Dsa 2014 Post Show Report
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DSA 2014, the VVIP show ! Secretary General of Defence, Malaysia at Minister of Defence, Malaysia at the Gracing Ceremony the MOU & Contract Signing Ceremony Chief of Defence Force at Prime Minister of Malaysia with the Signing the board in an Exhibitor’s Booth Sultan of Brunei on their Official Tour rememberance of MH370 Minister of Defence, Singapore Deputy Minister of Defence, Turkey arriving for his Keynote Address with his fellow Members of Parliament Malaysian Chief of Army, The Chief of Air Force, Malaysia with engaging with an Exhibitor Minister of Defence, United Kingdom Chief of Navy at the Inspector General of Police, Malaysia Helicopter Simulator trying out weapons at the exhibition floor Deputy Prime Minister of Malaysia with Malaysian Defence and Security Top Ranks Opening Ceremony of DSA 2014 Held In Putrajaya Forum A Member Of: Endorsed By: Official Media Partners: Official Airline: Official Car Sponsor: Official Hotel: Organised By: Conjunction: Organised By: MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION DSA EXHIBITION AND CONFERENCE SDN BHD (423338-H) Supporting Media Partners: THE VVIP SHOW NOT TO BE MISSED His Majesty, The King of Malaysia XIV A ROYAL EVENT His Royal Highness, The Sultan of Brunei • Her Highness The Member of Kedah • His Highness the late Chairman of • His Highness The Crown Prince of Perlis • His Excellency The Governor of Penang • His Excellency The Governor of Melaka Regency The Regency Council of Kedah DSA 2014 VVIP Attendance Triumphs Over All Previous Records With 344 Delegations From 45 Nations! THESE HIGH PROFILE VVIPS CONSIST O F: • 27 Ministers of Defence and Representatives • 5 Deputy Ministers of Defence and Representatives • 26 Secretary Generals and Representatives • 22 Chiefs of Defence Force and Representatives • 8 Inspector Generals of Police and Representatives • 2 Director Generals of Customs and Representatives • 18 Chiefs of Army and Representatives Turkish VIP Delegation Chief of Defence Force, Timor-Leste Chief of Defence Force, South Africa • 16 Chiefs of Navy and Representatives • 14 Chiefs of Air Force and Representatives • 3 Chiefs of Staff and Representatives • 7 Director Generals of Defence Intelligence and Representatives • 10 Director Generals of Health Services and Representatives • 6 Director Generals of Immigrations and Representatives • 1 Deputy Secretary General • 7 Guests of Chairman of DSA Director of The Western Fleet As well as all their high profiled Accompanying Officers and Entourage! Deputy Minister of Defence, Afghanistan Training Centre, Saudi Arabia Inspector General of Police, Sri Lanka Malaysian Chief of Navy with his counterpart from Qatar Vice Director General of General Department of Commander North Western Secretary of National Defence, Philippines Defense Industry, Vietnam Naval Area, Sri Lanka Chief of Staff, Malaysia Chief of Army, Qatar Resident VIPS More Than Just An Exhibition Building up from the success • ASEAN Hall • ASEAN Defence Industry Collaboration (ADIC) Pavilion of previous DSAs, a selection • Business to Business (B2B) Meetings of vital features returned at • Chief of Army Roundtable Talks (ChART) • Chemical Biological Radiological Nuclear Explosion (CBRNe) Seminar DSA 2014 and new high • Cyber Security Conference profiled events were introduced • Contracts & MOU Signing • Defence Procurement Centre (DPC) to appeal to the massive • Humanitarian Assistance & Disaster Relief (HADR) Forum • Innovation Centre attendance of 33,544 visitors • Prime Minister of Malaysia Live Army Demonstration from 77 countries • Putrajaya Forum ADIC Pavilion ASEAN Hall ChART Deputy Prime Minister of Malaysia B2B Meetings Cyber Security Minister of Communication Minister of Home Affairs and Multimedia Minister of Youth and Sports CBRNe Seminar Defence Procurement Centre Day Visits Throughout the show, DSADSA 2014 received group visits from neighbouring country - Singapore, as well as Contracts & MOU Signing 12 military and police camps and colleges, totalling to some 1,600 for the period of 3 days emanating from: Innovation Centre • ASEAN Countries - Singapore • Electronic Defence Training Centre • Imphal Army Camp • National Defence University of Malaysia • Sirusa Camp (INSPEKA) HADR Forum • Sirusa Camp (PULAMOR) • Sirusa Camp (PUSASDA) Putrajaya Forum • Sungai Besi Army Camp • Sungai Buloh Army Camp • UAV Siswa Challenge Finalists • UniKL MIMET • Universiti Tun Hussein Onn • Wardieburn Army Camp Live Army Demonstration 1,057 Participating Companies Overwhelming Support Received from 59 Countries Occupied Over from 729 Members of The Media 41,000sqm of Exhibition Area 621 local and 108 foreign presses attended and covered the show. The percentage below reflects number of exhibitors who