Barcelona Foundation & Bachelor's Programs

Barcelona Foundation & Bachelor’s Programs

www.euruni.edu

07 Experience EU

21 Barcelona

29 Programs

47 Beyond the Classroom

57 At Home in Barcelona

63 A Network for Life

Websites & Blog euruni.edu barcelona.euruni.edu

EU Today TV euruni.tv The world is changing. EU is ready. Are you? Start here. 5

Welcome to EU Business School,

The foundation of any successful career is a solid knowledge base. We live in a fast- paced era in which information is instantly available. Education is no longer about acquiring information, but rather developing key skills and learning how to evolve with the world around us.

After your time with us, you will walk away with more than a degree. You will have learned about yourself and how to communicate with people from a diverse range of backgrounds. You will have continued to grow and develop, both professionally and personally, enabling you to seize the new opportunities available to you. Don’t forget the value of your youth, time and unwritten future. These are the luxuries established professionals do not have.

This is your moment, and your resilient attitude will set the tone for your career. We will help you be entrepreneurial, think for yourself, learn from your mistakes and, most of all, take advantage of the opportunities that will arise throughout your career. These attributes are ingrained into the EU Business School DNA. The rest is up to you.

You will face many challenges as you push boundaries within yourself and in the world around you. You will not be alone - we will accompany you along your path to success. You will have a network of over 27,000 alumni and business professionals to encourage you, inspire you and guide you, as you establish yourself in the world of business. So if you’re looking for the best chance at a future of endless possibilities... start here.

We look forward to seeing you on campus,

Dr. Dirk Craen EU Business School President Experience EU 7

Experience EU

Educating future business leaders and entrepreneurs with proven practical methods. Experience EU

Swiss Values, an International Mindset and a Pragmatic Approach EU Business School is a global network of professionally accredited, multicultural, high-ranking business schools with headquarters in Switzerland.

Since 1973, our international business school has We use a combination of classroom theory and provided high-quality instruction in a competitive hands-on experiential learning that draws on both learning environment. Through our network of the American business education model and campuses in Geneva, Montreux, Barcelona, Munich European learning methodologies. EU’s pragmatic and online, the EU Business School curriculum approach to business education prepares promotes managerial skills, business ethics and students for careers in today’s rapidly evolving entrepreneurial initiative vital to pursuing jobs in and globalized business world. today’s global market. The EU Barcelona campus offers various programs Our high-caliber faculty is made up of at the foundation, bachelor’s, master’s and MBA entrepreneurs, consultants, business leaders levels. These include business administration, and full-time academics. Our faculty works communication, tourism management, international with students on an individual basis to create relations, sports management, digital business, a cooperative and caring learning environment international business, marketing, finance, where human values flourish. All our programs are enterprise and human resources management, student-oriented, flexible, personalized and taught among others. in English. 9

TOP REASONS TO STUDY AT EU

International: Our student body is comprised of more than 100 nationalities, with 98% of students speaking two or more languages.

Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.

All classes taught in English: Including assignments, lectures, exams and the final dissertation.

Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.

With our global network, we encourage students to participate in program-related intercampus exchanges, Outstanding faculty: Our team is both within Europe and with our partner institutions composed of highly qualified aca- around the world. demics, entrepreneurs, consultants and business leaders. EU Business School continuously explores affiliation opportunities with world-class academic institutions. Our partners include: University of Derby in Derby, U.K.; University of Roehampton in London, U.K.; Universidad Católica de Murcia Ranked among the best: (UCAM) in Murcia, Spain; Tecnológico de Monterrey (ITESM) Programs within our network in Monterrey, Mexico; Pace University in New York, U.S.A.; are consistently featured in the Stamford International University in Bangkok, Thailand; and the top tier of global and European University of California in Riverside, U.S.A.; among others. rankings. For students who want an international, flexible and innovative business education, we invite you to read through this brochure and contact our admissions department at [email protected]. Building a business personality: We are committed to encouraging You can also come and visit us on campus where you will students to build the most meet our dynamic, creative and welcoming team and valuable brand they can market: experience EU Business School firsthand. themselves. We are different. We are innovative. We are flexible. We are global. 11

Our Numbers Talk The most direct way to gain insight into an institution is through percentages, statistics and facts.

STUDENTS BY REGION OF OUR STUDENTS BECOME ENTREPRENEURS

29% 20% 19% 20%

Europe Russia & Americas ACCEPTED A JOB OFFER CIS countries WITHIN SIX MONTHS OF GRADUATION 16% 11% 5% 93% Asia Middle East Other INTERNATIONAL STUDENTS FEMALE TO MALE RATIO 95%

AVERAGE LANGUAGES 54% 3.5 SPOKEN

BACHELOR'S STUDENT 46% 17-26 AGE RANGE

OF STUDENTS TAKE SALARY AFTER GRADUATION (IN EUROS) ADVANTAGE OF OUR 37% TRANSFER OPPORTUNITIES

WORK PLACEMENT BY REGION

Europe 32% Asia 15%

Americas 18% Middle East 14% 150,000+ 80,000/100,000 50,000/80,000 than 50,000 Less 100,000/150,000 Russia & Other 4% CIS countries 17% MunichExperience Undergraduate EU Programs — About EU 13 Experience EU 15 Accreditations and Official Qualifications

EU BACHELOR’S (BBA/BA) PROGRAMS IN ONE OF SIX SPECIALIZATIONS: • Business Administration • Communication & Public Relations • Leisure & Tourism Management • International Relations • Sports Management • Digital Business, Design & Innovation

Upon completing the EU bachelor’s programs, students earn a private degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua, plus a state-accredited BA (Hons) in Business Management from the University of Derby, U.K.

DIPLOMA OF ADVANCED STUDIES IN ONE OF SIX SPECIALIZATIONS: Students may also study an additional semester of their specialization and earn a Diploma of Advanced Studies (DAS) in this subject which is accredited by Universidad Católica de Murcia (UCAM), Spain, and state-recognized (título propio).

