DOCUMENT RESUME

ED 048 223 SP 007 137

TITLE Arts. Curriculum RP-54. INSTITUTION Ontario Dept. of Education, Toronto. PUB LATE 67 NOTE 34p.

EDRS PRICE EDRS Price MF-$0.65 HC-$3.29 DESCRIPTORS Instruction, *Curriculum Guides, Distributive Education, *Grade 11, *Grade 12, *Hcme Economics, Interior Design, *Marketing, Merchandising, Instruction

AESTRACT GRADES OR AGES: Grades 11 and 12. SUBJECT MATTER: Fashicn arts and marketing. ORGANIZATION AND PHkSTCAL APPEARANCE: The guide is divided into two main sections, one for fashion arts and one for marketing, each of which is further subdivided into sections fcr grade 11 and grade 12. Each of these subdivisions contains from three to six subject units. The guide is cffset printed and -todnd with a paper cover. Oi:IJECTIVE3 AND ACTIVITIES' Each unit contains a short list of objectives, a suggested time allotment, and a list of topics to he covered. There is only occasional mention of activities which can he used in studying these topics. INSTRUCTIONAL MATERIALS: Each unit contains lists of books which relate either to the unit as a whole or to subtopics within the unit. In addition, appendixes contain a detailed list of equipment for the fashion arts course and a two-page billiography. STUDENT A. ,'SSMENT:No provision. (RT) U $ DEPARTMENT OF hEALTH EOUCATION & WELFARE OFFICE OF THIS DOCUMENTEOUCATION HAS BEEN REPRO DUCED EXACT' VAS RECEIVED THE PERSON OR FROM INAnNO IT POINTSORGANIZATION ()RIG IONS STATED OF VIEW OR DO NUT OPIN REPRESENT OFFICIAL NECESSARILY CATION POSITION OFFICE OF EDO OR POLICY

4 CONTENTS

INTRODUCTION 1

FASHION ARTS Grade 11 2 Grade 12 11

MARKETING 21

ART 27

APPENDIX 1:Time Allotment 28 APPENDIX2: Equipment 29 APPENDIX3: Reference 31

2 FASHION ARTS COURSE INTRODUCTION

AIMS After agreement has been reached, the fashion arts teacher is expected to work closely with cooperating Despite the specialized nature of this course and its employers to ensure that the program of work is satis- vocational and avocational implications,it should be factory to all parties coticerned: the teacher, the em- remembered that the primary purpose of the course, as ployer, the student. This liaison should include the defin- of all secondary school curricula, is educative. We shall ing of work assignments, the discussion of standards of serve the student (and prospective employer) best by performance required, the designing of appraisal forms, so designing our course offerings as to build proper atti- general evaluation, and counselling. tudes toward people and work, cooperation, understand- Before the work experience program actually begins, ing, judgment, integrity, honesty, and enthusiasm to an interview should be arranged at the store with either makc our student a well-informed, articulate, and well- the department manager or the person in charge of the balanced citizen. contact training program to outline to the student exactly It is expected that the majority of these students will what is expected. seek employment at the end of Grade 12. While the While the designing of written appraisal forms is left knowledge and skills acquired will certainly aid the stu- to the teacher in charge, r;ovision should be made for dent, on employment, in demonstrating her worth to rating the quantity of work, the quality of work, general her employ,.. she must first get a job; thus the emphasis attitudecowardscustrz--rs,fellowemployees, :4ad on personal presentation, appearance, good taste in supervision. It is also suggested that an open space be , and communication skills. left for general comnri.tht on the student's strong points Teachers are cautioned against thc false assumption and any obvious weaknesses. that this generalized course can provide the perfect Classroom activity before and after such work experi- answer to all employer situations. Quite apart from thc ence should be designed to capitalize on it to the full. In limitations of time and teacher knowledge, T o classroom ordcr to maintain interest and to accurately evaluate course can be all things to all employers. However, if progress, it will be necessary for the teach .1- to visit the the fundamentals are sound, these will provide a solid student at work regularly. coundatioi on which thc employer can build. RELATED SUBJECTS STUDENT QUALIFICATIONS WhCIC itis practical to do so, it is desirable that ccrtain In view of thc heavy program of studies in this two-year sections of the related subjccts be given special emphasis, course, students wishing to take this major option must namely, art and n.arketing. Suggestions for such empha- haverlpass standing in all Grade 10subjects.At least sis are included in the introduction of course outlines one year of Home Economics, either Grade 9 or Grade for cach of these subjects. 10, is also a prerequisite.

CONTACT TRAINING A cooperative work experience program is a course requitement: one full day weekly in Gradcs 11 and 12. details of the initial proposal to local busincss being the joint responsibility of thc board, the principal, and the head of the department. Where a local merchants' association exists, this might well bc the first point of contact.

3 GRADE 11

SECTION I: TEXTILES POTTER, M. D., and CORBMAN, B. P. to Fabric McGraw Hill Tr. 11 Time allounmt: the equivalent of approximately 60 single periods Aims STUDY OF FIBRES To understand basic terminology Time allotment: the equivalent of approximately 28 To study the source, production, characteristics, use, single periods include origin, production, trade names and care of specific fibres and fabrics and characteristics such as absorbency, affinity for dyes, To recognize specific fibres and fabrics cleanliness and washability, effect of light and outdoor To identify some fibres by testing exposure, effect of mildew, elasticity, heat conductivity, length, lustre, reaction to alkalis and acids, reaction to INTRODUCTION TO TEXTILES bleach,- s, reaction to heat, wet and dry strength Time allotment: the equivalent of approximately mo single periods I. Natural fibres a) Animal I. Purposes of studying textiles Review woo! (See Curriculum 1:6) Review the minor hair fibres such as: alpaca, 2. Review of textile terminology: camel, cashmere, guanaco, , vicuna (See a) Textiles Curriculum 1:6) b) Fibres : filament, spun, wild c) Natural fibres b) Vegetable d) Man-made fibres Resievi, (See Curriculum 1:6) e) f)Fabric Minor Vegetablefibres:,, , kapok, , 3. Fabric sequence c) Mineral: asbestos a) Fibres to fabric b) Fibres to yarn to fabric 2. Man-,tiade fibres c) Fabric to finished goods a) Regenerated fibres : viscose, cuprammonium (Bemberg) 4. Fibre classification Cellulose esters: acetate, triacetate a) Natural Protein: casein, zein Animal Miscellaneous: rubber, mineral Vegetable b) Synthetic fibrt Mineral - Polymides: b) Man-made : lery Icne or Dacron Regenerated Acrylic and modified fibres; Orlon, Acrilan, Synthetic Creslan BIBLIOGRAY Glass COOK, J. G.Handbook of Textile Fibres (Merrow Publishing Co., England) MussonTr. 3. Other fibres of current interest: saran, olefin, metallic

2 BIBLIOGRAPHY For example: COOK, J.G. Handbook of Textile Fibres 1 (Morrow Publishing Co., England) MussonTr. Fibre content

POTTER, M. D., and CORBMAN, B. P.Fiber to Fabric Fabric construction McGraw-Hill Tr. 11 Known finishes WINGATE, IB.Textile Fabrics and Their Selection Prentice-Hall Tr. 11 Price

Width FIBRE IDENTIFICATION TESTS Time allotment: the equivalent of approximately 10 Uses single periods Fabric name 1. Burning tests a )Reaction to flame BIBLIOGRAPHY b) Flame Speed of burning LEVY, L., and FELDMAN, R.Textile Workbook Colour Pitman Tr. 11 c) Odour PADGETT, R.Textile Chemistry and Testinginthe d) Ash Laboratory(Burgess) McAinsh Tr.

2. Chemical solubility CARE OF FABRICS a) Acids Time allotment: the equivalent of approximately 10 b) Alkalis single periods Note: The material covered in this section depends on 3. Microscopic examination the background the students have in Home Ec- a) Use and care of the microscope onomics (see Curriculum 1:6). In the science of b) Preparation ,f slides procedures, the following topics should c) Magnilication be taught to meet the need of the students. ri)Longitudinal sectionof fibres e) Cross section 1. Science of laundry procedures a) Water 4. Staining b) Water softeners a) Protein test c) Types and uses of soaps and detergents b) Fibre identification stains d) Bleaches e) Fabric softeners 5. Identification of unkno%,n fibres f)Stiffening finishes g) Bluing

BIBLIOGRAPHY 2. Methods of laundering or cry cleaning Hot" EN, N., and sNot.t.it, J.Textiles a) Fquipment Collier- Macmillan W.ashing Dry cleaning PAMEIT, R.Textile Choni.stry and Testing in the II) Techniques Laboratory(Burgess) McAinsh Tr. Natural fibres Man-made fibres Blends IDENTHICATiON OF FABRICS Time allotment the equivalent of approximately 10 3. Methods of drying single periods a) Drying equipment Each student should make a swatch book which b) Special techniques such as for drip dry fabrics should include fabrics made from natural aryl man -made fibres. This book will be kept and expanded in Grade 12. 4. Methods of and pressing a) Equipment b) Techniques Ironing Pressing

5. Stain removal

3 BIBLIOGRAPHY Guild Textile Handbook 3545 Cole des Neiges Road American Home Economics Association Montreal 25, P.Q. 1600-20th Street N.W. Washington, D.C. Tr.11 Japan Silk Association Inc. LEE,PRICE, ROBERTSON, HUMPHRIES, and WILCOX. 385 - 5th Avenue Foods and Textiles 2 Gage Tr. 11 New York 16, N.Y. MOORE, A. C. Hon to Clean Everything (Simon & Schuster Inc., N.Y.) Musson Tr. 11 Canadian Cotton Council 1466 Crescent Street Montreal, P.Q.

RESOURCES Dry Cleaners and Launderers Institute of Ontario a) Books 69 Eglinton Avenue East EDITORS OF AMERICAN FABRICS MAGAZINE An Toronto 12, Ontario Encyclopedia of Textiles Prentice-Hall Tr. 11 Bureau of Canada LABARTH, J. Textiles: Origins to Usagr 2200 Yonge Street Collier-Macmillan Tr. Toronto, Ontario

LINTON, G. Modern Textile Dictionary ( Duell, Sloan & Pearce) General Publishing Tr. LINTON, G. Applied Textiles (Nell, Sloan & Pearce) General Publishing Tr. PIZZUTO, J. J. Fabric Science SECTION 2: CLOTHING DESIGN Textile Book, New York, N.Y. Tr. Time allotment: the equivalent of approximately 60 STOUT, E. E. httiOCIUefic4I to Textiles single periods (John Wiley & Sons) General Publishing Tr. Aims To understand the elements and principles of design WINGATE, GILLESPIE, ADDISON know Your as applied to clothing Merchandise (Gregg) McGraw-Hill Tr. 11 To apply the elements and principles of design in evaluating the needs of the customer b) Magazines American Fabrics, Empire State Building, Reporter Publishing, Ncw York PURPOSE OF CLOTHING I. Psychological value Elegance, Elegance Publications, Box 2148, Van- 2. Practical value couver 2, B.C. 3. Economic value

Canadian Textile Journal, Canadian Textile Journal BIBLIOGRAPHY Pubishing Co. Ltd., 4795 St. Catherine St. W., RYAN, M. S. Clothing: A Study in HumanBehaviour Montreal 6, Quebec Holt, Rinehart and Winston Tr.

Journal of the Textile institute, The Textile Institute, ROACH AND EICIIER. Dress, and the Social 10 Blackfriars St., Manchester 3, England Order (John Wiley & Sons) General Publishing Tr.

