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Conference Program CONFERENCE PROGRAM OCTOBER 12, 2017 PINNACLE HOTEL, VANCOUVER @RetailCouncil • #RetailWest17 • RetailWest.ca Presenting Sponsor Produced by All the growth. None of the pains. See how Interac ® payment solutions can help your business at interac.ca/digitalpayments. ’ Interac, the Interac logo and the Interac Own your world design are trademarks of Interac Inc. Used under licence. The Contactless Indicator mark, consisting of four graduating arcs, is a trademark owned by and used with permission of EMVCo, LLC. INT7970_ALLTHEGROWTH_FP_RCC.indd 1 2017-09-12 3:06 PM File Name INT7970_ALLTHEGROWTH_FP_RCC.indd Colours Created Aug 30, 2017 Modi ed Sep 8, 2017 – 15:07 Producer Kari Trim Size 8.5 x 11” Material Due Fri, Sept 15 Insertion Date(s) Account Mae Safety Area 7.5 x 10” Creative Andrea Visual Opening N/A Upload Info email ad to: Mae Studio Anna Bleed Size 8.75 x 11.25 N/A Proof Size 100% of nal size Ink Limit 280 Con rmation Emails Resolution 300 dpi Pub/Usage Retail Council of Canada Warning: This proof is delivered on the condition that it be carefully inspected APPROVALS before going any further in the production cycle. Zulu Alpha Kilo's responsibility is limited to making corrections and/or replacing defective les. This le may CD/ACD Art Director/ Designer Copywriter Account/Client Producer not be reduced, enlarged, or changed in any manner without obtaining written approval from Zulu Alpha Kilo. WELCOME Dear Delegates, It is my pleasure to welcome you to Retail Council of Canada’s (RCC) Retail West 2017. This conference will provide you with fresh ideas and innovative trends to further engage and connect with your customers. Today’s impressive lineup of speakers will help us better understand the changing nature of the retail sector, which tools to use to respond to our consumers' evolving lifestyles, how to truly engage our employees and customers to deliver authentic customer experiences and much more. As we all know, learning comes from experiences shared by all types and sizes of businesses. This conference will provide insights from independent retailers who continue to buck the trend and who have managed to consistently delight and engage their customers and larger retailers and innovators who harness new technologies to redefine experiential shopping. Most importantly, this event is a forum and a network for you and your colleagues in retail. I encourage you to participate in all sessions and to ask questions, to probe and to share your views. Retail West 2017 would not be possible without the hard work, collaboration and support of our incredible industry volunteers, suppliers and speakers. Our sincere thanks and appreciation goes to our generous sponsors, with a special thank-you to our Presenting Sponsor, Interac Association. On behalf of Retail Council of Canada, thank you for joining us at Retail West 2017. We look forward to learning and sharing ideas with you today. RCC is proud to be your Voice and we continue to advocate strongly on your behalf in British Columbia and across Canada—with passion and pride. #RetailMatters Sincerely, Diane J. Brisebois President & CEO Retail Council of Canada Dear Delegates, Welcome to Retail West 2017. This year’s agenda is full of dynamic content, focused on your needs as retail professionals in Western Canada. We are confident that you will gain valuable takeaways from today’s sessions and networking opportunities. Today you will hear from powerful retail brands on how they have achieved success in Canada and across the globe. Jon Hoerauf, President of Arc’teryx Equipment Inc will explore the importance of maintaining positive working relationships with retail partners while establishing their own direct to consumer marketplace. MEC™ will guide us through how to remain relevant, compete aggressively, build communities and expanding appeal through digital retail. Independent retailer Paul Dragan of Reckless Bike Stores will share how to maintain a vibrant business. Representing a wide variety of topics and sectors within the retail industry, Retail West 2017 truly has something for everyone! We would like to thank all our exhibitors and sponsors for their commitment and generous sponsorship of this year's event. Please visit them throughout the day to learn how they can support your company's growth. We would also like to thank our talented speakers for sharing their stories and insights. And finally, we would like to thank our delegates for attending Retail West 2017. We hope your experience today is both enlightening and of value to your business. Sincerely, Mark Startup Vice President, MySTORE Retail Council of Canada @RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 3 AGENDA-AT-A-GLANCE 7:00am–5:00pm Harbourfront Foyer Concurrent