CONFERENCE PROGRAM

OCTOBER 12, 2017 PINNACLE HOTEL,

@RetailCouncil • #RetailWest17 • RetailWest.ca

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Dear Delegates, It is my pleasure to welcome you to Retail Council of Canada’s (RCC) Retail West 2017. This conference will provide you with fresh ideas and innovative trends to further engage and connect with your customers. Today’s impressive lineup of speakers will help us better understand the changing nature of the retail sector, which tools to use to respond to our consumers' evolving lifestyles, how to truly engage our employees and customers to deliver authentic customer experiences and much more. As we all know, learning comes from experiences shared by all types and sizes of businesses. This conference will provide insights from independent retailers who continue to buck the trend and who have managed to consistently delight and engage their customers and larger retailers and innovators who harness new technologies to redefine experiential shopping. Most importantly, this event is a forum and a network for you and your colleagues in retail. I encourage you to participate in all sessions and to ask questions, to probe and to share your views. Retail West 2017 would not be possible without the hard work, collaboration and support of our incredible industry volunteers, suppliers and speakers. Our sincere thanks and appreciation goes to our generous sponsors, with a special thank-you to our Presenting Sponsor, Interac Association. On behalf of Retail Council of Canada, thank you for joining us at Retail West 2017. We look forward to learning and sharing ideas with you today. RCC is proud to be your Voice and we continue to advocate strongly on your behalf in and across Canada—with passion and pride. #RetailMatters

Sincerely, Diane J. Brisebois President & CEO Retail Council of Canada

Dear Delegates, Welcome to Retail West 2017. This year’s agenda is full of dynamic content, focused on your needs as retail professionals in Western Canada. We are confident that you will gain valuable takeaways from today’s sessions and networking opportunities. Today you will hear from powerful retail brands on how they have achieved success in Canada and across the globe. Jon Hoerauf, President of Arc’teryx Equipment Inc will explore the importance of maintaining positive working relationships with retail partners while establishing their own direct to consumer marketplace. MEC™ will guide us through how to remain relevant, compete aggressively, build communities and expanding appeal through digital retail. Independent retailer Paul Dragan of Reckless Bike Stores will share how to maintain a vibrant business. Representing a wide variety of topics and sectors within the retail industry, Retail West 2017 truly has something for everyone! We would like to thank all our exhibitors and sponsors for their commitment and generous sponsorship of this year's event. Please visit them throughout the day to learn how they can support your company's growth. We would also like to thank our talented speakers for sharing their stories and insights. And finally, we would like to thank our delegates for attending Retail West 2017. We hope your experience today is both enlightening and of value to your business.

Sincerely, Mark Startup Vice President, MySTORE Retail Council of Canada

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 3

AGENDA-AT-A-GLANCE

7:00am–5:00pm Harbourfront Foyer Concurrent C: Keep the Wheels Turning…How to Registration Open Survive 30 Years of Retail Disruption Concurrent Room C 7:30am – 8:10am Harbourfront Foyer Networking Breakfast 11:45am – 1:10pm Harbourfront Ballroom/Foyer Networking Lunch Sponsored by Sponsored by 8:10am – 8:20am Harbourfront Ballroom Welcome & Opening Remarks 1:10pm – 1:50pm Diane J. Brisebois Afternoon Concurrent Sessions President & CEO Concurrent A: Leveraging In-Store’s Powerful Retail Council of Canada Service Advantage Concurrent Room A Sponsored by Concurrent B: The Future of the Department Store: A Consumer Perspective 8:20am – 8:50am Harbourfront Ballroom Concurrent Room B The Importance of Brand In Today’s Digital World Sponsored by

Sponsored by Concurrent C: The Digitization of Retail Concurrent Room C 8:50am – 9:20am Harbourfront Ballroom Online? Offline? Long Live…Nonline! Sponsored by

9:20am – 10:00am Harbourfront Ballroom 1:50pm – 2:20pm Harbourfront Foyer The Next Generation of Best Networking Break