Man-Made Textiles, Harlequin PressLtd., Old Colony House, South King Street, Manchester 2, PRINCIPALS OF DESIGN APPLIED TO CLOTHING England I.Plastic elements c) Sources of Current Publications a) Line: meaning and expression of straight, curved, American Home Laundry Manufacturers Association restrained, vertical, horizontal, and diagonal 20 North Wachcr Drive b) Form: silhouette, shapes Chicago 6, Illinois c) Space: relationships d) Colour Canadian Textile Institute c) Texture 630 Laga ichelicre West Montreal, P.Q. 2 Structural and decorative design

4 PRINCIPLES OF COMPOSITION earthy colours, cool and warm colours,pastels, metallic, acid, discord I.Balance: by arrangement of line, space or colour a) Symmetrical or formal b) Asymmetrical or informal 2. Colour systems a) Prang 2. Proportion and scale b) Munsell a) Everyday problems in proportion b) Interesting shapes 3. Colour schemes: application to co-ordination of a 3. Rhythm of line, shape, texture a) Monochromatic a) Sources of movement:radiation,progression, b) Analogous transition, repetition c) Triadic bl Nature of rhythm: vigorous, slow, gay d) Complementary: simple, split, double e) Neutral with accented hue 4. Dominance and subordination a) Selection of area of emphasis 4. Application of design principles to colour: balance, b) Achieving centre of interest rhythm, proportion, and emphasis c) Correct and incorrect use of dominance 5. Combining colours for the co-ordination of a costume 5. Resulting attributes of principles of composition a) Influence of colours on each other a) Harmony or unity b) Influence of texture on colour b) Suitability c) Influence of light on colour Harmony and contrast in colour

I INE IN DRESS 6. Commercial colour names for use in selling: apricot, I. Function bronze, carmine, cerise, chartreuse, cirinnsnon, coral, a) Give shape and dciinition cornflower, crimson, cyan blue, eggshell, magenta, b) Connect various areas emerald, marine blue, midnight blue, mustard, ochre, c) Give direction olive, oyster, peach, peacock, periwinkle, plum, sap- d) Create impressions phire, shrimp, sienna, taupe, terra cotta, turquoise, umber, vermilion, ultramarine, cafe au lait

2. Silhouettes BIBLIOGRAPHY a) Tubular or sheath b) Bell MORTON, G. M. The Arts of Costume and Personal c) Appearance (John Wiley & Sons) General Publishing Tr. 3. Classification of line a) Repetition TEXTURE b) Contrast c) Transition 1. Terms and classifications:dull, hard, stiff, rough, hand 1. Direction of line a) Vertical 2. Selection of texture for silhouette b) Horizontal a) Tailered c) Diagonal b) c) Straight-draped 5. Creation of optical illusions d) Bias-draped c) Crisp

BIBLIOGRAPHY 3. Selection of texture for various purposes: , GCLDST LIN and Got OST rN Art in Everyday Life daytime, afternoon, evening, formal, leisure, , Collier Macmillan Tr. 11 children's wear BIBLIOGRAPHY MORTON, G. M. The Arts of Carmine and Personal Appearance (Jahn Wiley & Sons) General Publishing MORTON, G. M. The Arts of Costume and Personal Tr. Appearance (John W'iley & Sons) General Publishing Tr.

COLOUR 1 IITORY APPI IE D TO CLOTHING I !CURE. TYPES 1. Terms:hue, value,intensity,balance, emphasis, I.Applicatio., of principles of design to styling for tints, shades; advancing colours, receding colours, figure types

5 a) Ideal or average SECTION 3: HISTORY OF COSTUME b) Hip heavy c) heavy Time allotment:the equivalent of approximately 20 d) Tall thin single periods e) Tall heavy Aims f) Petite To study the influence of histcric costume on contem- g) Sh rt stout porary design in clothing To appreciate the relationship of costume to the econo- 2, Current size categories used by retailers; juniors, mic, political, and social life of the period misses, wornens, pre-teens, half-sizes, petites, over- sizes, chubbics INFLUENCE ON CONTEMPORARY DESIGN OE IMPORTANT 3. Face Shapes PERIODS IN THE HISTORY OF COSTUME a) Characteristics of oval, oblong, heart, round, L Ancient times square, triangular, inverted triangle a) Egyptian b) Selection of suitable b) Greek c) Selection of suitable c) Roman

4. General Skin Types 2. Byzantine a) Characteristics and hair colour combinations b) Selection of suitable colours 3. Mediaeval a) Romanesque BIBLIOGRAPHY b) Gothic MCRTON, G. M.The Arts of COVIIIne and Personal Appearance(John Wiley & Sons) General Pubishing 4. Renaissance Tr. a) Italian SPEARS, C.w. How to Wear Colours b) German (Burgess) MeAinsli Tr. c) Spanish

5. Eighteenth Century

CI 01 HING SELECTION 6. Nineteenth Century 1. Personal analysis a) Empire a) Personality types and their effect on clothing b) Victorian selection b) Psychological effect of colour and relationship to 7. Twentieth century personality C) Characteristics of yin and yang d) Analysis of personal figure type and faults; how CYCLES CF FASHION to correct them by emphasis on good points I. Silhouettes

2. Analysis of the customer 2. a) Clothing selection for her needs b) Methods of consultation and suggestions to aid 3. Hats the customer in selection 4. BIBLIOGRAPHY MORTON, G.M. The Arts of Costume and Personal Appearance(John Wiley & Sons) General Publishing I VALUATION OF CURRENT AND HISTORIC COSTUME, Tr. NOTING THE TIMELESS QUALITY OF GOOD DESIGN AS EXEMPLIFIED BY SIMPLICITY OF LINE, I ACK OF DECORATION: BASIC COLOUR CONTEMPORARY TRENDS IN CLOTHING DESIGN I. Characteristics of silhouette SOCIO-ECONOMIC ASPECT OF CLOTHING 2. Characteristics of colours, texture, and line A study of the clothing of some famous womer to show 3. Review of current trends, fads, and terminology the use of dress to express personality and way of life: Cleopatra, Queen Elizabeth I, Marie Antoinette, Em- press Eugenic, Queen Victoria, Queen Mary, Mrs. BIBLIOGRAPHY Eleanor Roosevelt, Queen Elizabeth II, Princess Mar- BROCKMAN, Ill I I N I.The 7 heory of . garet, Mrs. Jacqueline Kennedy, Mrne. Vanier, Mrs. L. (John Wiley & Sons) General Publishing B. Johnson.

6 NATIONAL. COSTUME SECTION 4: CLOTHING CONSTRUCTION The content is to be determined by the students' back- ground and relationship of to current design. Time allotment: the equivalent of approximately 75 sine periods Aims TRIP TO MUSEUM To understand the processes involved in the making of a garment To appreciate the value of making a plan before be- ginning a project BIBLIOGRAPHY To realize the importance of fit as a factor in satisfac- BRUHN, W. and TILKE, M. A Pictorial History of Costume tion gained from the completed garment (F. Praeger, New York) Burns & MacEachren Tr. 11 To gain knewledge in the use of machine attachments DOBSON, D. P. Clothing and Costume Longmans Tr. 11 PROJECTS EVANS, M. Costume Throughout the Ages Choice of two or more: (Lippincott) McClelland & Stewart Tr. 11 Housecoat Slacks and top GORSLINL, ti. What People ;Von, Wool dress (Viking) Macmillan of Canada Tr. 11 Dressmaker The choice should be based on the previous experience HANSEN, H. Costume Cavalcade of the pupil, but the project or some part of it should be (Methuen) Ryerson Tr. 11 made from a man-made fabric, silk, blend, or mixture.

LAVER, J. Dress (Murray) Longmans Canada Tr. 11 SELECTION OF AND FABRIC Suitability of fabric to pattern, person and use LESTER, K. M. and OFRKE, B. V. Accessories of Dress (Bennett) Copp Clark Tr. 11 PATTERNS LESTER, K. Historic Costume 1.Review of body measurements in relation to the Copp Clark Tr.I I selection of commecial patterns: children's or gal's, sub-teen, teen, junior petite, junior miss, misses, PICKEN, M. B, Fashion Dictionary half-size, women's (Funk and Wagnails) Longmans Canada Tr. 11 2. Alterations to increase and decrease QUENNELL, NI. C. Everyday Things in England Vols. 1-4 a) length of , , , and slacks (Batsford) Copp Clark Tr. 11 b) width of hipline

ROACH, M. F. and EICHER, J. B. Dress, Adornment and Tile Soda! Order FABRIC (John Wiley & Sons) General Publishing Tr. I. Review of and perfection

RYAN, NI. s. Clothing: A Study in Human Behaviour 2. Review of methods for shrinking fabrics Holt, Rinehart and Winston Tr. 3. Methods of handling stretch and bonded fabrics Tit NE, M. Costume Patterns and Designs (F. Praeger, New York) Burns & MacEachren Tr.I 4. Pattern lay-out for a) Napped fabrics TPUETT, R. B. The First Ladies in Fashion b) Balanced plaids Hastings House, New Yolk Tr11 c) Uneven plaids d) and diagonals NVILCOX, R.1. The Mode in Costume (Scribners) Thomas Allen Tr. 11 5. Methods of transferring pattern construction lines to the garment WILCOX, R. T, Bite CerlDiriCS of Costume a) tacks (Scribners) Thomas Allen Tr.11 b) c) Marking pencil YA,AVOOD, D, English Costume d) Tailor's chalk (Batsford) Copp Clark Tr. GARMENT CC NSTRUCTION PROCESSES 5.: Special techniques of bulky and fine fabrics 1. Review is terpretation of pattern instruction sheet 16.Use of machine attachments:hemmer, binder, 2. Directional stitching ruffler, tucker, buttonholer, gathering foot, foot 3. Stay stitering 17E.'aluation 4. Pressing techniques and use of equipment: sleeve Comparison of the project witn a similar commer- board, p 'essmitt,tailor's ham, scam roll,point cially made garment on the basis of style, appear- presser, ;iounding block or clapper, boar:;, ance, workmanship and cost steam iro 5. Principlet of fitting BIB .3)GRAPHY a) Grain: position of the key grain lines inthe BISF OP and ARCHBishop Method of Clothing bodice, skirt, and sleeve ConstructionMcClelland & Stewart Tr. 11 b) Balance: 7:ain, fullness, line, hemline c) : control of case in .urved areas such as B1SHDI' and ARCHFashion Sewing by the Bishop Method sleeve , , bias edges, collar, waistline, McClelland & Stewart Tr. 11 , bodice, and skirt d) Line: position of horizontal and vertical seams RATFIBONE, TARPLEY, EAST, AHERNFashions and Fabrics andhemline (Houghton Mifflin) Nelsoa Tr. 11 e) Wrinkles: techniques for eliminating wrinkled areas in the bodice, skirt, and sleeve Sewing instruction books currently available from pat- f) Procedure for: fitting a garment, marking, and tern ,:c mpa flies balancing a pinned area

6. a) Types currently available b) Methods of application

7. Bound bt.ttonholes SECTION 5: PERSONAL DEVELOPMENT 8. : machine and hand sewn Time allotment: the equivalent of approximately 45 a) aled method single periods b) Slot method Aims To develop an effective personality and positive !ta- 9. Seams w& a) Direc ional stitching and pressiag To echieve the poise, charm, and self-confidence that b) Treat rent of curved and angular edges comn from knowledge and use of social customs c) Finisl es To develop the qualities needed for a successful per- sonal and business life 10. Facings a) Raw edge finish BUILDING AN rIFFECTIVE PERSONA! ITY b) Grading or layering Time allotment: the equivalent of approximately 20 c) Und 7rstitching single periods

