DOCSLIB.ORG

B&G Foods Coffee Break Moms

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
B&G Foods Coffee Break Moms Twitter Parties & Chats for Brands and Organizations January 2011 Stephanie Schwab Stephanie Schwab Consulting www.stephanieschwab.com @socialologist Copyright 2011, Stephanie Schwab Consulting 1 Overview Copyright 2011, Stephanie Schwab Consulting 2 About Twitter • Simple, free micro-blogging application used by people worldwide to connect, by responding to a simple question: What’s happening? (in 140 characters or less) • Twitter's success lies within its simplicity and ease of use, combined with basic social networking capabilities and availability across different platforms 3 Twitter History • March 2006: First Tweet • March 2007: Tipping Point occurs at SXSW • May 2008: Growing pains, “The Fail Whale” • April 2009: Twitter goes mainstream, Ashton Kutcher vs CNN • September 2010: New Twitter • October 2010: New CEO, Dick Costolo 4 Twitter by the Numbers • 300,000: new users per day • 55,000,000: average number of Tweets per day • 160,000,000: registered Twitter users • 190,000,000: unique visitors per month • 600,000,000: average number of Twitter search queries per day 5 http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html http://mashable.com/2010/03/18/twitter-infographic/ Twitter Community http://www.briansolis.com/2010/05/were-the-tweets-in-america/ http://www.quantcast.com/twitter.com 6 Twitter Hashtags CopyrightCopyright 2010, Stephanie 2011, Stephanie Schwab Schwab Consulting Consulting 7 Twitter Basics • @ Reply: Messages directly to someone – Use this to have conversations with other twitter users or mention them within a tweet – Ex: @socialologist Thanks for the great presentation! • THIS WILL BE SEEN ONLY BY @SOCIALOLOGIST (and people following you and @socialologist) – Ex: I’m so excited to be in a webinar with @socialologist about Twitter Chats & Parties • THIS WILL BE SEEN BY EVERYBODY • RT (Re-tweet): repost of someone’s update/post – Use this to share a someone else’ s great Tweet – Ex: RT @MackCollier There r no shortcuts 2 creating a valuable network on Twitter. Meaningful connections take time... Copyright 2011, Stephanie Schwab Consulting 8 What’s a Hashtag? A hashtag is a number sign (also called a pound symbol, now hash symbol) used to indicate a topic, event or group within a Twitter message # Copyright 2011, Stephanie Schwab Consulting 9 How are Hashtags used on Twitter? • To indicate that you’re taking part in a Twitter meme – Follow Fridays, indicated by #FF – #fail • To categorize your tweet within a larger conversation that’s happening, as with current events – #oilspill – #MLKday • To market a brand, product or service – #HormelSpam – #iPhone • To participate in a Twitter chat or party Copyright 2011, Stephanie Schwab Consulting 10 Twitter Hashtags for Chats & Parties • Use a Hashtag to “group” together conversations for a live event • Keep up with the group by searching for that Hashtag within Twitter or a 3rd-party tool Copyright 2011, Stephanie Schwab Consulting 11 How Do I Get A Hashtag? • Hashtags are unofficial – people create them all the time • Hashtags should be as short as possible, but also as unique as possible • You can check hashtags in use at: wthashtag.com Copyright 2011, Stephanie Schwab Consulting 12 When to Create A Hashtag • For any event, online or off – Conferences – Parties – Major meetings – Online chats – Online parties • Create your hashtag early – before the event • Make sure users are aware of what it is in advance – Promote on Twitter as well as in other event communications • Encourage users to use the Hashtag for all their event- related tweets Copyright 2011, Stephanie Schwab Consulting 13 Searching for a Hashtag • Twitter search is an easy way to track a Hashtag Copyright 2011, Stephanie Schwab Consulting 14 Tweetchat.com http://tweetchat.com/room/gno Copyright 2011, Stephanie Schwab Consulting 15 TweetGrid.com Copyright 2011, Stephanie Schwab Consulting 16 Twitter Events Copyright 2011, Stephanie Schwab Consulting 17 Twitter Chats vs. Twitter Parties • Chats are like offline social groups (knitting club, book club) enabled via Twitter – Happen regularly – typically weekly – Use same Hashtag every time – Cover the same (general) topic each week • Parties are (generally) brand-sponsored activities – Happen one time – Use the brand Hashtag – Could also use a party organizer ‘s Hashtag – Often created and managed by a Twitter party organizer – Topics tailored to the brand Copyright 2011, Stephanie Schwab Consulting 18 Some Active Chats #journchat #hcsm #pr20chat #careerchat #blogchat #socpharm #latism #B2Bchat #scribechat #runchat Copyright 2011, Stephanie Schwab Consulting 19 Some Party Providers Copyright 2011, Stephanie Schwab Consulting 20 Chat/Party Participants • Moderator – Often the same person from week-to week – Could be the party organizer • Panelists – Special guests each week/each party – If a chat, could be a relevant guest for that topic – If a party, could be the brand, and/or “power tweeters” on a particular subject • Participants – Anyone who tweets with the chat/party Hashtag Copyright 2011, Stephanie Schwab Consulting 21 Standard Chat Formats • Free for all – Like a cocktail party – Very hard to follow if you’re not a power user • Moderated, panel, or guest presenter – Driven by moderator/guest presentation or questions – Typically question and answer format – Much easier for a newbie to engage in Copyright 2011, Stephanie Schwab Consulting 22 Typical Flow of a Moderated Twitter Chat Copyright 2011, Stephanie Schwab Consulting 23 Developing a Successful Twitter Event Copyright 2011, Stephanie Schwab Consulting 24 Define the Purpose and Format • Are you setting up something regular or is it a one-time event? • Do you have a guest, brand or topic you would like to focus on? • Is the Twitter event related to an offline event? • Are the participants Twitter- friendly or Twitter newbies? Copyright 2011, Stephanie Schwab Consulting 25 Advance Setup • Define your Hashtag – Promote it to event participants • Do you need to train anyone on Twitter or TweetGrid in advance? • Create a TweetChat.com or TweetGrid.com chat page • When possible, create a landing page with information about your event – Moderator/panelists/guest info – Link to chat page – Hashtag info (in case someone uses something other than your chat page) – Time and date, of course! • Tweet about and promote the event – When tweeting, keep tweets under 120 characters so people can retweet it easily Copyright 2011, Stephanie Schwab Consulting 26 Important Preparation • Create your questions (in Twitter format) in advance – 5-6 questions per hour is a good rule of thumb – Consider a rough schedule for the event, such as a new question every 8 minutes • Create tweets containing links to useful resources – You’ll have them handy if people ask about them • Be sure your panelists and guests know what the questions are going to be so they can prepare answers in advance • Be sure everything fits in less than 140 characters – 120 if you want people to retweet things Copyright 2011, Stephanie Schwab Consulting 27 Moderating a Chat • Introduce yourself, moderator, guests – using their Twitter handles • Define the event – “this will be a one-hour moderated chat, I’ll provide questions and you can answer them by tweeting with the hashtag….” • Begin the questions – You might ask panelists to RT each question so their followers see them (outside of the chat) • As the chat flows, RT interesting tweets from panelists/guests or participants • At the end, thank the guests/panelists and participants – Give them links for follow-up – Link to chat landing page, if you are going to archive the chat there Copyright 2011, Stephanie Schwab Consulting 28 After the Event • Immediately after the event, generate a transcript or archive the chat for use on your site – WTHashtag.com has an archive feature – Hashtracking.com is a new tool for chat archive and analysis • Add your archive, summary or outcomes to your event page • Thank your guests/panelists on Twitter later that day or the next day Copyright 2011, Stephanie Schwab Consulting 29 Sample Event Transcript Copyright 2011, Stephanie Schwab Consulting 30 Resources Copyright 2011, Stephanie Schwab Consulting 31 Twitter Chat and Party Resources • Mashable: How to Start and Run a Successful Twitter Chat – http://mashable.com/2009/12/08/twitter-chat/ • Twitip: How To Participate In A Twitter Chat – http://www.twitip.com/tweeting-with-your-twitter-community-how-to- participate-in-a-twitter-chat/ • Jeanne Benedict: How to Host A Twitter Party – http://www.jeannebenedict.com/party-ideas/how-to-host-a-twitter- party/ • Comprehensive list of active Twitter chats, updated by the Twitter community – http://bit.ly/ChatSched • My posts about Twitter chats and parties – http://www.stephanieschwab.com/2010/09/14/what-are-hashtags/ – http://www.stephanieschwab.com/2010/09/15/twitter-chats-and-twitter- parties-for-brands/ Copyright 2011, Stephanie Schwab Consulting 32 Any questions? Stephanie Schwab @socialologist www.stephanieschwab.com [email protected] 646-543-5511 Copyright 2011, Stephanie Schwab Consulting 33 .
