The History of Seibu in Photos（Part 2） Ⅳ The Rebuilding Period (2004–2016) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016-- ▶SeibuHoldingsestablished ▶90%ofsharesof ▶Statementof ▶Companyrelisted TakashiGotoappointed SeibuTransport oppositionissuedin ontheFirst PresidentandCEO transferred responseto Sectionofthe announcementof ▶GroupVisionformulated outsidethe TokyoStock Group take-overbidfor Exchange Seibusharesby CerberusGroup ▶SeibuHoldings Seibu Holdings andSeibuGroup ▶8thAnnualGeneral getredesigned Meetingof Shareholdersheld; logos Company’s ▶StartofTV 30000 series (2008) proposedresolution commercials approvedasdrafted overseas ▶Executivesarrestedover ▶TakashiGoto ▶TheEmperorand ▶3000series ▶Salesof ▶RedArrow ▶100th ▶Mutualthrough-service ▶Continuousgrade ▶2016SeibuTraveling violationsoftheCommercial appointedspecial Empresstravelto commutertrain ShinjukuLine Classic anniversary operationsbeginwiththe separationand RestaurantTrain“52 Code(payoffstocorporate advisor Kawagoe(round- introducedon special“One introduced TokyoMetroFukutoshin elevationproject SeatsofHappiness” Line,theTokyuToyoko betweenNerima- beginsoperation racketeers) ▶SeibuGroupManagement tripbetweenSeibu theShinjuku Double” Line,andtheYokohama Takanodaiand ▶”Seibu Railway ▶ ReformCommitteeissues Shinjukuand Line commuter MinatomiraiLine Falsestatementsdiscovered Oizumi-gakuen MakesitHappen” finalreport Hon-Kawagoe) ▶ passesbegin insecuritiesreports IkebukuroLine ▶ShinjukuLinelimited stations establishedas Seibu Railway ▶ expressstopsat ▶SeibuGroupManagement SeibuRailway,Kokudo beginsmutual corporateslogan andPrinceHotels through-service Higashi-Murayama ReformCommittee ▶201740000series decideonGroup Station;conductorless established operationswith beginsoperation rehabilitationviathe theTokyoMetro operationsinitiatedon Mutual through- ▶ ▶Companydelisted holdingcompany theTamakoLine 2018Newmodel service begins FukutoshinLine method betweenKokubunjiand limitedexpresstrain (2008) Seibu-yuenchi beginsoperation ▶EpsonShinagawa ▶Kokudoacquiredand ▶Undernew ▶GrandPrince ▶Entersinto ▶2016ThePrince AquaStadiumopens merged brandingstrategy, HotelAkasaka marketingalliance GalleryTokyo agreementwith ▶TokyoPrinceHotel hotelsdividedinto closes Kioichoandthe DusitInternational ParkToweropens threebrands;use ▶Takesinvictims ClassicHouseat (Bangkok, Prince Hotels ofnewcorporate Unveiling of new oftheGreat AkasakaPrince Thailand)andJin logobegins corporate logo EastJapan open and Resorts JiangInternational (2007) Earthquake ▶2017Nagoya’s HotelManagement firstPrince (Shanghai,China) Hoteltoopen ▶Tenoffices,including ▶”Gaku-toku” ▶Yokohama/ theheadoffice, studentpasssold Haneda–Karuizawa KawagoeandSayama foruseonalllines LineHighway Seibu Bus salesofficesobtain Tokyo Prince Hotel Park ▶Newelementary motorcoachbegins GreenManagement Tower (2005) schoolstudent servicetoShinagawa certification passestablished PrinceHotel ▶ ▶ ▶ ▶Constructionbegins ▶ ▶2016TokyoGarden Low-floor CNG bus EmioNerimaopens SeibuShojiand SeibuRailways, Construction onnewTokyoGarden TerraceKioicho manufactured by Nissan Seibubegins SeibuReal PrinceHotel beginsonplanto TerraceKioicho mixed-use Seibu Diesel (at Kawagoe office) roll-outofin- Estatemerge realestate rebuildformer developmentopens businesses, businesses ▶Seibubeginsroll-out Ikebukuro Properties station“Emio” ▶2018PhaseIof retailfacilities creatingSeibu consolidated of“emilive”rental headquarters TokorozawaStation Emio Nerima, Properties housingalongSeibu EastEntranceStation opened in 2007 Railwaylines Buildingtoopen ▶Obtains ▶Headofficeand Seibu Saitama Kansaibranch Prefecture obtainBCP Construction Eco-Up certification Certification ▶Opens firstnursing ▶2017100th carefacility,Emiizu anniversary Izu-Hakone Higashimakado ▶Opens second Railway nursingcare facility,Emiizu Kamonomiya ▶OhmiRailwaylaunchesYou ▶OhmiRailway ▶BeginsTsuchiyama ▶”Hohoemi-en” ▶2016120th Group,beginsamusement Museumopens HighwayService station-front anniversary Ohmi Railway parkmanagement ▶TsuchiyamaService nurseryschool The Ohmi Railway Areaopensonthe opens Museum, opened NewMeishin in 2007 Expressway ▶Takeleaguesecondplace, ▶Endedtheseason ▶Teamnamechangedto ▶ShogoAkiyama theSaitamaSeibuLions advancingtotheplayoffs withaB-classfinish ▶Mascotlogo, setsNPBsingle- forthefirsttimein ▶Winleaguetitle(first seasonrecordfor Seibu Lions WintheJapanSeriesforthe timeinfouryears),and teamnamelogo 12thtime(andthefirsttime 26years theJapanSeriesforthe changed hits(216). in12years) 13thtime(andthefirst timeinfouryears) 37 Seibu Holdings 10th Anniversary Book In 2004, the now delisted Seibu Group faced a difficult path to rebuilding. Its true value continued to be questioned through the global financial crisis, the Great East Japan The History of Seibu in Photos（Part 2） Earthquake and a take-over bid by a major shareholder. Here is a look at the Seibu Group’s rebirth as it worked to reorganize and strengthen its management, and aim for greater growth. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016-- ▶SeibuHoldingsestablished ▶90%ofsharesof ▶Statementof ▶Companyrelisted TakashiGotoappointed SeibuTransport oppositionissuedin ontheFirst PresidentandCEO transferred responseto Sectionofthe outsidethe announcementof TokyoStock ▶GroupVisionformulated 52 Seats of Group take-overbidfor Exchange Seibusharesby Happiness CerberusGroup ▶SeibuHoldings (2016) Seibu Holdings andSeibuGroup ▶8thAnnualGeneral getredesigned Meetingof Announcing statement Shareholdersheld; logos of opposition in 2013 Listing ceremony in Company’s ▶StartofTV 2014 proposedresolution commercials approvedasdrafted overseas ▶Executivesarrestedover ▶TakashiGoto ▶TheEmperorand ▶3000series ▶Salesof ▶RedArrow ▶100th ▶Mutualthrough-service ▶Continuousgrade ▶2016SeibuTraveling violationsoftheCommercial appointedspecial Empresstravelto commutertrain ShinjukuLine Classic anniversary operationsbeginwiththe separationand RestaurantTrain“52 Code(payoffstocorporate advisor Kawagoe(round- introducedon special“One introduced TokyoMetroFukutoshin elevationproject SeatsofHappiness” Line,theTokyuToyoko betweenNerima- beginsoperation racketeers) ▶SeibuGroupManagement tripbetweenSeibu theShinjuku Double” Line,andtheYokohama Mutual through- “One Double” Takanodaiand ▶”Seibu Railway ▶ ReformCommitteeissues Shinjukuand Line commuter MinatomiraiLine service begins (2013) Falsestatementsdiscovered (2009) Oizumi-gakuen MakesitHappen” finalreport Hon-Kawagoe) ▶ passesbegin insecuritiesreports IkebukuroLine ▶ShinjukuLinelimited stations establishedas Seibu Railway ▶ expressstopsat ▶SeibuGroupManagement