Sponsored by Sponsored by

10:00am – 10:30am Harbourfront Ballroom 2:20pm – 3:00pm Harbourfront Ballroom Evolution in Action: Discovering Think Like a Start Up: How to Grow in a New Opportunities Disrupted Market

10:30am – 10:35am Harbourfront Ballroom Sponsored by RCC’s Fast Five Case Study: Centralizing Local Data to Drive More 3:00pm – 3:30pm Harbourfront Ballroom Engagement and Reach On-the-Go Customers The Digital Consumer & the Evolution of Sponsored by the Buy-Move-Sell Cycle 3:30pm – 4:10pm Harbourfront Ballroom 10:35am – 11:05am Harbourfront Foyer Building for the Future: Opportunities for Networking Break Retailers in the New Retail Ecosystem Sponsored by Sponsored by 11:05am – 11:45am Morning Concurrent Sessions 4:10pm – 4:20pm Harbourfront Ballroom Concurrent A: Building the Modern Fulfillment Closing Remarks Cycle: Faster Service for Less Concurrent Room A 4:20pm – 5:20pm Harbourfront Foyer Networking Reception Concurrent B: THE HACKER WAY: Building a Culture of Retail Innovation Concurrent Room B

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 5 AGENDA

7:00am – 5:00pm Harbourfront Foyer that occur in physical stores. This pace of change Registration Open has propelled the closing of what is projected to be 8,300 retail locations across North America in 7:30am – 8:10am Harbourfront Foyer 2017. However, what is ahead of us is an incredi- Networking Breakfast ble opportunity to drive more value out of assets retailers have spent a long-time building—physical Sponsored by stores, amazing assortments and incredible rela- tionships with their customers. In this session, Kris- tina Elkhazin from Google will review the emerging 8:10am – 8:20am Harbourfront Ballroom technologies that leverage those assets and share Opening Remarks how retailers must plug in to drive impact from the Diane J. Brisebois ever-changing path to purchase. President & CEO Kristina Elkhazin Retail Council of Canada Head of Industry – Retail Google Sponsored by 9:20am – 10:00am Harbourfront Ballroom 8:20am – 8:50am Harbourfront Ballroom The Next Generation of Best The Importance of Brand In Today’s Canada’s Best Managed Companies is Canada’s Digital World leading business awards program, recognizing excellence in private Canadian-owned companies. How did MEC, a company known for its sales Each year, hundreds of entrepreneurial companies associates' abilities to passionately inspire hard- undergo a rigorous application process, but only the core outdoor enthusiasts to try new experiences best are awarded with this prestigious designation. and gear, evolve to become one of Canada's most However, evolving technology, the digital consumer popular and respected brands? David Labistour, and the millennial & Gen Z worker have changed the President & CEO of MEC will share the tactics and very definition of what well managed means. What transformations that led MEC to not only remain does the future hold? In the session, Rick Kohn relevant in today's ever-evolving retail landscape, from Deloitte sits down with leaders from new and but also compete more aggressively, build engaged emerging consumer focused companies that will be communities, and broaden its appeal through the the best managed companies of tomorrow. expanded opportunities of digital retail. SESSION HOST INTERVIEWER Rick Kohn Howard Chang Partner, BC Retail & Consumer Products Leader CEO Deloitte Top Drawer Creative ROUNDTABLE PARTICIPANTS INTERVIEWEE Aamir Baig David Labistour Co-Founder, Director and CEO President & CEO Article Mountain Equipment Co-op Derrick Emsley Sponsored by CEO tentree Peter van Stolk 8:50am – 9:20am Harbourfront Ballroom CEO Online? Offline? Long Live…Nonline! Spud.ca It’s no secret that the connected consumer has Amelia Warren changed retail forever. The rate at which digital CEO engagement influences a sale is skyrocketing with Epicure some experts placing it at more than 80% of all retail transactions, including those transactions Sponsored by