BA (HONS) IN ONE OF FIVE PATHWAYS: • Business Management & International Business • Business Management & Marketing • Business Management & Finance • Business Management & Enterprise • Business Management & Human Resources Management

Upon successful completion of one of the BA (Hons) programs, students will earn a state-accredited degree from the University of Derby, U.K.. Theseprograms are additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership. Experience EU

Rankings and Memberships EU Business School sees international recognition and institutional value as a foundation for educational success. Throughout its history, the school has been known for high program quality and, over the years has also developed strong bonds with leading national and international professional organizations. The high standard of our programs, achievements of our students and professionalism of our faculty are reflected in these business school rankings.

RANKINGS:

1 4 STARS EU’s Online MBA Ranked in the top tier Awarded four stars ranked top in CEO for global and Euro- for excellence in Magazine’s online global pean MBA programs business education rankings by CEO Magazine by QS Stars

5 6 18 Ranked fifth in the QS Placed sixth as best EU’s Online MBA MBA Guide Return on business school for ranked 18th in the Investment Report for female students by world by QS Top salary uplift in Europe Capital magazine MBA

MEMBERSHIPS: 17

EU’s main campuses

Exchange opportunities

A EUROPEAN IDENTITY A GLOBAL NETWORK

EU Business School develops partnerships with world-class universities and educational institutions around the globe to provide a superior education for our students. By studying various curricula and taking part in international exchanges with our partners in Europe, Asia, Africa and the Americas, students are able to add a truly global perspective to their education. Experience EU

Your Life at EU You’ll get a hands-on approach to education at EU. Here, you will have the opportunity to meet dignitaries, travel to incredible countries, attend prestigious events and completely immerse yourself in a different culture through sports and social activities. You’ll also get an inside look at the world’s most important companies and meet the visionaries behind them.

Chairman of Crédit Suisse, Alexandre Zeller, addresses students, alumni and guests at the Commencement Ceremony

The EU football team after winning the student league championship

Students take part in tours of Barcelona and team-building events during orientation week 19

During orientation week, students visit the cultural sites of Barcelona, such as Tibidabo

"Discovering Students make different cultures, connections and friendships that last seeing how the a lifetime world’s leading organizations operate and having a new perspective about today’s business world are valuable experiences that EU Business School offers."

Myriam Katar BA student

EU Business School Kofi Annan, former UN Secretary- hosts former Swiss General of the United Nations and President Adolf Michael Møller, Director-General of Ogi’s book launch at the United Nations Office at Geneva, the United Nations together with EU students were in Geneva present MunichBarcelona Undergraduate Programs — About EU EU Barcelona campus Ganduxer building 21

Barcelona

A vibrant, smart city, Barcelona leads the way in entrepreneurship, commerce, education, entertainment, media, fashion, science and art. Barcelona

The Capital of Culture and Business on the Mediterranean Sea A major economic power in Spain, Barcelona prides itself on a collection of innovative entrepreneurs and growing business industries. With a very reasonable cost of living and endless opportunities to play sports and socialize, Barcelona is the perfect location for your international business education.

With the city and beach at its doorstep and many flourishing businesses, Barcelona has rapidly become a center for young, creative talent, with hundreds of startups and entrepreneurs embarking on business ventures here. Home to FC Barcelona and acclaimed artists The view from Montjuïc such as Salvador Dalí and Antoni Gaudí, the city has made a name for itself as the cosmo-

Modern art on La politan capital of the Mediterranean coast. Barceloneta beach A global city with a local identity, Spanish and Catalan influences can be seen at every turn, and while the city celebrates its traditional ties, it also welcomes new ideas with open €0 2026 arms. This is exemplified by Fira Barcelona, a is how much you’ll is the expected venue that hosts events such as the Mobile pay for Barcelona’s completion date of the World Congress, eFintech and Bizbarcelona, best museums on Sagrada Família, Antoni attracting 2.5 million visitors and 30,000 the first Sunday of Gaudí’s architectural companies each year. each month magnum opus While your courses will require a great deal of dedication, you should take time to explore this wonderful city. We encourage you to take advantage of the numerous resources available locally and on our social media pages, to familiarize yourself with #1 900+ Barcelona. We’re sure you will feel at home in beach city in the world startups are based no time at all. The EU Barcelona experience according to National in Barcelona will immerse you in this vibrant, innovative Geographic and Discovery city, renowned for its dedication to technolo- Channel gy and entrepreneurship. 23

<2 hours by plane to: 1. London 2. Munich 3. Rome 4. Paris 5. Geneva 6. Lisbon

Explore: • The Sagrada Família • Montjuïc Castle • Les Rambles • Parc Güell • Picasso Museum • Parc de la Ciutadella • La Barceloneta beach • Tibidabo

€10.20: The T-10 is valid for 10 metro, bus and tram "If it were up to trips that will take you anywhere in Barcelona me, I would stay

Barcelona is home to: in Barcelona • CaixaBank • Puig for the rest of • Vueling • Estrella Damm my career." • Mango • Desigual Lionel Messi • SEAT • Almirall • Planeta Publishing • softonic.com Barcelona

The City and the Sea Whether it’s exploring the narrow streets of El Gòtic, catching a free concert during the La Mercè festival or gazing at the Mediterranean from La Barceloneta beach, live Barcelona and make the experience yours.

Barcelona is a thriving setting for music, culture, sport, gastrono- my and nightlife, famous for its cosmopolitan style and sun- soaked beaches. Barcelona has something for everyone and can be enjoyed throughout the seasons, from the biggest and best music events like Sónar and Primavera Sound in the summer, to beachside nightclubs and traditional street festivals. Barcelona’s proximity to the Pyrenees mountain range means that you can spend the weekend on the slopes whenever the desire hits you. And the Costa Brava, famous for its crystal clear waters, hidden coves and renowned hiking trails, is just a little further up the Catalan coastline.