The Media Centre was jointly set-up and coordinated by MINDEF Corporate Communications Unit and DSA appointed PR Consultant - Go Communications. received VIP delegations from across the globe. ASEAN Countries Rest Of The World _____________________________________ _____________________________________ _____________________________________Australia 7% _____________________________________Nigeria 3% 19% Brunei Darussalam _____________________________________Afghanistan 3% _____________________________________Norway 4.8% _____________________________________Azerbaijan 10.4% _____________________________________Oman 13% Cambodia 11% _____________________________________Bangladesh 9% _____________________________________Pakistan 15.6% Indonesia 17% _____________________________________Brazil 1.3% _____________________________________Papua New Guinea 0.9% Canada 1.3% Poland 1.7% Laos _____________________________________ _____________________________________ 10% _____________________________________Chile 0.4% _____________________________________Qatar 7.8% _____________________________________China 13% _____________________________________Republic of Korea 5.2% Myanmar 16% 50% _____________________________________Czech Republic 5.6% _____________________________________Russia 8% Malaysia _____________________________________Denmark 2.6% _____________________________________Saudi Arabia 10.8% _____________________________________Egypt 9% _____________________________________South Africa 10% Philippines 20% _____________________________________Finland 0.9% _____________________________________Sri Lanka 8% France 3.5% Sudan 0.4% Singapore 16% _____________________________________ _____________________________________ _____________________________________Germany 3.9% _____________________________________Sweden 5.6% Thailand 17% _____________________________________India 8% _____________________________________Timor Leste 1.7% _____________________________________Italy 3.5% _____________________________________Turkey 9.5% Vietnam 3% 1 _____________________________________Japan 3.5% _____________________________________Ukraine 1.7% Jordan 1.7% UAE 4.8% Others 3% _____________________________________ _____________________________________ _____________________________________Kingdom of Bahrain 7.4% _____________________________________UK 5.6% _____________________________________Kuwait 2% _____________________________________USA 8.7% 0 10 20 30 40 50 * Percentage adds up to more than 100% _____________________________________Mexico 1.3% _____________________________________Zimbabwe 5.6% as this is a multiple choice question. _____________________________________New Zealand 2.6% _____________________________________Others 3.5% Malaysian VIP Delegations Were Less Than 10 Among The Most Active 50% In Engaging With More Than 50 Between 10 - 50 The Exhibitors! 2% 48% Malaysia Witnessing A 20% Jump Local Visitors 83% From The Previous Installment, Foreign Visitors 33,544 Trade Visitors From 17% 96 Countries Attended DSA 2014 THE INDUSTRY SPEAKS SUCCESS OF DSA 2014 TERIMA KASIH to all our sponsors, branding partners and contributors for DSA 2014 “BZ in navy terms means “Congratulations” and I wish to “The visitors were almost non-stop and the quality of express to all of you and the organising committee all my customer discussions were better than at any other show in congratulations for this outstanding event that was a huge Asia Pacific in the last two years.” success due to your efforts and your outstanding EDWARD OLEJNNICZAK organisation.” Regional Manager of Harris Corporation CAPT. (NAVY) PIERRE MESNIER Defence Attache, Embassy of France “High volume of visitors and high profile clients.” GRANT CORNISH “A magnificent job of putting together and coordinating International Sales Manager of Megaray Limited such a wide variety of events - Exhibitions; Forums; Demonstrations; Talks; B2B Meetings; Courtesy Calls; “Superb exhibition. Genuinely one of the very best VVIP Events; Social Events etc. - all with clockwork precision I’ve ever been to. while maintaining the highest standards at all times. ” ” STEVE WOOD COL. PRAVEEN CHHABRA First Secretary Defence & Security, Defence Adviser, High Commission of India (Malaysia & Brunei) British High Commission, Kuala Lumpur DSA 2014 Surpassed All Expectations THE FINAL DSA 2014 STATISTICS The total number of participating companies : 1,057 from 59 countries (increase of 19.6% compared to DSA 2012 which had 850 participating companies) Total number of pavilions : 28 comprising of Australia, Austria, Brazil, Bulgaria, China, Czech Republic, France, Germany, Indonesia, Italy, Malaysia, Norway, Pakistan, Poland, Romania, Russia, Slovakia, South Korea, South Africa, Sweden, Switzerland, Turkey, UK, Ukraine, USA and including 3 new additions