Load more

Recommended publications
  • Social Media Overview
    Social Media Overview Presented by Rita Gavelis Technology Trainer / Consultant Facebook • Founded in 2004 • 840+ Million active users • 483 million daily active users logged onto Facebook in December 2011 • People spend over 700 billion minutes per month on Facebook Facebook Personal Accounts Allow you to share thoughts, photos, videos, games, and more with family and friends. Anyone over the age of 13 can create a Facebook account. Personal accounts are meant for individual people, not their pets, businesses, or interests. Facebook Groups Facebook groups are meant for small groups of people who share the same interests. It might be a discussion group focused on knitting, reading, motorcycles, movies, and, well, just about everything. Anyone can create a group. Facebook Pages Pages are meant for businesses, Buildings, Locations, Entertainers, and Artists. Only representatives of the above are allowed to create a page. Creating a Facebook page gives you a bigger web presence. Facebook pages show up in Google searches. Business Pages • Victory Motorcycles • AccountingCoach.com • American Airlines • Zappos • Beverly Hospital These are just a few examples Twitter • Twitter is a micro-blogging service • Founded in 2006 • Over 100 million active users • Over 230 million tweets per day 2 Key Events for Twitter Dec 21, 2008 – Continental Airlines jet veers off runway in Denver. News of the accident was first broadcast by a passenger via twitter. http://twitter.com/#!/2drinksbehind/status/1069832870 Jan 15, 2009 – US Airways flight 1549 made a miracle landing on the Hudson. A commuter on a nearby ferry broadcast the very first image of the plane in the water via Twitpic.
    [Show full text]
  • Demi Moore Bruce Willis Divorce Settlement
    Demi Moore Bruce Willis Divorce Settlement When Mart defilades his thuggee kyanising not door-to-door enough, is Kalvin petitionary? Reclusive Gustav forward no eyeblack rephotographs nimbly after Bill misdescribing prolixly, quite bumper-to-bumper. Asbestine and predial Blair still coedits his handclap brilliantly. In major league record has requested that you pay tv show that. She was removed from that demi moore wind up with. But she managed to go up with Bruce Willis for imposing longer. Demi Moore's heart-wrenching walk down emergency lane came the coming few weeks. Divorce-catwoman help divorce Divorce settlement. When she filed for his she received a settlement of 6 million but. Fbi secretary of flipboard, moore divorce proceedings with a porn addiction and bruce is engaged when acting, fantasy league in their settlement in your experience for all your collection of mindfulness and. Moore was expecting more in by divorce settlement the sources say. Divorce settlement the former flames remain good friends to police day. As we were sad to arizona state changes and it appears to report this stellar reputation through the one of his creations are requesting that moore settlement? Bruce And Demi Divorce Movies Empire. When actors Demi Moore and Bruce Willis divorced in 2000 after 13. Divorce Hollywood Style Tributeca. Divorce proceedings opt to either just outside high court or file for divorce warrant an. Cry Hard 2 Bruce Willis and wife expecting second baby Entertainment Second. The Reason Bruce Willis And Demi Moore Divorced Nicki Swift. Demi Moore and Bruce Willis Who remove the Higher Net Worth.
