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Science Content & Audiences

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Science Content & Audiences Science Content & Audiences 1 Contents • Definition of Science • ABC Science • Catalyst: Case study • Science Education • Science on FTA TV • Science on Pay TV • Science Online • Science Readership & Opinions • Ad hoc research: Science & the Media • Appendix 1 How is Science Defined? The term ‘Science’ encompasses a broad range of disciplines and topics. For the purpose of this document, we have defined Science by the genres listed below. Each genre includes, but is not limited to, a number of subgenres: • Ancient Worlds – Anthropology & Sociology; Archaeology; Dinosaurs; Evolution; Palaeontology • Being Human – Anatomy; Anthropology & Sociology; Mental Health; Neuroscience; Psychology • Energy & Transport – Air transport; Alternative energy; Engineering; Nuclear issues; Transport • Environment & Nature – Animals; Botany; Climate Change; Earth Sciences; Oceans & Reefs • Health & Medical – Diet & Nutrition; Diseases & Disorders; Exercise & Fitness; Medical Research • Innovation & Technology – Biotechnology; Internet; Inventions; Nanotechnology; Physics • Space & Astronomy – Space Exploration; Planets & Asteroids; Telescopes; Galaxies 2 Science Programming in Australia • On Television, there is a diverse range of science content available within the science genre - from programs produced specifically for a school aged audience; to programs crossing science content with entertainment; to factual documentaries with a more serious tone. • Each network broadcasts some form of science content, both on the primary and multi channels. • In 2012 on ABC TV: – ABC1 screened approximately 400 hours of science related content – ABC2 screened approximately 160 hours of science content – ABC3 screened approximately 500 hours of science content – ABCN24 screened approximately 120 hours of science content • On Pay TV there are dedicated channels covering science related content: Animal Planet, BBC Knowledge, Discovery, Discovery Home & Health, Discovery Science, National Geographic & Nat Geo Wild. • ABC Radio delivers the majority of radio science content in Australia with Radio National & triple j delivering locally produced content & NewsRadio providing content from Deutsche Welle in Germany and BBC World Service. • A number of websites are dedicated to delivering science related content with ABC Science (inc. Health & Wellbeing) among the top 10 sites to reach Australian audiences. – ABC Science content/topics/stories are covered by many sections within ABC Online including: Science; Health & Wellbeing; Technology & Games; Environment; Rural; News (incl. BTN); ABC Television & Splash 3 ABC Science 4 ABC Science Personalities Dr Karl is one of the most recognisable faces in science. Dr Karl explains science as you've never heard it before each week on Great Moments in Science and his regular Science journalist and Thursday morning broadcaster Robyn Williams segment on triple j. presents Radio National's The Science Show and Ockham's Razor. Ruben Meerman has appeared on ABC’s Catalyst and The Experimentals but is widely known for his appearance on ABC3 as The Surfing Scientist. The team from Catalyst, the ABC’s long running, dedicated science program. Thursdays 8pm, ABC1 5 2012 – Top Science Programs ABC1 5 City Metro In 2012, ABC1 broadcast approximately 400 hours of science related content. A large proportion of this content fell into the ‘Environment & Nature’ and ‘Innovation & Technology’ genres. Programs in bold are Australian 6 Source: OzTAM 5 City Metro Consolidated data, Total People 2012 2013 ytd – Top Science Programs ABC1 5 City Metro In 2013, the top science programs on ABC1 were from the ‘Environment & Nature’, ‘Innovation & Technology’ and ‘Ancient Worlds’ genres. Programs in bold are Australian 7 Source: OzTAM 5 City Metro Consolidated data, Total People (wks 1-30 2013) 2012 – Top Science Programs ABC2 5 City Metro In 2012, ABC2 broadcast approximately 160 hours of science related content. A large proportion of this content fell into the ‘Being Human’ genre (including psychology, mental health and sociology programs). Programs in Bold are Australian 8 Source: OzTAM 5 City Metro Consolidated data, Total People (wks 1-52 2012) 2013 – Top Science Programs ABC2 5 City Metro As was the case in 2012, this year to date the top science programs on ABC2 are from the ‘Being