11 -flaws I.Personality a) Posi ion of ease line a) Definition b) Assc mbling of sleeve b) Contributing factors c) Sctti ig a sleeve in an armhole 2. Analysis of assets and liabilities 12Collars a) 3. Voice improvement b) Assembling a) Tone c) Attvhing to neckline b) Chu ice of words c) Use of telephone 13. Pockets a) !me ted in a 4. Corversatioskills b) Pate a a) Topics b) Gotx.1 lisiener 14. Lining and underlining a garment c) Interest in oliters

8 10 Good health habits BUSINESS ENTERTAINING a) Posture Time allotment: the equivalent of approximately five b) Diet single periods c) Rest d) Exercise 1. Conversation with all ages e) Cleanliness f) Hobbies 2. Mixing with new associates

6. Skin care and use of cosmetics 3. Restaurant etiquette

7. Care and styling of the hair, 4. Entertaining business associates a) Types of entertaining: breakfast, luncheons, teas, 8. Clothing dinners, banquets a) Co-ordination of b) Letter writing:invitations, acknowledgements, b) D.ss for various occasions letters of thanks c) Car,: c) Social responsibilities of the hostess and of the d) Use of accessories guest d) Suggested activity: entertaining associates in con- 9. Behaviour tact training program a) Poise b) Maturity BIBLIOGRAPHY c) Mannerisms VANDERBILT, A. Complete Book of Etiquette Doubleday Tr. 11 RULES OF SICESS RESOURCES a) Books Time allotment: the equivalent of approximately 15 single periods POWERS, J. R. How to Have Model Beauty, Poise and Persona lit),Prentice -Half Tr. 11 1. Establishment of a definite goal

SCOTT,J. v. Lessons in Loveliness 2. Self-confidence Macrae Smith Company, Philadelphia, Pa. Tr.11 a) Adjustment to fears b) Difference between egotism and self-confiderce SPEARS. C. N , //OW to Wear Colours (Burgess) M.Airish Tr. 11 3. Personal money management a) Per ,orialsatisfaction from wise planning and b) Magazine spending Success Unlimited,5050 Broadway, Chicago,111. b) Systematic distribution of income c) Credit rating

BUSINESS ETIQUETTE 4. Initiative and leadership Time allotment: Inc equivalent of approximately five Developrrnt of leadership qualities single veriods b) The follower

1. Extending and receiving courtesi:i 5. Imagination a) Stimulation of the mind 2. Grace and manners in public places b) Creation or trw ideas c) Development of new plans 3. Travel and hotel etiquette 6. Enthusiasm 4. Social relationships a) The foundation of a pleasing personality b) Response 5. Qualities of an ideal guest 7. Self-control BIBLIOGRAPHY 8. Attitudes VANDERBILT, A. Complete Book of Etiquette a) Tow ris job, customer, employer, and colleague Doubleday Tr. 11 b) Doing tr -tre than routine tasks

SHRAI TON, D. c.,andSCIII F MAN, II. B. Your Best Foot 9. Pleasing personality: adaptation to environment and ForwardMcGraw-Hill ft.11 to personalities

9 11 10. Accurate thinking: organization of facts and work ology of the field of fashion; pubiirations related to plans fashion and interior design. Because ability to use the English language ccmpe- 11. Concentration tentlyisessential to effective reporting, this course a) Attention to one subject should be closely related to the study of language, usage, b) Response to distractions and composition in the English course.

12. Co-operation 1. Analysis of the need a) Value of team work a) Person authorizing the report b) Elimination of friction, jealousy, strife, envy, b) Reader(s) and gossip 2. Definition of the aim of the report 13. Profit by failure a) Assessment of mistakes 3. Research h) Adjustment to failure and temporary defeat Investigation of sources a) Primary 14. Acceptance and understanding of others b) Secondary a) Tolerance b) Understanding 4. Organization of material

15. Practice of the Golden Rule 5. Presentation of the report

BIBLIOGRAPHY 6. Illustrative material HILL, N.Laws of Success a) Selection Wehman, Hackensack, N.J. Tr. 11 b) Uses

HILL, N.Seeress Throngn a Positive Menial Attitt.de 7. Supplementary features ar.d application Prentice-Hall Tr. 11 Pupils should do one or more written reports on subjects such as: a) New b) Fashion show c) Furniture show d) New merchandise display SECTION 6: FASHION REPORTING c) Designers f) Books on Fashion Arts topics Time allotment: the equivalent of approximately 10 g) Articles in publications pertaining to fashion singly, periods h) Ncw trei.ds in styling and design

Fashion Reporting is designed to develop in the pupil, The reports should be %%Wien firmanager or depart- firstly, an awareness of the function of reports as a form ment head, or for a publication such as a magazine or of communication, and, secondly, s'.in the practice local newispapizir. of the form and techniques involved. The course deals with two types of reports: oral and written. BIBLIOGRAPHY The oral work is intended to develop facility in ad- BROWN, D. M.A Hce, k of Composition(Revised dressing Vie class and, later, comp.iny stall and employee 1957) Claik Irwin (Cnaptcr 4, pages 67 to 92) groups, women's associations, and public gatherings. (See Grade 12, Section 5) CARLIN and not DEF. EnglishOn The Job, Book// Instruction and practice in v iinen work are to teach (Globe Book Company) Book Society of Canada the pupil thc application of written reports in the fielu of fashion. The lessons learmid in tic classroom will Few), m. L.Techniques of Good Writing later be applied in reporting to the employer, who rust Book Society of Cana& (Chapter 1, pages 11 to 18) make decisions based on the : iforrration and direction he receives from thc reports. They Will also prepare thc OLIVER, R. T.Ell,clive Speech for Democratic Living pupil for reporting to the public, %vho arc informed and Prentice-Hall motivated in their attitudes toward dress and home furn- ishings largely by publications such as ncy.spapers, THE FAS'IION GROUPYour Future in ,he Fashion World magazines, and advertising material. Assignments and (Richards-Rosen Press Inc.) Burns & McEachei n projects may ut.al with such subjects as career oppor- tunities in fashion; new developments ;n and applications WADE, BLOSSONI, and EATONEpressing Yours?lf of fabrics; current treads in clothing styles; interior Rcnouf Publishing Company, 2182 St. Catherine St. design and display; the changing language and tc rrain- W., Montreal 25, Que.

10 12 GRADE 12

SECTION I: TEXTILES Single Ply Time allotment: the equivalent of approximately 60 Multiple single periods Cord Aims b) Novelty To understand basic teMile terminology Stub To study the construction of and fabrics Flake To study the conversion of grey goods into finished Spiral consumer goods Ratine To recognize specific fibres, yarns, methods of fabric Boucle; loop construction, fabrics, and finishes Knot; spot To develop judgement in purchasing fabrics Chenille To appreciate some economic aspects of the Canadian c) Stretch tex:ile industry Agilon Hanlon REVIEW Fluflon Time allotment: the equivalent of approximately four Helanca single periods. (See Grade I 1, Section 1: Textiles) d) Bulk Highbulk YARNS Textured 1.Definitions c) a) Staple fibres 5. Thread Man-made fibres: wet, dry, melt a) Types of sewing thread b) Yarns made flour staple fibres h) Size of thread Cotton: carded, combed Flax: line, tow BIM lOGRAPHY Wool: woole..),worsted Textile Handbook c) Yarns madefrom filament fibres American Home Economics Association Sift 1600 - 20th Street N.W. Man-made: mono:ilament, multifilament Washington 9, D.C. Tr., 12

2. Twist LEVY, L.and r LLDMAN, R.Textile Workbook a) Purpose Pitman Tr., 12 1')Direction: "S" and "1" twist INGAT E, I. S. Te.t'le Fabrics and Their Selection 3. Sire of yarns Prentice-Hall Tr., 12 a) Yarn count b) Donier FABMC CONSTRUCTION; 4. Kinds of yarns Time ellotment.the equivalent of approximately 14 a) Simple single periods

11 13 1. Directly from fibres c) New developments in a) Felting d) Trade names associated with the above finishes b) Bonding 3. 2. From yarns a) Dye Selection a) Natural dyes Principles of the operation of a single loom Mord nits Weaves: plain, basket, , , , Artificial dyes: acid, basic, uireet or salt, de- , cut and uncut , dobby, jacquard, veloped, sulphur, vat , double cloth, swivel, lappet, schiffli em- h) Methods broidery Stock Identification of weaves Yarn Guides to proper selection of weaves Piece Thread count Cross-dyeing b) c;Aution pigmenting Weft knitting: plain, purl, rib Warp knitting: tricot, nfflanese 4. Decoration Advantages and disadvantages of weft and a) Definition of printing warp processes h) Methods: block, roller, duplex, discharge, resist, e) stencil, screen, warp, photo, tic,composition, Hand,nade spray painting Machine made Identification of such as: Chantilly, Val- BIBLIOGRAPHY enciennes, Filet, Cluny, Irish crochet LABARTHE, J.Textiles: Origins to Usage d) Netting Collier-Macmillan Tr., 12 c) 3raiding LEVY, L. end FELDMAN, R.Textile Handbook 3. Other methods of fabric construction such as: lam- Pitman Tr., 12 inating, bonding POTTER, M. D. and CORBMAN, B. P.Fiber to Fabric BIBLIOGRAPHY McGraw-Hill Tr., 12 LEVY, L. and FELDMAN, R.Textile Handbook Pitman Tr,, 12 WINGATE, I. B.Textile Fabrics and Their Selection Prentice-Hall Tr. 12 POTTER, M. D. and CORBMAN, B. P.riber to Fabric McGraw-Hill Tr., 12 IDENTIFICATION OF FABRICS WINGATE, I. B.Textile Fabrics and Their Selection Prentice-Hall Tr., 12 Time allotment: the equivalent of approximately five single periods. This scction involves the expansion of the swatch book begun in Grade 11. (See Grade 11, FABRIC FINISHING Section 1: Textiles) Time allotment: the equivalent of approximately 16 single periods CONSUMER EDUCATION 1. Terms Time allotment: the equivalent of ^pproximately nine a) Grcy cr greige. goods single periods b) Finishing c) Converting industry I. Features and selling mints of fibres and fabrics d) Permanent and non-permanent, or durable and a) Natural non-durable finishes b) Mt.n made c) Blends, mixtures, laminates, stretch 2, Study of finishes d) Fabrics of current interest a) Purposes b) Processes such as: singeing, bleaching, merceriz- 2. Textile labelling ing, shrinking, tcntering, crabbing, sizing, weight- a) Labels: "ideal label", guarantees ing, , cirt 'ng, moWing, schreineriz- h) Tags ing. , napping, crepe and crinkled effects, c) Canadian and American legislation such as: crcasc resistant, water repellant, stain re-tellant, Canadian Textile Materials Mirking Regula- waterproof,flameproof.mothproof, mildew lations 1959 proof, -es'stant. antiseptic, drip-dry; emboss- U.S. Wool Products Labelling Act 1939 ing, perm, cnt press U.S. Flammable Fabrics Act 1954

12 14 U.S. Textile Fiber Product Identification Act To develop an awareness of the influen:e of designers I9,V) on fashion trends To develop an appreciation of the importance of the in the Canadian economy BIBLIOGRAPHY Textile Handbook American Home Economics Association FASHION TERMINOLOGY 1600-20th Street, N.W. i. Fashion, style, fad, classic, high style, cycle Washington, D.C. Tr., 12 2. Types of dress, such as: basic, daytime or tailored, LEVY, L. and FELDMAN, R. Textile Handbook afternoon, separates, dress, shirtwaist, shift, Pitman Tr., 12 semi - formal, formal,cocktail,evening, ballgown, active sportswear, spectator and casual sportswear, POTTER, M. D. and CORBMAN, B. P. Fiber to Fabric dressmaker suit, town suit, sports suit, tailored suit, McGraw-Hill Tr., 12 walking suit

WINGA TE, GIL LE SPIE , and ADDISON I:no Your Merchandise McGraw-Hill Tr., 12 BIBLIOGRAPHY MORTON, G. The Arts of Costume and Personal Copies of the Canadian Acts may be purchased from Appearance McGraw-Hill Tr. The Queen's Printer, Ottawa, Ontario. PICKEN, NI. B. The Fashion Dictionary Funk & Wagnalts) Longmans Canada Tr., 12

CANADIAN TEXTILE INDUSTRY Time allotment: the equivalent of approximately two PRODUCT KNOWLEDGE single periods Current trends in fashion merchandise, including fabrics, care, terms, brief history, styles, and price ranges avail- 1. lrief history of the Canadian textile industry able.