This foodie paradise is home to more than 20 Michelin-starred restaurants and the world-famous Boqueria market. However, the true beauty of Barcelona lies in its relaxed vibe and way of life. Patios are open all year long and there is always a cultural event or concert to go to. If you truly want to live like a local, then pull up a chair in any of Barcelona’s beautiful plazas and while away the hours chatting with friends, sharing a vermouth and watch- ing the world go by.

Like a local: Keep a weekend free in January or February for a calçotada; an

outdoor event that involves roasting calçots, a regional delicacy 2 similar to leeks and served with a delicious Romesco sauce. 25

1. Panorama of Barcelona 2. Castellers or ‘human towers’ 3. Joan Miró Park 4. Primavera Sound Festival 5. Camp Nou, home of FC Barcelona 6. W Hotel and La Barceloneta beach

6 Barcelona

A Campus at the Center of it all EU Barcelona is centrally located within the affluent neighborhood of La Bonanova and the upper-Diagonal business district, close to many international consulates and financial organizations. We are just a short trip to Tibidabo, the highest point in the city.

A short five-minute train ride will bring you to Plaça Catalunya and exceptional art museums, historic treasures and local eateries. Make sure you keep an eye out for the many world- renowned sporting events and activities that take place throughout the year. With Camp Nou, the home field of FC Barcelona less than three kilometers away from campus, you’ll never have to worry about missing a football match!

The campus sits amongst picturesque urban parks that are perfect for a sunny lunch break, with cafés, bakeries and bars nearby along with the public library, Biblioteca Pública Clarà. The neighborhood is also home to modernist buildings by the renowned Catalan architect Antoni Gaudí, in addition to boutique shops, numerous gyms, sporting facilities and fantastic restaurants.

Our campus buildings are equipped with state- of-the-art learning facilities with floor-to-ceiling windows that take advantage of natural light. 27

"Traveling and meeting new people is the best way to learn; An international business school like EU provides you with that 99,000 experience." spectators fit inside Europe’s largest stadium, Fanny Lanctot Camp Nou BA alumna

100+ years is how long Europe’s oldest theme park, Tibidabo, has been entertaining people Wi-Fi access is available across campus and every classroom has a SMARTBoard with a high-tech sound system. Video- conferencing facilities are available, and support is provided across campus by networked computers and laser printers with 5min associated multimedia technology. by train from EU When not in class, students on either campus building can to Plaça Catalunya use our student lounges to relax, play foosball, grab a snack or catch up with friends. They also have the option to study or do their homework in our library or study room. ProgramsMunich Undergraduate Programs — Munich Paul Bulcke Chairman of Nestlé 29

Programs

FOUNDATION PROGRAMS:

English Foundation Business Bridging

BACHELOR’S PROGRAMS:

EU Bachelor’s degrees BBA - Bachelor of Business Administration BA - Bachelor of Arts in Communication & Public Relations BA - Bachelor of Arts in Leisure & Tourism Management BA - Bachelor of Arts in International Relations BA - Bachelor of Arts in Sports Management BA - Bachelor of Arts in Digital Business, Design & Innovation

Bachelor of Arts (Hons) degrees BA (Hons) in Business Management & International Business BA (Hons) in Business Management & Marketing BA (Hons) in Business Management & Finance BA (Hons) in Business Management & Enterprise BA (Hons) in Business Management & HRM Programs

Foundation Programs Our bachelor’s programs require a certain level of English and academic achievement. If you do not meet these requirements, we offer two preparatory programs which may only be taken as a precursor to our degrees. The English Foundation program is for those who need to improve their language skills while our Business Bridging program is for those who need to improve their academic level. Upon successful completion of these courses and in addition to your high school diploma or GED, you will be admitted to our bachelor’s programs.

"The English Foundation program is taught by native speakers and is the best way to improve your English and gain confidence when speaking. It is excellent preparation for the bachelor’s program."

Maria Makovskaya English Foundation student 31

English Foundation Business Bridging

If you need to improve your English to meet Many high school students aspire to enroll in our requirements, this specialized program an international bachelor’s degree but lack the will help you refine your language skills and skills and background to do so. The Business prepare you for our bachelor’s programs. All EU Bridging program provides candidates with the classes are taken in English, including assign- necessary knowledge to succeed in our three- ments, exams, courses and dissertations. year bachelor’s programs.

English is a language necessary for any suc- The Business Bridging program is a one-semes- cessful career in international business. The ter (13-week) course that acts as a bridge to English Foundation program is a one-semester the first year of our undergraduate programs. (13-week) course with start dates in September, Students will strengthen their academic, com- February and June. The program is divided munication and business English skills while into three levels, each lasting four weeks with studying management and economic concepts. evaluations at the end of each. Students will Students can enroll in the program in October, take a final exam at the end of the course. February and June. Upon successful comple- Upon satisfactory completion of the program, tion, students are automatically admitted into students will be eligible to enroll in one of our the first year of our undergraduate programs. bachelor’s degree programs.

A sample of the program courses: A sample of the program courses:

English for Academic Purposes Business & Society Structures of Writing & Grammar Management Basics Reading & Text Analysis Introduction to Business Law Business English Introduction to Economics Programs

About EU’s Bachelor’s (BBA/BA) Programs The EU Barcelona bachelor’s programs are seven-semester, three-year programs (240 ECTS) that allow you to transfer to campuses in Geneva, Montreux and Munich during the first four semesters. With start dates in October, February, June and August, you will develop an entrepreneurial, creative and innovative mindset and become well-versed in business principles.

We develop business professionals by combining traditional teaching methods with experiential learning such as company visits, guest speaker sessions, business simulations, group discussions and project work, among others. We immerse students in a real-world business environment and expound on the latest technological advances to prepare you for the dynamic and challenging workplace.

In addition to a strong grounding in business, we offer specialization options to help deepen your knowledge in major business disciplines. You gain expert knowledge in your chosen field to become more competitive in the job market.

The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on business management modules to equip you with key managerial concepts, theories and tools necessary for any business field. From strategic planning to finance and corporate development, you’ll become more analytical, creative and independent in your thinking.

Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally- accredited bachelor’s degree from EU Business School Switzerland in a chosen specialization and a state-accredited BA (Hons) in Business Management from the University of Derby. These bachelor’s programs are additionally accredited by the Chartered Management Institute (CMI), which gives you the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.

EU Business School’s curriculum is in accordance with the Bologna Process, a standardization process of higher education across Europe in which ECTS are awarded. 33

Students who wish to further their knowledge in one of the six specializations can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.

With our fast-track option, you can accelerate your studies by completing one or two intensive summer semesters depending on your start date. You can also participate in study abroad programs and/or earn an additional qualification with our international academic partners around the world.

Example of EU Bachelor’s programs structure

Academic year Fall Spring Summer

Year 1 Semester 1 Semester 2 Semester 3 Core courses Core courses Core & specialization courses

Year 2 Semester 4 Semester 5 Core & specialization courses Core & specialization courses

Semester 6 Semester 7 Semester 8 Year 3 Diploma of Advanced Studies Business management Business management in specialization (optional)

You can choose from one of these six bachelor’s The University of Derby in the U.K. is a public universi- programs: ty recognized by the U.K. government’s higher education authorities. The university was ranked one of the • BBA - Bachelor of Business Administration top 30 universities by The Guardian University Guide • BA - Bachelor of Arts in Communication 2019 and in the top 10 for business and marketing. & Public Relations • BA - Bachelor of Arts in Leisure & Tourism Management The Universidad Católica de Murcia (UCAM) in Spain • BA - Bachelor of Arts in International Relations is an official private university recognized by the • BA - Bachelor of Arts in Sports Management Spanish Ministry of Education and audited by the Na- • BA - Bachelor of Arts in Digital Business, Design tional Agency for Evaluation Quality and Accreditation & Innovation (ANECA). It was ranked the sixteenth top university in Spain by U-Multirank. Programs

BBA - Bachelor of Business BA - Bachelor of Arts in Administration Communication & Public Relations

Students completing this specialization Students completing this specialization pursue careers in: pursue careers in:

• Marketing • Advertising • Management • Media relations • Finance • Digital communications • Entrepreneurship • Reputation and crisis management

The Bachelor of Business Administration is a Consumers have become active participants diverse degree that will prepare you for a full of the digital world, blurring the line between range of functions within the business world, company and customer. Media today is driven making you a valuable asset to any organization. by strong brands, social media campaigns and This program develops the business acumen individual influencers that establish and propel required to conduct business that matters on relationships with target audiences. This ongoing a global scale. Students will cover internation- dialogue is the key to reaching new customers al negotiation, cultures and languages, while and solidifying relationships with existing ones. exploring the complexity of multinational organi- This program will cover topics such as structuring zations, with their intricate hierarchies, social public relations campaigns, media strategy and frameworks and administrative challenges. organizational communication and ethics.

A sample of the program courses: A sample of the program courses:

Strategic Marketing Interpersonal Communication Leadership & Team Building Persuasion & Lobbying Cross-Cultural Business Issues Media Planning 35

BA - Bachelor of Arts in BA - Bachelor of Arts in Leisure & Tourism Management International Relations

Students completing this specialization Students completing this specialization pursue careers in: pursue careers in:

• Event organization • Diplomacy and foreign policy • Hotel management • International corporate development • Customer service • Public, civil service and local government • Digital tourism • International communications

Tourism is the fastest growing industry in This program combines a global internation- today’s business world. With this bachelor’s deal relations outlook with the practical skills of gree, you will get an in-depth and practical un- business thinking. As corporations expand derstanding of hospitality management; quality and blur national boundaries, they operate in of service; event and conference planning; and a more complex landscape. This specializa- sustainability as it applies to tourism. This over- tion provides a solid knowledge of the global view of these key business areas ensures that economic environment recognizing politics, you gain a deep understanding of the industry. cross-cultural values and ethics as key com- Cases studies will allow you to apply theoretical ponents. Students who complete this pro- knowledge to real-world scenarios and find gram are trained to apply a global mindset appropriate solutions. to conflict management and resolution while considering growth and the bottom line.

A sample of the program courses: A sample of the program courses:

The Business of Tourism Diplomacy & Foreign Policy Sustainable Tourism: Policies & Ethics Social, Company & State Protocol Event & Conference Management International Peace & Security MunichPrograms Undergraduate Programs — About EU 37

BA - Bachelor of Arts in BA - Bachelor of Arts in Digital Sports Management Business, Design & Innovation

Students completing this specialization Students completing this specialization pursue careers in: pursue careers in:

• Team & club management • Digital startups • Merchandising • Online marketing • Sports event management • Digital innovation management • Corporate sponsorship • Information technology

International sponsorship and corporate compe- Digitalization is continually expanding horizons. tition have transformed sports into a multi-billion In addition to startups and new ventures, euro industry. International sports have set trends established businesses are also going digital to and redefined boundaries in international politics appeal to new generations and adapt to mod- and cross-cultural communication, as well as ern technologies. They all need entrepreneurial trademark rights and financial models. This field innovators who can come up with creative requires professionals with specific sports man- solutions that are also practical and applicable. agement skills combined with deep business and Through this program young business leaders financial understanding. Students acquire specif- will develop the skills, adaptability and curiosity ic skills to meet the challenges of this competitive to not just keep up with evolution, but also atmosphere through courses in negotiation, think ahead and drive change. sponsorship and broadcasting, among others.