Human’ and ‘Health & Medical’ genres. Programs in bold are Australian 9 Source: OzTAM 5 City Metro Consolidated data, Total People (wks 1-30 2013) 2012 – Top Science Programs ABC News 24 5 City Metro • In 2012, ABC News 24 broadcast approximately 120 hours of science related content. • Programs covered a range of science genres, including Health, Environment & Nature and Innovation & Technology Programs in bold are Australian 10 Source: OzTAM 5 City Metro Consolidated data, Total People (wks 1-52 2012) 2013 – Top Science Programs ABC News 24 5 City Metro • In In 2013 to date, the top ranked science programs on ABCN24 is similar to 2012, with the ‘Quarter” series dominating the rankings. Programs in bold are Australian 11 Source: OzTAM 5 City Metro Consolidated data, Total People (wks 1-30 2013) On the radio & online: Sunday 5-5.30pm & Mon 1-1.30pm • 2012 to 2013: Ave. weekly reach up by 58,000 listeners - real growth. • 2013 ytd: 37% of listeners are 25-54, 62% are 55+. 58% female 10+. • 2013 ytd: Highest reach (%) in Mel (0.9%), lowest Adel (0.4%). • 2012 to 2013: Average monthly visits to /bodysphere website currently up by nearly 1,000. 12,400 (2013 ytd) 11,600 (2012) 2012 2013 ytd 12 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Weekdays 11am-12noon • 2012 to 2013: Ave. weekly reach down by 3,000 listeners - no real decline. • 2013 ytd: 36% of listeners are 25-54, 61% are 55+. 63% females 10+. • 2013 ytd: Highest reach (%) in Adel (1.2%), lowest Syd (0.8%). • 2012 to 2013: Average monthly visits to /bushtelegraph site currently up by 2,700. 38,700 (2013 ytd) 42,400 (2012) 2013 ytd 2012 13 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Sat 12md-1pm & Mon 2-3pm • 2012 to 2013: Ave. weekly reach down 6,000 listeners – real decline. • 2013 ytd: 36% of listeners are 25-54, 63% are 55+. 57% are females 10+. • 2012 to 2013: Average monthly visits to /science show website currently up by 5,500. 155,500 (2013 ytd) 142,500 (2012) 2013 ytd 2012 14 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Mon 5.30-6pm & Tues 5.30-6am • 2012 to 2013: Ave. weekly reach up 8,000 listeners - no real increase in audience. • 2013 ytd: 39% of listeners are 25-54 & 61% are 55+. 55% are females 10+. • 2012 to 2013: Average monthly visits to /healthreport website currently up by 8,500. 93,500 (2013 ytd) 89,800 2010 (2012) 2013 ytd 2012 15 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Sunday 5-5.30pm & Mon 1-1.30pm • 2012 to 2013: Ave. weekly reach up by 7,000 listeners - slight real growth. Back to 2011 level. • 2013 ytd: 37% of listeners are 25-54, 62% are 55+. 58% are females 10+. • 2013 ytd: Highest reach (%) in Mel (0.9%), lowest Adel (0.4%). • 2012 to 2013: Average monthly visits to /allinthemind website currently up 1,700. 125,500 (2013 ytd) 112,300 (2012) 2012 2013 ytd 16 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Sunday 7.45-8am • 2012 to 2013: Ave. weekly reach up by 26,000 listeners - real growth. Back to 2011 level. • 2013 ytd: 27% of listeners are 25-54, 70% are 55+. 64% are females 10+. • 2013 ytd: Highest reach (%) in Mel (0.8%), lowest Perth (0.5%). • 2012 to 2013: Ave. monthly visits to /ockhamsrazor website currently up by just under 4,000. 53,000 (2013 ytd) 54,900 (2012) 2013 ytd 2012 17 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Sat 1.30-2pm & Sun 6.30-7am • 2012 to 2013: Ave. weekly reach up 8,000 listeners - no real growth. • 2013 ytd: 23% of listeners are 25-54, 76% are 55+. 60% are females 10+. • 2013 ytd: Highest reach (%) in Adel (0.9%). • 2012 to 2013: Average monthly visits to /offtrack website currently down 300. 7,300 (2013 ytd) 6,900 (2012) 2012 2013 ytd 18 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Sun 11.30am-12noon & Sat 5.30-6am • 2012 to 2013: Ave. weekly reach down 9,000 listeners - slight real decline. Down on 2011. • 2013 ytd: 24% of listeners are 25-54, 74% are 55+. 65% are females 10+. • 2012 to 2013: Average monthly visits to /futuretense website up by just under 9,000. 35,300 (2013 ytd) 29,400 (2012) 2013 ytd 2012 19 Source: Nielsen - All Radio data is 5 City Metro, Ppl 10+ (No Survey 1 in 2011 due to the Brisbane floods). Webtrends data is to June 2013. On the radio & online: Thursday 11am-12noon • 2012 to 2013: Ave. weekly reach up 8,000 listeners - real increase. • 2013 ytd: 76% of listeners are 18-39, 23% are 40+. 63% males 10+. • 2013 ytd: Highest reach (%) in Perth (2.7%), lowest Syd (1.3%).
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