Quantifying the Economic Contribution of Emirates to South Africa A report prepared by Genesis Analytics June 2016 © Genesis Analytics 2016 Document Reference: Quantifying the Economic Contribution of Emirates to South Africa, Final Date: June 2016 Contact Information Genesis Analytics (Pty) Ltd Office 3, 50 Sixth Road Hyde Park, 2196, Johannesburg South Africa Tel: +27 (0) 11 994 7000 Fax: +27 (0) 11 994 7099 www.genesis-analytics.com Authors Ryan Short Mbongeni Ndlovu Tshediso Matake Dirk van Seventer With thanks to Annabelle Ong and Chris Cuttle Contact Person Ryan Short
[email protected] +27 (0) 11 994 7000 ii Table of Contents EXECUTIVE SUMMARY .............................................................................. VI 1. INTRODUCTION ..................................................................................... 1 1.1. Background and purpose ........................................................................ 1 1.2. Report structure ...................................................................................... 2 2. ABOUT EMIRATES ................................................................................. 3 3. OVERVIEW OF EMIRATES GROUP IN SOUTH AFRICA ..................... 4 4. A FRAMEWORK FOR MEASURING CONTRIBUTION ......................... 6 5. ENABLED CONTRIBUTION ................................................................... 9 5.1. The economic benefits of air connectivity ............................................... 9 5.2. The connectivity benefits of Emirates .....................................................