A sample of the program courses: A sample of the program courses:

Sports Broadcasting Boosting Creativity Sponsoring & Sports Comm. Digital Skills Development Sports Facility Planning & Mgmt. Entrepreneurship in Digitalization MunichPrograms Undergraduate Programs — About EU 39

About the Bachelor of Arts (Hons) Programs The BA (Hons) six-semester, three-year programs with five pathways (180 ECTS) are designed for you to hone your management skills and specialize in a particular business area. The first year comprises core courses to give you a solid grounding in all essential business disciplines, while the second and third years incorporate your chosen pathway. A solid business education is the basis for any successful You can choose from one of these career. Acquiring a specialized skill set in addition to core five pathways: knowledge is what will make you stand out in today’s competitive market. The BA (Hons) in Business Management has five • BA (Hons) in Business Management pathways to provide students with deep insight into major & International Business business disciplines: international business, marketing, finance, • BA (Hons) in Business Management enterprise and human resources management. & Marketing • BA (Hons) in Business Management After completing your program on campus, you will earn & Finance a U.K. state-accredited BA (Hons) degree awarded by our • BA (Hons) in Business Management academic partner, the University of Derby. These bachelor’s & Enterprise programs are additionally accredited by the Chartered Man- • BA (Hons) in Business Management agement Institute (CMI), which gives you the possibility of & HRM achieving an extra international qualification: CMI’s Diploma in Management and Leadership.

The University of Derby in the U.K. is a public university recognized by the U.K. government’s higher education authorities. The university was ranked one of the top 30 universities by The Guardian University Guide 2019 and in the top 10 for business and marketing. MunichPrograms Undergraduate Programs — About EU

BA (Hons) in Business Management BA (Hons) in Business Management & International Business & Marketing

Students completing this pathway Students completing this pathway pursue careers in: pursue careers in:

• Business process outsourcing • Marketing departments • International business consulting • Account management • Transport and logistics management • Media planning • Import and export • Advertising copywriting

The Business Management & International The Business Management & Marketing program Business program gives you a cohesive edu- gives you the right knowledge and tools to excel cation touching upon all aspects related to the in today’s postmodern marketing environment. international business arena. You will analyze You will be introduced to the fundamentals of the international environments through economics, field and understand how marketing functions strategy, law, finance, marketing and trade. The within the different departments of real business- program prepares you for today’s increasingly es and with customers. The ability to combine globalized world of business from a cross-cultural elements of different business disciplines is vital perspective. As a graduate, you will be prepared to your career, and key to your development as to start your own international business, join an a successful “marketeer”. The skills you learn already existing company or help to expand a through the program will help you excel in the local company’s international reach. marketing field.

A sample of the program courses: A sample of the program courses:

Marketing Across Cultures Brand Impact & Popular Culture Global Business & Strategy Consumer Behavior Managing People Marketing Across Cultures 41

BA (Hons) in Business Management & Finance

Students completing this pathway pursue careers in:

• Financial analysis "To become game • Financial consulting • Corporate finance changers in a fast- • Financial advisory paced world, we The Business Management & Finance program need to transform trains you in specialized skills that will enable you to take up a position in the finance industry. the way we do You will be introduced to the key concepts of business, learn accounting that will expand your knowledge in financial analysis and financial projections and and communicate. develop your teamwork, leadership and project management skills through the work and assess- Students need to be ments you undertake. In addition, you will learn to curious, creative, critically evaluate strategic business issues while refining your financial decision-making processes disruptive and and problem-solving skills. adaptable to stay employable." A sample of the program courses:

Business Accounting Dr. Jon-Hans Coetzer Financial Management Chief Academic Officer Improving Business Performance Programs 43

BA (Hons) in Business Management BA (Hons) in Business Management & Enterprise & Human Resources Management Students completing this pathway Students completing this pathway pursue careers in: pursue careers in:

• Entrepreneurship and startups • Labor relations • Family business • Training & development management • Business consulting • Compensation & benefits management • Management analysis • Global talent management

The Business Management & Enterprise pro- The Business Management & Human Resources gram is designed to prepare you to be a future Management program is set in the broader field entrepreneur, with the skills and knowledge to of business, management and corporate strat- start your own business or to run departments egy. The curriculum emphasizes how human within larger companies. The program presents resources strategies and management deci- a general business outlook while developing sions have an important and lasting impact on your integrated perspective of business. This the performance of organizations, regardless of program helps to create a compelling personal size, type or sector. You will develop the tech- point of view which will help you land your niques and soft skills to maximize employee leading role. You will also develop your skills in performance from social, cultural and political venture management, team project planning perspectives. and launching a business.

A sample of the program courses: A sample of the program courses:

Innovation & Knowledge Transfer Employment Law in the Workplace Developing Networks Global Talent Management Enterprise Strategy & Concepts Leadership & Management Programs

Make Europe Your Campus Add to your international experience by studying at one of our other campuses in Switzerland or Germany. Based on program availability, you may study a semester or full year abroad. Potential employers consider candidates who have lived in other countries and immersed themselves in different cultures to be adaptable, independent and better problem-solvers. Living abroad will also expand and strengthen your global network.

Geneva, Switzerland With leading international organizations, such Geneva as the United Nations, World Trade Organi- zation, World Health Organization and Red Cross headquartered here, it’s no wonder that Geneva is a global financial hub. Good food, a high quality of life and easy access to other metropolises around Europe make Geneva an attractive cosmopolitan city.

Montreux, Switzerland This Swiss city sits on the northeast cor- ner of Lake Geneva. Old-world charm sits lakeside to meet a vast natural landscape. Complemented by a dynamic population of multilinguals and known worldwide for the Montreux Jazz Festival, this picturesque city has been home to legendary artists including David Bowie, Freddie Mercury, Igor Stravinsky and Vladimir Nabokov.

Munich, Germany The economic capital of Germany is home to a kaleidoscope of contrasts from a rococo opera hall to cutting-edge skyscrapers. Montreux Alongside old buildings, narrow streets with charming cafés and lively open-air beer gardens, you will find state-of-the-art archi- tecture and a vibrant nightlife. Coined as the center of “laptops and lederhosen”, business is also vital to the city’s identity. From creating programs to help startups with logistics to having a welcoming environment for multinationals, the city actively promotes the presence of business, commerce and innovation. Munich 45

New York City

Go the Distance After completing at least five semesters in Barcelona, you will have the opportunity to study two semesters at one of our partner universities and earn an additional qualification.

