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Atul Parvatiyar [email protected] ______ACADEMIC EXPERIENCE ______

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Atul Parvatiyar Atul.Parvatiyar@Ttu.Edu ______ACADEMIC EXPERIENCE ______ Dr. Atul Parvatiyar [email protected] _____________________________________________________________________________________ ACADEMIC EXPERIENCE ________________________________________________________________________________________ Rawls College of Business, Texas Tech University, Lubbock, TX Professor of Practice, Marketing & Supply Chain Management Area Since Sep 1, 2018 & Director, Center for Sales & Customer Relationship Excellence Goizueta Business School, Emory University, Atlanta, GA, USA 1. Visiting Scholar (working with Dr. Jag Sheth on marketing theory) Nov 2016 to Aug 2017 2. Adjunct Associate Professor of Marketing Aug 2000 to April 2001 3. Assistant Professor of Marketing Aug 1995 to June 2000 4. Visiting Associate Professor of Marketing Jan 1992 to July 1995 5. Associate Director, Center for Relationship Marketing Aug 1993 to June 2000 S P Jain School of Global Management, Dubai & Singapore Adjunct Professor of Marketing Sep 2016 to July 2018 Kenan-Flagler Business School, University of North Carolina, Chapel Hill, NC, USA Adjunct Associate Professor of Marketing Jan 2017 to Dec 2017 Adjunct Professor of Marketing Jan 2018 to Aug 2018 J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA 1. Robinson Research Fellow & Managing Director, CBIM Aug 2001 to July 2003 2. Visiting Associate Professor of Marketing Aug 2001 to July 2002 XLRI School of Management, Jamshedpur, India 1. Associate Professor of Marketing Jan 1986 to April 1991 2. Coordinator, Marketing Area & Executive Development Programs Aug 1987 to July 1990 ____________________________________________________________________________________ SHORT-TERM VISITING FACULTY POSITIONS ____________________________________________________________________________________ Terry College of Business, University of Georgia, Athens, GA, USA, (Fall 2004). Johannes Kepler University, Linz, Austria (Summer Terms 1998 - 2001) Indian Institute of Management (IIM) Lucknow, (Fall 2001) & IIM Indore (Fall 2003) Norwegian School of Economics and Business Administration, Bergen, Norway (Spring 1998) University of Colorado at Boulder, USA (Fall 1991) _____________________________________________________________________________________ BUSINESS EXPERIENCE ____________________________________________________________________________________ Founder & CEO, Institute for Customer Relationship Management (iCRM) – engaged in research, consulting, & digital marketing with offices in USA, UK, India, Malaysia & Singapore 2001 to 2018 Page 1 of 16 _____________________________________________________________________________________ RECENT PROFESSIONAL HIGHLIGHTS _____________________________________________________________________________________ Fellow of The Chartered Institute of Marketing (CIM), since July 2017. Co-author of paper ranked 6th amongst the most impactful articles published in the 40-year history of the Journal of the Academy of Marketing Science … 2012 Cited in over 8300 academic publications with h-index of 18 and i10 index of 23 (Google Scholar). Listed among the Top 5 most cited authors on Relationship Marketing in Google Scholar, 2009 Distinguished Alumni Award, Faculty of Management Studies, Banaras Hindu University, 2005 Chair, Steering Committee & Project Leader - Industry Best Practices on Retail Post-Audit Recovery (The combined revenues of companies on steering committee was $1 Trillion), 2004 - 2009 MBA Educator Award (Best Teaching), Emory Business School, Emory University, 1993 Exceptional Scholar Award (Research), Goizueta Business School, Emory University, 1996 Received Gold Medal from International Olympic Committee for outstanding voluntary services as Venue Protocol Manager during 1996 Summer Olympics in Atlanta, USA. ____________________________________________________________________________________ EDUCATION ____________________________________________________________________________________ Banaras Hindu University, Varanasi, India (Ranked amongst the Top 3 Universities in India) Ph.D. Business Management (Research Thesis on International Marketing) 1985 M.B.M. Concentration in Marketing 1979 B.A. Economics Honors with English Literature & Hindi Literature 1977 ____________________________________________________________________________________ TEACHING: COURSES & SEMINARS DELIVERED ____________________________________________________________________________________ Sales Management: BBA Digital Marketing: Online MBA (MBA@UNC) Marketing Audit & Metrics: Global MBA, Executive MBA Product & Brand Management: Executive Development Programs (EDP), Seminars & Workshops International Marketing: MBA, Executive MBA, Executive