Active Rother Sport and Physical Activity Strategy 2018-2022
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2018 to 2022 Rother Sport and Physical Activity Strategy Working together to get more people, more active, more often ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022 Foreword I’m pleased to introduce our refreshed Active Rother sport and physical activity strategy. It builds on the achievements of our first strategy, as well as looking at the key areas the Active Rother Partnership wishes to focus on in the future. Sport and physical activity can make a significant contribution towards the overall wellbeing and prosperity of the District. Rother has significant rates of inactivity and therefore reducing inactivity is a key challenge for us all. This is highlighted in the strategy and in particular the focus will be on specific population groups and communities, who are less likely to take part in physical activity. This approach will ensure that in addition to supporting improvements in the physical and mental wellbeing of those most in need, we can contribute to work aimed at strengthening communities and build social capacity in Rother. This is a partnership strategy, reflecting the work that has taken place over the past six years to develop the Active Rother Partnership. I wish to thank everyone for their contributions and look forward to your continued involvement over the life of this new strategy. Councillor James Carroll Portfolio Spokesman for Young People, Sport and Leisure 2 3 ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022 Executive Summary Who is this strategy for? Our Active Rother Partnership The strategy prioritises action on inactivity The strategy is for the wide CURRENT MEMBERS OF amongst under-represented groups and THE PARTNERSHIP INCLUDE: vision is that the Rother District is communities, who we know are significantly less range of organisations who • Rother District Council an active place, where it is easy to likely to play sport and be physically active than can contribute to the planning, the population in general. • East Sussex County Council engage in the sport and physical coordination and delivery of sport • Rother Voluntary Action These groups include: • NHS Hastings and Rother Clinical activity opportunities available. and physical activity in Rother. Commissioning Group • Women • Active Sussex The importance of the partnership is its ability to Those organisations who, by • Young people, especially girls • Freedom Leisure bring together a range of organisations that have • Disabled people working in partnership, can, help • Sustrans an understanding of the local area, the needs • Older people • Jas Fit of local communities and who are committed to • People from lower socio-economic groups to continually develop the local • 20/20 Health encouraging more people in the District to be • People with long-term health conditions • The Conservation Volunteers more active, more often. The partnership will work sport and physical activity offer • Optivo Housing association together to achieve the joint vision presented in These areas include the following local for residents. The work required • Orbit Housing Association this strategy, adding value to each other’s work authority wards: • Boom Active as well as aiming to achieve the outcomes of the to deliver this strategy’s aims and • Central • Bexhill College strategy. • Sidley objectives will be taken forward • Age UK Our strategic aims reflect national, county and local • Eastern Rother by the Active Rother Partnership. • YouNique Wellbeing Studios policy priorities, as well as reflecting the learning • Rye • Hastings Borough Council from the past five years, acquired through the • Sackville and • Intelligent Health • St Michaels • The Pelham development of the partnership and the previous THE ACTIVE ROTHER PARTNERSHIP • Sussex Community Development Association strategy. Our aims are as follows: How will we know if we are making a difference? The Active Rother Partnership is made up of • One You East Sussex 1. To facilitate the provision of flexible, attractive We will use an outcomes framework to representatives from the statutory, private, • Bexhill Lions and sustainable opportunities in Rother for the demonstrate the impact of our work, focusing on voluntary and community sector. Each Partner • Rother Seniors Forum population to participate in sport and physical the following five outcome areas: has an important role to play in helping to support • The Heart Of Sidley activity, with a particular focus on inactive • Physical wellbeing sport & physical activity participation and how this individuals from under-represented population The importance of the partnership is its ability to • Mental wellbeing can contribute to a wider range or outcomes that groups and priority areas bring together a range of organisations that have an • Individual development support the health, wellbeing and resilience of understanding of the local area, the needs of local 2. To utilise sport and physical activity participation • Social and community development local residents. communities and who are