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WOMEN IN TOYS RECOGNIZES INDUSTRY INNOVATORS AT ANNUAL AWARDS GALA

Mattel Honored with Game Changer Award; , SpinMaster, and Walmart Top Winners

New York City – February 15, 2016 – More than 500 executives in toys, licensing and entertainment gathered Sunday night to honor women leaders at the 12th Annual Wonder Women Awards Gala, Celebrating 25 Years of Women in Toys in New York City. The event, hosted by leading global organization for professional women in the , licensing and children’s entertainment industry, Women in Toys (WIT), awarded 12 distinguished winners from over 50 nominees from around the world.

Among the Wonder Women Gala Award Winners, WIT presented awards to special honorees that included the:

Founders Award to Anne Pitrone and Susan Matsumoto who created WIT 25 years ago. Started in a restaurant over the quarter century, the professional group has grown to service thousands of professionals from around the globe at more than 50 events annually.

Game Changer Award to for the evolution of its Barbie brand with the recent expansion of the Barbie Fashionistas. The award was presented by fashion and celebrity stylist Micaela Erlanger, and globally recognized advocate for positive body image and self-esteem supermodel EMME. Wonder Girl Award to Sydney and Toni Loew, two young toy making entrepreneurs and the creators of Poketti pocket plush.

Wonder Women Awards Gala Winners Manufacturer, Cat Demas, Vice President & Global Business Head, Preschool Girls Rising Star, Laura Guilbault, Director of Product & Marketing Strategy for Disney Princess and Frozen, Hasbro Public Relations, Tara Tucker, Vice President of Global Marketing Communications, Spin Master Designer / Inventor, Jacqui Tobias, Director and Head of Girls Product Development, Moose Toys Licensing & Entertainment, Joan Grasso, Vice President of Licensing North America, Entertainment One Marketing, Kimberly Willis Boyd, Vice President of U.S. Marketing, Gaming & Partner Brands, Hasbro Social Responsibility, Joan Lawrence, Senior V.P. of Standards & Regulatory Affairs, Toy Industry Association Social Influencer, Melissa & Gracie Hunter, Mommy & Gracie Show / Family Video Network Retailer, Anne Marie Kehoe, Vice President of Toys, Walmart “Congratulations to this year’s winners, honorees and nominees,” said Genna Rosenberg, Principal at GennComm and Co-Chair of the Wonder Women Awards Dinner. “All of them are leaders and amazing, creative resources of this industry, and we are so proud and honored to be able to recognize them here tonight.”

The Dinner also served as a celebration of WIT’s continued commitment to women’s empowerment by recognizing the organizations strategic relationship with Walmart for the WIT|Walmart Global Women’s Empowerment Initiative, and to support the industry’s youngest members and future leaders, as the WIT Foundation awarded scholarships to students enrolled in undergraduate programs in toy design, engineering, entrepreneurial studies and other industry-related programs. This year’s recipients are currently enrolled in programs at Stanford d.school, FIT, OTIS, OCAD University and Wharton.

Sponsors for the event include Mattel, Disney Consumer Products, Hasbro, , Moose Toys, Foundation, Wicked Cool Toys, Skyrocket, Funrise, Lego, The Bridge, Universal, Waba Fun, Pamson, Entertainment One, UBM, The Licensing Expo, Brandberry, GennComm, NPD, The Toy Industry Association, TTPM, Toy News, Toy Book, The Product Greenhouse and Fiction LA.

While the awards dinner is WIT’s annual signature event, the organization provides professional women in the industry year-round opportunities to connect, collaborate and build relationships with one another, plus unique opportunities and powerful leadership tools to grow their businesses and careers. Learn more about the 2016 Wonder Women nominees on WIT’s Facebook Page or online at WomenInToys.com.

# # # About Women in Toys Founded in 1991, WIT is the leading global trade organization for professional women committed to providing its members with a collaborative, supportive environment, resources, and connections to help them advance and succeed. With a global network of dynamic, talented women, WIT provides strategic business alliances in the toy, licensing and entertainment industries and empowers women through education, mentorship, networking and information sharing. WIT encourages, inspires and empowers young women through The WIT Foundation, a 501(c)(3) organization, by granting scholarships to students enrolled in undergraduate programs in toy design, engineering, entrepreneurial studies, and other industry-related programs. WIT has active chapters throughout the U.S., Canada, Hong Kong, Australia and the U.K., plus official liaisons and members in territories from Germany to Lebanon to the Netherlands. Follow us on Twitter, Facebook and LinkedIn.

Media Contact: Lori Harrison – GennComm for WIT T: 818-839-1461 E: [email protected]