SJ Quinney College of Law, University of Utah Utah Law Digital Commons Utah Law Faculty Scholarship Utah Law Scholarship 6-2018 Trademarks, Certification Marks and Technical Standards Jorge L. Contreras S.J. Quinney College of Law, University of Utah,
[email protected] Follow this and additional works at: https://dc.law.utah.edu/scholarship Part of the Intellectual Property Law Commons Recommended Citation Contreras, Jorge L., Trademarks, Certification Marks and Technical Standards, Cambridge Handbook of Technical Standardization Law, Vol. 2: Administrative Law, Trade, Privacy, Tort, Copyright and Trademark, Cambridge Univ. Press, 2019 This Book Chapter is brought to you for free and open access by the Utah Law Scholarship at Utah Law Digital Commons. It has been accepted for inclusion in Utah Law Faculty Scholarship by an authorized administrator of Utah Law Digital Commons. For more information, please contact
[email protected]. Cambridge Handbook of Technical Standardization Law, Vol. 2: Administrative Law, Trade, Privacy, Tort, Copyright and Trademark (Jorge L. Contreras, ed., Cambridge Univ. Press 2019, forthcoming) CHAPTER [X] Trademarks, Certification Marks and Technical Standards Jorge L. Contreras* Draft for Comment July 8, 2018 The names of many technical standards have become household words. Complex interoperability protocols such as Wi-Fi, Bluetooth and DVD are known throughout the developed world. This chapter describes different approaches that have been taken with respect to the naming and legal protection of technical standards, ranging from those that are wholly unregulated to those that are administered under strict certification and compliance regimes. It concludes by questioning the need for aggressive protection of marks that exist largely to inform consumers about technical product features rather than the source of standards themselves.