Development Program, BBA Marketing Management: MBA, BBA Marketing Research : MBA, BBA Marketing Strategy: BBA, MBA, Executive Development Programs Relationship Marketing /CRM/Customer Experience & Value: MBA, Executive MBA, EDP & Ph.D. ________________________________________________________________________________________ RESEARCH & PROFESSIONAL INTERESTS ________________________________________________________________________________________ Marketing Theory, Sustainable Marketing, Strategic Global Marketing, Relationship Marketing, CRM, Customer Experience & Loyalty Product & Brand Management, Marketing Communications Digital Marketing, Marketing Metrics & Analytics, Customer Insights Technology & Big Data Sales Management, Retail Trade Promotion, Recovery Audit and Outsourcing Page 2 of 16 ________________________________________________________________________________________ SPONSORED RESEARCH GRANTS ________________________________________________________________________________________ Cellcard Cambodia - $250,000 (2011 - 2012) + $250,000 (2013-2014) “Field Experiment on Prospect Theory, Brand Management, Segmentation & Choice Behavior of Mobile Pre-Paid Bundled Services” PRG-Schultz, Atlanta – US$ 220,000 (2004-05) + US$ 275,000 (2006-07) “Trade Promotions, Post Audit Recovery and Trading Partner Relationships” Grocery Manufacturers Association (2004-06) – US$ 250,000 “Value of Outsourcing Sales and Marketing in CPG Industry” Food Service Sales & Marketing Association (2005-06) – US$ 75,000 “Value of Outsourcing Sales and Marketing in Food Services Industry” Independent Insurance Agents of America (1997) – US$ 75,000 “Sales Agencies’ Best Practices” E&Y Foundation (1993 – 97) – US$ 300,000 (to Center for Relationship Marketing, Emory University; worked as project co-leader) “Best Practices in Customer, Supplier, Internal, and Alliance Partnering” ____________________________________________________________________________________ MANUSCRIPTS & RESEARCH IN PROGRESS _____________________________________________________________________________________ “A General Theory of Marketing,” (with Jagdish N. Sheth). Multiple articles planned for publication in leading journals and as an advanced marketing theory book. “A Framework for Developing High Value Loyalty Programs in Emerging Markets: The Relative Perceived Value of Rewards, Recognition, Developmental & Strategic Benefits” (with Janakiraman Moorthy and Rishi Dwesar). Manuscript being finalized for submission to Journal of Service Theory and Practice – Special Issue on Research in Emerging Markets. “Measuring the Impact of Advertising on Shareholder Value Creation” (with JoAnn Sciarrino). Manuscript in draft form. Final manuscript to be submitted to the Journal of Academy of Marketing Science. “Complexities of Combining Fractional Factorial with Randomized Block and Switch Replication Techniques in Large Scale Field Experiments on Product Plan & Brand Acceptance” (with M. Janakiraman and Alex Chaudhary). Manuscript under preparation for submission to Journal of Marketing Research. “Big Data Analytics: Modeling Mobile Airtime Transfer Using Weblet Transform – A Statistical Physics Approach,” (with Bharat Bhushan Verma). Target Journal: Marketing Science. “How Much Does Sustainability Matter to Various Stakeholders of an Organization? Materiality Assessment in a Multi-Division, Multi-Location Organization” (with Janakiraman Moorthy). Target Journal: TBD “RELSAT Caliper: Scale to Measure and Index Relationship Satisfaction across Industries,” (with Subin Sudhir, Anita Balasingham & I. M. Singh). “The Etymology and Epistemology of Loyalty – Are Marketing Measures of Loyalty Distorted?” (with Subin Sudhir). Target Journal: Journal of Marketing “Reliability and Validity of Using Games and Gamification for Data Collection in Market Research.” Page 3 of 16 ____________________________________________________________________________________ PUBLICATIONS – JOURNAL ARTICLES ____________________________________________________________________________________ Parvatiyar, Atul, Janakiraman Moorthy and Naveen Donthu (2019) “Where the Twain Shall Meet? A Study of Best Practices to Resolve Retailer-Supplier Acrimony in Post-Audit Recovery of Trade Promotion Dollars,” Journal of Marketing Channels. (Forthcoming as Lead Article in the Special Issue on Retail Performance Metrics). Poddar, Amit, Naveen Donthu, and Atul Parvatiyar (2013), “Retailer Choice of Trade Promotions,” Journal of Marketing Theory and Practice, 21(1), pp. 45-56. Sheth, Jagdish N., Atul Parvatiyar, and Mona Sinha (2013), “The Conceptual Foundation of Relationship Marketing: Review and Synthesis,” Economic Sociology – the European Economic Newsletter, 13(3), pp. 4-26, (Lead Article). *Reprinted: Russian Management Journal (2013), 11(1), pp. 63-94, (in Russian Language).
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