Felimon Hernandez 2512 Coatbridge Dr, , TX 78745 felimonfoto.com/designranch [email protected] or 512-769-5853

SUMMARY 13+ years of professional, continuous creative design and art direction for in-house media and technology based companies. Exemplifies excellent communication, outstanding quality of services, independent problem solving, and a strong work initiative.

DESIGN EXPERTISE New Media Design Project Management Concept Development Print, Web, Broadcast Design Client Communication Creative Management

DIGITAL SKILLS Adobe Photoshop & Illustrator Adobe Final Cut Pro, After Effects & Flash Adobe InDesign & Fireworks CSS, PHP, HTML, XHTML editing Adobe Dreamweaver & Muse Drupal and Wordpress

DESIGN EXPERIENCE 2008 - PRESENT Design Manager – The University of Texas at Austin • Designs all advertising for print and web advertising for Texas Student Media (, TSTV, KVRX, Cactus Yearbook, ) • Produces all media sales collateral for all services and products sold by Texas Student Media (including but not limited to sales flyers, rate cards, media kits, promotionals, training guides, design guidelines) • Works with the Advertising Director and sales staff to execute all client needs and successfully create professional level advertising for numerous mediums • Successfully sells creative ideas, internally to student management and professional staff, to build the TSM brand across all media & external business • Fosters a collaborative culture and environment between graphic design, the web production team, and photography division to meet all communication needs • Manages and facilitates vendor activity and quote assessment to help deliver the most cost-efficient production

1999 - 2008 Graphic Designer – IBM Austin • Knowledge of file preparation and the graphic design production process with attention to the creation of die-lines, 4-color/Spot separations, film/digital separations, selection of PANTONE process inks for coated / uncoated paper, spot colors, tints, half-tone screening, image optimization for prints / web, RGB color correction and conversion to CMYK • Managed design Process from concept to implementation with needed (Design, price quotes, packaging & art approvals, copy selection and product photography) • Ensured timely project completion through interaction among team members and maintain deadlines • Concepted and design packaging & environmental signage for national groups • Developed and design logos and iconography for related sales and software teams • Designed of trade booth graphics, point-of-purchase displays, marketing materials, as well as packaging

EDUCATION 1995 - 1999 The University of Texas at Austin – Austin, TX BA, Political Science