Active Rother Sport and Physical Activity Strategy 2018-2022

2018 to 2022 Rother Sport and Physical Activity Strategy

Working together to get more people, more active, more often ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022

Foreword

I’m pleased to introduce our refreshed Active Rother sport and physical activity strategy. It builds on the achievements of our first strategy, as well as looking at the key areas the Active Rother Partnership wishes to focus on in the future. Sport and physical activity can make a significant contribution towards the overall wellbeing and prosperity of the District. Rother has significant rates of inactivity and therefore reducing inactivity is a key challenge for us all. This is highlighted in the strategy and in particular the focus will be on specific population groups and communities, who are less likely to take part in physical activity. This approach will ensure that in addition to supporting improvements in the physical and mental wellbeing of those most in need, we can contribute to work aimed at strengthening communities and build social capacity in Rother. This is a partnership strategy, reflecting the work that has taken place over the past six years to develop the Active Rother Partnership. I wish to thank everyone for their contributions and look forward to your continued involvement over the life of this new strategy.

Councillor James Carroll Portfolio Spokesman for Young People, Sport and Leisure

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Executive Summary Who is this strategy for?

Our Active Rother Partnership The strategy prioritises action on inactivity The strategy is for the wide CURRENT MEMBERS OF amongst under-represented groups and THE PARTNERSHIP INCLUDE: vision is that the Rother District is communities, who we know are significantly less range of organisations who • Rother District Council an active place, where it is easy to likely to play sport and be physically active than can contribute to the planning, the population in general. • East Sussex County Council engage in the sport and physical coordination and delivery of sport • Rother Voluntary Action These groups include: • NHS Hastings and Rother Clinical activity opportunities available. and physical activity in Rother. Commissioning Group • Women • Active Sussex The importance of the partnership is its ability to Those organisations who, by • Young people, especially girls • Freedom Leisure bring together a range of organisations that have • Disabled people working in partnership, can, help • Sustrans an understanding of the local area, the needs • Older people • Jas Fit of local communities and who are committed to • People from lower socio-economic groups to continually develop the local • 20/20 Health encouraging more people in the District to be • People with long-term health conditions • The Conservation Volunteers more active, more often. The partnership will work sport and physical activity offer • Optivo Housing association together to achieve the joint vision presented in These areas include the following local for residents. The work required • Orbit Housing Association this strategy, adding value to each other’s work authority wards: • Boom Active as well as aiming to achieve the outcomes of the to deliver this strategy’s aims and • Central • Bexhill College strategy. • Sidley objectives will be taken forward • Age UK Our strategic aims reflect national, county and local • Eastern Rother by the Active Rother Partnership. • YouNique Wellbeing Studios policy priorities, as well as reflecting the learning • Rye • Hastings Borough Council from the past five years, acquired through the • Sackville and • Intelligent Health • St Michaels • The Pelham development of the partnership and the previous THE ACTIVE ROTHER PARTNERSHIP • Sussex Community Development Association strategy. Our aims are as follows: How will we know if we are making a difference? The Active Rother Partnership is made up of • One You East Sussex 1. To facilitate the provision of flexible, attractive We will use an outcomes framework to representatives from the statutory, private, • Bexhill Lions and sustainable opportunities in Rother for the demonstrate the impact of our work, focusing on voluntary and community sector. Each Partner • Rother Seniors Forum population to participate in sport and physical the following five outcome areas: has an important role to play in helping to support • The Heart Of Sidley activity, with a particular focus on inactive • Physical wellbeing sport & physical activity participation and how this individuals from under-represented population The importance of the partnership is its ability to • Mental wellbeing can contribute to a wider range or outcomes that groups and priority areas bring together a range of organisations that have an • Individual development support the health, wellbeing and resilience of understanding of the local area, the needs of local 2. To utilise sport and physical activity participation • Social and community development local residents. communities and who are committed to encouraging as a driver for community development and • Economic development building social capacity in Rother more people in the District to be more active, more We will publish an annual evidence base reflecting often. The partnership will work together to achieve 3. To increase our level of insight into local the effectiveness of our work in terms of the joint vision presented in this strategy, adding resident’s physical activity behaviour and the measuring impact and sharing outcomes across value to each other’s work as well as aiming to influences that could support them to be more the partnership. achieve the outcomes of the strategy. active The partnership links national, regional and local 4. To utilise behaviour change approaches to partners together ensuring national learning, help support inactive individuals into sport and campaigns and funding are all utilised within the physical activity opportunities District to increase physical activity levels amongst 5. To widen the appeal of participation by raising our residents. The partnership also aims to raise the the profile of physical activity using the Active profile of local work at a regional and national level. Rother brand 6. To develop and implement a shared approach to understanding the impact of our work 4 5 ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022