New York, Pace University Study in the Big Apple and experience the wonder of Times Square, the Statue of Liberty and the flashing lights of Broadway for yourself. Located in the heart of New York’s financial district, Pace University offers an unparalleled experience of the world’s business capital. Pace University was established in 1906 and its Lubin School of Business is professionally accredited by AACSB.

California, University of California, Riverside Enjoy a beachside lifestyle in the American capital of sun, snow and nature. Time magazine ranked the University of California, Riverside (UCR) number one for graduation rate, affordability and financial aid available to students. The UCR faculty includes 48 Fulbright fellows, 19 Guggenheim fellows and 49 National Endowment for the Humanities fellows. Graduates are eligible for optional practical training, which allows them to work in the United States for up to one year.

Boston, Fisher College Surround yourself with greatness by studying in the world’s higher education capital. Fisher College has been providing a top-class education in Boston since 1903. This academic institution covers a wide range of subjects and has specialist undergraduate and graduate courses in business administra tion. Fisher College stands out in its field for its highly qualified faculty; 90% of which hold the highest possible degree in their subject.

Bangkok, Stamford International University Experience the pull of the buzzing capital of Thailand, home to temples, the Grand Palace and Southeast Asia’s largest outdoor market. Stamford International University was founded in 1995 and is accredited by the Ministry of Education and Ministry of University Affairs in Thailand and IACBE. All its courses are taught in English. The university specializes in business and management as well as information technology. Beyond the Classroom 47

Beyond the Classroom

EU offers educational and professional opportunities to enhance your experience during your studies and beyond. Beyond the Classroom

Our Career Services Department will Help you Reach Your Professional Goals EU career counselors can advise you during each step of your professional journey; whether it’s deciding what you want to pursue, searching for an internship or preparing for a job interview.

EU Business School enjoys a solid reputation among EU Career Fairs recruiters and local companies. The caliber of our During our annual EU Careers Fair in Barcelona, students and the efficiency of EU’s dedicated Career companies are invited to meet students and present Services Department (CSD) gives candidates a distinct them with exciting job and internship opportunities. competitive advantage during job interviews. How you Representatives come to uncover some of the best present yourself is just as important as your knowledge young talent at our school. You get to interact with or experience, and all should be reflected perfectly HR professionals from leading companies and have both in your CV and during your job interview. the chance to network and discuss your CV, job pros- pects and skill set during short interviews. We also The CSD assists students, alumni and organizations invite our alumni to give tips and share their career by encouraging individual development, assessing stories. Students across all campuses are invited to job market needs and pairing opportunities with the participate in our career fairs. right candidates. The department regularly holds career workshops and training sessions for students on campus.

EU Career Services Department workshops:

Navigating Development and Making Wise Decisions • Marta Chicano, executive coach and organizational development consultant

What’s Your Role in Life? • Carlotta Chiesa, partner at Barna Coaching Group

Past internships attained in Barcelona:

• Danone • Inditex • Accenture • W Hotels • Mandarin Oriental Hotels • PTC • Transperfect • TravelClick • Bloomberg • King • Ritz Carlton Hotels • Calzedonia • Telefonica • Sellbytel 49

Our Career Services Counselors can Help you:

Build your professional online identity A study by Adweek magazine showed that 92% of companies use social 01 media for recruiting.

Find exclusive internship offers Exclusive offers are found on our Job- Teaser platform, which also serves as your profile for employers on the site. 02

Optimize and tailor your CV Have several CVs that you can tailor to the position you are 03 applying for.

Edit your cover letter Statistics show that with just ONE mistake, your CV or cover letter will be thrown out. 04 "We coach students so they

Prepare for your interview understand their For Skype or phone interviews, you should strengths and behave, dress and speak exactly like you 05 would during a face-to-face interview. discover where their competitive advantage lies."

Anna Wlodek Head of Career Counseling Barcelona campus Beyond the Classroom

Ivo Morera

SpainAndreu

Bachelor of Business Administration

Career services counseling

Internship at Accenture as a Strategy Analyst

"The Career Services Department helped me from the very beginning, first working with me on my CV and then when I applied to Digital companies. They helped me Commerce through the entire interview process with Accenture." Manager at Ivo Morera Andreu Unilever 51

Ivo Morera

SpainAndreu

Networking EU Barcelona is proud to Networking is a significant component of a partner with:

successful career. Along with your education and • TEDxBarcelona experience, a solid connection can help you take • Barcelona Global • British Chamber of Commerce the next step in your professional journey. • Belgian-Luxembourg Chamber of Commerce • AIESEC At EU Business School, we hold on-campus conferences and events • Seed & Click designed to give our students an abundance of networking opportunities. At these events, they interact with alumni and other professionals Companies created by EU to build strong business relationships and create meaningful and lasting Barcelona alumni:

connections. • TempEmp • E-NONYMOUS We also establish partnerships with organizations and corporations through which we organize activities that create further opportunities for EU students attend events including: our students.

• Barcelona Challengers Throughout the year, EU hosts several networking events around the world Conferences to bring students, alumni and local businesspeople together and foster • Baselworld new relationships. From Change the World Model United Nations at the UN • Change the World Model United Nations in New York (CWMUN) headquarters in New York to entrepreneurial competitions like the Morpheus • Entrepreneurship School Cup, EU encourages students to participate in a number of events around • G200 Youth Forum the world. • Google Campus Madrid • Have a Drink With • Morpheus Cup • Pitch Bootcamp • Primavera Pro • Sports Forum • TEDx Beyond the Classroom Mathieu Jaton 53 CEO of the Montreux Jazz Festival Beyond the Classroom

A Connection to Real Businesses and Businesspeople is Part of the EU Experience You will interact with industry experts We and leading international businesses bring right on our doorstep. business Guest speakers often visit the EU Barcelona to life. campus to share their expertise. Past speakers have 01 ranged from established business professionals to successful entrepreneurs. Students also connect to Barcelona’s local and international business world through visits to companies such as Inditex and Estrella Damm. These visits give you behind- the-scenes access and a privileged look at how businesses operate. Both opportunities allow you to interact firsthand with industry leaders. Guest speakers have even been known to help students find internships and employment through their extensive network of contacts, providing additional 03 02 opportunities for keen students.

