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STUFF NATIONWIDE COMMUNITY NEWSPAPERS THE MOST EXTENSIVE PRINT REACH NATIONWIDE LINKED TABLE OF CONTENTS Slide 8. Northern News Slide 63. Matamata Chronicle Slide 10. The Bay Chronicle Slide 65. Piako Post Slide 12. Whangarei Leader Slide 67. South Waikato News Slide 16. Central Leader Slide 69. Taupo Times Slide 20. East & Bays Courier Slide 72. North Taranaki Midweek Slide 24. Eastern Courier Slide 75. Taranaki Star Slide 28. Manukau Courier Slide 78. Horowhenua Mail Slide 32. North Harbour News Slide 80. Feilding-Rangitikei Herald Slide 35. North Shore Times Slide 83. The Hutt News Slide 39. Nor-West News Slide 86. Upper Hutt Leader Slide 42. Papakura Courier Slide 88. Kapiti Observer Slide 45. Rodney Times Slide 90. Kapi-Mana News Slide 49. Western Leader Slide 93. The Leader Nelson Slide 54. Cambridge Edition Slide 95. The Leader Tasman Slide 56. Franklin County News Slide 98. Marlborough Midweek Slide 59. Hamilton Press Slide 100. Saturday Express Slide 61. Hauraki Herald Slide 103. Northern Outlook COST EFFECTIVE HYPER-LOCAL REACH MADE EASY Every week Stuff produces 34 well loved and read community papers covering New Zealand. They provide hundreds of pages of local news and advertising, delivering value for advertisers through: ● Cost effective, local reach ● A relevant and trusted local channel ● A highly engaged audience ● And most importantly - driving ACTION Auckland Central Leader Northland East & Bays Courier Northern News Eastern Courier The Bay Chronicle Manukau Courier Whangarei Leader STRONG North Harbour News North Shore Times Nor-West News Waikato NATIONWIDE Papakura Courier Cambridge Edition Rodney Times Franklin County News Western Leader Hamilton Press REACH Hauraki Herald Matamata Chronicle Piako Post South Waikato News Total circulation (print + digital): Taupo Times Taranaki North Taranaki Midweek Taranaki Star Manawatu 1,347,179 Feilding-Rangitikei Herald 1,347,179 is the total circulation Horowhenua Mail both physically and digitally each Wellington week nationwide across all our Nelson/Tasman Kapi-Mana News The Leader (Tasman) Kapiti Observer community papers. The Leader (Nelson) The Hutt News Upper Hutt Leader Marlborough Marlborough Midweek Saturday Express North Canterbury Northern Outlook Source: ABC Circulation - March 2021 (Audited Net Circulation) OUR COMMUNITY AUDIENCE Male Female 50% 50% Our entire community paper readership across the nation is split down the middle when it comes to gender. Aged 50 and over Homeowners Mortgage free homeowners Main income earners Main household shoppers 63% The vast majority of our community paper readers fall into the 50 year old 81% 52% 55% 50% and over age bracket. Aged 35-49 18% After the 50 and over age demographic, the aged 35-49 group is the second largest age range for our total community audience at 18%. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . SUPERCHARGE YOUR BUSINESS WITH STUFF’S HYPER-LOCAL NEWSPAPERS OUR AUDIENCE WE’RE A SAFE ACTION ARE ENGAGED ENVIRONMENT 37% of readers use the Our audiences are deeply advertising in their local Our content is curated by newspaper to help them decide engaged with our content people, not algorithms. — they share, contribute, and where to shop*. respond. So, with us, you can trust that your ads won’t be placed next High engagement with to inappropriate our content means they’re or risky content. more likely to engage with yours. Source: *Roy Morgan Jan 20-Dec 20 Base: All people 14+ NORTHLAND COMMUNITY NEWSPAPERS Northern News, delivered every Wednesday, is an excellent local channel to connect with the local community. With a circulation that covers Towai to Cape Reinga, including north and south Hokianga, the Northern News is a perfect publication to target local shoppers with your brands. Weekly Circulation (print + digital): 16,800 16,800 is the total circulation of the Northern News both physically and digitally each week. Source: ABC Circulation - March 2021 (Audited Net Circulation) Total circulation area Circulation area includes: ● Ahipara ● Mitimiti ● Waiharara ● Awanui ● Ohaeawai ● Waikare ● Awarua ● Okaihau ● Waimamaku ● Broadwood ● Okiato ● Waimate North ● Herekino ● Okioi ● Waimatenui ● Horeke ● Pawarenga ● Waiomio ● Hupara ● Pokapu ● Waipapakauri ● Kaikohe ● Rangiahua ● Kaitaia ● Rawene ● Karetu ● Russell ● Kawakawa ● Taheke ● Kohukohu ● Te Hapua ● Mangamuka ● Te Kao Bridge ● Tokerau Beach ● Mangonui ● Utakura ● Maromaku Serving the wider Bay of Island and Doubtless Bay areas, The Bay Chronicle, is delivered every Thursday and keeps the community up to date on local news, sports and events. Having been the recipient of several national community newspaper awards, The Bay Chronicle is an ideal channel to promote your business to