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Literary Tourism in Slovenia: the Case of the Prežihov Voranc Cottage Književni Turizam U Sloveniji: Primjer Muzeja Pisca

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Literary Tourism in Slovenia: the Case of the Prežihov Voranc Cottage Književni Turizam U Sloveniji: Primjer Muzeja Pisca Alena Jaklová: TENDENCIES IN THE DEVELOPMENT OF THE LANGUAGE USED Jasna Potočnik Topler: LITERARY TOURISM IN SLOVENIA: THE CASE OF THE PREŽIHOV VORANC COTTAGE IN CZECH DAILY NEWSPAPERS 129 Informatol. 49, 2016., 3-4, 129-137 Informatol. 49, 2016., 3-4, 120-128 INFO-2157 UDK: 338.486+82(497.4) 2. Bartošek, Jaroslav: Přesvědčování a manipulace Primljeno / Received: 2015-02-12 Izvorni znanstveni rad / Original Scientific Paper References v politické žurnalistice. In: Srpová, Hana et al. Od informace k reklamě. Ostrava: Ostravská univerzita, /1/ Jaklovà, Alena: Neverbální prvky persvaze 2007, pp. 51-103. LITERARY TOURISM IN SLOVENIA: v žurnalistice a v reklamě. In: Srpová, Hana et al. 3. Hoffmanovà, Jana: Humor a politika („Zaslechli Od informace k reklamě. Ostrava: Ostravská uni- jsme v parlamentě“). In: Gajda, Stanisław (ed.) THE CASE OF THE PREŽIHOV VORANC COTTAGE verzita, 2007, pp. 199-243. Stylistyka (Czech Stylistics) IX. Opole: Uniwersytet /2/ Jaklovà, Alena: Humor v české žurnalistice. In: Gaj- Opolski, 2000, pp. 229-234. da, Stanisław (ed.) Stylistyka (Czech Stylistics) IX. 4. Hoffmanovà, Jana: Veřejné mluvené projevy KNJIŽEVNI TURIZAM U SLOVENIJI: PRIMJER MUZEJA PISCA PREŽI- Opole: Uniwersytet Opolski, 2000, pp. 167-179. v Poslanecké sněmovně: humorný konflikt a kon- /3/ Hlavsa, Zdeněk: K jazykovědné analýze komu- fliktní humor. In: Čmejrková, Světla a Jana Hoff- HOVOG VORANCA nikace v hromadných sdělovacích prostředcích. mannová (eds.) Jazyk, média, politika. Praha: Aca- Slovo a slovesnost 51, 1990, č. 2, pp. 124-130. demia, 2003, pp. 40-79. Jasna Potočnik Topler /4/ Sus, Oleg: Metamorfózy smíchu a vzteku. 2. vyd. 5. Kořenskŷ, Jan: Verbální humor jako specifický Faculty of Tourism, University of Maribor, Brežice, Slovenia Brno: Blok, 1998. fenomén. In: Gajda, Stanisław (ed.) Stylistyka Fakultet za turizam, Sveučilište u Mariboru, Brežice, Slovenija /5/ Jaklovà, Alena: Humor v české žurnalistice. In: Gaj- (Czech Stylistics) IX. Opole: Uniwersytet Opolski, da, Stanisław (ed.) Stylistyka (Czech Stylistics) IX. 2000, pp. 45-49. Opole: Uniwersytet Opolski, 2000, pp. 167-179. 6. Kruml, Milan: Aktuální trendy v televizní zábavě. Abstract Sažetak /6/ Ibidem In: Foret, Martin, Lapčík, Marek a Petr Orság (eds.) This article, which is based on interdisciplinary Članak je utemeljen na interdisciplinarnom pris- Média dnes. Reflexe mediality, médií a mediálních approach, examines the role of the Slovenian tupu. U njemu se istražuje uloga slovenskog pisca obsahů. Olomouc: Univerzita Palackého, 2008, pp. author Lovro Kuhar – Prežihov Voranc (1893 – Lovre Kuhara - Prežihovog Voranca (1893 - 1950) 387-391. 1950) in the development of literary tourism in u razvoju književnog turizma u Koruškoj (Ko- 7. Pàcl, Pavel: O vulgarizaci českých médií. In: Srpová, Literature Carinthia (Koroška) and the presentation of the roška) i ulogu piščevog etnografskog memorijal- Hana (ed.) Metody a prostředky přesvědčování writer at the writer's ethnographic memorial mu- nog muzeja "Prežihova bajta" u tom procesu. v masových médiích. Ostrava: Ostravská univerzita, 1. Bečka, Josef Václav: Komika a humor v jazyce. Naše seum called The Prežihov Voranc Cottage Kuća se nalazi na Preškom Vrhu iznad koruškog řeč [online], roč 30, 1946, č. 6-7 [cit. 2013-05-30]. Dos- 2005, pp. 150-159. (“Prežihova bajta” in Slovenian). This cottage is sela Kotlje, u blizini malog grada Ravne na Ko- tupné z http://nase- 8. Ross, Alison: The Language of Humour. London – located in Preški Vrh above the Carinthian village roškem u Sloveniji. Analizira se koliko turista rec.ujc.cas.cz/archiv.php?art=3967 New York: Routledge, 1998. called Kotlje, near Ravne na Koroškem, Slovenia. godišnje posjeti ovaj muzej. Cilj analize je ukazati The article analyses how many tourists visit na postojanje potencijala za daljnji razvoj Prežih’s cottage per year and aims to show that književnog turizma u Koruškoj i za razvoj turis- there is potential for further development of liter- tičkih proizvoda na temelju osobnosti Prežihovog ary tourism in Carinthia by developing tourism Voranca. products based on the personality of Prežihov Voranc. 