    [Show full text]
  • Centurion SS15 Issue
    CONTENTS 6 2015 PAGE 19 Milan tailor Francesco Quaranta uses rich fabrics for custom suiting. 8 THE BESPOKIST INSIDE BUSINESS FROM 19 26 FEATURES 38 Spring | Summer | Summer Spring THE EDITOR YOUR MAN IN MILAN THE (NEW) KINGS THE LAST BOAT TO By Jessica Flint Tailor Francesco Quaranta. OF THE CASTLE By Kareem Rashed Landed gentry of the 21st cen- PARADISE (FYI: HELICOPTER tury are becoming increasingly AND CHEF INCLUDED) 20 11 entrepreneurial to save their Sophy Roberts sails the True North A BACKYARD HOLE IN ONE family’s—and nation’s—history. across the Solomon Sea, a previously WHAT’S IT World-class golf at home. By Sarah Rose inaccessible swath of the South Pacific. WORTH? By Thomas Dunne Photographs by Ken Kochey 28 Breguet’s smart watch… 24 DO I HEAR $400 MILLION? 46 building your own island… HIGH-END HOUSE WINE Why a Giacometti sold THE FLORENTINE FIGHT CLUB luxe sporting goods…Kim Having your own label for $101 million. Modern-day gladiators take Kardashian by the numbers… no longer requires By Tyler Cowen to the streets of Florence to compete the new Bentley Mulsanne… owning a vineyard. in a 16th-century death match. and more. By Elizabeth Sile 30 By Lee Marshall FUTURE FORECASTING 25 Photographs by Michael Löwa Talking business at the HOW NOT TO WRITE 66 Jaipur Literature Festival. 52 MY BEST YOUR MEMOIR ASHTON KUTCHER’S INVESTMENT The secret to hiring a 34 TECH TAKEOVER best-selling ghostwriter. THE OLD BILLIONAIRES’ The Hollywood star is the new triple By Mark Cuban By Marisa Meltzer CLUB threat: model, actor, and seriously Centuries-old family-run successful start-up investor.
    [Show full text]
  • To Download The
    A3 / NEWS B4 / HOMEFOLK Virus’s impact: More Outdoor Alabama relaxing, thinking, photo contest less socializing opens August 2 Daily Mountain Eagle “The newspaper that cares about Walker County” MOUNTAINEAGLE.COM WEEKEND EDITION, JULY 24-25, 2021 $1.50 WALKER COUNTY WALKER COUNTY SHERIFF’S OFFICE ARTS ALLIANCE Arts Alliance developing strategic plan Special to the Eagle The Walker County Arts Alliance (WCAA) is encour- aging residents of Walker County to play an integral role in Daily Mountain Eagle - Jennifer Cohron developing Bitty Nelson, 7, shows off the hon- a five-year strategic orary deputy card she received Daily Mountain Eagle - Nicole Smith plan for the during her recent visit with Sheriff School systems are having to make tough decisions on how to best protect stu- organization Nick Smith. by completing a commu- dents and employees from COVID-19. nity survey. This survey will allow the WCAA to New program determine awareness of the Will masks be required organization and its current aimed at See ARTS, A7 introducing in city, county schools? Sumiton Park girls to Education officials outline COVID policies for schools and Rec Board approved in career in law By NICOLE SMITH tocols. “There will be no mask mandate for Daily Mountain Eagle Walker County Schools, but they are cer- called meeting tainly encouraged.” enforcement As it stands, face masks Dr. Ann Jackson, superintendent for will not be required in city Jasper City Schools, said the school system’s By ED HOWELL Daily Mountain Eagle By JENNIFER COHRON or county schools in the plan has been for no masks to be required in Daily Mountain Eagle upcoming school year, but schools.
    [Show full text]
  • P27n Layout 1
    THURSDAY, OCTOBER 31, 2013 technology Adobe data breach more extensive than previously disclosed BOSTON: Adobe Systems Inc said that the scope undisclosed number of Adobe IDs and encrypted determine how much invalid account information same passwords for multiple accounts, he said. of a cyber-security breach disclosed nearly a passwords that were stored in a separate data- was breached and is in the process of notifying “This is a treasure trove for future attacks,” Carey month ago was far bigger than initially reported, base. On Tuesday, it revealed that about 38 mil- affected users. Even though the company said. with attackers obtaining data on more than 38 lion records from that database were stolen. believes the stolen passwords were encrypted, Adobe spokeswoman Heather Edell said that million customer accounts. On Oct. 3, the company also reported that the the attackers may have been able to access them the company was not aware of any unauthorized The software maker also said that hackers had attackers stole source code to three other prod- in plain text by one of several methods, including activity on Adobe accounts as a result of the stolen part of the source code to Photoshop edit- ucts: Acrobat, ColdFusion and ColdFusion Builder. breaking the algorithm that Adobe used to attack. Yet Edell said she could not say whether ing software that is widely used by professional Adobe spokeswoman Heather Edell said the soft- scramble them, said Marcus Carey, a security stolen credit cards or passwords had been used to photographers. The company disclosed the ware maker believes the attackers also obtained researcher and expert on cyber attacks, who for- launch follow-on attacks against Adobe cus- breach on Oct.