6 • RCC RETAIL WEST CONFERENCE AGENDA

10:00am – 10:30am Harbourfront Ballroom 11:05am – 11:45am Evolution in Action: Discovering Morning Concurrent Sessions New Opportunities Concurrent A: Building the Modern Fulfillment Arc’teryx equipment and products are a result of Cycle: Faster Service for Less its brand’s commitment to innovation. Knowing Concurrent Room A how they want their products to be used and what Consumer driven demands means that choice their customers need has propelled Arc’teryx from reigns supreme in today’s retail fulfillment cycle. a few skews of products to an international brand Retailers are offering a variety of different fulfill- with a fleet of their own retail stores. In this ses- ment options, from fast & slow home delivery op- sion, Phil Chang from HUBBA will interview Jon tions, to click an collect, click and reserve in store, Hoerauf, President of Arc’teryx, who will discuss reserve in store & deliver to home etc. In order to how their business has grown both through tradi- accommodate different digital and physical con- tional channels partnering with established retail- sumer touchpoints, retailers must redefine their ers, and by opening it’s own bricks and mortar product cycle from vendor to consumer to ensure stores. Jon & Phil will then discuss the importance its agility for both the digital and physical worlds. of maintaining positive working relationships with In this session, Jim Hourigan, COO of Build Direct, retail partners, while establishing their own direct will discuss how leveraging analytics and e-busi- to consumer marketplace. ness in a seamless manner can help a retailer gain INTERVIEWER a strategic advantage, and how virtual inventory Phil Chang locations provide more for less. Building density in Retail Industry Manager transportation network is the key to deliver not just HUBBA the product but also the vision.

INTERVIEWEE Jim Hourigan Jon Hoerauf Chief Operating Officer President BuildDirect Arc’teryx Equipment Inc Concurrent B: THE HACKER WAY: Building a 10:30am – 10:35am Culture of Retail Innovation Concurrent Room B RCC’s Fast Five Case Study: Centralizing Local Data to Drive More With over 1000 apps submitted every day to iOS Engagement and Reach On-the-Go Customers and Android, another 1000 new ideas and prod- Harbourfront Ballroom ucts are ready to take on Brands that we think are established players. With the small fast now This Case Study describes how a 900+ location eating the large slow, the level of retail disruption brand centralized its local presence and increased has shifted the average life expectancy of a For- customer engagement by over 400% reaching lo- tune 500 company from 67 to 15 years, and forced cal customers with high intent to purchase. Attain- many industries to re-think what it means to be rel- ing 100% accuracy across online directories influ- evant and successful with today’s fickle consumers. ences Discovery searches, and ultimately drives Facebook’s Vik Kambli outlines the dynamics caus- more in-store traffic to your locations. ing this disruption, and suggests ways in which a Brad Wing company can adopt a Hacker mentality when it Vice President, Partnerships & Platforms comes to an organization’s culture, products, and SweetIQ marketing innovations.

Sponsored by Vik Kambli Regional Head, British Columbia Facebook 10:35am – 11:05am Harbourfront Foyer Networking Break