1. INTRODUCTION ities and helping to develop new ones. Through literature, destinations can present and develop The concept of literary tourism is based on the themselves in numerous ways. belief that by visiting the literary site a visitor is able to understand the author, his life and works 2. METHODOLOGY AND LITERATURE RE- more than by reading literary reviews. Literary VIEW pilgrims or literary tourists are interested in how a place had influenced an author and how a cer- This article is based on the interdisciplinary ap- tain author or author’s work created a place. Thus proach. It analyses how many tourists visit literary tourism encompasses many different ac- Prežih’s cottage per year (mostly primary school tivities, interests and locations: from sites that are children with their teachers) and the role of the physically associated with the lives of famous writer in Carinthian tourism. Contemporary ex- writers (houses, graves, statues etc.) to events, amples of visiting Prežih's museum have been tours and performances that commemorate the combined with textual analyses of Prežih’s liter- author and his works. The importance of literary ary works, and research fieldwork has been con- tourism as part of cultural tourism is growing, ducted among the local museum guides. In this and especially in rural areas literary tourism can way, a varied perspective on the present-day in- be useful in supporting the existent tourism activ- ISSN 1330-0067 Coden: IORME7 ISSN 1330-0067 Coden: IORME7 Jasna Potočnik Topler: LITERARY TOURISM IN SLOVENIA: THE CASE OF THE PREŽIHOV VORANC COTTAGE Informatol. 49, 2016., 3-4, 129-137 130 fluence of Prežih on literary tourism has been play an important role in both instigating and created. directing literary tours, mainly for the English Firstly, the phenomenon of literary tourism is elite /8/, although Smith /9/ states that the earliest analysed by examining the existing literature and known practices of literary tourism have been the existing academic research of the area, further traced to the ancient Roman world. Later, the on, the methods of interview and data analysis are classical Grand Tour was a limited itinerary, fo- employed, together with descriptive and induc- cusing on the antiquities of Italy, and did not in- tive methods. clude Greece or Spain /10/, also it was primarily Literary tourism as a type of cultural or heritage meant as an educational experience which includ- tourism, primarily connected to visiting “both ed the pursuit of culture, pleasure and health /11/. those places associated with writers in their real According to Ommundsen /12/, literary tourism is lives and those which provided settings for their associated with many different activities, interests novels” /1/, is a phenomenon that has become an and locations: from sites that are physically asso- important niche in tourism. Another well-known ciated with the lives of famous writers (houses, literary tourism specialist Shelagh Squire /2/ pro- graves, statues, places where they studied, ate, vides a shorter and perhaps more complete defini- drank, wrote, etc.) to events, tours and perfor- tion of this phenomenon by describing literary mances that commemorate the author and his tourism as “travel to places famous for associa- works. The sites may simply be marked by a tions with books or authors,” and literary tourism commemorative plaque, or they could be devel- scholar Nicola Watson /3/ believes that literary oped into complete tourist attractions: turned into tourism is “interconnected practices of visiting museums, preserved or reconstructed to look and marking sites associated with writers and exactly as they were at the writer’s time; they may their work.” Thus, it could be claimed that literary also host collections of memorabilia: personal tourism comprises anything that is connected to relics, photographs, paintings, letters, manu- literature, including literature events, perfor- scripts, and early editions. Some museums pro- mances and festivals. Yvonne Smith /4/ argues vide audiotapes and videos as well, including that also book signings and creative writing readings of the writer’s work. Then there are courses are parts of literary tourism. Her defini- events, tours, performances or commemoration. tion /5/ is therefore that literary tourism is “a form Ommundsen /13/ also mentions festivals which of cultural tourism involving travel to places and according to him have characteristics of their own, events associated with writers, writers’ works, for example “a tendency to confuse art and life literary depictions and the writing of creative and a desire to recreate the author as representa- literature.” She /6/ also points out that not only tive of and spokesperson for national, social or prose, drama and poetry inspire people to become ethnic groups”. literary tourists, but also biographies and autobi- In Europe literary tourism is especially developed ographies. When discussing literary tourism, the in Great Britain, where nowadays according to following scholars and their work should be con- Watson /14/ literary tourism is so naturalised as a sidered: J. Urry’s The Tourist Gaze (1990), M. Rob- cultural phenomenon that literary sites are de- inson’s & H.-C. Andersen’s (editors) Literature and scribed in guidebooks and marked on road maps. Tourism (2002), N. Watson’s The Literary Tourist: Literary places attract many lovers of literatures, Readers
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