2. Factors affecting the prosperity of the Canadian tex- 1. Silhouettes tile industry; comparative. cost and quality of dom- a) Review of tubular, bell, bustle estic and imported text:les; size of market; initial b) Variations such as: broken tubular, bouffant, cost of item; number of Canadians employed; tariffs sack, , trumpet, pyramid, "T" or ''V" and world trade silhouette, and "A"-line

2. such asone-piece, two-piece, gored, circular, RESOURCES hoop, bouffant, dirndl, culotte, overskirt, peg-top, a) Current Publications hobble, bell, , -aroead, kilt, yoked, pull- Textiles.1. Major Canadian Industry bacx, "A"-line Canadian textiles Institute 630 Lagauchetiere West 3. such as: box, half, inserted, kilt, knife, sun- Montreal, Quebec burst, trouser, accordian, Watteau, unpressed, cart- b) Fabric samples ridge c) Field trips Textile mill 4. Necklines such as: "V" shape, "U" shape, square, Dry-cleaning plant sweet-heart, Watteau, boat, crew, round, surplice, built-up, halter, Florentine, decollate, cowl, , keyhole

SECTION 2: STYLING 5. Sleeves such aspuff, cip, , mousquetaire, French cuff, leg-of-mutton, pagoda, peasant, melon, Time allotment: the equivalent of approximately 75 kimono,raglan, , coronet,set-in,cut-on, single periods two-piece, bishop Aims To acquire knowledge of the basic terminology of 6. Collars such as: pilgrim, sailor, , cut-on, bib, fashion notched lapel,off- the- shoulde.,bertha,Buster -- To apply accumulated knowledge of fashion term- Brown, mandarin, clutch, funnel, tuitle, convertible inology, styling. and design to the retail field To develop an understanding of the various parts of 7. such as: reversible, , cut-away. chester- costume and an ability to sc.lect clothes for the in- field.raglan, Balmac- ,polo, box, coolie, cape, dividual coachman, Mackina Macfarlane, redingote, reefer,

13

1 15 swagger, trench, clutch, bolero, , , pea a)Scurce, processing, and dyeing jacket,Eisenhower, , , hug-me-tight, b)Price ranges , , stole, car , mantilla, opera c)Furs on today's market such as: racoon, mink, sable,ermine,otter,nutria,squirrel,seal, 8. Hats such as: beaver, persian lamb, muskrat, monkey, rabbit, a) Alpine, bellboy, , bicorn, , bowler, fox, broadtail, leopard, and lynx brcton, bumperbrim, cartwheel, cavalier, chou, cloche, coolie, cossack, , derby, , BIBLIOGRAPHY gob, halo, homburg, jockey, panama, ASHBROOK, F. G. Furs, Glamorous and Practical sailor, sombrero, southwester, tricorn, , Van Nostrand Tr. stovepipe, sugar-loaf, babushka, calash, b) materials such as: wool and fur , , CHAMBERS, B. Clothing Selection Prentice-HallTr. soleil, melusine, beaver, straws, baku, ballibunti, chip, leghorn, milan, sisal, toyo, tuscan, straw MORTON, G. M. The Arts of Costume and Personal cloth, feathers, flowers Appearance McGraw-Hill Tr.

9. such as: envelope, pouch, reticule, facile, PICKEN, M. B. The Fashion Dictionary , top-handle, satchel, clutch, travel, wallet (Funk & Wagnalls) Longmans Canada Tr., 12

10. Shoes such as: pump, T-strap, opera, spectator, RYAN and PHILLIPS Clothes For You sling, shell, , , ghillie, , moccasin, Ryerson Press Tr. heel shapes WINGATE, GILLESPIE, and ADDISON Know Your 11. Merchandise. McGraw-Hill Tr. a) Costume b) Semi-precious c) Precious TRADE PAPERS Style Maclean-Hunter, Toronto Tr., 12 12. Lingerie a) Slips, , Women's Wear Dilly Fairchild Publishing, b) , bloomers, French leg New York Tr., 12 c) Sleepwear such as:pyjamas, , shifts, lounge pyjamas, , peignoirs MAGAZINES d) Housecoats, hostess, dusters, brunch coats Vogue Conde-Nast, New York Tr., 12

13. Foundations Harper's Bazaar Hearst, New York Tr., 12 a) Brassieres b) , panty girdles Glamour Conde-Nast, New York Tr., 12 c) :es d) Taking measurements, fitting foundations Mademoiselle Conde-Nast, New York Tr., 12

14. Gloves Seventeen Triangle Publications, New York Tr., 12 a) Correct lengths b) Suitability to occasion APPLICATION OF PRODUCT KNOWLEDGE, CHILDREN: c) materials such as: cotton, nylonmesh, knit, string, leather Discussion of clothing selection in relation to ease of dressing, durability, fabrics and care, size and fit, com- 15. Bathing and cover-ups fort, colour and design, and price a) Styling a) Infant birth to six months b) Fabrics b) Toddlersix months to two and a half yens c) Pre-school childtwo to six years 16. Sportswear d) Elementary Schoolsix to eleven years a) Spectator c) Early Adolescenttwelve to fifteen years t) Active f) Adolescentfifteen to twenty years

17. BIBLIOGRAPHY a) Construction: denier, gauge, needle count TATE, M. T. and GLISSON, o. Family Clothing b) Sizing (John Wiley & Sons) General Publishing Tr., 12 Materials such as: nylon, cotton, wool RYAN, MARY SHAW Cloth*: A Study in Human 18. Furs Behaviour Holt, Rinehart and Winsion Tr.

14 16 APPLICATION OF PRODUCT KNOWLEDGE, THE ELDERLY: SECTION: 3: FASHION PROMOTION Discussion of clothing selection in relation to physical changes due to increasing age, needs, size and fit, com- Time allotment:the equivalent of approximately 30 fort, ease of dressing, fabrics and care, colour and single periods design, and budget Aims To develop an awareness of the importance of fashion BIBLIOGRAPHY knowledge and its application to promotion in retailing To provide opportunities for experience in the various RYAN, DIARY SHAW Clothing: A Study in Human aspects of fashion Behaviour Holt, Rinehart and Winston Tr.

INFLUENTIAL DESIGNERS INTERIOR AND WINDOW DISPLAY I. A discussion of desvers,, past and present: styles, Time allotment: the equivalent of approximately five techniques, and influence upon the fashion world: single periods Dior, Balmain, Patou, Molyneux, Balanciaga, Chanel, St. Laurent, Lanvin, Schiaparelli, -iivenchy, Cour- 1. Dressing mannequins reges, Hartnett, Simonetta, Pucci, Seaasi, Trigere, Norman Notre', Oleg Cassini, Rudi Gernreigh, 2. Creating an image Geoffrey Beene, Nina Ricci, Mary Quant, and con- temporary Canadian designers 3. Use of accessories

2. Comparison of a couturier original and a mass pro- 4. Fixtures available duced garment REFERENCE a) Construction b) Finish Style Maclean-Hunter, Toronto Tr., 12 c) Design d) Fabric WARDROBE PLANNIN e) Price, value, quantity produced 1) Selling points Time allotment: the equivalent of approximately nine single periods RESOURCES 1. Types of wardrobes a) Books a) Basic FAIRCHILD, J. The Fashionable Savages b) Fall and winter Doubleday Tr., 12 c) Spring and summer d) Holiday, travel, and resort wear JARNOW, J. A. and JUDELLE, B. Inside the Fashion e) School and college Business (John Wiley & Sons) General Publishing Tr. 2. Personal analysis for the customer a) Age b) Trade Papers b) Figure type Style Maclean-Hunter, Toronto Tr., 12 c) Personality Women's Wear Daily Fairchild, New YorkTr., 12 d) Face shape, skin, hail., and eye colouring e) Activities and occasions c) Magazines Vogue Conde -Nast, New York Tr., 12 3. Selection for customer, display, or fashion show Harper's Bazaar Hearst, New York Tr., 12 a) Items Glamour Conde-Nast, New York Tr., 12 b) Styling Madamoiselle Conde-Nast, New York Tr., 12 c) Texture and fabric d) Colour e) Accesrorics A BR'EF STUDY OF THE CANADIAN CLOTHING INDUSTRY f) Budget 1. Clothing manufacturers and centres of industry a) Women's wear 4. MerchanOise promotion such as: displays and fashion b) Children's wear shows for patterns, fabrics, and ready-to-wear

2. Trade names and labels RESOURCES a) Books TRADE PAPER MORTON, G. The ,fris of Costume and Personal Style Maclean-Hunter, Toronto Tr., 12 Appearance McGraw-Hill Tr.