LEARNING FROM LEADERS:

Dr. Raghavan Yves Leterme Jean-Claude Biver Brian Cookson OBE Seetharaman Former Prime Minister of President of the LVMH Former President of the CEO of Doha Bank Group Belgium and Secretary- Watch Division, Chair- Union Cycliste Interna- helped students gain a General of the Internation- man of Hublot, Chairman tionale (UCI) disclosed comprehensive idea of al Institute for Democracy of Zenith Watches and the similarities between market dynamics. He has and Electoral Assistance CEO of TAG Heuer spoke sport and business: also given lectures on (IDEA) told students to be about innovative thinking accountability, profession- global governance and the positive business pres- and living in paradise alism, transparency and sustainability. ence of the future. every day by doing what integrity. you truly love. 55

EU STUDENTS VISIT: 01

08 06

06 05 07

08 09 07

10 04

Mathieu Jaton Otto Hoedemaker Zara English Joaquim de Toca CEO of the Montreux Business Development Head of Diversity at President and CEO of Jazz Festival spoke to Manager at AXA laid out Loftus Bradford Muji Iberia explained how students about passion the basics of business introduced the capacity Muji spends very little on and drive in the music development in an inter- for diversity in today’s marketing and advertising business and shared the national setting, starting candidate-driven market. and contributes its suc- secret to nurturing crea- with the importance of cess to word-of-mouth. tivity in one of the world’s learning by doing. biggest festivals. MunichAt Home Undergraduate in Barcelona Programs — Munich 57

At Home in Barcelona

Our admissions process is quick and straightforward. You can consult our admissions department to help guide you through the process. At Home in Barcelona

How to Apply Applicants are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences.

Step 1: Choose your program Step 2: Check the entry requirements The admission process at EU Business School is English Foundation clear and straightforward. You must reach specific Business Bridging academic and English language requirements before we can make you an offer. BBA - Bachelor of Business Administration BA - Bachelor of Arts in Communication & Public Relations For details on the documentation you will need to BA - Bachelor of Arts in Leisure & Tourism Management submit, visit our website: BA - Bachelor of Arts in International Relations euruni.edu/admissions BA - Bachelor of Arts in Sports Management BA - Bachelor of Arts in Digital Business, Design & Innovation Step 3: Submit your application BA (Hons) in Business Management & International Business If you are completing: BA (Hons) in Business Management & Marketing BA (Hons) in Business Management & Finance • your secondary school examinations BA (Hons) in Business Management & Enterprise • an International Baccalaureate (IB) diploma BA (Hons) in Business Management & HRM Submit your application online at: euruni.edu/apply

Application deadlines We have several application deadlines throughout the year. Please check our website for your program’s specific application dates.

For more information, please refer to the EU website: euruni.edu/admissions 59

Visas Before coming to Barcelona, it is essential to find out whether you need a visa to enter, travel and study in Spain. There are many requirements to fulfill in order to receive a visa and depending on your country of origin, it may take up to three months. Therefore, it is important to start early and allow enough time for the consulate or embassy to process your request. The visa must be issued in your • Background check issued within the last three months home country and is temporary; only • Proof that you have sufficient funds to support valid for 90 days. yourself while living in Spain • Proof of accommodation in Barcelona

Please bear in mind that the visa requirements may You will not need a visa if you are: change. Therefore, we recommend that you contact • A citizen of the European Union in possession of a your local Spanish Embassy or Consulate General to valid European Union identification card or passport ensure that the requirements are up to date. • Staying in Spain for three months or less Please note: If the above criteria do not apply, you will need a visa Each visa application is reviewed individually, there- before arriving in Spain. You must apply at the Spanish fore the necessary documents may vary. The embassy Embassy or Consulate General in your home country or reserves the right to ask for additional documents at country of residence, as the visa will be affixed to your any time. The submission of the above documents does passport before you depart. This must be presented not guarantee the issuance of a visa. Submission of an to immigration officials upon your entry into Spain. incomplete set of documents will lead to a refusal of Within 30 days of arrival, all international students must your visa application. Once a visa has been issued, the register as residents and apply for either the Número de purpose of the trip may not be altered. Please note that Identidad de Extranjero (NIE) or Tarjeta de Identidad de there is no such thing as an urgent or express visa. Extranjero (TIE). Registering as a resident (all students): We strongly recommended that you complete all doc- Every student wishing to pursue studies in Barcelona uments necessary for the application process as soon (both European Union and non-European Union stu- as possible and provide translations in Spanish of all dents) MUST register as a resident in the city. The pro- documents. cess is called empadronamiento and you can register at your nearest city hall. Once registered, EU citizens need Required documents: to apply for the NIE and non-European Union citizens • Completed visa application forms must apply for the TIE by booking an appointment at the • Four passport-size photos (stapled onto each copy Comisaría General de Extranjería y Fronteras. Please visit of the application) the student services office on campus to register for an • Medical certificate issued within the last three months appointment. Here you will receive detailed information • Final acceptance documents from EU Business School about the process while double checking that you have Barcelona and photocopies correctly filled out the paperwork. • Proof of health insurance • Passport valid for six months before the date of appli- For more information, please refer to: cation and photocopies info.euruni.edu/student-services-barcelona At Home in Barcelona

Living in Barcelona As a city popular to both study and work in, finding accommodation in Barcelona can be a real challenge. Therefore, we encourage all new students to begin their housing search while waiting for their final enrollment documents.

