Post-Show Report 2019
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POST-SHOW REPORT 2019 BIG CROWDS. BIG SUCCESS. Thousands of consumers converged on Cleveland’s I-X Center for 10 days of shopping at the 2019 Great Big Home + Garden Show. With ideas in mind and money to spend, visitors eagerly walked the show to 116,220 gain inspiration and meet with more than 600 exhibitors and experts to discuss their projects. Here’s a recap of the exciting marketplace Total Attendees these visitors experienced. MORE THAN 75,045 NEW 4,826 NEW visitors browsed our consumers signed up to receive information from 40.6 MILLION show website in the 90 days PAID MEDIA IMPRESSIONS us in the future. prior to the show. Leverage this exposure. Ask Ask us how you can Web banners are available us how you can provide prizes communicate your at a low cost to put YOU and receive promotional media marketing message to in front of this powerful inclusion and the opportunity them year-round. and huge online audience. to grow your database. VISITOR SNAPSHOT Voicing 94% 91% YOUR are homeowners have not attended another home show in the area in OPINION the past six months “The show team is very helpful.” % % Morris Hinton of 78 72 Honey Bee Mine Apiaries spend between 3-6 hours plan on completing a at the show project “Marketplace Events is a great company with which to work. They have gone to great lengths to assist me and I appreciate all of them! The show team is friendly and prompt.” Chris Ursetti of Budget Lightscapes “Attendees come to this show to take a break from the winter and see what goods and services are available in the area. They enjoy the houses and gardens.” EXHIBITOR SNAPSHOT Jim Anderson of Farmhouse Stoneware 90 % 87% 85% 72 % rate their overall are satisfied the rate the rate the experience show met their number of quality of working with the expectations for attendees attendees as show team as the factors they as excellent, excellent, very excellent, very rate as important very good or good or good good or good reasons for good exhibiting SPONSORSHIP SATISFACTION GUARANTEED Looking for unique ways to gain Any visitor who was not completely additional exposure before, satisfied with the Great Big Home + Garden during and after the show? Show was able to visit the Show Office and Contact Rosanna Hrabnicky submit paperwork to receive a full refund. at 440-248-5729, ext. 104 or This guarantee was promoted in show [email protected] for advertising. We’re pleased to report that rates and info for this or any out of 116,220 visitors, we only received 1 Marketplace Events show. request for a refund. GETTING THE WORD OUT Advertising spend topped more than $314,600! Plus, the show garnered more than 40.6 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and online—ensured total saturation of the local market and drove thousands of attendees through the doors. MEDIA SAMPLES TV – Our strategy to secure top prime programs on WEWS, WJW, WKYC, PRINT ADS SHOW GUIDE (32 pages) EMAILS WOIO, WUAB, WVIZ, Cable and others ensured attendees at the show who were eager to buy. Radio – Hundreds of thirty-second spots were heard across stations such as WQAL, WDOK, WGAR, WHLK, WMJI, WAKS, WNCX, WQMX, WONE and several others. Plus, on-air contests and ticket giveaways all contributed ADMISSION TICKETS BILLBOARDS to traffic. Print – We teamed up with the The Plain Dealer, Sun Newspapers, the Akron Beacon Journal, The News-Herald, ONLINE ADS Cleveland Magazine, Ohio Magazine and SCENE Magazine to promote the show with attention-grabbing ads. Online – Our digital presence on multiple websites gave us total saturation of the market. GET @GreatBigShow Home And Garden Events HomeShows CONNECTED! 77,400 impressions 105,171 fans 4,173 followers Habitat for Humanity MARKETPLACE EVENTS IS PROUD TO PARTNER WITH MIKE ROWE AND THE MIKEROWEWORKS In January 2017, Marketplace FOUNDATION, BEGINNING IN MAY 2019. Events announced a new partnership with Habitat for Benefits to Exhibitors Humanity to help create a world • Your business associated with one of Forbes 10 Most where everyone has a decent place Trustworthy Celebrities to live. To date through multiple • Turbo-charged advertising with Mike’s image and voice fundraising initiatives across all of • Opportunity to partner with mikeroweWORKS Foundation our shows, we’ve raised more than • Trade Day with free admission for those in the industry and $153,000 to support Habitat for educational sessions from vocational schools Humanity plus additional dollars Photo credit: • Online job boards to help you find qualified staff through many local initiatives! Michael Segal • Live appearances by Mike Rowe at select shows each year 2019 GREAT BIG HOME + GARDEN SHOW 1 2 3 4 1. Visitors explored the Modernized Millennial Idea 4. The combined Main Stage and Cooking Stage Home by Blossom Homes, an energy efficient and sponsored by the Home Builders Association sustainable colonial style home which featured Remodelers Council offered attendees the a relaxed design, clean lines, energy efficient opportunity to taste and enjoy culinary delights products, modernized conveniences, the latest and included presentations from popular home smart home technology and a maintenance free improvement celebrities including Eric and Lindsey exterior facade. Bennett of HGTV’s “Desert Flippers,” John Loecke and Jason Oliver of Madcap Cottage and others. 2. The popular Garden Showcase featured 12 Fairy Tale-themed gardens created by some of Northeast 5. Attendees toured the Cedar Brooke Home by Ohio’s top landscapers who gathered inspiration Weaver Barns, the perfect example of what a from stories such as “The Frog Prince,” “Alice in getaway cabin should be. Wonderland,” “The Little Mermaid” and more! 6. The Vault by Architectural Justice featured a 3. Backyard Living by Props Consulting showcased collection of stylish interiors focusing on natural six outdoor structures including a new approach on materials, lifestyle trends and skilled artisans. in-law suites, a perfect place for kids to hang out with friends, a home office, a private getaway to inspire creativity, a hunting hut and a complete gym. THANK YOU TO OUR SPONSORS & PARTNERS Absolute Roofing Kurtz Brothers American Family Insurance The Loretta Paganini BBB School of Cooking Belgard Nature Stone Flooring Cambria OH! Lottery Call today TO BOOK! Dollar Bank Ohio State Waterproofing Drug Mart Petitti Garden Centers Ace Hardware Playground World CATHY BERTHOLD Exhibit Sales Consultant GS Marble & Granite Sherwin Williams 440-248-5729, ext. 101 Home Builders Assoc. of Sleep Number [email protected] Greater Cleveland Universal Windows Direct Infinity Massage Chairs Westminster AC SAVE THESE DATES! RESE PARDUE JANUARY 10-12, 2020 Exhibit Sales Consultant Greater Columbus Convention Center 440-248-5729, ext. 103 [email protected] OhioHomeAndRemodelingShow.com JANUARY 31-FEBRUARY 9, 2020 Cleveland’s I-X Center ROSANNA HRABNICKY GreatBigHomeAndGarden.com Sponsorship & Show Manager 440-248-5729, ext. 104 MARCH 20-22, 2020 [email protected] Cleveland’s I-X Center HomeAndRemodelingExpo.com.