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March 24-26, 2019 Texas Hill Country- San Antonio

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March 24-26, 2019 Texas Hill Country- San Antonio annual Conference March 24-26, 2019 Texas Hill Country- San Antonio 1 For NCMPR’s 2019 national conference, it’s all about branding (and we don’t mean cattle). We’re heading to Texas Hill Country, sprinkled with rolling hills, wildflowers and breathtaking vistas, to inspire BIG IDEAS for branding two-year community and technical colleges. Learn Whether you prefer outdoor recreation or big-city culture, you’ll find something to love Relax about Texas Hill Country. This part of the Lone Star State is known for its rolling hills, Re-energize scenic rivers and lakes, and unique small towns that have their own stories to tell. in Perched on its southern edge is San Antonio, a major city in south-central Texas with a rich Texas Hill colonial heritage. It’s home to the Alamo, an Country 18th-century Spanish mission preserved as a museum and the site of an infamous 1836 battle for Texan independence from Mexico. It’s also known for its famed River Walk, a March 24-26, 2019 miles-long pedestrian promenade lined with cafés and shops. Conference headquarters is the Hyatt Regency Hill Country. Nestled on 300 acres of historic ranch land and located just 20 minutes from the San Antonio airport and River Walk, it offers a unique blend of countryside relaxation, casual elegance and Texas-sized hospitality. Mark the dates on your calendar and make plans to attend NCMPR’s biggest professional development event of the year. This year’s conference program and setting is all about learning, relaxing and getting re-energized! 2 kers ea Opening p Keynote Wyman Meinzer S Official Photographer e for the State of Texas t o n k y During his 12 years e as adjunct instructor in communications at his alma mater, Texas Tech University, Wyman Meinzer collaborated on 27 knowing your brand often told his large-format books, and knowing your Wyman Meinzer students, “Your eyes and his images have customer. At H-E-B, may be better than graced the covers of Prosper Nirenberg mine, but I can see more than 250 leads a team charged better than you.” magazines, including with helping guide Seeing through the Smithsonian, National the development of eye of a lens is what Geographic Books, H-E-B’s strategic Meinzer does best. Natural History, vision. Previously, He is the only official Ebony, Time, she worked in state photographer of Newsweek, U.S. News planning and Texas, an honor he and World Report, research in the still holds today after and Field and Stream. advertising arena, being named so in which has given her 1997 by the Texas Closing insights across many State Legislature and Keynote industries and then-Gov. George W. clients, including Bush. He was raised Erika Prosper Anheuser-Busch, Erika Prosper Nirenberg on the League Ranch, Nirenberg Audi, New York Life a 27,000-acre ranch in Director of Customer Insurance, Minute the rolling plains of Insights, H-E-B Maid, Simon Malls, Texas. Since then, he First Lady of San Antonio the Hispanic has traveled to every As director of Scholarship Fund, and corner of the state customer insights at the Las Vegas and points beyond in H-E-B – a Texas-sized Convention and search of the first and supermarket chain Visitor Authority. She last rays of sunlight. based in San Antonio is also San Antonio’s Meinzer has – Erika Prosper First Lady (her photographed and/or Nirenberg husband is San understands the Antonio Mayor Ron importance of Nirenberg), currently serves as chairwoman of the San Antonio Hispanic Chamber of 3 Commerce, and is Monday actively involved in FEATURE PRESENTATION efforts to improve quality of life among underserved James McCoy working at the populations through Associate age of 15 after her arts education and Vice President for mother’s devastating literacy. Her personal Academic Affairs accident, and a student who was a story is inspirational Charlene Gibson sexual assault victim in and of itself. She Professor and Faculty as a child. In this grew up in a migrant Initiatives Coordinator family working in the special presentation, fields of West Texas College of McCoy, associate and the Rio Grande Southern Nevada vice president for James McCoy Valley, and went on academic affairs at “No Greater Odds” to earn a master’s CSN, and Gibson, a Documentary Project degree in tenured professor in communication from James McCoy and the department of the University of Charlene Gibson communication at Pennsylvania from the College of CSN, will discuss how Annenberg School Southern Nevada are the film – screened and two bachelor’s the producers and in nearly 45 states degrees, one in co-creators of the – has re-engaged liberal arts and the Emmy-nominated faculty and staff, other in advertising, documentary, increased community from the University of “No Greater Odds,” support, changed the Texas at Austin. which captures the conversation about raw and unfiltered community colleges stories of five in the context of Charlene Gibson community college higher education, students, including and created partner- a single mom who ships that put the never finished community back in high school, a first- community college. generation student, This three-hour an immigrant student, presentation features a student who started opening remarks, lunch, a screening of the film and a Q&A session with students from the Alamo Colleges system. 