15

171 DARIAUX, GENEVIEVE ANTOINE Elegance 2. Backstage Doubleday Tr. a) Dressing rooms b) Backstage help b) Magazines c) Line-up of merchandise and tagging, chart pre- StyleMaclean-Hunter, Toronto Tr., 12 paration, timing d) Lighting, sets, music

WEDDING PLANNING 3. Modelling Time allotment: the equivalent of approximatelythree Elementary instructions to include standing, walking, single periods simple turns, routines

1. Types of weddings and appropriate clothing 4. Commentary a) Formal evening a) Preparation of written material b) Formal day b) Microphone techniques, voice control, effective c) Informal day speech d) Garden wedding c) Communication skills e) Quiet, in home, vestry or registry office Pupils should organize a fashion show, in the school or f) Double and second weddings in conjunction with an outside firm such as a church organization or a club 2. Clothing selection and coordination a) Bride BIBLIOGRAPHY b) Groom CURTIS, F. S. Flow To Give a Fashion Show c) Attendants Fairchild Tr., 12 d) Mothers "Blueprint for Building a Fashion Show"reprint from e) Guests Department Store EconomistChestnut and Fifty- sixth Streets, Philadelphia 39, Pennsylvania

REFERENCE, MAGAZINES Modern Bride MonMarriage, Cie des Publications Provinciales Ltee., SECTION 4: CLOTHING CONSTRUCTION 110 Place Cremazie, Bureau 719, Montreal, Que. Time allotment: the equivalent of approximately 90 single periods Aims CONSULTATION To develop discrimination in the choice of style and Time allotment: the equivalent of approximately three fabric single perio '; To recognize quality detail in garment construction To recognize and achieve good fit in a garment 1. Procedure with customer To gain knowledge in methods of altering ready-made a) Wants and needs garments b) Analysis and resolution of problem such as: per- sonal analysis, colour, textuus, styling, size PROJECTS The pupil will be required to complete one garment from 2. Follow-up each section a) Use of clientele books b) Telephone 1. SMple coat or after-five dress c) Letters 2. Alteration of ready-made gr rments

ORGANIZATION OF A FASHION SHOW 3. Child's garment Time allotment: the equivalent of approximately ten single periods Selection of style and fabric should depend on pupil's experience 1. Preliminary preparation a) Establishing the goals of the show; seit.cting the PATTERNS audience; establishing the type of show, date, 1. Suitability of style to individual fabric and occasion and location b) Establishing areas of responsibility 2. Alterations in adjusting a bodice pattern for a figure c) Selection of models with the following shoulder faults: d) Selection of merchandise a) Sloping c) Selection of theme b) Square

16 18 c) Narrow FIELD TRIP d) Broad Clothing factory, custom work room, or alteration e) Round department 3. Alterations in adjusting a sleeve pattern for: BIBLIOGRAPHY a) Large upper arm BISHOPandARCH Bishop Method of Clothing b) Slender arm ConstructionMcClelland & Stewart Tr., 12

4. Lay-out: use of large floral and abstract design in BISHOPandARCH Fashion Sewing by the Bishop Method fabric McClelland & Stewart Tr., 12 TECHNIQUES RATHBONE, TARPL EY, EAST, AHERN Fashions and Fabrics 1. Marking, stitching, seam finishing, and pressing of (Houghton Mifflin) Nelson Tr., 12 fabrics such as: a) Lace Other: Sewing instruction books currently available b) Sheer from pattern companies c) Knitted 2. Bias a) Cutting SECTION 5: FASHION REPORTING b) Joining c) Binding an edge Time allotment: the equivalent of 15 single periods d) loops Aims e) Cording and To develop the ability to report orally to the employer f) Facings and to the public on matters pertaining to fashion and interior design 3. Bound for loosely woven ar;d man-made fabrics LReview of reporting techniques (See Grade I 1 Course, Section 6: Fashion Reporting) 4. Pockets a) Bound 2.Adaptation of techniques to oral presentation b) Welt One or more oral reports should be given by the c) Flap pupils on topics such as those included in the list for Grade 11 5. Pressing a) Review of pressing techniques REFERENCE b) Testing to determine method suitable for fabric BROWN, D. M. A Handbook of Composition(Revised 1957) (Chapter 4, pages 67 to 92) Clarke, Irwin 6. Evaluation Comparison of the completed project with a similar CAMand HOLDEREnglish On The lob, Book 11(Globe ready-made garment on the basis of workmanship, Book Company) Book Society of Canada cost, and appearance FORD, M. L. Techniques of Good Writing(Chapter 1, ALTERATION OF READY-MADE OARMENTS pages 11 to 18) The Book Society of Canada 1. Problems encountered in the fitting of: a) Bodice OLIVE.., 1. T. Effective Speech for Democratic Living b) Sleeve Prentice-Hall c) Skirt d) Slacks 7HE FASHION GROUP Your Future in the FashionWorld (Richards-Rosen Press Inc.) Burns & MacEachem 2. Pinning the area to be altered WADI, BLOSSOM andEATON Expressing YourselfRenouf 3. Markirg the pinned alteration Publishing Company, 2182 St. Catherine St. W., Montreal 25 Que. 4. Chccking and baLncing the lines

5. Sccond fitting

6. Completing the alteration

7. Eval,ation of cosi of work don-

17 19 SECTION 6: INTERIOR DESIGN BIBLIOGRAPHY CRAIGandRUSH ilinneS With Character Time allotment: the equivalent of approximately 90 (Heath) Copp Clark Tr., 12 single periods Aims GOLDSTEINandGOLDSTEIN Art in Everyday Life To understand the basic principles of colour and design Collier-Macmillan Tr., 12 so that an appreciation of those principles can be con- veyed to the customer ST EPAT-DE VAN, D. Introduction to Home Furnishings To provide the student with a knowledge of the various Collier - Macmillan Tr., 12 aspect of house furnishings

APPLICATION OF DESIGN AND COLOUR TO-DAY'S CUSTOMER AND HER HOUSING NEEDS Time allotment: the equivalent of approximately 75 Time allotment: the equivalent of approximately five single periods single periods 1. Hou ing 1. Understanding the various stages in the family life Recognition of various styles of architecture cycle and the needs for a home such as: efficiency, a) Period:English half-timbered, Georgian, Re- comfort, beauty, economy, and individuality gency, Victorian, Cotswold, French Provincial, Norman French, Colonial, Cape Cod 2. Approaching the problem: inventory of present and b) Contemporary: split-level, ranch, bungalow, 2 future furnishings, activities in folved, character of storey, ''/2 storey home, customer's taste, money available, and ulti- c) Modern architects such as: Gropius, Le Cor- mate goal busier, Neutra, Van der Rohe, Wright, Yamasaki d) Local architects 3. Selling the merchandise: presenting the plan, advis- e) Building trends ing, providing best customer service, and satisfaction f) Recognition of good and poor design

BIBLIOGRAPHY BIBLIOGRAPHY JONES, C. Architecture Today and Tomorrow DUVALL, E. M. Family Development(Lippincott) McGraw-Hill Tr., 12 McClelland & Stewart Tr, DIJVALI., E. M. Family LivingMacmillan of LANUSTER, 0. Here of All Places Canada Tr., 12 (John Murray) Macmillan Tr., 12 FAU1KNEF. and FAULKNER Inside To-day's Homr Holt, Rinehart and Winston Tr., 12 LYNTON, N. The Modern WorldMcGraw-Hill Tr., 12 ROGERS, K. E. The Modern Howe U.S.A. (Harper & Row) Musson Tr., 12 NIACRAEandADAMSON The Ancestral Roof Clarke, Irwin Tr., 12 DESIGN AND COLOUR POTrER andPOTTER HousesLrngman's Canada Tr . 12 Time allotment: the equivalent of approximately ten single periods. ROGFRS, K. E. The Modem House, U.S.A. (Harper & Row) Musson Tr., 12 1. Design a) Review of the elements and principles of design as applied to interior design 2. Floor Plans b) Structural and decorative design a) Impoilance of he floor plan in the decorating scheme 2. Colour b) The architect's bluep, int, perspective drawing, a) DNiensions of colour: hue, value, intensity elevation, specifications, symbols, and abbrevia- b) Colour classification: primary, secondary, inter- tion; mediate, warm, and cool c) Housing terminology such as: centre hall plan, c) Colour schemes:monochromatic,analogous, family room, American style kitchen, "L" shaped triad, simple split and double complementary, room accented neutral d) Drawing the plan: use of scale, furniture tem- d) Application of colour to principles of design plates c) General rules for use of colour e) Rules for furniture arrangement such as: traffic f) Sources of colour schemes and factors influencing lanes,activities, room exposure,architectural choice faults, relationship of rooms, focal points g) Understanding customer difficulties f) Problem rooms such as: irregular shares, lack

18

20 of wall space, poor placement of windows, doors, BIBLIOGRAPHY and heating units ALEXANDER, M. J. Decorating Made Simple g) Practical application: perspective drawing of liv- Doubleday Tr., 12 ing, dining, and bedroom areas CRAIG and RUSH Halms With Character BIBLIOGRAPHY (Heath) Copp Clark Tr., 12

CRAIG and RUSH Homes With Character FAULKNER and FAULKNER inside Today's Home (Heath) Copp Clark Tr., 12 Holt, Rinehart and Winston Tr., 12

ROGERS, K. E. The Modern House, U.S.A. STE PAT -DE VAN, D. infrOdliCtiOn to Home Furnishings (Harper & Row) Musson Tr., 12 Collier-Macmillan Tr., 12

4. Furniture 3. , Slipcovers, Bedspreads, and Upholstery a) Selection considering use, economy, convenience, Fabrics a) Fabric Selection comfort, flexibility, space available, length of Recognition of fibres common to housc fur- service, cost of maintenance, and present furnish- nishing textiles, their use, care, resistance to ings b) Recognition of furniture styles abrasion, fading, fire, mildew, insects, shrink- ing, and wrinkling Traditional: Queen Anne, Chippendale, Hepple- white, Sheraton, Louis XVI, Regency, Victorian Importance of weaves that affect durability and Provincial: maintenance: plain, floating yarn, pile, leno, French, Italian, Colonial, Duncan Phyfe Jacquard Finishes and how they affect the behaviour of Modern: Early American, Classic Modern (Scan- the fibre and fat), ic:crease-resistant, water- dinavian), Organic (Metal) current trends c) Recognition of quality repellant,fireproof,glazed,soil-resistant, Construction: joinery, upholstery shrink resistant Woods: types and care Common fabrics: recognition, characteristics, d) Style Terminology use of fabrics such as:, , Sofas: lawson, chesterfield, studio couch, bed , , fibreglas, , , , homespun, , sateen, balk cloth, sofa, love seat, davenport, sectional Chairs: lounge, cogswell, club, wing, button back, burlap,,boucle,,matelasse, T cushion, barrel back tapestry, velvet Buying guides considering: size of room, ex- Tables: commode, tier, lamp, nest, console, drop leaf, drum, pie crust, step, coffee, cocktail, gate posure, durability, other furnishings, care b) Draperies leg, trestle e) Rules for combining furniturc styles Window coverings: glass curtains, draw - f) Furniture manufacturers ies,venetianblinds,shutters,fabricroller shades, wooden grilles Windows:doublesash, dormer, casement, BIBLIOGRAPHY horizontal, sliding, sill, , frame AARONSON, J. The Encyclopaedia of Furniture Window treatment: stra;ght hung, café, Aus- ( Publishers) Ambassador Tr. 12 trian blind, swag, priscilla, skyline shade, val- ance, tie-back CRAIG and RUSII Mows Wilt Character headings: French, shirred, cartridge, (Heath) Copp Clark Tr. 12 double slot, cafe, box- Drapery track and rods: kinds, use, and instal- FAULKNER and FAULKNER Inside Today's Home lation Holt, Rinehart and Winston Tr. 12 Drapery linings: kinds and rules for use How to measure windows and determine drap- STEPAT-DE VAN, D. Introduction to Home Furnishings ery yardage Collier-Macmillan Tr. 12 Problem windows:casement,bay,corner, jalousie, cathedra!, arched Drapery manufacturers 5. Floor Coverings c) Slipcovers, bedspreads, and upholstery a) Hard surface floorings:materials, kinds, use, Selection of appropriate colour, fabric, and durability, maintenance treatment to suit the room and furniture style b) Rugs and carpets: libre content, properties, and Yardage requirements for various treatments care -- Trimmings: fringe, cord, gimp Construction: Wilton, Axminster, chenille, tufted