Sponsored by

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 7 AGENDA

Concurrent C: Keep the Wheels Turning…How to Concurrent B: The Future of the Department Store: Survive 30 Years of Retail Disruption A Consumer Perspective Concurrent Room C Concurrent Room B Reckless Bike Stores is a family owned and oper- Retail disruption has finally impacted where Ca- ated retail business that has been at the heart of nadian consumers traditionally shop most, the their local communities for 30 years. Reckless Bike shopping mall. More specifically, traditional depart- Stores has stayed relevant through it’s direct con- ment stores have seen declining foot traffic, and nection with the communities in which it operates, increasing consumer demand for better value and and providing a full and interactive experience for a better experience. What does the future hold? In its customers. In this session Paul Dragon, owner of this session, David Ian Gray, President & Founder Reckless Bike Stores, will discuss how retailers of at DIG360 and Christian Bourque, Executive Vice all shapes and sizes can maintain a vibrant busi- President at Leger, will discuss the implications of ness even during the most disruptive times. current retail trends on the future of Department Stores, their specialty fashion competition, and Paul Dragan Shopping Centres in Canada. They will draw from Owner the findings of the recent DIG360-Leger study Reckless Bike Stores of consumer preferences & opinions of Canadian department stores. 11:45am – 1:10pm Harbourfront Ballroom/Foyer Networking Lunch David Ian Gray President & Founder Sponsored by DIG360 Christian Bourque Executive Vice President 1:10pm – 1:50pm Leger Afternoon Concurrent Sessions Concurrent A: Leveraging In-Store’s Powerful Sponsored by Service Advantage Concurrent Room A Concurrent C: The Digitization of Retail Service is today’s brick and mortar retailers’ most Concurrent Room C powerful differentiator. Not even Amazon can Digitization means different things to different directly compete with the compelling impact of retailers and different departments within a retail fantastic in-store, in-person assistance. In a reality organization. Regardless of what it means to you, where more people purchase online, building a it’s happening everywhere. In this session Monique highly skilled and knowledgeable in-store team is Duquette, National Lead, Customer Experience and one of the most powerful investments in a store’s Marketing, SAS Canada will present how global success. In this session, Tim Dumas, Partner, Di- brands are approaching digitization in different rector of Sales, from JAK’s Beer, Wine & Spirits ways, whether that’s in Marketing, Merchandising, will share what it takes to put a top level in-store Assortment or the Supply Chain. She will then sales team together. From the recruiting process, discuss the true impact of the digital evolution on through continual training and expert level product retail today. knowledge updates, Tim will provide tips on how retailers can transform their sales associates into Monique Duquette loyalty driving service experts National Lead, Customer Experience and Marketing SAS Canada Tim Dumas Partner, Director of Sales Sponsored by JAK’s Beer, Wine & Spirits

8 • RCC RETAIL WEST CONFERENCE AGENDA

1:50pm – 2:20pm Harbourfront Foyer 3:30pm – 4:10pm Harbourfront Ballroom Networking Break Building for the Future: Opportunities for Retailers in the New Retail Ecosystem Sponsored by has experienced 1017% growth in the past five years and is driving ahead 2:20pm – 3:00pm Harbourfront Ballroom with their ambitious growth plans, opening 61 new Think Like a Start Up: How to Grow in a locations in North America while maintaining a robust online presence. In this session, CEO and Disrupted Market Co-Founder Kate Ross LeBlanc will provide her KPMG’s fifth annual Global Consumer Executive perspective on the opportunities retailers must Top of Mind Survey reveals that 35 percent of focus on in order to thrive. Saje has a philosophy of respondents have experienced growth of 6 percent “outrageous customer service”, so investments in or more a year. This is great news for them. But for talent, authenticity, relationships and loyalty have manufacturers and retailers across the globe to been critical to achieving scalable success and achieve comparable—or better—results, the key is staying true to their mission of spreading wellness understanding that growth is as much a mindset across the globe. Joining Kate will be Craig Patter- as a market condition. Julie and Sarah will discuss son, editor-in-chief of Retail Insider, and Kate Furb- how companies that manage change by becoming er, PwC's BC lead partner for retail and consumer. customer centric throughout their operations can Together, they’ll provide insights into Canadian and accelerate growth. They will also discuss three global retail environments and the #TruthBombs upcoming revolutions that companies will need entrepreneurs need to hear to build for the future. to understand and embrace in order to not only survive, but succeed. Kate Furber Western Canada Retail & Consumer Products Leader Julie Kothlow PwC Director, Advisory Services Kate Ross LeBlanc KPMG LLP CEO & Co-Founder Sarah West Saje Natural Wellness Senior Manager, Advisory Services Craig Patterson KPMG LLP President & CEO Sponsored by Retail Insider

Sponsored by 3:00pm – 3:30pm Harbourfront Ballroom The Digital Consumer & the Evolution of 4:10pm – 4:20pm Harbourfront Ballroom the Buy-Move-Sell Cycle Closing Remarks It’s no secret that the increasing role of eCom- merce has changed the retail experience. The 4:20pm – 5:20pm Harbourfront Foyer demand for speed and convenience has changed Networking Reception the way retailers think, and has placed bricks and mortar, and direct to consumer retail on a path to integration. How can a traditional supply chain adapt to such rapid and evolutionary change? In this session, Business Transformation and Growth Executive, Phil Arrata, from Canada will discuss the evolution of the modern supply chain, and the impact to consumers. Phil Arrata Senior Vice President & Chief Administrative Officer Best Buy Canada Ltd.

