Communication
Media - In general, "media" refers to various means of communication. Channels of communication that serve many diverse functions, such as offering a variety of entertainment with either mass or specialized appeal, communicating news and information, or displaying advertising messages. The media carry the advertisers' messages and serve as the vital link between the seller of a product or service and the consumer. Communication: "Any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes." The Sender in the Communication Process "Two essential elements in every communication situation are the sender and the receiver. Thesender is anyone who wishes to convey an idea or concept to others, seek information, or express a thought or emotion. The receiver is the person to whom the message is sent. The sender encodes the idea by selecting symbols with which to compose a message. The message is the tangible formulation of the idea that is sent to the receiver. The message is sent through a channel, which is the communication carrier. The channel can be a formalreport, a telephone call, an e-mail message, or a face-to-face meeting. The receiver decodes the symbols to interpret the meaning of the message." "In the communication process, the role of receiveris, I believe, as important as that of sender. There are five receiver steps in the process of communication--Receive, Understand, Accept, Use, and Give a Feedback.
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