Developing Musical Talent
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Corporate Responsibility Update DEVELOPING MUSICAL TALENT For more information see bbc.co.uk/outreach RECOGNISING THE SCOPE AND SCALE OF MUSIC ON THE BBC “The BBC must be the risk capital for the UK’s creative industries. The Space for the Arts. The wonderful BBC Films. And I want the same in music. The BBC broadcasts a huge amount of music across radio and television. But I want us to be recognised for what we do – for BBC Music to be a brand that stands proudly alongside BBC News or BBC Sport.” Tony Hall Director-General 2 DEVELOPING MUSICAL TALENT The BBC has always But these events and initiatives From stimulating creativity been an advocate and are about much more than to representing communities, supporter of music and producing programmes for promoting education and musical talent. consumption on television, radio learning to sustaining citizenship, and online. and helping our audiences From the BBC Proms to They go beyond broadcasting benefit from emerging the BBC Young Musician, the and they go a considerable way communications technology Glastonbury Festival to BBC towards helping us meet our and services, we will continue Cardiff Singer of the World, Public Purposes. They also play to support, develop and help the BBC Radio 2 Chorister of a vital role in fostering a vibrant nurture new talent across the Year to The Voice, and BBC creative future for the UK, with all music genres. And we will Introducing to some of Britain’s the BBC taking a leading role maintain a long tradition of finest and most hard-working in the development of the arts showcasing British talent to the orchestras, music is in our DNA and the celebration of British world. in the same way as news or culture in a way commercial sport. organisations might not. 3 PLACING NEW MUSICAL TALENT CENTRE STAGE BBC Introducing sits at the heart of Composer and Student Composer New talent will be placed centre stage. BBC Music and champions new musical Awards to broadening access and We will unite all of our talent schemes, talent across popular and specialist appreciation of the BBC Proms through showcasing and celebrating musicians music. Over the past few years, it has our Proms Plus season. on the biggest stage, making it easier for helped propel artists identified by our In classical performance, the BBC emerging talent to access the BBC. We local radio stations to international continues to lead in nurturing the next will add to annual highlights that bring attention – Jake Bugg and Florence and generation with the continued success the best new and existing UK music the Machine are two such examples. of the BBC Young Musician, Cardiff together in a celebration of British In 2013, BBC Introducing showcased the Singer of the World, and Choir and music. best emerging talent on stages at the Chorister of the Year and Radio 3 New Music is a core part of Director-General best UK festivals, including Glastonbury, Generation Artists competitions. We Tony Hall’s strategy for the future of the Reading and Leeds, T in the Park and will add to this exciting collection with BBC, and we are working to unite the The BBC is a champion of the Manchester Jazz Festival, and ran the Radio 2 Young Brass Award in 2014. BBC’s music content, allowing audiences new music and new musical over 15 master classes providing advice The BBC will also champion national the opportunity to access more of the talent in the UK. Whether and mentoring for performers looking musical specialisms, such as brass bands music they love - and discover the best you are a young classical to progress in the music industry. The and folk. In 2014, Radio 2 will celebrate new music and musicians. musician, or an emerging BBC also held a country music showcase 15 years of the BBC Folk Awards at the Bob Shennan band, the BBC has the with Bob Harris in Nashville, giving three Royal Albert Hall. The Folk Awards is Director of Music broadcast platforms and Introducing artists the opportunity the one of largest folk events in the UK to perform at country music’s most curatorial voice to help folk calendar and includes a Young Folk important unsigned music conference, Award to go alongside similar awards propel talent to national and The Americanas. international audiences. for Young Brass musicians. In classical music, the BBC has In 2014, we aim to go further. We will The BBC is incredibly proud of its continued to nurture a broad array of be working with schools across the role in nurturing new musical talent, musical talent, from inspiring children UK, to inspire the next generation and strives to provide unrivalled with our Performing Groups, nurturing of musical artists through significant opportunities for new artists and