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 9 DO YOU REALLY WANT TO KNOW WHAT YOUR CUSTOMERS ARE THINKING? IF IT SCARES YOU, DON’T READ THIS.

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25 Years of Flying High ...under the radar

It’s been quite a ride helping elevate some of the best retail brands in North America over the past 25 years. We felt it was high time to give a shout-out to the inspiring clients we’ve had the honour of working with, since our humble beginnings in 1992. So, to all our retail clients past and present, here’s to the late nights, the many awards, the customers won, and the many more great years to come.

Aden Camera, Bad Boy, Beauty Express, Brookstone, Brown Jug, Covers, Cycle Solutions, Danier, Easyhome, ECCO, Fitness Depot, GEARS, Golf Town, H&M, Health First Network, Henry’s, Kitchen Stuff Plus, Liquidation World, Liquor Barn, Liquor Depot, Liquor Stores North America, Magicuts, Michaels, New Balance , Peavey Mart, SAIL, Sherwin-Williams, Sporting Life, terra20, Topcuts, Toyotoshi Dealer Group, TSC Stores, velofix, Veronica Gomes, Wine and Beyond, XS Cargo

join our celebration #with25GoodDeeds

@topdrawercreative @Top_Drawer @topdrawercreative topdrawercreative.com SPEAKERS

Phil Arrata Sonny Brar Senior Vice President & Chief Vice President, Member Programs Administrative Officer & Services Best Buy Canada Ltd. Retail Council of Canada

Over his 20 year career, Phil has focused on the Sonny Brar comes with over 14 years of Retail, design and implementation of transformation strat- Human Resources, Health, Safety, Energy and En- egies to drive organizational growth and efficiency. vironment experience. Along with other functions, He has a unique combination of strategy experi- Sonny leads and supports RCC’s HR, Health, Safety, ence with McKinsey & Co. and operating experience Energy and Accessibility programs and sits on the with Best Buy Canada. Phil’s strength lies in build- Workplace Safety and Prevention Services H&S ing strategies and change management plans that Steering Committee and Canada’s Retail Health are both results and people oriented. Phil’s respon- & Safety Committee. Sonny has also had great sibilities at Best Buy are a combination of end-to- successes in his tenure and has been a recipient of end profit centers and corporate support functions. 3 Presidential Excellence awards with Maple Leaf Foods and Toys“R”Us along with several H&S suc- cesses with his tenure at Sobeys and Ikea. Aamir Baig Co-Founder, Director and CEO Article Diane J. Brisebois President and Chief Executive Officer Retail Council of Canada (RCC) Article is an original modern furniture brand based in Vancouver, B.C. As the company's CEO and key decision maker, Aamir oversees the Diane has held the position of President & CEO since company’s day-to-day business operations. He 1995. Prior to joining RCC, Diane held the position of works directly with teams across the organization, President and CEO of the Canadian Office Products from engineering to warehousing and logistics, to Association for 14 years. Diane continues to serve on marketing and creative, to re-engineer remarkably several boards across North America and has spent better furniture experiences. Prior to founding more than 37 years leading retail associations in Article, he co-founded Etilize Inc. which provides Canada. Ms. Brisebois is a native of , Que- mission critical product data and solutions for bec and now resides in Toronto, Ontario. retailers, distributors and manufacturers to power their e-commerce operations; the company was Howard Chang acquired by GFK Group in 2009. CEO Top Drawer Creative Inc. Christian Bourque Executive Vice President Leger Howard Chang came by his passion for retail mar- keting honestly and his passion for branding found its perfect expression when he established Top Christian has over 20 years of experience in the Drawer Creative in 1992. With his retail pedigree, fields of public opinion and market research. Chris- Howard focused on helping specialty retailers win tian is Executive Vice-President at Leger and man- share through great storytelling and innovative ages its Montreal research team. He is also a part- channel strategy. With Top Drawer now celebrating ner in the firm and acts as a senior consultant to its 25th anniversary, Howard has had the privilege the firm’s major clients. As a spokesperson for the of helping many blue-chip North American retail- company, Christian is a political commentator for ers win in an ever challenging environment. the CBC and consumer trends columnist on Ra- dio-Canada. One of the many projects that Chris- tian oversees is the Leger annual WOW Customer Experience Index which is an industry benchmark that provides amazing insights for Retailers.

