The History of Seibu in Photos(Part 2) Ⅳ The Rebuilding Period (2004–2016)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016--

▶Seibu Holdings established ▶90% of shares of ▶Statement of ▶Company relisted Takashi Goto appointed Seibu Transport opposition issued in on the First President and CEO transferred response to Section of the announcement of ▶Group Vision formulated outside the Stock Group take-over bid for Exchange Seibu shares by Cerberus Group ▶Seibu Holdings Seibu Holdings and Seibu Group ▶8th Annual General get redesigned Meeting of Shareholders held; logos Company’s ▶Start of TV 30000 series (2008) proposed resolution commercials approved as drafted overseas

▶Executives arrested over ▶Takashi Goto ▶The Emperor and ▶3000 series ▶Sales of ▶Red Arrow ▶100th ▶Mutual through-service ▶Continuous grade ▶2016 Seibu Traveling violations of the Commercial appointed special Empress travel to commuter train Shinjuku Line Classic anniversary operations begin with the separation and Restaurant Train “52 Code (payoffs to corporate advisor Kawagoe (round- introduced on special “One introduced Tokyo Metro Fukutoshin elevation project Seats of Happiness” Line, the Tokyu Toyoko between - begins operation racketeers) ▶Seibu Group Management trip between Seibu the Shinjuku Double” Line, and the Takanodai and ▶”Seibu Railway ▶ Reform Committee issues Shinjuku and Line commuter Minatomirai Line False statements discovered Oizumi-gakuen Makes it Happen” final report Hon-Kawagoe) ▶ passes begin in securities reports Ikebukuro Line ▶Shinjuku Line limited stations established as ▶ express stops at ▶Seibu Group Management Seibu Railway, Kokudo begins mutual corporate slogan and through-service Higashi-Murayama Reform Committee ▶2017 40000 series decide on Group Station; conductorless established operations with begins operation rehabilitation via the the Tokyo Metro operations initiated on Mutual through- ▶ ▶Company delisted holding company the Tamako Line 2018 New model service begins Fukutoshin Line method between Kokubunji and limited express train (2008) Seibu-yuenchi begins operation

▶Epson Shinagawa ▶Kokudo acquired and ▶Under new ▶Grand Prince ▶Enters into ▶2016 The Prince Aqua Stadium opens merged branding strategy, Hotel Akasaka marketing alliance Gallery Tokyo agreement with ▶Tokyo Prince Hotel hotels divided into closes Kioicho and the Dusit International Park Tower opens three brands; use ▶Takes in victims Classic House at (Bangkok, Prince Hotels of new corporate Unveiling of new of the Great Akasaka Prince Thailand) and Jin logo begins corporate logo East Japan open and Resorts Jiang International (2007) Earthquake ▶2017 Nagoya’s Hotel Management first Prince (Shanghai, China) Hotel to open

▶Ten offices, including ▶”Gaku-toku” ▶Yokohama/ the head office, student pass sold Haneda–Karuizawa Kawagoe and Sayama for use on all lines Line Highway Seibu Bus sales offices obtain Tokyo Prince Hotel Park ▶New elementary motorcoach begins Green Management Tower (2005) school student service to Shinagawa certification pass established Prince Hotel

▶ ▶ ▶ ▶Construction begins ▶ ▶2016 Tokyo Garden Low-floor CNG bus Emio Nerima opens Seibu Shoji and Seibu Railways, Construction on new Tokyo Garden Terrace Kioicho manufactured by Nissan Seibu begins Seibu Real Prince Hotel begins on plan to Terrace Kioicho mixed-use Seibu Diesel (at Kawagoe office) roll-out of in- Estate merge real estate rebuild former development opens businesses, businesses ▶Seibu begins roll-out Ikebukuro Properties station “Emio” ▶2018 Phase I of retail facilities creating Seibu consolidated of “emilive” rental headquarters Tokorozawa Station Emio Nerima, Properties housing along Seibu East Entrance Station opened in 2007 Railway lines Building to open

▶Obtains ▶Head office and Seibu Saitama Kansai branch Prefecture obtain BCP Construction Eco-Up certification Certification

▶Opens first nursing ▶2017 100th care facility, Emiizu anniversary Izu-Hakone Higashimakado ▶Opens second Railway nursing care facility, Emiizu Kamonomiya

▶Ohmi Railway launches You ▶Ohmi Railway ▶Begins Tsuchiyama ▶”Hohoemi-en” ▶2016 120th Group, begins amusement Museum opens Highway Service station-front anniversary Ohmi Railway park management ▶Tsuchiyama Service nursery school The Ohmi Railway Area opens on the opens Museum, opened New Meishin in 2007 Expressway

▶Take league second place, ▶Ended the season ▶Team name changed to ▶Shogo Akiyama the advancing to the playoffs with a B-class finish ▶Mascot logo, sets NPB single- for the first time in ▶Win league title (first season record for Seibu Lions Win the Japan Series for the time in four years), and team name logo 12th time (and the first time 26 years the Japan Series for the changed hits (216). in 12 years) 13th time (and the first time in four years)

37 Seibu Holdings 10th Anniversary Book In 2004, the now delisted Seibu Group faced a difficult path to rebuilding. Its true value The History of Seibu in Photos(Part 2) continued to be questioned through the global financial crisis, the Great East Japan Earthquake and a take-over bid by a major shareholder. Here is a look at the Seibu Group’s rebirth as it worked to reorganize and strengthen its management, and aim for greater growth.