4 PROGRAM AT A GLANCE SUNDAY, March 24 MONDAY, 8 a.m.- 4 p.m. March 25 Registration/ 7:30 a.m.- Conference 5 p.m. Concierge Registration/ 9 a.m.-12 noon Conference Pre-Conference Concierge Intensives 7:30-8:30 a.m. 1-2:15 p.m. Breakfast Welcome and Opening Keynote 8:30-9:30 a.m. Concurrent 2:30-3:30 p.m. Welcome Reception Breakout Sessions and Mixer 9:30-10:30 a.m. 4-8 p.m. Exhibitor Hour Free Time/District 10:45-11:45 a.m. Dinners Concurrent Breakout Sessions Sunday, March 24 12 noon-3 p.m. Feature 8 a.m.-4 p.m. Presentation: Registration/Conference Concierge "No Greater Odds" (Remarks, Pre-Conference Lunch, Film, Intensives Student Panel) 9 a.m.-12 noon 3:15-5 p.m. Roundtables PRE-CONFERENCE A 5-6:30 p.m. Can They Really Say That? Community Free Time Colleges and the First Amendment 6:30-9:30 p.m. This interactive presentation examines Paragon Reception, current approaches to First Amendment Dinner, Awards issues on college campuses in the United States. It explores the problematic portions of TUESDAY, March 26 many community college policies, the latest 8-9:15 a.m. tactics of groups seeking to test weaknesses Awards Breakfast in those policies, recent federal court cases 9:30-10:30 a.m. and best practices for protecting the rights of Concurrent individuals as well as institutions. The Breakout Sessions presentation also highlights how Kellogg 10:45-11:45 a.m. Community College successfully navigated Concurrent through a First Amendment lawsuit in 2017 Breakout Sessions while maintaining effective strategies for 12 noon-1:30 p.m. public relations, media relations, brand Lunch/Closing management, crisis communications and Keynote social media commentary. (Level: Intermediate) 1:30 p.m. Conference Eric Greene, Director of Public Information and Adjourns Marketing, Kellogg Community College, MI, and Saundra Schuster, Marketing Partner, The NCHER Group, OH 5 PRE-CONFERENCE B went from a 5 percent increase to a 4 percent Adobe Creative Cloud and Spark in decrease. The college first focused on keeping Your College Social Media Workflow students informed during the eye of the storm Bring your own device (PC, MAC or mobile and then mobilized quickly afterward to help device for Spark) and learn how the new students and employees return to campus. products from Adobe can make the social Next up, learn how the Dallas County media workflow easier for your college’s Community College District responded when marketing department. In this three-hour, a shooter in downtown Dallas shot 12 Dallas hands-on session, you’ll learn how to create police officers, killing five. During the content using the Adobe Creative cloud, rampage, the shooter forced his way into the including Photoshop and After Effects, that district’s El Centro College in downtown you can bring into Adobe Spark. With Adobe Dallas, beginning a four-hour standoff that Spark, no design experience is needed to ended when Dallas police sent in a robot create stunning social media graphics and armed with explosives. And finally, learn how videos. Pick from beautiful customizable Orange Coast College responded when the templates that you can easily make your own, college brand was attacked over political then resize them for any social platform in comments by instructors and students after just one click. One lucky attendee will receive a the 2016 presidential election. Differing views one-year subscription to the Adobe Creative Cloud by campus groups made a unified response (a $599 value). (Level: Intermediate) impossible and gave the story extended life. Learn how the college defended and then Sean Glumace, Adobe Education Leader/ rebuilt its brand after a perfect storm of Education Systems Consultant, 2CPR Group, CA criticism. (Level: Advanced) PRE-CONFERENCE C Claudia Jackson, Executive Director of Crisis Communication From Strategic Communication and Government Three Perspectives Relations, Del Mar College, TX; Ann Hatch, This pre-conference session looks at crisis Director of Media Relations, Dallas County communication from three perspectives – a Community College District, TX; and Juan natural disaster, a shooter on campus and an Gutierrez, Director of Marketing and Public attack on a college’s brand. First, learn how Relations, Orange Coast College, CA Del Mar College on the Gulf Coast of Texas responded when Hurricane Harvey hit, Note knocking out cell towers, closing down roads and leaving some students without homes, The pre-conference vehicles or other basic necessities.
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