchuck Games Inc. announced today that Ninja Reflex™ is now shipping to retail stores in North America and Europe. Featuring training activities focused on challenging the player's core motor skills, Ninja Reflex takes full advantage of the innovative control systems of both the Wii™ and Nintendo DS™ to create a fun experience that also sharpens the mind and body. "Nunchuck Games was founded on our desire as gamers to see fresh gameplay in the market, and Ninja Reflex represents that vision," said David Luntz, President and CEO of Nunchuck Games. "Together with EA Partners and Sanzaru Games, we have created a martial arts game that focuses on skill and speed rather than button-mashing, on self-improvement rather than violence. EAP's publishing expertise was invaluable to us on our first project and we could not be happier with the result." "We are thrilled to be able to help the talented teams at Nunchuck and Sanzaru create a fresh, fun and nonviolent martial arts game that takes full advantage of the easy-to-use controls and social gameplay features that have made the Wii and DS such huge hits," said David DeMartini, Vice President and General Manager of EA Partners. "The release of Ninja Reflex is a perfect example of how flexible the EA Partners program can be, and how beneficial it can be for independent developers of all sizes and of all genres." Ninja Reflex uses a series of martial arts challenges to test players' reflexes, hand-eye coordination and measure their reaction times with millisecond precision. Easy to learn, but hard to master, players can develop their ninja skills alone, rising from white belt all the way to 3rd degree black belt, or they can compete for ninja supremacy against their friends in fierce multiplayer battles with up to four players. For more information on Ninja Reflex, including video testimonials from Olympic Taekwondo gold medalist and head of the USA Taekwondo Team for the 2008 Olympics Herb Perez and six-time Brazilian Ju-Jitsu champion Steve Maxwell, please visit www.ninjareflex.com. Ninja Reflex has been rated E10+ by the ESRB and 7+ by PEGI. Visit www.esrb.org and www.pegi.info for updated rating information. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. About Nunchuck Games and Sanzaru Games Nunchuck Games is a small company with a big mission: to shepherd the creation of breakthrough franchises for the console gaming market. Nunchuck selected studio Sanzaru Games to be the developer of Ninja Reflex. Both companies are founded by industry veterans who have delivered multiple platinum-selling games. Nunchuck and Sanzaru are based in the San Francisco Bay Area. EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Ninja Reflex is TM and © 2007 Nunchuck Games Inc. All rights reserved. Nunchuck Games is a trademark of Nunchuck Games Inc. Sanzaru Games is a trademark of Sanzaru Games Inc. Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners. CONTACT: Electronic Arts Inc. Andrew Wong, 650-628-7281 Senior Publicist, EA Games Label [email protected] Bryce Baer, 650-628-5102 Director, EA Games Label [email protected] Tammy Schachter, 650-628-7223 Senior Director, EA Games Label [email protected] SOURCE: Electronic Arts Inc..
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