SeibuRailway,Kokudo beginsmutual corporateslogan andPrinceHotels through-service Higashi-Murayama ReformCommittee Unveiling ceremony Continuous grade ▶201740000series decideonGroup operationswith Station;conductorless established for completion of separation (2015) beginsoperation rehabilitationviathe theTokyoMetro operationsinitiatedon restored E11 model ▶ ▶Companydelisted theTamakoLine New model limited 2018Newmodel holdingcompany FukutoshinLine electric locomotive method betweenKokubunjiand express (2018) limitedexpresstrain in 2012 Seibu-yuenchi beginsoperation ▶EpsonShinagawa ▶Kokudoacquiredand ▶Undernew ▶GrandPrince ▶Entersinto ▶2016ThePrince AquaStadiumopens merged brandingstrategy, Christmas HotelAkasaka marketingalliance GalleryTokyo lights decorate ▶ hotelsdividedinto closes agreementwith Kioichoandthe TokyoPrinceHotel the Grand threebrands;use ▶ DusitInternational ClassicHouseat ParkToweropens Prince Hotel Takesinvictims Prince Hotels ofnewcorporate oftheGreat (Bangkok, AkasakaPrince Akasaka in Overseas Thailand)andJin logobegins EastJapan Grand Prince open and Resorts 2010 television JiangInternational Earthquake Hotel Akasaka ▶2017Nagoya’s commercial accepting HotelManagement firstPrince (2014) disaster (Shanghai,China) Hoteltoopen victims in 2011 ▶Tenoffices,including ▶”Gaku-toku” ▶Yokohama/ theheadoffice, studentpasssold Haneda–Karuizawa KawagoeandSayama foruseonalllines LineHighway Seibu Bus salesofficesobtain ▶ motorcoachbegins Newelementary Seibu Kogen GreenManagement servicetoShinagawa schoolstudent Bus (2014) Jin Jiang alliance Global Gate certification passestablished PrinceHotel (2015) West Tower ▶EmioNerimaopens ▶SeibuShojiand ▶SeibuRailways, Emio ▶Constructionbegins ▶Construction ▶2016TokyoGarden Tokorozawa onnewTokyoGarden TerraceKioicho Seibubegins SeibuReal PrinceHotel beginsonplanto opening event TerraceKioicho mixed-use Seibu roll-outofin- Estatemerge realestate rebuildformer developmentopens businesses, businesses in 2012 ▶Seibubeginsroll-out Ikebukuro Properties station“Emio” ▶2018PhaseIof retailfacilities creatingSeibu consolidated of“emilive”rental headquarters TokorozawaStation Properties housingalongSeibu EastEntranceStation Railwaylines Buildingtoopen ▶Obtains ▶Headofficeand Seibu Saitama Kansaibranch Prefecture obtainBCP Construction Eco-Up certification Certification ▶Opens firstnursing ▶ Saitama Seibu 2017100th carefacility,Emiizu anniversary Lions take their Higashimakado Izu-Hakone 13th Japan Series title, the first in ▶Opens second Railway four years nursingcare facility,Emiizu Kamonomiya ▶OhmiRailwaylaunchesYou ▶OhmiRailway ▶BeginsTsuchiyama ▶”Hohoemi-en” ▶2016120th Group,beginsamusement Museumopens HighwayService station-front Emiizu Kamonomiya, anniversary opened in 2014 Ohmi Railway parkmanagement ▶TsuchiyamaService nurseryschool Areaopensonthe opens NewMeishin Expressway ▶Takeleaguesecondplace, ▶Endedtheseason ▶Teamnamechangedto ▶ShogoAkiyama theSaitamaSeibuLions advancingtotheplayoffs withaB-classfinish ▶Mascotlogo, setsNPBsingle- forthefirsttimein ▶Winleaguetitle(first seasonrecordfor Seibu Lions WintheJapanSeriesforthe timeinfouryears),and teamnamelogo 12thtime(andthefirsttime 26years theJapanSeriesforthe changed hits(216). in12years) 13thtime(andthefirst timeinfouryears) Seibu Holdings 10th Anniversary Book 38.