Achievements since 2012 CASE STUDY

Firstly, we would like to thank LAUNCHING THE ACTIVE ROTHER PARTNERSHIP all of our partners who were The growth of partnership with four meetings a year and other events taking place to co-ordinate involved in the delivery of our local work. Agencies working in health, leisure first Rother sport and physical and community sport, local clubs the voluntary sector and youth providers have all participated activity strategy (Active in the Active Rother Partnership and impacted Communities: More People, on the strategy. The partnership currently has a membership of 80 individuals representing More Active, More Often) approximately 60 organisations. Quarterly meetings attract on average 20 to 25 attendees. An annual Be produced in 2012. This strategy Active public engagement event which is supported led to the creation of the Active by the partnership, involves a further 20 providers Rother Partnership and in the of sport and physical activity opportunities. past five years we can identify DEVELOPING THE ACTIVE ROTHER BRAND and acknowledge a number The Active Rother brand has been developed and aims to represent high quality, widely accessible of achievements. Examples of physical activity opportunities. To support this work, these include: we have launched the Active Rother website and social media pages. A GETTING ROTHER ACTIVE ENSURING STRATEGIC RECOGNITION FOR OUR AIMS PARTICIPANT Rother District Council has identified Active Rother as one of its Corporate Programme projects for the I used to always go out walking but I didn’t do very name] was there cheering me on. Now I just go out period 2014 to 2021. Physical activity is high on the much other than that. My daughter and I used to do on my own and I feel okay about it. When I started local health improvement agenda, both through East the Race for Life, but we used to walk it. After one if I saw anybody coming down the street I would Sussex County Council Public Health commissioning year she said to me that we should go a little bit come to a stop and walk as I felt so embarrassed activity and the work of the NHS Hastings and faster and start running a little. And then she said but then I suppose after a while you just felt used Rother Clinical Commissioning Group, who are have maybe we ought to jog it one year. I saw [Coach’s to it. Being older I thought people would look at me developed a Let’s Get Moving programme through name]’s class advertised and I thought that the and think “what the hell is she doing?” GP surgeries as part of their Healthy Hastings and next time it came around I thought I would try to Rother programme. join and do the jogging. SECURING NEW FUNDING FOR THE DISTRICT My daughter and I then turned up for the Race for Over £200,000 worth of grant funding coming Life this year and I ran - not all the way but in the into Rother to support the delivery of specific way [Coach’s name] taught us and my daughter programmes such as Getting Rother Active and could not believe what was happening. I was Sport for All. This funding has enabled new activities running with her and we did it completely together to be set up for local communities such as Walk to which persuaded me to think I could carry on. And Run sessions. then I did the Parkrun in Hastings. And [Coach’s

Source – Respondent at Bexhill Focus Group November 2015 www.activerother.org.uk

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DEVELOPING THE SECTOR RAISING THE PROFILE OF SPORT AND PHYSICAL ACTIVITY PARTICIPATION Through our partnership work we have developed CASE STUDY the sport and physical activity sector to enable Events aimed at promoting participation in more individuals and organisations to engage sport and physical activity have been developed and support participation. For example, we have including Be Active, a Seniors Week and the 1066 trained 20 Run Leaders to further develop and Walking and Cycling Festival. In the past three sustain Walk to Run sessions, trained 6 event years, these events engaged approximately volunteers to support our community engagement over 2000 individuals, showcasing the many work and developed training resources to support opportunities to be active in Rother. participation in table tennis. IMPROVING OUR UNDERSTANDING THE IMPACT IMPROVING OUR UNDERSTANDING OF OUR OF OUR WORK TARGET AUDIENCE By commissioning in-depth evaluation studies by We have undertaken insight work to explore the working with partners to monitor and evaluate motivations and barriers among key population projects we have been able to illustrate the impact groups in order to inform our programme of our work on individuals and communities. We development and to help us develop messages that have introduced a commitment of working in a aim to engage with particular groups. For example, way that enables us to understand the impact of our Active Ageing survey engaged 722 residents our work more. An example of this work is the aged 55 years and above, helping us to understand University of Brighton evaluation of the Getting their attitudes towards sport and physical activity. Rother Active project. These achievements will be built upon over the life of this strategy. The learning we have acquired over the past five years has informed our vision, “I just want you to feel out of strategic aims and the work we plan to take THE RUNNING forward to achieve these. breath. I just want you to feel like you’re moving a bit more or COACH IN move your arms a bit quicker”.