12 • RCC RETAIL WEST CONFERENCE SPEAKERS

Phil Chang Monique Duquette Retail Industry Manager National Lead, Customer Experience Hubba and Marketing SAS Canada

Phil is responsible for uncovering both emerging Monique is a marketing and customer experience trends and insights that may impact businesses executive with over 18 years of marketing and tech- engaged in commerce. With 20 years of experi- nology experience centered around driving reve- ence under his belt, Phil helps brands and retailers nue and superior customer experience. Working adapt to the new realities of retail and the next throughout North America, Monique has consulted generation of commerce. Phil is a frequent speaker with Fortune 500 companies across media & enter- at industry events in Canada and the US, across tainment, retail, financial services, telecommunica- multiple verticals, and is a featured writer in trade tions, and consumer packaged goods on elevating publications such Retail TouchPoints, Pet Product their marketing and analytics to the next level. News, BikeBiz, and more. Kristina Elkhazin Paul Dragan Head of Industry – Retail Owner Google Canada Reckless Bike Stores

Kristina works with the country's largest retailers Paul’s lifelong love of bikes started at a young age and their agencies to help them understand how and he went on to race road bikes in Europe before technology can drive more sales, build stronger opening his first shop in 1986. Paul is a member brands and advance customer relationships. of the Active Transportation Advisory Committee A graduate of the Queen’s School of Business for the City of Vancouver, past Chair of VeloCity with an Honours Bachelor of Commerce, Kristina 2011 held in Vancouver, past board member of the realized early in her career that she’d be pursuing Bicycle Trade Association of Canada, as well as Retail as a full-time career. After working for a few an avid walker and swimmer. Paul has NEVER had years in Toronto, Kristina moved to New York to to drive a car to work in his adult life and believes complete a degree from the Fashion Institute of firmly that “multiple transportation choices make a Technology. She has built her career in Retail with GREAT city.” over 10 years of experience in various disciplines including promotions, merchandising, planning, Tim Dumas and marketing. Partner, Director of Sales JAK’s Beer Wine & Spirits Derrick Emsley CEO tentree With eleven locations in British Columbia, JAK’s is a market leader in BC’s retail liquor industry. Prior to joining JAK’s in 2015, Tim spent 11 years in the Derrick joined tentree immediately after Kalen and retail and hospitality industries, in various leader- Dave returned from their trip to Hawaii where the ship, management and consulting roles. Tim is also idea for tentree was born. With the previous expe- a Guest Service Fanatic with Servus Leadership rience in tree planting, along with Derrick's shared Inc, a business consultancy firm and a member of interest in entrepreneurship and conservation, it the Great Performances Business Group. Increasing was a natural fit. With a background in finance and management proficiency and creating a culture of private equity, Derrick's focus was predominantly service to create true customer loyalty are some of operational and financial. Today, he serves as the his favourite issues to tackle as a consultant. CEO and manages the fast-growing team.

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 13 SPEAKERS

Kate Furber David Ian Gray Partner, Western Canada Retail & President & Founder Consumer Products Leader DIG360 PwC