    [Show full text]
  • Pam Bristow: Ashton Kutcher to UN: Twitter, Facebook Can Be Great Weapons in Fight Against Human Trafficking
    Pam Bristow: Ashton Kutcher to UN: Twitter, Facebook can be Great Weapons in Fight Against Human Trafficking BIG NEWS: Education | Greatest Person Of The Day | Homelessness | Energy Debates | More... LOG IN | SIGN UP NOVEMBER 7, 2010 FRONT PAGE POLITICS BUSINESS MEDIA ENTERTAINMENT COMEDY SPORTS STYLE WORLD GREEN TECH FOOD TRAVEL LIVING HEALTH ARTS BOOKS RELIGION IMPACT EDUCATION COLLEGE NY LA CHICAGO DENVER BLOGS : Get Breaking News by Email Pam Bristow BIO Get Email Alerts Consultant, Designer, Writer, Collector Become a Fan Bloggers' Index MOST POPULAR ON HUFFPOST 1 of 2 Posted: November 5, 2010 02:18 PM Keith Olbermann Ashton Kutcher to UN: Twitter, SUSPENDED From MSNBC Indefinitely Facebook can be Great Weapons in Without Pay 35,510 Comments Fight Against Human Trafficking Maddow Defends Olbermann, Blasts Fox What's Your Reaction: News For Running 'Political Operation' Inspiring Motivating Moving Scary Outrageous Amazing Innovative Helpful 14,482 Comments Read More: Ashton Kutcher , Child Slavery , Demi Moore , Human Trafficking , Pam Bristow , United Nations , Unodc , Impact News Former Reagan Speechwriter Rips Sarah Palin 4,828 Comments 106 3,579 Get Impact Alerts views Neuroscience, Meet Conceptual Art Email Comments 6 114 Comments PHOTOS: 30 Things That Need To Stage A Comeback 534 Comments Why 200 Men Are Speaking Out On 'Oprah' 350 Comments Jessica Simpson Reacts To Nick Lachey's Engagement: Report 181 Comments I was fortunate enough to be present at the United Nations Headquarters in New York on November 4 for the launch of the UN Voluntary Trust Fund for Victims of Trafficking in Persons. To be managed by Keith Olbermann Suspension Criticized By the United Nations Office on Drugs and Crime (UNODC), the fund will provide humanitarian, legal, and Reporters, Conservative financial aid to victims of human trafficking.