new young composers through the classical music and live performance. performers. BBC Proms Inspire Scheme or British 4 BBC INTRODUCING CHAMPIONS UNDISCOVERED MUSIC Britain has, for decades, under-the-radar to be played on listened to by presenters and been one of the world’s our family of local and national producers working on local BBC most prodigious and BBC Radio shows, broadcast Introducing radio shows. Local respected centres for throughout the UK every week. teams make recommendations to a panel at Radio 1 that consists of DJs developing musicians, Every summer, you’ll find the BBC Introducing stage at major events like Huw Stephens, producers of In songwriters and record New Music We Trust and members producers. And yet it and festivals like Glastonbury, Reading and Leeds, T in the Park of the Radio 1 playlist team. remains a constant Radio 2s Live In Hyde Park and Their shortlist is then passed onto the challenge for new and BBC Radio 1’s Big Weekend. We Radio 1 Music Team who make the young talent to ensure also invite the very best new acts to final decision as to who is included on their voice is heard within record sessions at the BBC’s world the playlist. We also have a playlist on a fiercely competitive famous Maida Vale studios, many of 1Xtra and local shows can forward and evolving market. which are filmed or recorded and tracks to many programmes across made available online. the radio networks including those BBC Introducing was created in Crucially, the BBC Introducing at Radio 1, Radio 2, 6Music, Asian 2007 to support undiscovered Network and Radio 3, meaning many musicians. It brings all of the website has a dedicated area (bbc.co.uk/music/introducing/ artists get played on network radio BBC’s supporters of unsigned shows – this is the biggest way music music together within one brand uploader) in which artists can register and then upload three is shared across the BBC for unsigned to nurture and give exposure musicians. to the freshest artists. It enables tracks to their profile. music that might otherwise go Once uploaded, these are first In a typical week, the BBC 5 BBC INTRODUCING CHAMPIONS UNDISCOVERED MUSIC Introducing website might see up Advice is given through the BBC presenters such as Jo Whiley and to 1600 tracks uploaded while, at Introducing website. Supplied by Zane Lowe in conversation with “I was invited to play the BBC the time of writing, 110,000 artists those who work in the industry Ben Howard and the Manic Street Introducing stage two years ago. I signed were registered. and who have been there and Preachers, alongside sessions on my record deal soon after and have And it’s not just those representing done it, guidance is offered in key song writing, how to get your current styles and genres that areas such as getting started with music heard, and how to master spent two years touring and promoting breakthrough courtesy of BBC rehearsing, buying the right kit and the opportunities offered by the my album. This year I’m playing on Introducing. Jamie Cullum selected writing those first songs; tips for the online and digital environments. recording studio and working with the Pyramid stage! BBC Introducing 14 acts to accompanying him on BBC Introducing Masterclasses a recent UK tour; three unsigned producers; advice on performing are now in their fourth year – last really kicked things off for me and has British country music acts travelled and building up that invaluable year we invited 1000 unsigned supported me throughout” with BBC Introducing for its first experience gained in playing for live musicians to events across the appearance at the Nashville audiences; promotion and getting UK to take part in music industry Jake Bugg Americana Festival with Radio 2’s those demos noticed and, when the panels and practical sessions. opportunity comes, help in deciding Bob Harris; and Radio 3’s Jazz on 3 If you are an unsigned artist with Jez Nelson has also showcased which is the best type of recording contract. or band who wants to get emerging talent; while BBC their music heard, visit the Introducing stages a Jazz Showcase at BBC Introducing also stages BBC Introducing website for the annual Manchester Jazz Festival. regular Masterclasses and information and advice workshops. Held at venues across BBC Introducing also runs a number bbc.co.uk/programmes/p010j8y5 of initiatives designed to help support the UK, these might typically and nurture musical talent. involve BBC Radio DJs and 6 “BBC Introducing has consolidated many of the BBC ‘new music’ radio programmes into one over-arching proposition that encourages music submissions and shares content for broadcast. BBC Introducing delivers unrivalled opportunities to new musicians, and introduces them to a wider BBC INTRODUCING audience.