Kate Furber is PwC’s retail and consumer products David Ian Gray founded DIG360 to help retail and leader for Western Canada and a partner in PwC's “retail minded” executives deeply understand their assurance practice. For the past 20 years, Kate has customers and their business environments to help provided audit, risk assurance and advisory ser- discover where healthy growth will next come from vices to a diverse portfolio of growth-oriented pri- - and to transition their organizations according- vate and public companies. Her expertise includes ly. David has an innate ability to understand the IPOs, financing and acquisitions and she is familiar “human” side of change and tailors the DIG360 with both Canadian and US regulatory require- approach to work best with cultures and person- ments. She has significant international experience alities. In times of change David Ian Gray delivers having worked with PwC in London, Frankfurt, insight, provocative questions, and new metaphors Washington DC and Vancouver. as catalysts for reinvention. David helps retail orga- nizations become more relevant to the right target audiences and connect deeply to them. Jon Hoerauf President Arc’teryx Vik Kambli Regional Head, British Columbia Facebook In 2012, Jon joined Arc’teryx as the company’s vice president of global commercial sales, bringing with him twelve years of outdoor-industry managerial Vik leads the growth of Facebook and Instagram's experience and a unique ability to understand the commercial business within British Columbia. In importance of working with retailers to showcase this role he’s responsible for identifying strategies a brand through the consumer’s eyes. Previous focused on transforming businesses in key indus- to Arc’teryx, Hoerauf spent twelve years with The try verticals. Pairing the strategic perspective of a North Face. At TNF, Jon oversaw the highly-tech- seasoned management consultant with consider- nical Summit Series line, directed sales and mar- able client-side operational expertise, Vik’s deliv- keting, and for almost a decade, managed North ered results for senior executives in the public and American sales of over $150M, assisting the com- private sectors- ranging from large global institu- pany in its growth to become the world’s largest tions to emerging businesses. Passionate about the outdoor brand. transformative power of technology, he also advis- es a number of entrepreneurs and start-ups in the Pacific Northwest on their digital strategies. Jim Hourigan Chief Operating Officer BuildDirect Rick Kohn Partner, BC Retail & Consumer Products Leader Deloitte BC Jim has served in executive positions with a series of consumer and medical device companies includ- ing A. H. Robins, Medline, London International and Rick Kohn is Deloitte's BC retail and consumer A.C. Nielsen. Jim's educational credentials include products leader and a partner in the Deloitte Pri- an MBA from the University of Dallas, a Bachelor’s vate Audit and Advisory practice. Prior to Deloitte, degree in Business from the State University of Rick spent 10 years as the CFO of a major Canadian New York, and certification through executive edu- retailer. He has written several reports on trends in cation programs at INSEAD University in Paris and retail and consumer products. Ashridge Business School in London.

14 • RCC RETAIL WEST CONFERENCE SPEAKERS

Julie Kothlow Craig Patterson Director, Advisory Services President & CEO KPMG LLP Retail Insider

Julie leads the Customer Experience/CRM practice Craig is a special projects consultant at Retail Coun- with a focus on People and Change; connecting cil of Canada, as well as Director of Applied Re- service delivery to employee engagement. She search at the University of Alberta School of Retail- has unique hybrid experience with over 30 years’ ing in . He has studied the Canadian retail experience working in industry, her own indepen- landscape for the past 25 years and he holds Bach- dent consulting practice and working with the big elor of Commerce and Bachelor of Laws Degrees. 4 firms. She has a deep understanding of business He is also President & CEO of Vancouver-based Re- and how to bring the best thinking, methods and tail Insider Media Ltd, and editor-in-chief of online tools to affect positive change while considering a industry publication Retail Insider. client’s unique culture and requirements. She has a successful track record helping organiza- Peter van Stolk tions achieve tangible business results by focusing CEO on the vital few, high leverage changes and then mo- Spud.ca bilizing the organization to move in new directions. David Labistour CEO SPUD.ca is focused on creating meaningful rela- Mountain Equipment Co-op tionships with Canadians around the benefits of local, organic food. SPUD.ca operates in 4 markets and utilizes proprietary technology to provide free David brings both passion for outdoor adventure delivery throughout the 4 Western Canadian cities and extensive business experience to the position. it services. SPUD.ca provides a unique omni-chan- His career started in product design and has, over nel strategy of hyper-local small markets through the past 30 years, included product development, its retail brands, Be Fresh Local Market and Organ- retail management and strategic planning with ic Acres Market. Peter was the founder of Jones companies such as Adidas, a Marks and Spen- Soda Company in 1987, and has been recognized cer affiliate in S.A. and in Canada. David for his business savvy and innovative branding is MEC’s first CEO to have been appointed from strategies in various publications. within the 46-year-old organization. Amelia Warren Kate Ross LeBlanc CEO CEO and Co-Founder Epicure Saje Natural Wellness