    [Show full text]
  • Goldie's Movie Recommendations with an Iowa Connection
    Movie Recommendations With an Iowa Connection Family Movies Super Hero Movies + Cheaper by the Dozen (2003) + Aquaman (2018) Features Ashton Kutcher (Cedar Rapids) Features Jason Momoa (raised in Norwalk) + Happy Feet (2006) + Batman v Superman: Dawn of Justice Features the voice of Elijah Wood (Cedar Rapids) (2016) + Monsters University (2013) Features Jason Momoa (raised in Norwalk) Features the voice of Marcia Wallace (Creston) + Captain America: The Winter Soldier (2014) + Open Season (2006) + Captain America: Civil War (2016) Features the voice of Ashton Kutcher + Avengers: Infinity War (2018) (Cedar Rapids) + Avengers: Endgame (2019) Co-directed by Joe Russo, University of Iowa + Peter Pan (1953) graduate Peter Pan voiced by Bobby Driscoll (Cedar Rapids) + Justice League (2018) Features Jason Momoa (raised in Norwalk) + Pitch Perfect (2012) Features Adam DeVine (Waterloo) + Superman Returns (2006) Features Brandon Routh (Norwalk) + Sky High (2005) Features Cloris Leachman (Des Moines) Sports Movies + The Brave Little Toaster (1987) + Angels in the Outfield (1994) Original story written by Thomas Disch Features Tony Danza, University of Dubuque (Des Moines) graduate Produced by Thomas Wilhite (Keswick) + Field of Dreams (1989) + The Croods (2013) Filmed in Dyersville, Iowa Features the voice of Cloris Leachman + Final Season (2007) (Des Moines) Based on Norway, Iowa’s winning baseball + The Lego Batman Movie (2017) program, is filmed in eastern Iowa (including Features the voice of Adam DeVine (Waterloo) Shellsburg and Cedar Rapids)
    [Show full text]
  • Crisis Management in the Age of Social Media
    CAPOZZI • RUCCI CAPOZZI THE BUSINESS Crisis Management P R C EXPERT PRESS Don W. Stacks and Donald K. Wright, Editors DIGITAL LIBRARIES in the Age of Social Media Louis Capozzi • Susan R. Rucci EBOOKS FOR Social media has fundamentally changed the contract BUSINESS STUDENTS between institutions and the public. Today, people Curriculum-oriented, born- expect a conversation, not a one-way diatribe. That, digital books for advanced combined with the speed of the Internet, changes the business students, written by academic thought game for many companies in anticipating, managing, Crisis leaders who translate real- and ultimately avoiding an “instant crisis”—an instant world business experience crisis example is when Verizon added a $2 charge for into course readings and all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in Management reference materials for students expecting to tackle the middle of a huge public relations crisis. OF SOCIAL MEDIA AGE THE IN CRISIS MANAGEMENT management and leadership Inside this book, you’ll learn just how to manage this challenges during their type of situation and meet the challenges of social media. in the Age of professional careers. Each chapter includes a description of a crisis, the timeli- POLICIES BUILT ness of a good response, the effectiveness of this response, BY LIBRARIANS and an assessment of what works and what doesn’t. Social Media Some examples of social media crises include Apple • Unlimited simultaneous usage Computer, Net ix, JetBlue, Bank of America, Fed Ex, and • Unrestricted downloading public gures such as Anthony Weiner, Ashton Kutcher, and printing and Jon Bon Jovi.
    [Show full text]
  • TASSCC Presentation 8/11/2009 Jon Lee, Department of Information Resources 1
    TASSCC Presentation 8/11/2009 What is Twitter? 2006 2009 Broadcast Knowledge-sharing updates marketplace Twitter and the Public Sector Friends Anyone who adds value Families Probably never meet Jon Lee Department of Information Resources Co-workers Topics What Twitter is not What is Twitter? Private Why should I use Twitter? Don’t tweet anything you wouldn’t want to read in the What do I use Twitter for? newspaper! How do I get started? For internal use, try Yammer and Present.ly instead How do I continue? Building followers Ashton Kutcher vs CNN Don’t try to add followers Don’t turn into MySpace What is Twitter? Quick word on social media In 2006: • Iranian elections: June 15, 2009 Communicate in 140 characters or less – Formal media outlets were shutdown – Twitter was easiest/best way to get up-to-date information – State Department asked Twitter to move scheduled maintenance time • “United Breaks Guitars”: July 6, 2009 – Airline would not compensate for broken guitar, musician writes song and posts video on YouTube – Over 2.5 million views within first week – United ranked 10 out of 19 in luggage damage survey Jon Lee, Department of Information Resources 1 TASSCC Presentation 8/11/2009 What about security? What do I use Twitter for? [ 1.1 ] Email and Internet can cause security nightmares, yet we continue News l Customer Service l Feedback l Promotions to use them because they are essential to doing business. The benefits outweigh the risks. Headline Security risk is relatively low Link to page – No private information needed
