WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE
Marketing small gems…
THE CITY OF ALBA IULIA ROMANIA 1 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Alba Iulia… the little Transylvanian city has always been more...
THE CITY OF ALBA IULIA ROMANIA 2 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Surprisingly more than it seems at first sight. Despite its size, Alba has always been in the center of things.
THE CITY OF ALBA IULIA ROMANIA 3 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Capital in the Roman Empire, Medieval capital of Transylvania, first capital of all Romanian lands and the place where Romania was born as a modern state in the XXth century.
THE CITY OF ALBA IULIA ROMANIA 4 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Quite surprising for a 60.000 people city, isn’t it?
THE CITY OF ALBA IULIA ROMANIA 5 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Somehow, this town has always managed to stay in the middle of things and has always been different.
THE CITY OF ALBA IULIA ROMANIA 6 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Which explains our brand positioning: “The Other Capital”
THE CITY OF ALBA IULIA ROMANIA 7 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
But all these things are completely irrelevant for city branding. Unless we can prove that this other way of doing things is still visible today.
THE CITY OF ALBA IULIA ROMANIA 8 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Let’s play a little trivia exercise and see how is ‘the other capital’ a little bit different from others.
THE CITY OF ALBA IULIA ROMANIA 9 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Partnership with a major consultancy group: Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 10 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Financial audit and rating from a relevant company: Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 11 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Strong partnership with Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 12 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
+50 mln in EU funds for rehabilitating the largest citadel in Central and South Eastern Europe: Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 13 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Special recognition Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 14 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Professionally-made city branding & brand manual: Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 15 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Long-term pro-made marketing strategy: Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 16 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Committed to sustainable development Alba Iulia: Yes
THE CITY OF ALBA IULIA ROMANIA 17 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Networks of excellence Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 18 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Royal Capital Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 19 LEGITIMACY
«Alba Iulia: Romania’s heritage, Romania’s future. (…) As a historian I found this a fascinating place to visit. All the different eras of Romanian history are represented here – the original Dacian settlement, the Roman legionary fortress and the magnificent Habsburg citadel in the impregnable star-shaped configuration designed by the French military engineer Marshal Vauban.(…) But today the fortress is also a major tourist attraction- for school children learning about their history, for families enjoying a day out, for foreigners like myself keen to discover and appreciate Romania’s rich architectural heritage». (Martin Harris, Former Ambassador of Great Britain in Romania)
THE CITY OF ALBA IULIA ROMANIA WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Guinness World Records Getting the community together in a way nobody in the world has done it before Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 21 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Not what you would normally expect, is it?
THE CITY OF ALBA IULIA ROMANIA 22 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Alba Iulia is different. This way of doing things differently is visible in all the aspects of city management.
THE CITY OF ALBA IULIA ROMANIA 23 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
And it shows the way we work with our citizens, visitors or investors.
THE CITY OF ALBA IULIA ROMANIA 24 WELCOME TO THE OTHER CAPITAL
THE CITY OF ALBA IULIA ROMANIA 25 The place where history has future…
THE CITY OF ALBA IULIA ROMANIA 26 WHY ALBA IULIA AND WHAT’S SO SPECIAL ABOUT THIS PLACE ANYWAY
Alba Iulia – EDEN European Destination of Excellence Alba Iulia: YES
THE CITY OF ALBA IULIA ROMANIA 27 BEING WHERE IT MATTERS AND YOU HAVE SOMETHING TO OFFER
The most important network of sustainable tourism destinations in Europe
THE CITY OF ALBA IULIA ROMANIA 28 WHY EDEN?
EDEN is addressing the main concerns of the tourism policy:
Sustainability ★ Helping de-congestion ★ Combating seasonality ★ Rebalancing tourist flows towards non-traditional destinations ★ Networking of stakeholders
THE CITY OF ALBA IULIA ROMANIA ABOUT EDEN
The initiative, which was launched in 2006, is based on national competitions that take place every year and result in the selection of a tourist 'destination of excellence' for each participating country. Through the award, EDEN draws attention to the values, diversity and common features of these European tourist destinations. It enhances the visibility of these emerging locations, creates a platform for sharing good practices across Europe and promotes networking between awarded regions.
THE CITY OF ALBA IULIA ROMANIA 30 ABOUT EDEN
This European quest for excellence in tourism is developed around an annual theme, chosen by the European Commission together with the relevant national tourism authorities. The themes so far include: rural tourism in 2007, intangible heritage in 2008, protected areas in 2009, aquatic tourism in 2010, regeneration of physical sites in 2011, and accessible tourism in 2013
THE CITY OF ALBA IULIA ROMANIA 31 FREE, LEGITIMATE, DIVERSE, WORLD WIDE…
European Commission Destinations of Excellence
Welcome to EDEN - European Destinations of Excellence, your gateway to the diversity and beauty of Europe’s non traditional tourist destinations!
