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A Baylor-Healthtexas Affiliate Practice Name 2 HealthTexas Communications Guide | Logo Guidelines Physician Practice Logo Guidelines Practice Name ABaylor-HealthTexas Affiliate Logos and stationery for HealthTexas physi- cian practices are designed to complement those of Baylor Health Care System, visually PRACTICE NAME reinforcing our relationship with the Baylor brand. The practice name is emphasized through the use of large type and color. The typeface and In addition, the consistency in design and the color is the same as the Baylor Health Care color visually link together physician prac- System logo. The blue ink is PMS 300. tices which do not share a common name. AFFILIATE LINE This information uses the Baylor flame icon and text to document the affiliate relationship between Baylor and HTPN. The style of this type is the same as the Baylor logo. To the left are examples of practices within the HTPN organization. The third example is a Baylor branded practice name, so the Baylor flame icon and Baylor logotype are used. Color Guidelines The practice logo is printed in PMS 300 blue and black for most stationery items. It can also be printed in all blue, all black, or reversed to white as shown below. Practice Name ABaylor-HealthTexas Affiliate Practice Name ABaylor-HealthTexas Affiliate Practice Name ABaylor-HealthTexas Affiliate 3 HealthTexas Communications Guide | Logo Guidelines Logo Misuses Typography The logo may not be recreated or used inconsistently with the Baylor The following are approved fonts and Baylor-HealthTexas Affiliate logo guidelines. Unacceptable uses for use in printed materials such include improper color usage or changes to the typography. Consis- as ads, brochures and newslet- tency with the graphic standards helps protect the Baylor-HealthTexas ters. Contact HTPN Marketing Affiliate reputation and image. for additional information about typefaces. Print Use: Colors between logo elements The practice name may not be may not be switched. outlined. Adobe Garamond Adobe Garamond Italic Practice Name Adobe Garamond Semibold ABaylor-HealthTexas Affiliate ABaylor-HealthTexas Affiliate Adobe Garamond Semibold Italic Adobe Garamond Bold Adobe Garamond Bold Italic Any font from the Helvetica Neue families shown below may be used. The logo may not be tinted. A shadow may not be added to Please note: the Helvetica Neue families the practice name. contain many typefaces, so only the family names are shown. Practice Name PrPracacticece NaName Helvetica Neue 1 Helvetica Neue Condensed 1 ABaylor-HealthTexas Affiliate ABaylor-HealthTexas Affiliate Helvetica Neue Extended 1 Helvetica Neue 2 Helvetica Neue Condensed 2 Helvetica Neue Extended 2 A 20 percent value in background Neither the typeface of the Helvetica Neue 3 color may not be exceeded. practice name or affiliate line Helvetica Neue Condensed 3 may be changed. Helvetica Neue Extended 3 Online Use: Practice Name Practice Name A Baylor-HealthTexas Affiliate New Times Roman ABaylor-HealthTexas Affiliate New Times Roman Italic New Times Roman Bold New Times Roman Bold Italic Arial Arial Black The logo may not appear without The practice logo may not be the affiliate line. placed in a ruled, linear block. Practice Name Practice Name ABaylor-HealthTexas Affiliate.
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