19 21 Surface piles: velvet, hardtwist, loop, highlow, BIBLIOC R4I'HY cut and uncut CRAIG and RUSH Homes With Character Under adding: kinds and purpose (Heath) Copp Clark Tr., 12 c) Recognition of quality d) Rules or use and selection WING,s.T.:, GILLESPIE and ADDISON Know Your e) Floor c overing manufacturers ill:renandise (3rd Edition) McGraw-Hill Tr., 12 BIBLIOGRAPM FAULKNER an/ FAULKNER Inside Today's Home 9. Housthold Textiles Holt, Rinehart and Winston Tr., 12 Sheets, pillowcases, blankets, towels, and table a) Selection according to size, type, construction, STEP AT-DE VAN, D. Introductim to Home Furnishings qta itity, price, and colour Collier Mamillan T.., 12 b) Ct rIt

BIBLIOGRAIHY 6. Walls CRAIG arict icusit Homes With Character a) Selecti( n of media to suit the room and its decor (Heath) Copp Clark Tr., 12 accord ng to: degree of formality, size, light and sound absorption, durability, maintenance STE PAT-DE 'VAN, D. Introthiction to Home Furnishings b) Paint. Nall paper, wall fabrics, wood panelling: Collier -IV acmillan Tr., 12 kinds, advantages and disadvantages, rules for use, coil, how to apply; ar.d care WINGATE, i. Textile Fabric's and Their Sekction BIBLICI6RAPII) Prentice -Nall Tr. CRAIG and RU Homes With Character (Heath) C )pp Clark Tr., 12 10. Suggested Field Trips VIA tc the Design Centre, (131 Bioor Street W., FAULKNER an.I FAULKNER Inside Today's home Toronto), a drapery workroom, textile mill, china Holt, Rind art and Winston Tr., 12 shop, furniture factory, carpet company, Home Furnishings Show, museums, historic and model hornet, etc. 7. Accessorie a) Galeria',rulesfor proper selection,use, and BIBLIOGR/ PHIC SOURCES arrange ment b) Picture Better Humes mid Gardens Meredith Publishing Com- mirrors, and other wall accessories: pany, 1716 Locust Street, Des Moines, Iowa selectio a, framing and hanging c) Flower arrangements: artificial, dry, real Canadian Home Furnishings Institute, 1260 Bay St., d) Lightin; and fixtures Suite 512, Toronto 5, Ontario e) Use of contemporary crafts such as: ceramics, metal, plastics, sculpture Canadian A'alfpaper Manufacturers Limited, 222-7th BIBLIOGRAPHY Street, Toronto 14, Ontario

FAULKNER and FAULKNER Inside Today's Home' Central Mortgage nnd /lousing Corporation, 650 Law- Holt, Rinehart and Winston Tr., 12 rence Ave. \V., Toronto, Ontario

STE PAT-DE VAN, D. Introduction to Home Furnishings Films am, lihnsirips Collier - Macmillan Tr., 12 Canadian Carpet Institute, 630 Lagauchetiere Street W., Montre II 3, Quebec

8. Tableware Living Ar s of Japan, consulate General of Japan, 20 a) Selection according to type, quality, desiga, an.; Toronto 'erect, Toronto 1, Ontario cost: famous names associated with each Dinnerware: porcelain, earthenware, pottery, plasticware, ovenware Glassware: blown, molded, pressed, cut, en- gra% ed, etched Flatware: stainless sled. sterling, plated silver h) 1 able settings: selection of appropriate linens, tableware, and centre piece to suit the occasion, and decor

20 22 MARKETING

The course outlines which follow for Grades 11 ar.d 12 PART I respectively are direct reprints from the Courses of Study in Marketing k Scc Curriculum RP-32, Four-Year Pro- THE PROCESS OF MARKE IWO gram, Parts I and II ). You may wish to refer to that publicationfor more complete information on the INTRODUCTION subject. Over and above the general recommendations regard- The course in Marketing incorporates the content of ing the Fashio.i Arts Program, the following specific courses variously titled Salesmanship, Retailing Mer- suggestions regarding desirable emphasis are offered to chandising, and Advertising, to which have been added the teachers of the Marketing program: units covering Transportation, Warehousing, Buying, Market Research, Colour and Design. its value in the 1.Since the Fashion Arts Course a Pew venture in ed- secondary schools is reinforced h:, the increasing con ucation, in some respects unique, the objectives of the sumer population. expanding volume of production, and course and the real needs of the student will be best growing demand for goods a.id services. To anticipate served by a close liaison between teachers of Market- and to satisfy our shopping needs requires the foresight, ing and teachers of Fashion Arts regarding objectives, ing:nuity, and effort of many people. These courses are course content, and method. designed to provide capable young men and won:cn trained to meet the requirements of this rapidly ex- 2.In the Grade II course (See Curriculum RP-32. panding industry. Four-Year Program, Part I)it is recomm..nded that the following sections receive greater emphasis: A this The Process of Marketing -- To &velop in students qualities of personality, alo,ig Business Organization and Op:ration with skill.; and attributes that will be helpful when Salesmanship associating with people in all areas of endeavour To zive to students an understanding of the various 3. In the Grad,. 12 course (RP-32, Four-Year Program, aspects ofMarketing asactivities essential to the well- Part II)itis recommended that the following see- being of the entire economy ti receive greater emphasis: To provide students with the skills and knowledge re- A ertisi,,g and Saks Promotion quire.' for immediate employment in some phase of Marketing Research and Analysis Marketing Careers in Marketing To encourage students to prepare for the respe tsibili- tics of future managementpositt is

4. As itis one of the stated aims of II c Fashion Arts CARI I R OPPORMNITII S Program to build proper attitudes toward people and work, and since course graduates will `)e employed Marketing covers such a t,road area that it offers literally in positions where good relationships milli people arc hundreds of different job opportunities. Different types Jr(); tital, particular attention should be given to a of prodirs:ts and services require different selling methods study and understanding of relationships with the and differ% nt qualities in the salesmen. There are whole- employer, with other employees and ss ith the cus- sale salesmen, salespeople, specialty, salesmen and 'on.7. saleswomen, deal, 7r-service salesmen, sales engineers, route or driver salesmeneach with different responsi- bdities and different characteristics. Students will find

21 23 marketing opportunities in buying, warehousing, adver- tinning,locationof displays,self-service, maximum tising, display, personnel, credit and finance. utilization of floor space, location of non-selling areas Businesses in the field of distribution may need the Store fixtures for different types of selling, selectim services of bookkeepers, typists, stenographers, switch- fixtures selling and non-selling; planning for the con- board operatorsthe list is endless, and ineIlides almost venience of customers; creating the buying impulse; every talent, training, and preference. Marketing pro- groupingmerchandise;controllingcustomerbuying vides career opportunities unlimited:n number and habits; measuring equipment; cas'nregisters, change- scope. making equipment, mechanized accounting systems, charge-a-platemachines;lightingfixtures;shelving, CILANNE, S OF DISTRIBUTION counters; marking and receiving room equipment; signs Familiar forms of organization: from producer to manu- interior and exterior; delivery equipment factu-er, to wholesaler, to retailer, to consumer; new classifications caused by constant changes in distribution FINANCIAL. REQUIREMENTS AND OPERATION ocedures and changes in types of ON nership: whole- Assessingcapitalrequirements;sourcesofcapital; sa:e-manufactucer, wholesaler or jobber, broker, manu- credit rating; fixed assets; current assets; current liabili- facturer's agent, commission merchant, drop shipper, ties; working capital: equipment; operating expenses; independent retail stare, single-line or neighbourhood merchandise turnover; safeguards in operating a buz.- store, variety store, side-line store, direct retail, auto- iness; balance sheet ratios and percentages, income and matic vending, specialty shop, corporate chain store, expert,ratios, budgeting and control; major causes of chain of leased departments, mail-order house, discount business failures; lack of capital, incompetence, inexperi- house, supermarket, plaza shopping centre. ence, over-abundant credit, neglect, fraud, extravagance, arid lack of judgment Internal Organizcotion BUSINESS ORGANIZATION AND Organization ac.ording to size; advantages and disad- OPERATION vantages of specialization; line and staff organization; distribution of responsibilities; merchandise, publicity, A ions personnel, customer service, operation and transporta- To give an understanding of the relationship of good tion, purchasing, store protection and comptroller divi- location, layout and equipment to the efficiency and sions success of a business and to provide a basis for evalu- ating the influence of these factors To study the many facets of the internal organization SALESMANSHIP of representative businesses and to study their finan dal structure Aims To provide the studeat with a knowledge of the na- LOCATION ture, history, and function of Salesmanship Retail Outlet - To study intensively the qualities, skills, and techni- Evaluating a town or city for a location, economic ques required for success in Marketing factors affecting the choice of a site; methods of evaluating shopping areas and estimating purchasing DF INITION OF SALESMANSHIP powcisurveys, qu stionnaires, pedestrian and auto- 1. Nature of Salesmanship: the art of persuading, get- mobile traffic, newspaper circulation, the volume of ting along with people: public re h bons; personality trade, number oftelephones,automobiles, bank requirements depostis per thou and of wpulation, analysis of the economic production in the area, school and utility' Pl;.ce of Salesmanship: history of selling; the saks- figures,empetilton,transportationandparking ruin as filler of needs, as a creator of wants; de- facilities, assessment on real property, average in- velopment of the highly - trained career salesman as come, the buying habits of the residents; spa eo re- production outstrips normal consumpt;cm; the im- quirements and available I.. Tiles; consideration of portance of salesmanship inthe North American internal and clt real physical factors economy and in the v,orlil economy ; the need for per - suasion in thc distribution nroeess-, unicr,a! useof 2. Manufacturer or \\ holesale.- salesmanship principles by the professional man, Cost of shipping; ,peed of delivery to custom era; con- technicol cspe,-1f;h:to,.y wor;ser, firmer. employer, venience of sales staff; skilled labour; utilities; raw employee materials markets; community benefits 3. Status of the SJesman: Selling as a profession, as an I !YOUT AND I QUIPMI.N1 01. RI T VII MORI art,is.1 Wit. nce: remuneration General principles of store arran,:ernent: exterior store front, %v1ndows, entrance, intericr. controlling customer 4. Classilieation of the Salesman: traffic, aisle space, lighting. ventilation and air condi- ) In NIonufneiuring: sell,. new products to retailers

22 or industry, provides advice and assistance to the 6. Closing the Sale: middleman )Necessity for skilful closing b) In Wholesaling: sells to retailers and assists tl e it) The best time to close retailer in selling the product to the consumer c) Signals for closing c) In Retairng: sells in a retail storecustomers d) Methods of closing: ask for the sale; assume the usually come to him sale has been made; alternative or choice method; d) Specially: sells directly from manufacturer to the offer a premium' indicate necessity for an im- consumerconsidered one of the most demand- mediate decision; conditioned close ing of all selling occupations; tangibles or intan- e) Proper leave-taking gibles, e.g., encyclopedias or insurance f) Importance of "call-backs" g) Unsuccessful closing proper attitude THE SALE h) Analysis of lost sales: "What went wrong'?" "How 1. Knowledge of the Product: necessity for complete can I improve?" knowledge of background, uses, appearance, perform- ance,composition,construction, competing pro- 7. Increasing the Sale: ducts, prices, terms available, delivery policies, in- a) "Plus" selling structions for use, care and maintenance, history of b) Methods: trade up, :neNased quantities, related the firm items, new stock, specials, merchandise for par- ticular occasions 2. Locating Customers: c) Handling more :'ran one customer at a time a) Importance of prospecting d) Reducing returns and refunds by proper handling b) !..ources and Methods: retail sales promotion of complaints and customer problems (aelvertisirg and displa 2), door-to-door c'nvass- ing, commueity organizations, present customers, 8. Special Sales Techniques: old and inactive customers, classified directories, a) Telephone: advantage of selling by telephone; use professional groups, building permits, tax lists, of selling principlesgain attention, arouse in- newspapers, telephone, letters; referral method, terest, create desire .; importance of telephone centre-of-influence (nest) rr ethrJ, group meet- personality ing, sales-associate method b) Letter: types of sales letters; types of selling sit- uations where letters are most effective; import- c)Qualifyingprospectssocial,economic,reli- ability ance of neatness and proper form; the letter as a reflection of personality c) Other mail techniques: brochures, catalogues, 3. The Approach: samples a) Importance of good approach b) Preliminary stepsadvance information 9 Increasing Efficiency through Self-Manageme7t: c) Manner of approachpromptness, interest, en- a) Management of selling time: making calls, selling thusiasm, sympathy quotas, long-range goals )Approach techniques;merchandise, question, b) Management of non-selling time: importance of special interest, gift, service, favourite story, re- attitude, reading of inspirational material ference, survey,greeting; distinction between c) Counteracting depression: law of averages, value "hard" and "soft" sell of a positive approach c) Types of customers