At 33 Amelia Warren is the youngest direct sales Kate Ross LeBlanc is the CEO and Co-Founder CEO in North America. Amelia runs Epicure, the for Saje Natural Wellness. Featured in the Top 100 largest Canadian direct sales company in the na- Women Entrepreneurs list by Chatelaine Magazine, tion. Under her leadership Amelia has positioned Kate has also been nominated for the YWCA Wom- Epicure as a leader in the good food movement, an of Distinction and Canadian Entrepreneur of the doubled revenues, innovated the direct selling Year Award. Currently serving as the ICSC Retail model with experiential in-home cooking classes Chair for British Columbia Kate is passionate about and purpose-driven entrepreneurship opportu- retail, product innovation and design. She travels nities that are attracting a whole new generation the world every year inspiring the Saje product line of millennial customers and brand ambassadors and design teams to evolve, expand, create. Kate and launched the Epicure Foundation, Epicure’s was recently honored as the Entrepreneur Of The charitable foundation. She is a recent winner of BC Year 2016 Pacific for Retail and Hospitality. Business 40 under 40 and Profit Magazine W100 Top Canadian Entrepreneurs.

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 15 SPEAKERS

Sarah West Brad Wing Senior Manager, Advisory Services Vice President, Partnerships & Platforms KPMG LLP SweetIQ

Sarah brings over 12 years of experience in strat- Brad is VP Partnerships and Platform at SweetIQ. egy and operations consulting, with an increasing A seasoned local marketing and business devel- emphasis on strategic planning for B2B and B2C, opment professional, Brad has delivered industry customer-focused business re-design, market leading products such as the first global Yellow and competitive assessment and development of Pages open API platform, now copied +6 times entry and growth strategies. Prior to joining KPMG across the globe. In his role at SweetIQ, Brad in 2009, Sarah held various brand management leverages his ability to build top tier relationships, positions for brand portfolios in Ice Cream and and has been instrumental in the development of Nutrition divisions of Nestlé Canada, where she SweetIQ’s API. developed business and brand growth strategies by evaluating and prioritizing opportunities to enhance revenue, streamline costs and optimize operational efficiency, and translating them into actionable plans.

QUALITY SAFETY RESPONSIBILITY SOCIAL SECURITY SUSTAINABILITY BRAND REPUTATION PERFORMANCE VERIFICATION

THIS IS UL.COM TRUST.

16 • RCC RETAIL WEST CONFERENCE FLOOR PLAN

14 12 11 10 Chase 13 Halo Canada Lenbrook eBay Paymentech Metrics Post 15 Axis Comm ELEVATORS HARBOURFRONT FOYER

8 10 Net Mgmt Solutions 7 HARBOURFRONT BALLROOM CONCURRENT A CONCURRENT B Eigen Dev 6 Trans Global Insurance

8 10 Net Management Solutions 7 Eigen Development Ltd. 15 Axis Communications Inc. 12 Halo Metrics 11 Canada Post 13 Lenbrook 14 Chase Paymentech 6 Trans Global Insurance 10 eBay International AG

@RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 17 THANK YOU TO OUR GENEROUS SPONSORS

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OCTOBER 12, 2017 PINNACLE HOTEL, VANCOUVER

18 • RCC RETAIL WEST CONFERENCE www.pwc.com/ca

The new retail ecosystem: From disrupted to disruptor

Disruptors are reshaping consumer behaviour and training swaths of consumers to view disruption as the new default setting.

Read about the six strategies retailers are using to attract and keep today’s shoppers. www.pwc.com/ca/retail2017

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Understanding and leveraging your customer data is vital to business transformation. This starts with a master data management strategy which we’ll help you define, alongside the governance and tools you’ll need to manage data securely across your company. Anticipate tomorrow. Deliver today. kpmg.ca/consumermarkets

© 2017 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 16642