Back to homepage What is EDEN? Alba I ulia EDEN 2012 edition
EDEN themes
Destinations 2013 Lying in the heart of Transylvania, guarded to the East by the clear waters of the Mures river, and to the West by high hills, Destinations 2011 surrounded by the fast-flowing waters of the Ampoi river to the North and the fertile fields to the South, Alba Iulia is always ready to welcome its guests and share with them the millenniums and thousands of legends. The beauty of the place Destinations 2010 combined with the people’s kindness and hospitality along with the cultural heritage, transform this city into a legendary place. In its heart lies the largest Vauban Citadel in Romania and the second largest well preserved in Europe, the place Destinations 2009 where on December 1st 1918 Transylvania announced its unification with Romania and where in 1922 Prince Ferdinand was crowned King of Romania, the place where the future has a history and the history has a future… Destinations 2008
Destinations 2007 Regeneration and revival…
EDEN Network Alba Carolina Citadel built during 1715-1738 in the context of the Habsburg domination in Transylvania, on the place where EDEN Ambassadors the Roman Castrum and the Medieval Citadel existed, after years of work and restoration is brought back to life, revealing its true value. EDEN Videos The uniqueness and diversity of the rehabilitated sites are reflected by the multitude of EDEN Quiz classical and baroque ornamental patterns that enrich the facades of the historic buildings. Collection of good practices The Citadel trenches are now for the first time opened to the public, revealing secret Press corner passages and new tourist routes can be followed by visitors inside the citadel, by foot or by bike, leading them through the heart of the Romanian History. Useful links Mailbox Sightseeing tips… EU Tourism sector Travel back in time along two millenniums on The Route of the Three Fortifications among the vestiges of three fortifications from three different periods, built successively on the same location, each new citadel including the old one: The Roman Castrum (106 A.D.), The Medieval Citadel (16th-17th Centuries) and Alba Carolina Citadel, a Vauban type fortification (18th Century) See The Changing of the Guard each day, but especially on Saturdays, when at 12 o’clock you can admire the canon salutes, a unique show bringing life inside the three-century old fortification walls
Follow the Route of the 7 Gates of the Citadel
See Horea’s Cell-the leader of the Peasants’ Revolt of 1784
Explore the 1000 year old Roman-Catholic Cathedral, where many Transylvanian rulers were buried! THE CITY OF ALBA IULIA
ROMANIA Watch the EDEN video about Alba Iulia - 1 minute [29 MB] and 4 minutes [78 MB]
visit the official website for Alba Iulia : www.turism.apulum.ro EDEN Contact for Alba Iuli 32 BREATH THE AIR OF HISTORY…
THE CITY OF ALBA IULIA ROMANIA BREATH THE AIR OF HISTORY…
THE CITY OF ALBA IULIA ROMANIA BREATH THE AIR OF HISTORY…
THE CITY OF ALBA IULIA ROMANIA A STUPENDOUS URBAN GARDEN ON THE MOVE…
THE CITY OF ALBA IULIA ROMANIA A STUPENDOUS URBAN GARDEN ON THE MOVE…
THE CITY OF ALBA IULIA ROMANIA A STUPENDOUS URBAN GARDEN ON THE MOVE…
THE CITY OF ALBA IULIA ROMANIA A VIVID CITADEL…
THE CITY OF ALBA IULIA ROMANIA A VIVID CITADEL…
THE CITY OF ALBA IULIA ROMANIA THE CITY OF ALBA IULIA ROMANIA A VIVID HISTORY…AUSTRIAN CITADEL’S GUARD…
THE CITY OF ALBA IULIA ROMANIA A VIVID HISTORY…ROMAN GUARD
THE CITY OF ALBA IULIA ROMANIA HORECA…JUST BE OUR GUEST !
THE CITY OF ALBA IULIA ROMANIA 44 MAJOR FOREIGN INVESTORS
THE CITY OF ALBA IULIA ROMANIA 45 NATIONAL MAJOR INVESTORS
THE CITY OF ALBA IULIA ROMANIA 46 SYNDICATION OF COSTS…
THE CITY OF ALBA IULIA ROMANIA 47 "ALBA IULIA IS DIFFERENT !
IF YOU EVER WONDERED WHETHER THERE COULD BE A DIFFERENT WAY OF BRANDING A CITY…IN ROMANIA… WE ARE HAPPY TO LET YOU KNOW THAT THERE IS.
WE WELCOME YOU TO…THE OTHER CAPITAL!
THE CITY OF ALBA IULIA ROMANIA 48 Photo credits: Romulus Oprișcan www.turism.apulum.ro www.craiu.ro www.filmariaeriene.com www.cjalba.ro iancuandrei.blogspot Alessia Marinescu Emanuel Drăgușin @ THANK YOU!
Nicolaie MOLDOVAN, Adrian DOCEA, Maria Elena SEEMANN
THE CITY OF ALBA IULIA ROMANIA