4. The Sales Presentation: a) Determining the customer's wants and needs b) Objectives and presentation c) Importance of a planned presentation d) 'Tailoring the presenttion to appeal to the senses; determination of sr.le :features; desire-building words: eiTective dentonstr;:i:on; customer par- ticipation

5. Meeting Objections: a 1Reasons for sales resistance b) Types of objections and excuses c) Need for analysis of objections d) Methods ofhandlingobjections:agtecrivnt, turnaround, superior point, question, flat denial, testimonial, ignoring objection c) When to handle objections

23 25 PART II c) Photo-engraving: principles, kindsline plates, half-tones and their variations; colour illustra- ADVERTISING AND SALES PROMOTION tions, matrices and stereo types d) Photography: commercial and industrial; practi- cal projects Aims To study sales promotion, advertising, display, illus- o. Delivering the Advertisement: tration, colour and design a) Newspapers: special characteristics; comparison To show the media and device; k.,1 sales promotions of morning, evening, and weekend newspapers; To study the psychology of effective advertising classified and display advertising; local and na- tional advertising; rates, types of advertisements ADVERTISING and position in the paper 1. Forms of advertising a:cording to marketing func- b) Magazines: advertising according to function; fre- tions: national retail, niail-order, inquiry, trade, in- quency publication; general importance; char- dustrial and professional acteristics; types of magazine groups, sizes, rates; business papers and trade journals 2. The advertising stages of a product: pioneering, c) Radio: local, regiona), and clear channel stations; competitive, retentive network, spot and local broadcasts; aspects of network advertisingregional, spot, local retell 3. Specific purposes: to increase the demand for a pro- programs; types of broadcastsgeneral broad- duct; to attract new markets: to promote, acquaint, cast, announcements, participating programs; the and retain goodwill of company; to render public ser- radio rate structurespecial features, discounts, vice; to increase the strength of the entire industry audience size, field intensity maps, popularity sta- tions; measuring res' :ltstelephone, mechanical 4. Advertising Agency: development, function, organi- recorders, personal interviews, diary and mail zation; career opportunities ballots; forms of commercialsintegrated, non- integrated,opening. middle, and closingan- 5. Mesta: nouncement; time for commercial; writing the a) Types: use of media in relation to a product or commercialjingle, one-two voice, dealer tie-in, service spots withmusic; criticismsof commercials; b)The "big four" of advertising: newspaper, map- assessing results zinc, radio, television d) Television: forms of telecastinglive, videotape, c)Evaluation of media: special characteristics, cost, films, slides, rear-screen projection, kinescope; extent of coverage, advantages and disadvantages television networkscoaxial cable, micro-wave d) Outdooradvertising:characteristics,forms, relay, shipment of films; rate structure; creating ti ends the commercial; television film effectsanima- e) Transportation advertising;selling space, car- tion. billboard (graphics), off-screen narrator, card copy, dash posters, traveller displays, taxi lip-synchronization,opticals,dissolves,super- fosters imposition, dubbing-in, zooming; impact on the f) Point-of-sale advertising: nature, forms, method, consumer; effect of television on other media importance g) Direct mail: purpose, forms, advantages, disad- 9. Advertising in Action: the advertising campaign vantages, mailing lists development of a campaign beginning with a product and taking it through st,.;:-s of appropriation, re- 6. Preparation of Advertisement: search, selling, distribution, advertising, trade mark, a) Copy. structure, importance, point ofsieve,select- and packaging ing the appeal, types of headlines b) Developing the copy: explanation and proof of claims, advantages of the product, closing the SALES PROMOTION advertisement I. Meaning and dcnnition; developmentearly devel- c) Style of copy; specific, concise, vivid, readable opment, current practices; purpose d) Slogans: definition, forms according to purpose c) Trade-marks: definition, importance, basic re- 2.Influencing Factors: quirements, forms and examples a) store charactereffect, determination, preserva- tion 7. Production of Printed Adveitisemeilts: b) researchreasons for prior research, analysis, a) Parts of an advertisement: importance, function experimentation of each part c) co-ordinationnecessity for teamwork, advance b) Printing: effects produced by different techniques planning offset, letterpress, lithographic, intaglio, roto- d) analysiscompany. product, customer, competi- gravure, silk screen tors

24 26' 3. Divisions: advertising; display; supplementary activi- INTKODUCTION tiesexhibits,samples,contests,demonstrations, Importance of the consumer in retailing today, better publicity,fashion shows, ban -hers,streamers and understanding of the consumer, study of cestotner trends posteis

DISPLAY CONSUMER STATUS I. Principles: importance, function, and objectives Rapid changes in: a) population signant change in age groups and 2. Types: winnow, counter, stock, motion; seasonal, the resultant purchasing power groups; changes timely, topical in family size and income; effect of working wives; mobility and residence 3. Effective displays: purpose-planning; lighting; cleun- b) economic and social change distribution of in- liness; use of props; placement and types of signs; come and expenditures; trends, spending pat- special effr!ctssize, shape, height, colour, number terns, and outlook of items, use cspecial materials c) educationrelationship between education and 4. Modern trends: vertical versus horizontal display, income; higher standard of living; more exacting shamming aid discerning customers

5. Evaluation: advantages, cost, results CONSUMER TRAITS I. Mass markets: development of middle income class- 6. Other sales promotion devices; wil-order sales; edu- less market; birth of "leisure" classes from increased cational activities; fashion shows; exhibits; py.'ss par income and reduced working time; changes in pur- tics' trading stamps; premiums; in-store loud speak- chasing power as a result of higher incomes ers; sales contests 2. Age groups: today's mass market directed to babies, PACKAGING teens, young married people, and older folk; values I. Development, definition, principles of presentation, of each group purpose 3. Oce...:,tions: effect of changing occupations on re- 2. Packaging the product: creating the style; product, tailing; more wage earners, rise of suburbia trade, consumer requirements 4. New goals and new standards: changes in merchan- 3. Creating adistinctive package: package design dise standards, built-in obsolescence, throwaways; size, colour, shape; packagingpaper, metal, glass, standardization; new pace of shopping; rise of the plastic independent purchaser

4. Re-use value of package 5. Changing intere"and habits: community' affairs, leisure time activiCe- Lomelire,family living 5. Combination packages CONSUMER BUYING MOTIV, 6 Redesigning the package: change in product, inade- I. Necessity for consumer analysis quate sales, research, tradition 2. Classification of motives:rational and emotional 7. Packaging research motives, primary motivesbasic wants, selectb. and I ABE 1I ISG patronage motives; salesmen's knowledge of baying motives identifying, classifying; buying motives as I. Braid labelling illustrated in achertisements 2. Mandatory information CONSUMER CLASSIFICATION 3. Types of labelling: descriptive, certification, compul- I.Estimating the needs of the ronsumerappraisal of sory, government the customer according to clothes, expression, con- versation, age, sire, etc.

2. Consumer behaviour patterns: MARKET RESEARCH AND ANALYSIS a) Deliberate (careful) h) Decided (positive) el Undecided (just looking) Aim d) Friendly (talkative) 10 show that understanding and i!nalysing the cus- el Unfriendly (disagreeable) tomer is essential for an effective marketing program f )Impulsive (butried)

25 27 CONSUMER ANALYSIS Adjustmenttopromotion:newresponsibilities; Studyof past sales and customer wantssales reports, change of status and its effect within conipany; accept- want slips; consumer surveysquestionnaires, panels, ance of greater community responsibility; change in liv- advisory groups; consumer informationconsumer re- ing standards. ports, consumer and business organizations, Better Bus- LOCATING EMPLOYMENT iness Bureau; consumer of tomorrow Student leads; leads from staff and school administra- tion; service clubs and s kieties of all kinds; parents and thole interested in school affairs; local business; Na- CAREERS IN MARKETING tional Employment Service; private employment agen- cies; newspaper and periodical advertising; alumni; "told" canvassing; personal advertising; school Aims tons which show student talent; visits to offices and To help a student become gainfully employed plants; relationship of part-time work and work experi- To help a student have a positive and successful ini- ence programs to full-time employment; general reputa- tial work experience tion of the school and course. To help the student maintain continuing employment To orient students toward continuing education

WORK EXPERIENCE Practical experience is an essential part of the student's work in the marketing program. The teacher should dis- cuss with students the full implications, opportunities, and responsibilities o work experience.

INITIAL DUTIES AND RESPONSIBILITIE: General attitude toward work: building the bridge be- tween the school and employment; emphasizing the need for patience; teaching the student to adapt to a new rating system; teaching students how to recognize a compliment or a rebuke; analysis to recognize the in- herent requirements of a job; adjusting to irritation and frustration; recognition of opportunities for initiative; maintenance and improvement of one's own standards of work, recognition of the variety of acceptal-.., stand- ards of work, necessity for long-term philosophy of em- ployment; encouragement of students to return to school for discussion and exchange of ideas.

PERSONNEL PROBLEMS Study of company employee manuals; company organ- ization and administration; employee association bene fits and policies; un'oris and their policies; fringe bene- fits, pensions; job evaluation; performance reviews; in- centives and work standards; promotion policies; meth- ods of payment, overtime; living and housing allowanc-s; tax problems. Brief outline of major social benefits in Canada: un- employment insurance; health and hospital insurance; workmen's compensation; vacation with pay; minimum wages; family allowances; old age pensions; relationship of social benefits to taxation. Continuing education: testing anJ its uses; educa- tional programs available through company sponsor- ship; general training programs; bask educational re- quirements; night school classes; correspondence study; short courses; diploma courses; refresher courses; extra- mural study for advLaced degrees; certificate courscs; trade and technical courses; company policy regarding payment of tuition; relationship bets% ecn education back- ground and promotion.