C: Keep the Wheels Turning…How to Registration Open Survive 30 Years of Retail Disruption Concurrent Room C 7:30am – 8:10am Harbourfront Foyer Networking Breakfast 11:45am – 1:10pm Harbourfront Ballroom/Foyer Networking Lunch Sponsored by Sponsored by 8:10am – 8:20am Harbourfront Ballroom Welcome & Opening Remarks 1:10pm – 1:50pm Diane J. Brisebois Afternoon Concurrent Sessions President & CEO Concurrent A: Leveraging In-Store’s Powerful Retail Council of Canada Service Advantage Concurrent Room A Sponsored by Concurrent B: The Future of the Department Store: A Consumer Perspective 8:20am – 8:50am Harbourfront Ballroom Concurrent Room B The Importance of Brand In Today’s Digital World Sponsored by Sponsored by Concurrent C: The Digitization of Retail Concurrent Room C 8:50am – 9:20am Harbourfront Ballroom Online? Offline? Long Live…Nonline! Sponsored by 9:20am – 10:00am Harbourfront Ballroom 1:50pm – 2:20pm Harbourfront Foyer The Next Generation of Best Networking Break Sponsored by Sponsored by 10:00am – 10:30am Harbourfront Ballroom 2:20pm – 3:00pm Harbourfront Ballroom Evolution in Action: Discovering Think Like a Start Up: How to Grow in a New Opportunities Disrupted Market 10:30am – 10:35am Harbourfront Ballroom Sponsored by RCC’s Fast Five Case Study: Centralizing Local Data to Drive More 3:00pm – 3:30pm Harbourfront Ballroom Engagement and Reach On-the-Go Customers The Digital Consumer & the Evolution of Sponsored by the Buy-Move-Sell Cycle 3:30pm – 4:10pm Harbourfront Ballroom 10:35am – 11:05am Harbourfront Foyer Building for the Future: Opportunities for Networking Break Retailers in the New Retail Ecosystem Sponsored by Sponsored by 11:05am – 11:45am Morning Concurrent Sessions 4:10pm – 4:20pm Harbourfront Ballroom Concurrent A: Building the Modern Fulfillment Closing Remarks Cycle: Faster Service for Less Concurrent Room A 4:20pm – 5:20pm Harbourfront Foyer Networking Reception Concurrent B: THE HACKER WAY: Building a Culture of Retail Innovation Concurrent Room B @RetailCouncil • #RetailWest17 • RetailWest.ca RCC RETAIL WEST CONFERENCE • 5 AGENDA 7:00am – 5:00pm Harbourfront Foyer that occur in physical stores. This pace of change Registration Open has propelled the closing of what is projected to be 8,300 retail locations across North America in 7:30am – 8:10am Harbourfront Foyer 2017. However, what is ahead of us is an incredi- Networking Breakfast ble opportunity to drive more value out of assets retailers have spent a long-time building—physical Sponsored by stores, amazing assortments and incredible rela- tionships with their customers. In this session, Kris- tina Elkhazin from Google will review the emerging 8:10am – 8:20am Harbourfront Ballroom technologies that leverage those assets and share Opening Remarks how retailers must plug in to drive impact from the Diane J. Brisebois ever-changing path to purchase. President & CEO Kristina Elkhazin Retail Council of Canada Head of Industry – Retail Google Sponsored by 9:20am – 10:00am Harbourfront Ballroom 8:20am – 8:50am Harbourfront Ballroom The Next Generation of Best The Importance of Brand In Today’s Canada’s Best Managed Companies is Canada’s Digital World leading business awards program, recognizing excellence in private Canadian-owned companies. How did MEC, a company known for its sales Each year, hundreds of entrepreneurial companies associates' abilities to passionately inspire hard- undergo a rigorous application process, but only the core outdoor enthusiasts to try new experiences best are awarded with this prestigious designation. and gear, evolve to become one of Canada's most However, evolving technology, the digital consumer popular and respected brands? David Labistour, and the millennial & Gen Z worker have changed the President & CEO of MEC will share the tactics and very definition of what well managed means. What transformations that led MEC to not only remain does the future hold? In the session, Rick Kohn relevant in today's ever-evolving retail landscape, from Deloitte sits down with leaders from new and but also compete more aggressively, build engaged emerging consumer focused companies that will be communities, and broaden its appeal through the the best managed companies of tomorrow. expanded opportunities of digital retail. SESSION HOST INTERVIEWER Rick Kohn Howard Chang Partner, BC Retail & Consumer Products Leader CEO Deloitte Top Drawer Creative ROUNDTABLE PARTICIPANTS INTERVIEWEE Aamir Baig David Labistour Co-Founder, Director and CEO President & CEO Article Mountain Equipment Co-op Derrick Emsley Sponsored by CEO tentree Peter van Stolk 8:50am – 9:20am Harbourfront Ballroom CEO Online? Offline? Long Live…Nonline! Spud.ca It’s no secret that the connected consumer has Amelia Warren changed retail forever. The rate
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