BEXHILL

The coach who ran the beginners running courses It was at a level where people could understand it. in Bexhill started to make us realise something. They were out of breath; they were a little bit hot. She was the lead coach. I’d say she did five to six In their heads they were doing the running. beginner groups across a year and a half. Each beginner group was scheduled for 10 weeks and So, the coach became a friend and she went above the coach got people to start building up their and beyond her role, or what we thought would running during that time. By the end of the 10 be her role initially, by offering that little bit more. weeks they [the participants] followed the “Couch So, if someone didn’t come to a session she would to 5K model” building up with a bit more running contact them and say “I’ve really missed you this each week and by the end the majority of people week is everything okay? I hope to see you again who participated were doing a 5K run. next week.” That built up a rapport and the coach took that time to get to know everyone, and they In terms of her role as the coach I think she was would be there next week or at least they would more of a coach who understood people and some contact her and say that running is not for me. coaches who I don’t work with any more were all She would always get that response whereas about technique such as “Get your head up” or other coaches might not get that personal level “Lengthen your stride”, whereas with her it was like of interaction and we might never know why they came back.

Source – Respondent at Bexhill Focus Group November 2015

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The Rother Our vision District

Rother is located in the THE PUBLIC HEALTH OUTCOMES FRAMEWORK Our vision is that the Rother OUR STRATEGIC AIMS PROFILE FOR ROTHER HIGHLIGHTS THAT: easternmost part of East Sussex District is an active place, Our aims are as follows: • Life expectancy is 7.9 years lower for men and and shares a border with the 4.6 years lower for women in the most deprived where it is easy to engage in 1. To facilitate the provision of flexible, attractive County of Kent. The District areas of Rother than in the least deprived areas. the sport and physical activity and sustainable opportunities in Rother for the population to participate in sport and physical derives its name from the River • 61.8% of adults are classified as overweight opportunities available. We want activity, with a particular focus on inactive Rother which traverses the or obese to ensure, inactive individuals individuals from under-represented population groups and priority areas. northern part of the area from • Excess weight in children is 23.5% for those are encouraged and supported aged 4 to 5 years and 33.7% for those aged 2. To utilise sport and physical activity Ticehurst through rural villages 10 to 11 years to become active and that participation as a driver for community to reach the English Channel at opportunities to be active are development and building social capacity in Based on the most recent data available it is Rother. Rye. The District covers some estimated the health cost of physical inactivity in accessible to all. We will adopt 200 square miles and serves Rother equated to £2,942,802, considerably higher a people and places approach to 3. To increase our level of insight into local than both the South East and England figures. This resident’s physical activity behaviour and the a population of around 90,000 estimate takes into consideration the direct costs ensuring this vision is reflected influences that could support them to be more inhabitants. With the exception of from coronary heart disease, cerebrovascular in the action we take forward active. disease, a range of cancers, diabetes and obesity, Bexhill with its distinctive town so the potential healthcare costs associated with as a partnership aiming to help 4. To utilise behaviour change approaches to centre and seaside character physical inactivity could be considerably higher more people, be more active, help support inactive individuals into sport and physical activity opportunities and the historic towns of Battle than this. more often. and Rye, the area is mainly FACILITIES SUPPORTING PARTICIPATION 5. To widen the appeal of participation by raising WITHIN THE DISTRICT the profile of physical activity using the Active rural. Rother is a district which Rother brand includes pockets of severe and The Rother District has a number of indoor and outdoor spaces that are available for people 6. To develop and implement a shared approach enduring deprivation, within a to be active. These are detailed, along with to understanding the impact of our work district of relative affluence. recommendations for future needs in the following In order to achieve these aims, the partnership documents: will undertake a wide range of work as set out The East Sussex Joint Strategic Needs Assessment • Hastings & Rother Indoor Sports & Leisure in appendix 1 of this strategy. summary for Rother shows that the District has the Facilities Strategy 2015 – 2025) smallest percentage of people aged 0-19 years and www.rother.gov.uk/leisurefacilitiesstrategy and 20-64 year olds within East Sussex, but the highest percentage of people aged 65 years. The overall • Hastings & Rother Playing Pitch Strategy (2016) population of Rother is estimated to increase https://www.rother.gov.uk/dasa in the next six years, with the largest estimated Both of these documents align with the aims of this percentage increase in those aged 85 years strategy and acknowledge that access to indoor and over. Older age inactivity is associated with facilities and open spaces providing opportunities increasing risks and incidence of coronary heart for sport and recreation can make an important disease, stroke, type 2 diabetes and cancer, whilst contribution to the health and wellbeing of being physically inactive is a major contributor communities. to childhood and adult obesity. The prevalence of most circulatory conditions including hypertension, coronary heart disease and stroke is significantly higher than the rest of East Sussex.