committed to encouraging as a driver for community development and • Economic development building social capacity in Rother more people in the District to be more active, more We will publish an annual evidence base reflecting often. The partnership will work together to achieve 3. To increase our level of insight into local the effectiveness of our work in terms of the joint vision presented in this strategy, adding resident’s physical activity behaviour and the measuring impact and sharing outcomes across value to each other’s work as well as aiming to influences that could support them to be more the partnership. achieve the outcomes of the strategy. active The partnership links national, regional and local 4. To utilise behaviour change approaches to partners together ensuring national learning, help support inactive individuals into sport and campaigns and funding are all utilised within the physical activity opportunities District to increase physical activity levels amongst 5. To widen the appeal of participation by raising our residents. The partnership also aims to raise the the profile of physical activity using the Active profile of local work at a regional and national level. Rother brand 6. To develop and implement a shared approach to understanding the impact of our work 4 5 ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022 Achievements since 2012 CASE STUDY Firstly, we would like to thank LAUNCHING THE ACTIVE ROTHER PARTNERSHIP all of our partners who were The growth of partnership with four meetings a year and other events taking place to co-ordinate involved in the delivery of our local work. Agencies working in health, leisure first Rother sport and physical and community sport, local clubs the voluntary sector and youth providers have all participated activity strategy (Active in the Active Rother Partnership and impacted Communities: More People, on the strategy. The partnership currently has a membership of 80 individuals representing More Active, More Often) approximately 60 organisations. Quarterly meetings attract on average 20 to 25 attendees. An annual Be produced in 2012. This strategy Active public engagement event which is supported led to the creation of the Active by the partnership, involves a further 20 providers Rother Partnership and in the of sport and physical activity opportunities. past five years we can identify DEVELOPING THE ACTIVE ROTHER BRAND and acknowledge a number The Active Rother brand has been developed and aims to represent high quality, widely accessible of achievements. Examples of physical activity opportunities. To support this work, these include: we have launched the Active Rother website and social media pages. A GETTING ROTHER ACTIVE ENSURING STRATEGIC RECOGNITION FOR OUR AIMS PARTICIPANT Rother District Council has identified Active Rother as one of its Corporate Programme projects for the I used to always go out walking but I didn’t do very name] was there cheering me on. Now I just go out period 2014 to 2021. Physical activity is high on the much other than that. My daughter and I used to do on my own and I feel okay about it. When I started local health improvement agenda, both through East the Race for Life, but we used to walk it. After one if I saw anybody coming down the street I would Sussex County Council Public Health commissioning year she said to me that we should go a little bit come to a stop and walk as I felt so embarrassed activity and the work of the NHS Hastings and faster and start running a little. And then she said but then I suppose after a while you just felt used Rother Clinical Commissioning Group, who are have maybe we ought to jog it one year. I saw [Coach’s to it. Being older I thought people would look at me developed a Let’s Get Moving programme through name]’s class advertised and I thought that the and think “what the hell is she doing?” GP surgeries as part of their Healthy Hastings and next time it came around I thought I would try to Rother programme. join and do the jogging. SECURING NEW FUNDING FOR THE DISTRICT My daughter and I then turned up for the Race for Over £200,000 worth of grant funding coming Life this year and I ran - not all the way but in the into Rother to support the delivery of specific way [Coach’s name] taught us and my daughter programmes such as Getting Rother Active and could not believe what was happening. I was Sport for All. This funding has enabled new activities running with her and we did it completely together to be set up for local communities such as Walk to which persuaded me to think I could carry on. And Run sessions. then I did the Parkrun in Hastings. And [Coach’s Source – Respondent at Bexhill Focus Group November 2015 www.activerother.org.uk 6 7 ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022 DEVELOPING THE SECTOR RAISING THE PROFILE OF SPORT AND PHYSICAL ACTIVITY PARTICIPATION Through our partnership work we have developed CASE STUDY the sport and physical activity sector to enable Events aimed at promoting participation in more individuals and organisations to engage sport and physical activity have been developed and support participation.