26 28 ART

The correlation between Art and many parts of the 2. Variety in the use of the elements Fashion Arts course, makes liaison between the teachers of these subjects highly desirable It isuggested that the PART Qt HISTORY OF ART timing of topics in the Art course be arranged to coin- A general survey of the history of world art, using ex- cide with topics being studied in Fashion Arts. The sug- amples of painting, sculpture, architecture, and applied gested topics for each grade are erect reprints from arts whose content, technique, and function have special Curriculum S 13, Art, Senior Division, which should be relevance to the Fashion Arts field. referred to for detailed information. It is expected that the teacher will select units from each recommended In Grade 12,* it is recommo ded that the following section. topics receive emphasis: In Grade I I,* it is recommended that the following topics receive emphasis: PART I PRACTICAL WORK Section 1: Drawing and Painting PART I PRACTICAL WORK Unit 2Life Sect /.. Drawing and Painting Unit 1 Field Research Section 2: Optional activities Unit 2Life Option I Poster Making Unit 3Still Life Option 3 Stage Setting Unit 6Composition Option 4 Puppets and Marionettes Option 8 Ceramics and Mosaics Set [ion 2: Optional Activities Option 11 Designing of Room Interiors Option 5Printing Methods Option 10Weaving PART II DESIGN Section 3: Representational and PART 11 DESIGN Utilitarian Functions of Design Section 1: Heinous of Design Pupils should examine the principles of good design hav- Unit 1 Lira ing to do with representation and the arts of mechanical Unit 2 Mass and Space utility. Unit 3 Light and Shade Unit 4 Colour The knowing concepts should be examined: Unit 5 Texture Unit 6Volume I. Relations' p of form and function (form and content)

S«.tion 2: of Design 2.FITeets of materials and tools, 'There is no absolute limitation on the number of princi- Pupils should study examples ri, contemporary tex- ples of good design, but at least the following concepts tiles, kitchei-ware. china, etc, as well as painting. should be examined: sculpture, architecture, and utilitarian objects from the history of art. Unity in the use of the elements: centre or centres of interest rhythms A Hide selection of media, including mired media, is recom- balances merdcd for pracrical work at both gredc Izsels.

27 2 9 APPENDIX 1

SUGGESTED AL LOTM ENT OF SCHOOL TIME FOR FASHION ARTS COURSE (Based on a 45-Period Week)

GRADE SUBJECT PERIODS GRADE SUBJECT PERIODS 11 English 6 12 English 6 History 5 Economics 4 Physical Education 4 Physical Education 4 Art 4 Marketing Marketing 5 Art 5 Typing 3 Fashion Arts Subjects 21 Fashion Arts Subjects 18 45 45

Subject Total Periods

"trade 11 Grade 12

Contact Training 270 270 Textiles 60 60 Design 60 History of Costume 20 Construction 75 90 Self Improvement 4S Fashion Reporting 10 15 Styling 75 Fashion Promotion 30 Imerior Design 90

540 630

28 30 APPENDIX 2

LIST OF EQUIPMENT FOR FASHION Tracing vheelsblunt point 12 ARTS COURSE Measuring gauges 20 Yard sticks 4 *Items suggested specifically for Fashion Arts Course, Rulers, 12" 20 not usually found in a clothing room Tape measures 23 Skirt markers 6 Irons, steam and dry 6 Sewing tables, with extension leaves 10 Ironing board (table-top style) 1 each cquippcd with 2 standard-type Ironing boards, metal, with pads aid 5 machine heads. One table to be emus (if not built-in) cquippcd with automatic hcads. Ironing-board pads and COWL'S(if 5 or boards are built-in) Sewing machines, standardcabinet20 Sleeve boards 5 sty': and Pressing hams 5 Work t,,bles(42"' x/2" approxi- 8 or 9 Velvet board 1 matcly) Pounding blocks Individual or combined 5 , automatic, cabinet 1 Point pressers style (for teacher demonstration) Whisk Washer, automatic 1 Clothes brush Dryer, automatic Lint remover Filing cabinet, 4-drawer legal size, 1 Measuring cups, plastic(forfilling 5 4 index sets irons) Chairs, preferably -xith rack under- 20 fi :a chairs for cabinet Extensioa cords 2 neath for tote boxes. Height of chair sore machines) Sewing machine cords 6 to he suitable for height of tables Small sewing-machine parts such as and machines bulbs, needles, spool Sowing boxes (if not built-in) large I per pupil Loom, small (for teacher demonstra- enoughtoaccommodate sewing tion of the weaving process) 1 supplies and 8'.'2" x 11" notebook *Dress forms (size 11, 14, 16) 3 Zipper feet (adjustable) 20 *Wings Succcss display material PrLsser foot tttachments 5 *Papier Mache display forms

Bobbins 100 *Vanity with mirror (preferably 1 Buttonhole attachments 4 portable) Lint brushes, for cleaning machines 20 *Mirrors (portable make-up type) 20 Cutting shears, 8" 20 pair Bulletin-board letters and numerals Iset

Scissors, 6" 12 pair Microscope and Illuminator, slides and 1 right - handed 5 pair cover Pinking shearsleft-handed I pair Pick or magnifying 20 Left-h inded shears 2 pair 'cawing- equipmentracksorcutlery 10 Buttonhole 2 pair trays Scissors, inexpensiv:, for paper 12 pair Tracing wheelsneedle point 8

29 31 Equipment for textile experiments Tableware samples Test tubes 4 doz. Colour wheel Test-tube racks 10 Graph paper and furniture templates Beakers 2 doz. Bunsen burners (if room is eq..ip- Personal Development, Styling, and Design ped with gas) or spirit lamps Cos:n:6es Flint lighter 1 Wedding bureau information Tripods 10 Fur samples (size 6" x 6" or larger) Reagent bottles 2 doz. Ready-made garment and accessory samples Test-tube holders 10 Glass rods 1 doz. Steel gauze Hammer 1 Pliers Ipair Screw driver (adaptablefor different 1 types of screws) Step stool Stapler Multiple punch Scotch-tape dispenser

SUPPLIES Tailor's chalk 6 boxes Dressmaker's carbon paper 1 doz. pkg. Press cloths 1 doz. Ironing-board covers, sili.:one 1 doz. Dressmaker pins 6 lbs. Needles, hand sewing, various sizes 1 gross

AUDIO-VISUAL EQUIPMENT Blackout curtains on windows Movie projector Opaque projector Slide and filmstrip projector Screen (if not built-in) Overhead projector *Tape recorder BU'LT-IN EQUIPMENT Sink, cupboards, bookcase, magazine rack, display area including pegboard, fitting area with mirrors, bulletin boards, magnetic-chalk boards, board

TEACHING AIDS AND SAMPLES Textiles Swatches of all natural and man-made fabrics Fabric samples to show finishes Yarn samples Samples of various weaves, knits,laces,, braid, stretch fabrics, laminated and bonded fabrics Sample.; of var ous interfacings and linings Laundry aids ,uch as soaps, detergents, and bleaches Interior Design Samples of drapery fabrics, linings and upholstery fabrics Bed linen, towels, a: J table linen samples Samples of rugs, carpets, and underpadding Paint chips, wallpaper, wall fabrics and wall panelling samples Artificial flowers, accesorics for display

30 32 APPENDIX 3

REFERENCE LIST PC WEBS, J. R. How to Have Model Beauty Poise and PersonalityPrentice-Hall

The following books are recommended as a basic re- VANDERBILT, A. Complete Book of EtiquetteDoubleday quirement for teacher-pupil reference for the Fashion Arts Course. The emainder of the books listed in the curriculum outline should be purchased as soon as pos- Interior Design sible. Books marked () may be purchased as a class *CRAIGand Rusll Homes WithCharacter set. Single copies of all other books will be sufficient. (Heath) Copp Clark

DUVALL, E. bI. Family Living Macmillanof Canada Textiles AMEI.;:cAN HOME ECONOMICS ASSOCIATIONTextile FAULKNERand FAULKNER Inside To-day's Home Handbook (1600-20th StreetN.W., Washington, Holt, Rinehart and Winston D.C.) *GOLDSTEIN and GoLosrEintArt in EverydayLife COOK, J. G. Handbook of Textile Fibres Collier-Macmillan (Merrow Publishing Company, England) Musson JONES, C. Architecture To-day and To-morrow EDITORS OF AMERICAN FABRICS MAGAZINE An Encyclo- McGraw-Hill pedia of Textiles POTTER and POTTER HousesLongman's Canada LEVY,L. andFELDMAN, R. Textile 1Vorkbook Pitman STEPAT-DE VAN, D. MC/04c Hon to Home Furnishings MOORE, A. C. How to Clean Everything Collier-Macmillan (Simon & Schuster Inc., N.Y.) Musson WINGATE, GILLESPIE and ADDISON Know Your PADGETT, R. Textile Chemistry and Testing in the Lab- Merchandise(3rd Edition)McGraw -Hill oratory(Burgess) McAinsh WINGATE, I. Textile Fabrics and TheirSelection *POTTER, M. D,, CORBMAN, B. P. Fiber to Fabric Prentice-Hall

WINGATE, GILLESPIEandADDISON' Know Your Mer- Clothing Constriction chandise(3rd Edition) McGraw-Hill (4 copies) BISHOP, ARCH Bishop Method of Clothing Construction McClelland & Stewart WINGATE, L B. Textile Fabrics and Their Selection Prentice-Hall BISHOP and ARCH Fashion Sewing By the Bishop Method McClelland & Stewat: Personal Development RATIIBONF, TARPI EY, FAST, AHERN Fashions and Fabrics Hitt, N. Laws of SuccessWehman, Hackensack, N.J. (Houghton Mifflin) Nelson

31

33 *Sewing instructkr books currently available from pat- TATE, M. T., and CLISSONc. Family Clothing tern companies. (John Wiley & Sons) Gzrieral Publishing

WHITCOMB and LANG CharmMcGraw-Hill Historic Costume *HANSEN, H.Costnne Cavalcade (Methuen) Ryerson 5) Trade papers and magazines LESTER, K. M.and'/ERKE, B. V.Accesfories of Dress (Bennett) Copp Clark Style Maclean-Hunter, Toronto (2 subscriptions) Women's Wear Daily Fairchild, New York PICKEN, NI. B.holt, m Dictionary (Funk and Wagnall) Longmans Vogue

RYAN, NI. S.Clothitg: A Study in Human Behaviour Harpers Bazaar Holt, Rinehart & Winston Glamour

Design, Styling and Fashion Promotion Mademoiselle a) Books Seventeen ASHBROOKE, E. G.Furs - Glamorous and Practical Van Nostrand Modern Bride

13ACHRACII Fur APractical Treatise Prentice-Hall Mott Marriage

BERT'S, C.Paris a la Mode (Victor Gollancz) Elegance Elegance Publications, Box 2148, Doubleday Vancouver 2, B.C.

BROCKNIAN, HrLEN t. The Theory of Fashion (John A .erican Fabrics Reporter Publishing, Empire State Wiley and Sons Inc.) General Publishing Building, New York City

CHAMBERS, B.Clothing SelectionPrentice -Hall

DARIAUX, GENEVIEVE ANTOINEElegance Doubleday

FAIRCHILD, J.The Fashionable Savages Doubleday

*GOLDSTEINandCOIDSFI IN Art in Everyday Life Collier -Macmillan

JARNOW, J. A.andJuni-1.1.r, B. .rasich.' theFashion Business (John Wiley & Sons) General Publishing

NIORTON, G. M.The Arts of Costume and Personal Appearance (John Wiley & Sons) General Publishing

PICI,JN, M. B. ThlfFashion Die tiemery (Funk and W'agnall) Longmans (4 copies)

ROA( II and 11E111 R Dress, AihnotIllelli and the Social Order (John Wiley & Sons) General Publishing

SPEARS, C. W.How to Wear Colours (Burgess) McAinsh

RYAN, NI. S.Clotiting: A Study in llama,: Behavior Holt, Rinehar & Winston

to N..and Plill III'S n ror, Ryerson

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