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Policy context

The strategic aims of the As a result the strategy will prioritise action on INACTIVITY WHAT DO WE MEAN BY PHYSICAL ACTIVITY? inactivity amongst under-represented groups, who partnership reflect the national, we know are significantly less likely to play sport Sport England has concluded that we don’t have to Physical activity has many definitions and is wide county and local policy and be physically active than the population in promote the benefits of sport and physical activity. ranging, but for the purpose of this strategy we general. These groups include: Almost everyone knows it is good for them, and will be using the following diagram to explain documents and priorities. They most would like to do more. However, we know the different components of the physical activity • Women that for some people, particularly those from the continuum. also reflect the learning from • Young people, especially girls under-represented groups, it is not always easy to the past five years, acquired • Disabled people make the choice to be physically active. through the development of the • Older people • People from lower socio-economic groups Therefore, we need to make participation an easy, Partnership and the previous • People with long-term health conditions practical, attractive choice for these groups. These individuals are inactive for a variety of reasons strategy. Local policy as reflected in the RDC Corporate and their habits can vary dramatically at different Programme which includes the focus on times in their lives. Improving our understanding Our approach is closely aligned strengthening communities is a key driver for our of these different components by gathering robust to national and county priorities, approach. We will contribute to the NHS Hastings insight from those audiences will allow us to and Rother Clinical Commissioning Group Healthy take appropriate action to help to change their including the focus of the Hastings and Rother Programme priorities by behaviour and reduce their inactivity. Government Strategy for Sport focusing on the geographical areas of Rother where (Sporting Future: we know that inactivity is most prevalent and in which we know that participation is less likely due Jogging A New Strategy for an Active to the impact of health inequalities. These areas Unstructured include the following local authority wards: Cycling Nation, 2015) , the aims of sport ACTIVE Organised TRAVEL the Sport England’s Strategy • Central Participation • Sidley in sport (Towards an Active Nation) 2016 • Eastern Rother • Rye to 2021 . ACTIVE • Sackville and SPORT • St Michaels Walking The work of Active Rother also supports the aims of the East Sussex Health and Wellbeing Strategy Structured and contributes to the East Sussex Healthy Weight Competitive Partnership action plan. activity PHYSICAL ACTIVITY

Exercise

Gardening ACTIVE ACTIVE RECREATION Dance LIVING Walking

Active play Housework Cycling

1. https://www.gov.uk/government/publications/sporting-future-a-new-strategy-for-an-active-nation 2. https://www.sportengland.org/active-nation/our-strategy/ 3. http://www.rother.gov.uk/corporateplan 4. http://www.hastingsandrotherccg.nhs.uk/about-us/plans-and-strategies/healthyhastingsandrother/ 12 5. http://www.essp.org.uk/what-we-do/Pride-of-Place/Health.aspx 13 ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022

What do we know about current participation?