    [Show full text]
  • Fundraising and Two and a Half Men *RSVP at [email protected]
    CPSA WEEKLY For the week of January 30, 2014 Issued Tuesday 1/27/14 UPCOMING EVENTS GENERAL BUSINESS MEETING THIS WEEK’S GUEST SPEAKER: Thurs. 1/30/14 12:00—1:00 PM 162-1001 VITA MEETING: TAXWISE Sat. 2/1/14 9:00AM-2:00PM location TBD LEADERSHIP FORUM: Sharon Al- len Tue. 2/4/14 10:00AM-11:30AM location Cal Poly Pomona Theatre GYL Decauwer is one of the largest public accounting firms located in Ontario, CA, which *RSVP at provides a wide variety of services for businesses, not-for-profit and individuals. These services leadershipforumsharonallen.eventbright.com include consultation regarding tax services, accounting, audit, business advisory, as well as TWO AND A HALF MEN TAPING financial planning. Not only are these services provided, but GYL Decauwer also assists with FUNDRAISING business solutions and employment. Fri. 2/7/14 4:00PM-9PM location Meet in F4 parking lot to Car- pool to Burbank Fundraising and Two and a Half Men *RSVP at [email protected] BECKER SAMPLE CLASS WORK- Attend a live television taping of Two and a Half Men on Friday, February 7th. Come out and support CPSA and help us raise some funds! You can even invite your friends who are not mem- SHOP bers to come along! Sat. 2/18/14 5:00PM What it is? We will be a part 163-2015 of the audience at a free live *RSVP at http://bit.ly/19JI1WA television taping of the sitcom Two and Half Men. We will be able to see actors such as Ashton Kutcher and Jon Cryer perform live to be recorded and then broadcasted on CBS.
    [Show full text]
  • Twitter & the Consumer- Marketer Dynamic
    Twitter & the Consumer- Marketer Dynamic A look at how consumers and brands are using Twitter – and how marketers can apply consumer use patterns to improve their own presences on the platform. Tweet this! A 360i White Paper July 2010 © 360i LLC Integrated Solutions. Measurable Results. Twitter & the Consumer-Marketer Dynamic Contents Introduction ............................................................. 3 Executive Summary ..................................................... 4 Part I: Twitter & the Power of the Consumer Voice............... 5 Part II: The Anatomy of a Tweet ..................................... 9 Part III: Consumers vs. Marketers .................................. 10 Conclusion ............................................................. 14 Methodology ........................................................... 15 NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | [email protected] | 888.360.9630 © 2010 360i LLC. All Rights Reserved Integrated Solutions. Measurable Results. Introduction It’s hard to imagine a world without Twitter – the microblogging platform that has transcended global culture to change the way people share information and connect with others online. But long before it became a breakout among digital media types at SXSW in 2007, before Ashton Kutcher raced CNN to a million followers and before “fail whale” entered the mainstream lexicon, Twitter was a somewhat nebulous concept born out of a brainstorm among founders Jack Dorsey, Evan Williams and Biz Stone. Their idea was simple: to
    [Show full text]
  • Articlereprint
    Article Reprint With our compliments Protecting Your Rights in 140 Characters or Less: Trademark Protection on Twitter By Jennifer Archie, Jennifer Barry and Christopher Olson Social networking sites like Twitter Users register with a unique username have become the latest channel for and post 140-character updates at businesses to announce sales, release their leisure. Other users then decide product information, respond directly to follow Twitter accounts and receive to consumer questions and feedback, their updates. Based on the variety of or post clever quips aimed at attracting applications offered by Twitter, users new business. Widespread commercial can receive these updates, referred to use or misuse of this new 140-character as “tweets” by the Twitter community, communication channel presents new directly on the Twitter.com Web site, on challenges for those charged with another integrated Web site, on their monitoring and protecting intellectual computer desktops, or on their cell 2 Reprinted from property rights. Corporate brands from phones, Blackberrys, or iPhones. every industry seem to have found As of now, Twitter is free, as it does their way to Twitter, raising interesting Intellectual not charge users a fee either to register questions about the legal implications Property & or follow. Interestingly enough, the of the latest social networking hot spot company also has yet to divulge its Technology Law on the Internet. Companies must be revenue-generating plan. As a recent vigilant to protect their intellectual Journal BusinessWeek article explains: property rights by registering their To date, Twitter’s plans remain obscured November 2009 brands on Twitter. behind a sort of Silicon Valley Mona What Is Twitter? Lisa smile.
    [Show full text]