DOCUMENT RESUME ED 455 165 SO 032 868 TITLE What Works? A Blast from the Past. Project Profiles from the 60s and 70s...Social Marketing, Community Media, Mass Campaigns, Interactive Radio, Gender Equity, Participation, the Media & More. INSTITUTION Academy for Educational Development, Washington, DC. PUB DATE 2001-00-00 NOTE 283p. AVAILABLE FROM Academy for Educational Development, 1825 Connecticut Avenue, NW, Washington, DC 20009-5721; Tel: 202-884-8000; Fax: 202-884-8400; e-mail:
[email protected]; Web site: http://www.aed.org/. PUB TYPE Reference Materials Directories/Catalogs (132)-- Reports Descriptive (141) EDRS PRICE MF01/PC12 Plus Postage. DESCRIPTORS *Community Action; *Developing Nations; *Development Communication; Foreign Countries; *Mass Media; *Profiles; Program Descriptions; *Social Change IDENTIFIERS Academy for Educational Development; Project Innovation; *Social Marketing ABSTRACT The Academy for Educational Development (AED) has been in the social marketing, communication, and participation business for some 40 years. This book profiles 82 projects carried out in the 1960s and 1970s in countries around the world. These projects were researched and documented by AED under its Clearinghouse on Development Communication. It is hoped that the book's profiles of extraordinary early experiments with social marketing, mass media, interactive radio, and participation might benefit a new generation of communication professionals. Profiles in the book describe applications to fields as diverse as basic education, child survival, family planning, agriculture, community organizing, and participatory media. The book opens with an easy-to-read index and a table of contents. Synopses of each project follow, providing a description, results, facts of note, references, target audience, objectives, media, donors/sponsors, duration, and contacts.