The Rapid Growth of Major League Rugby
SPECIAL ADVERTISING SECTION The Rapid Growth of Major League Rugby One of the most popular sports in sports business aspects of season count more than 50,000 youth play- the teams. Additionally, each team the world, rugby is growing in interest ticket sales and community relations ers. The teams have been working has deals in place with either a local and participation in North America. activities, along with local sponsor- with local rec programs and YMCAs network or regional sports network. This is largely due to the success of ships, broadcast agreements and to teach and grow the sport of Major League Rugby (MLR). marketing. “All of these metrics were rugby. “Our team in New Orleans Future Expansion The four-year old league started up through the first five weeks of the had a goal to start more than 200 and a Possible World Cup with seven teams in 2018. After rapid 2020 season (which was shortened youth programs in Louisiana and As the popularity of MLR grows, growth, the young league will open due to Covid-19) and we expect they’re well on their way,” said there have been a number of cities the 2021 season on March 20 with 13 them to increase in 2021,” said Killebrew. “Our youth programs that want a team. “We’re in discus- teams — Atlanta, Austin, Dallas, DC, Killebrew. should generate the first several sions with about 10 U.S. cities,” said Houston, Los Angeles, New England, thousand fans through our turnstiles Killebrew. A potential frontrunner is New Orleans, New York, San Diego, every Saturday.” Chicago, which has an aggressive Seattle, Utah and Toronto.
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