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016--

▶Seibu Holdings established ▶90% of shares of ▶Statement of ▶Company relisted Takashi Goto appointed Seibu Transport opposition issued in on the First President and CEO transferred response to Section of the outside the announcement of Tokyo Stock ▶Group Vision formulated 52 Seats of Group take-over bid for Exchange Seibu shares by Happiness Cerberus Group ▶Seibu Holdings (2016) Seibu Holdings and Seibu Group ▶8th Annual General get redesigned Meeting of Announcing statement Shareholders held; logos of opposition in 2013 Listing ceremony in Company’s ▶Start of TV 2014 proposed resolution commercials approved as drafted overseas

▶Executives arrested over ▶Takashi Goto ▶The Emperor and ▶3000 series ▶Sales of ▶Red Arrow ▶100th ▶Mutual through-service ▶Continuous grade ▶2016 Seibu Traveling violations of the Commercial appointed special Empress travel to commuter train Shinjuku Line Classic anniversary operations begin with the separation and Restaurant Train “52 Code (payoffs to corporate advisor Kawagoe (round- introduced on special “One introduced Tokyo Metro Fukutoshin elevation project Seats of Happiness” Line, the Tokyu Toyoko between Nerima- begins operation racketeers) ▶Seibu Group Management trip between Seibu the Shinjuku Double” Line, and the Yokohama Mutual through- “One Double” Takanodai and ▶”Seibu Railway ▶ Reform Committee issues Shinjuku and Line commuter Minatomirai Line service begins (2013) False statements discovered (2009) Oizumi-gakuen Makes it Happen” final report Hon-Kawagoe) ▶ passes begin in securities reports Ikebukuro Line ▶Shinjuku Line limited stations established as Seibu Railway ▶ express stops at ▶Seibu Group Management Seibu Railway, Kokudo begins mutual corporate slogan and Prince Hotels through-service Higashi-Murayama Reform Committee Unveiling ceremony Continuous grade ▶2017 40000 series decide on Group operations with Station; conductorless established for completion of separation (2015) begins operation rehabilitation via the the Tokyo Metro operations initiated on restored E11 model ▶ ▶Company delisted the Tamako Line New model limited 2018 New model holding company Fukutoshin Line electric locomotive method between Kokubunji and express (2018) limited express train in 2012 Seibu-yuenchi begins operation

▶Epson Shinagawa ▶Kokudo acquired and ▶Under new ▶Grand Prince ▶Enters into ▶2016 The Prince Aqua Stadium opens merged branding strategy, Christmas Hotel Akasaka marketing alliance Gallery Tokyo lights decorate ▶ hotels divided into closes agreement with Kioicho and the Tokyo Prince Hotel the Grand three brands; use ▶ Dusit International Classic House at Park Tower opens Prince Hotel Takes in victims Prince Hotels of new corporate of the Great (Bangkok, Akasaka Prince Akasaka in Overseas Thailand) and Jin logo begins East Japan Grand Prince open and Resorts 2010 television Jiang International Earthquake Hotel Akasaka ▶2017 Nagoya’s commercial accepting Hotel Management first Prince (2014) disaster (Shanghai, China) Hotel to open victims in 2011

▶Ten offices, including ▶”Gaku-toku” ▶Yokohama/ the head office, student pass sold Haneda–Karuizawa Kawagoe and Sayama for use on all lines Line Highway Seibu Bus sales offices obtain ▶ motorcoach begins New elementary Seibu Kogen Green Management service to Shinagawa school student Bus (2014) Jin Jiang alliance Global Gate certification pass established Prince Hotel (2015) West Tower

▶Emio Nerima opens ▶Seibu Shoji and ▶Seibu Railways, Emio ▶Construction begins ▶Construction ▶2016 Tokyo Garden Tokorozawa on new Tokyo Garden Terrace Kioicho Seibu begins Seibu Real Prince Hotel begins on plan to opening event Terrace Kioicho mixed-use Seibu roll-out of in- Estate merge real estate rebuild former development opens businesses, businesses in 2012 ▶Seibu begins roll-out Ikebukuro Properties station “Emio” ▶2018 Phase I of retail facilities creating Seibu consolidated of “emilive” rental headquarters Tokorozawa Station Properties housing along Seibu East Entrance Station Railway lines Building to open

▶Obtains ▶Head office and Seibu Saitama Kansai branch Prefecture obtain BCP Construction Eco-Up certification Certification

▶Opens first nursing ▶ Saitama Seibu 2017 100th care facility, Emiizu anniversary Lions take their Higashimakado Izu-Hakone 13th Japan Series title, the first in ▶Opens second Railway four years nursing care facility, Emiizu Kamonomiya

▶Ohmi Railway launches You ▶Ohmi Railway ▶Begins Tsuchiyama ▶”Hohoemi-en” ▶2016 120th Group, begins amusement Museum opens Highway Service station-front Emiizu Kamonomiya, anniversary opened in 2014 Ohmi Railway park management ▶Tsuchiyama Service nursery school Area opens on the opens New Meishin Expressway

▶Take league second place, ▶Ended the season ▶Team name changed to ▶Shogo Akiyama the Saitama Seibu Lions advancing to the playoffs with a B-class finish ▶Mascot logo, sets NPB single- for the first time in ▶Win league title (first season record for Seibu Lions Win the Japan Series for the time in four years), and team name logo 12th time (and the first time 26 years the Japan Series for the changed hits (216). in 12 years) 13th time (and the first time in four years)

Seibu Holdings 10th Anniversary Book 38