ADULTS (16YRS+) CHILDREN AND YOUNG PEOPLE Depending on the number of minutes of moderate The Sport England Active Lives survey presents Year 6 and Year 10 pupils in East Sussex primary, intensity equivalent physical activity (activity where adult participation rates against these three secondary and special schools, took part in a an individual raises their breathing rate), people categories of activity. The latest figures for Rother Health-Related Behaviour Survey commissioned are described as being: (based on a 2016/17 collection period) are set out by East Sussex County Council, during the 2017 below and are compared with national, regional summer term . The survey included questions • Inactive – Doing less than 30 minutes a week and county data. relating to physical activity participation and the • Fairly Active - Doing 30-149 minutes a week results were as follows: • Active – Doing at least 150 minutes a week

Area Active Fairly Active Inactive Year 6 Number of Number active Number who Number who Number who (10 & 11 yrs) participants for at least 60 exercised enough travelled to walked to England 61.8% 12.6% 25.7% mins on all to breathe harder school by car school on the

Sussex (County Sports 65.1% 12.4% 22.5% seven days in and faster on all or van on the day of the Partnership area) the week before seven days in the day of the survey the survey week before the survey East Sussex 60.9% 12.7% 26.4% survey Rother 61.1% 9.8% 29.1% East Sussex 3260 in total 37% 13% 50% 44% 1545 boys 7% said none Source: Sport England Active Lives Survey, October 2017. 1520 girls Note: These figures include the activities of walking, cycling, dance, Rother 479 total 29% 13% 52% 42% fitness and sporting activities, but exclude gardening. 221 boys 8% said none 235 girls

Year 10 Number of Number active for at least 60 Number who exercised enough (14 & 15 yrs) participants mins on all seven days in the to breathe harder and faster on week before the survey all seven days in the week before the survey

East Sussex 3089 in total 20% 9% 1505 boys 10% said none 1463 girls Rother 479 total 29% 13% 221 boys 8% said none 235 girls

6 http://www.eastsussexjsna.org.uk/menuoflocaldata/districtareasummaries 7 http://www.eastsussexjsna.org.uk/overviews/PHOF 14 8 Sport England (2016) Local Sport Profile - Health costs of physical inactivity, split by disease type, 2009/10. 9 http://www.eastsussexjsna.org.uk/evidencelinks/surveys 15 ROTHER SPORT AND PHYSICAL ACTIVITY STRATEGY 2018 TO 2022

How will we know if we are making a difference?

Five outcomes, vital to individual and community The partnership will use this framework to wellbeing were identified in the Government demonstrate the impact of our work. We will publish Strategy for Sport (Sporting Future: A New Strategy an annual evidence base reflecting the effectiveness for an Active Nation, 2015). They are set out in the of our work in terms of measuring impact and framework below. sharing outcomes across the Partnership.

Outcome Area Rationale Fairly Active Outcome Area Rationale Fairly Active Physical The physical benefits of sport and We have evidence of increased Social and As well as developing individuals, We have evidence that sport and wellbeing physical activity are well documented. participation in sport and physical community participation can help build stronger physical activity participation is being Being active can reduce the risk of activity, with more residents working development communities by bringing people together, used to support and strengthen developing type 2 diabetes by 30-40% towards or meeting the Chief Medical often from different backgrounds, to communities and build social capacity and can reduce the risk of a range of Officers (CMO) physical activity make them feel better about where that positively benefits Rother. medical conditions, including cancer, recommendations they live, improve community links and dementia, strokes, heart disease and cohesion and build social capital. We depression know that people who volunteer in sport, for example, are more likely to feel they Mental Physical activity can reduce stress and We have evidence of how through belong in their area and people who take wellbeing anxiety and mastering new skills can participation in sport and physical part in sport are likely to enjoy stronger increase confidence and self-esteem. activity, residents are experiencing social links with other people. These positive mental wellbeing positive mental wellbeing outcomes outcomes are as important as the Economic The economic impact of sport, how We have evidence of how the Rother physical benefits from taking part and development it creates jobs, promotes growth is economy is benefitting from residents evidence is clear on the mental as well recognised within this strategy as increased participation in sport and as physical health benefits of meeting the participation in grassroots sport, physical activity CMO guidelines consumer spend on clothes, trainers and other equipment, club and gym Individual Evidence shows that taking part in We have evidence of how through memberships all add value to the local development physical activity improves educational participation in sport and physical economy. behaviour and attainment, as well activity, residents are able to as having a positive impact on their address and improve their education, employment opportunities. It can employment, training and volunteering also have a positive role in tackling opportunities the problems of those who are not in employment, education or training (NEETS)

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Appendix 1 - How we will achieve our strategic aims?