"The multicultural We believe that a comfortable and inspirational living environment is environment at EU an important part of any educational Business School experience. This section gives you an prepares you for overview of the accommodation options today’s globalized available to you. Along with the support business world." of EU’s Accommodation Office, you will Javier Martínez Esparza be able to find the perfect place to call Business Development Director, home in no time. Asurion Class of 1995

Let’s begin with a quiz to find the best accommodation to suit your needs:

Do you like to socialize? You want to live near... A 24/7 A Other students B Not really B The EU campus C Only on the weekends C The city center or the beach

What is your budget? Are you a risk taker? A I’m flexible A Not at all B Money is not a problem B I like calculated risks C The cheaper, the better C Risky is my business

How much Spanish do you speak? A Nada Answers B A little bit Mostly As: student dorms Mostly Bs: private apartments C I’d like to learn more Mostly Cs: apartment sharing 61

Student dorms Living in student dorms allows you to meet new peo- Most apartments are rented through an agency. How- ple and gives you a structured living environment ever renting directly from the owner generally saves without having to worry about household chores and tenants a lot of money in agency fees, which are usu- the stress of dealing with rental agencies. Living close ally one month’s rent in addition to other deposits and to other students helps you adapt to the city and your commissions. You can contact rental agencies directly new lifestyle. This type of accommodation is welcom- or visit websites which post availabilities such as ing and ensures you always have someone to talk to. idealista.com or enalquiler.com, among many others.

EU Barcelona has partnerships with 12 student Apartment sharing residences in various parts of the city. The dorms Sharing an apartment is a popular option in Spain and are located in different districts, ranging from a a lot cheaper than living on your own. Shared housing five-minute walk from EU Barcelona to 30 minutes via is a flexible option and with international roommates, public transport. Aside from this, there are also many you will be able to learn other languages. But you privately run student dorms in Barcelona that offer must be willing to compromise. exceptional service. For more information about housing, email our If you are planning to arrive at the beginning of the accommodation officer at: fall semester (October), we recommend that you send [email protected] your accommodation application to a wide range of residences five months before starting. Apply for Planning your budget a place in our partner residences immediately after Barcelona is not an expensive city, but you need to enrollment by contacting our accommodation officer. have an idea of what you are able to spend on rent, Placements are limited. travel and leisure. You should plan for a living expendi- ture of at least €1,000 per month. Shared accommo- Private apartments dation is around €400 per month while living alone Having your own apartment is something that will ap- starts from €700 per month. The remainder will be for peal to you if you enjoy the quiet, like to be alone and basic necessities and leisure. don’t want to compromise on personal space. You can choose to get an apartment anywhere in the city without limiting yourself to student dorm availability Meal at an inexpensive restaurant €12 or location. This type of accommodation is ideal for One liter of milk €0.90 independent people. Café latte €1.65 A beer €2 Movie at the cinema €9 MunichA Network Undergraduate for Life Programs — AboutMunich EU Thomas Ruschke B2B Client Partner, Facebook. Class of 2012 63

A Network for Life

Join a network of more than 27,000 with the EU Alumni Association. A Network for Life

Life After Your Studies The EU Alumni Association brings together alumni from top cities all across the world. The association holds regular networking events, webinars, presentations, talks and seminars designed to further promote connections between alumni, such as “How To Survive a Zombie Apocalypse in Your Company”. These initiatives are specially designed to support active and engaged members of the international business community.

Alumni Hub The online platform created by the EU Alumni Association gives access to information regarding workshops, networking events and career development opportunities. Members use the Hub to share news about their achievements, connect with old classmates, post upcoming events, offer career opportunities and mentor others, sharing their expertise and inspiring the next generation of business leaders.

New graduates benefit from having the solid base of professional contacts the alumni network provides. The network is full of established professionals who share similar ideologies and "We established can provide support for business ventures or mentorships. a great working Keeping in touch after gradua- culture and will tion provides important pro- remain in touch fessional contacts, as alumni Julian Marquardt Baladurage and for many years Danielle Prieto can attest to. After graduating from EU, Prieto joined to come." Baladurage’s technological solutions company, MBJ Integrated Lena Woodward Technologies, and they now enjoy Community Specialist, an excellent working relationship. World Economic Forum Class of 2015 For more information, please email [email protected] 65

ALUMNI LINKEDIN GROUP MEMBERS 3,300+

ALUMNI NETWORK MEMBERS

"You have to love 27,000+ and acknowledge what you do; only SECTOR then can you be the best."

Herbert Petz Investment Consultant, CBRE Class of 2010 LINKEDIN SUBGROUPS FINANCE MARKETING SERVICES CONSULTING BANKING EDUCATION OTHER

STUDENTS GO ON TO 19% 17% 15% 12% 12% 10% 15% 17

ACTIVE USERS ON THE ALUMNI EU ALUMNI HUB NATIONALITIES 2,000+ 100+

OUR ALUMNI WORK AT MANAGEMENT BUSINESS FAMILY ENTREPRENEURSHIP OTHER Munich Undergraduate Programs — About EU On EU campuses, students from all over the world join together to create a global community that speaks the same international language: Business #ExperienceEU

Barcelona Diagonal Campus: Ganduxer Campus: Diagonal 648 bis Ganduxer 70 08017 Barcelona 08021 Barcelona Spain Spain T +34 93 201 81 71 F +34 93 201 79 35 [email protected]

Other campuses in:

Geneva Montreux Quai du Seujet 18 Villa Ormond 1201 Geneva Rue du Lac 18 Switzerland 1815 Clarens-Montreux T +41 22 779 26 71 Switzerland F +41 22 779 26 73 T +41 21 964 84 64 [email protected] F +41 21 964 84 68 [email protected] Munich Theresienhöhe 28 Online 80339 Munich T +34 93 201 81 24 Germany [email protected] T +49 89 5502 9595 F +49 89 5502 9504 [email protected]

Programs in:

Moscow & Rostov-on-Don (Russia) | Almaty, Astana & Aktobe (Kazakhstan) | Taipei (Taiwan) | Hong Kong, Shenzhen, Shanghai & Beijing (China) | Kuala Lumpur & Kota Kinabalu (Malaysia)

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