local customers. Weekly Circulation (print + digital): 16,229 16,229 is the total circulation of The Bay Chronicle both physically and digitally each week. Source: ABC Circulation - March 2021 (Audited Net Circulation) Total circulation area Circulation area includes: ● Akatere ● Kaeo ● Kaitaia ● Kerikeri ● Kohumaru ● Mangonui ● Mangonui ● Matangirau ● Matauri Bay ● Omaunu ● Otangaroa ● Pupuke ● Takou Bay ● Te Tii ● Tokerau Beach ● Whangaroa Distributed every Wednesday, the Male: Female: Whangarei Leader is the voice of local news for residents in the northernmost 38% 62% city of New Zealand. The Whangarei The Whangarei Leader readers are more female 30,000 Leader is the perfect vehicle to dominated with 38% males - 62% females. Homeowners promote your brand to this audience. Once a month the Whangarei Leader is also delivered to Dargaville. 18,000 Mortgage free Weekly Audience: Readers aged 50 and over: homeowners 34,000 85% 34,000 people read Whangarei The vast majority of Whangarei Leader readers are Leader each week on average. in the age bracket of 50 years and over. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Northland . Each week stuff.co.nz and + Whangarei Leader have a combined (unduplicated) reach of: 63,000 Up to 63,000 people in the Northland region connect with 56,000 Whangarei Leader or stuff.co.nz Homeowners 35,000 Mortgage free 13,795# homeowners In Whangarei there are 13,795 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Northland. #Neighbourly membership as of 1 June 2021. Total circulation area Circulation area includes: ● Avondale ● Massey North ● Blockhouse Bay ● Massey West ● Glendene ● New Lynn ● Glen Eden ● Oratia ● Green Bay ● Palm Heights ● Harbour View ● Ranui, Lincoln North ● Henderson ● Sunnyvale ● Henderson Heights ● Swanson ● Henderson North ● Te Atatu Peninsula ● Kaurilands ● Te Atatu South ● Kelston ● Titirangi ● Konini ● Waimanu Bay ● Laingholm ● Waitakere ● Lincoln ● Western Heights ● Massey AUCKLAND COMMUNITY NEWSPAPERS The Central Leader is distributed on Male: Female: Thursday to central Auckland suburbs including Onehunga, Royal Oak, One 62% 38% Tree Hill, Three Kings, Epsom, Mt. Central Leader readers have significantly more 29,000 Eden, Mt. Roskill and Hillsborough. male readers. Homeowners 18,000 Mortgage free Weekly Audience: Readers aged 50 and over: homeowners 42,000 50% 42,000 people read Central Leader Half of Central Leader readers are in the age each week on average. bracket of 50 years and over. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Auckland. Each week stuff.co.nz and Central + Leader have a combined (unduplicated) reach of: 427,000 Up to 427,000 people in the Auckland region connect with Central 278,000 Leader or stuff.co.nz Homeowners 148,000 Mortgage free 110,539# homeowners In central Auckland there are 110,539 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Auckland. #Neighbourly membership as of 1 June 2021. Total circulation area Circulation area includes: ● Balmoral ● Onehunga ● Blockhouse Bay ● One Tree Hill ● Epsom ● Oranga ● Greenlane ● Owairaka ● Hillsborough ● Penrose ● Lynfield ● Royal Oak ● Mt Albert ● Sandringham ● Mt Eden ● Te Papapa ● Mt Roskill ● Three Kings ● Mt Roskill ● Wesley ● New Windsor Insert zones ● Zone 1: 21,300 copies St Lukes, Balmoral, Mt Eden, Sandringham Zone 2: 14,800 copies Greenlane, One Tree Hill, Onehunga, Royal Oak Zone 3: 7,100 copies Mt Albert, New Windsor Zone 4: 14,200 copies Mt Roskill, Hillsborough, Lynfield All zones: 57,400 total physical copies Source: Stuff Limited Distribution Figures, June 2021. Some duplication may occur. The East & Bays Courier, delivered every Wednesday, covers Mission Bay, Orakei, St Heliers, Kohimarama, Newmarket, Parnell, Remuera, St John’s, Glen Innes, Panmure, Ellerslie and Mt Wellington and is dedicated to serving this community within NZ’s largest city. The area offers dynamic economic opportunities, excellent facilities and a wide range of residential and lifestyle options within a wonderful environment. Weekly Audience: 30,000 30,000 people read East & Bays Courier each week on average. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Auckland . Each week stuff.co.nz and East & + Bays Courier have a combined (unduplicated) reach of: 411,000 Up to 411,000 people in the Auckland region connect with East & 269,000 Bays Courier or stuff.co.nz Homeowners 144,000 Mortgage free 322,959# homeowners In Auckland there are 322,959 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Auckland. #Neighbourly membership as of 1 June 2021. Total circulation area Circulation area includes: ● Broadway Park ● Panmure ● Ellerslie ● Parnell ● Glendowie ● Pt England ● Glen Innes ● Remuera ● Kohimarama ● St Heliers ● Meadowbank ● St
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