In order to achieve our aims, the Partnership will undertake a wide range of work.

Aim Rationale Aim Rationale 1. To facilitate the • Develop sport and physical activity opportunities that support inactive 4. To utilise behaviour • Share the principles of behaviour change with the wider sport and provision of individuals from under-represented population groups and communities change approaches physical activity workforce through a training development programme flexible, attractive to participate to help and support • Work with partners to embed behaviour change principles into the and sustainable • Provide referral pathways for inactive individuals, to support them into inactive individuals delivery of activities into sport and physical opportunities in sport and physical activity participation • Continue to develop physical activity referral pathways that include Rother for the activity opportunities • Encourage the provision of affordable and accessible sport and physical behaviour change conversations with primary and secondary care population to activity opportunities partners participate in sport and physical activity, • Ensure opportunities at Council contracted leisure centres are available 5. To widen the appeal • Ensure a unified message is given to local residents in terms of how with a particular to residents from under-represented communities and groups of participation by active they should be, therefore reducing confusion around physical focus on inactive • Develop and promote opportunities to be active in the outdoor raising the profile of activity recommendations individuals from environment physical activity using • Work in partnership using the Active Rother brand and communication under-represented • Work with sports clubs to develop sustainable opportunities the Active Rother channels to promote opportunities to be physically active and reach a population groups • Develop and promote active travel initiatives such as walking and brand wider audience cycling • Utilise the opportunities national campaigns present to promote physical activity in partnership with the Active Rother brand e.g. Sport 2. To utilise sport and • Increase the number of volunteers in order to develop and maintain England’s ‘This Girl Can’ and Public Health England’s One You and physical activity traditional and non-traditional physical activity opportunities Change4Life’s physical activity campaigns participation as a • Work with community groups and venues to develop physical activities driver for community as part of a wider mixed programme of community asset development 6. To develop and • Increase the number of individuals/partners involved in the Active development and implement a Rother Partnership, especially those representing and/or working with • Support and strengthen sports clubs and organisations that promote building social shared approach to under-represented groups physical activity including providing access to training opportunities capacity in Rother. understanding the • Hold partnership meetings and stakeholder events to enable networking • Provide a variety of volunteering opportunities including volunteering impact of our work and collaborative working, share good practice and discuss current at one-off events issues • Signpost volunteers to employment opportunities using multi-agency • Ensure evaluation is a priority in the planning stage of any new project networks or activity • Support community sports clubs to achieve higher standards of welfare, • Utilise evaluation guidance i.e. Standard Evaluation Framework equality of opportunity, coaching and management for physical activity interventions and Sport England’s Evaluation • Increase the number of volunteers from under- represented groups Framework, and validated measurement tools such as International 3. To increase our level • Use robust data sources to ensure resources are used and targeted Physical activity Questions (IPAQ). of insight into local effectively e.g. Active Lives, Public Health Outcomes Framework, East • Evaluate the impact of interventions that encourage physical activity, resident’s physical Sussex JSNAA, etc. focusing not only on participation levels, but also on the broader activity behaviour and • Undertake audience insight work and share findings that establish current outcomes that sport and physical activity can deliver the influences that levels of physical activity and identify barriers to participation • Use the Active Rother website and social activity to demonstrate the could support them to • Utilise the insight findings to develop new activity opportunities and impact of interventions in different formats, case studies, project be more active. enhance existing provision to meet the needs of under-represented groups. reports, picture and video content • Provide evidence and information to inform the development of funding bids • Ensure that that the impact of physical activity is recognised and advocate for its inclusion in other local strategies • Continue to build links with the academic sector to support this work

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For more details regarding this strategy, or to sign up to the Active Rother Partnership, please contact: Active Rother c/o Rother District Council Town Hall Bexhill on Sea East Sussex TN39 3JX Tel: 01424 787000 [email protected] www.activerother.org.uk