© Valencia Guitars - June 2019
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© Valencia Guitars - June 2019. 1 When Valencia Guitars was first founded in Melbourne Australia in 1972, our first instruments reflected our vision to provide student guitarists with playable instruments of exceptional quality and value for money made to the highest possible manufacturing standards. For more than four decades these four distinct attributes have remained at the heart of the Valencia culture. Valencia is now the No. 1 selling guitar brand in many countries and, arguably, the world. Thousands of music stores around the world stock Valencia as their main classical guitar line. These guitar experts do this because Valencia guitars represent the very best value for money on the market! It’s for this reason alone that millions of guitarists around the world have started their musical journeys on a Valencia guitar. Valencia guitars are expertly crafted in three Southern China factories and in our own, purpose built manufacturing plant in Surabaya, Indonesia under the close supervision of a team of fully qualified guitar technicians employed exclusively by Valencia. OUR VISION is to provide guitarists with exceptional quality and value for money guitars made for excellent playability and to the highest manufacturing standards. OUR VALUES At Valencia we are committed to the highest standards of production, ethics and integrity. We care for our employees and their families, our customers and users of our products and to the society in which we all live. • Every Valencia instrument is built with a purpose – to provide the world with quality, affordable instruments that enhance and inspire a lifetime of playing music. • Every Valencia guitar is craftsman built using the best selected sustainably harvested tonewoods. • We continually strive to conserve resources, preserve natural habitats and prevent pollution. • Our factories conform strictly to local and international labour laws. • To ensure our production and quality standards adhere to our values, Quality Control in all our factories is overseen by a team of fully qualified guitar technicians employed exclusively by Valencia. • With the opening of our own purpose built factory in Surabaya, Indonesia, our team is committed to produce instruments with features and specifications far superior to those offered by our competitors in similar price points and unprecedented in the history of guitar manufacturing. • All instruments are checked by hand before leaving our distribution centre in Melbourne to ensure your instrument is playable when you receive it. • Trusted, first choice in schools for over 30 years. 2 VALENCIA HISTORY The Valencia guitar brand was created in Melbourne, Australia in 1972. Due to the substandard quality of beginner nylon string guitars available at the time, Valencia Guitars was established to provide student guitarists with quality, playable instruments at affordable prices. Valencia guitars were originally sourced from a number of factories in South Korea. Before long news of these exceptional guitars spread around Australia and in the space of a few short years became the biggest selling guitar in the country. In 1982 production of Valencia guitars was moved to the largest and best guitar manufacturing plant in the world at that time. This South Korean company manufactured Valencia exclusively for the next 7 years allowing Valencia to grow from being solely a beginner’s guitar into a guitar range covering beginner to intermediate players. Also during this time we expanded the product range to include acoustic, electric and bass guitars under the Valencia brand name. By 1989, the cost of manufacturing quality beginner to intermediate guitars in South Korea became so prohibitive that Valencia production was moved to two separate manufacturing facilities in Taiwan. At the time of this move a decision was made to take Valencia back to its roots and return solely to producing nylon string classical guitars. In late 1997, exhaustive research and testing found the manufacturing quality of guitars from some Chinese factories had improved significantly to the point of meeting Valencia’s stringent quality standards. It was determined at this time to move the production of Valencia to its third country of manufacture: China. By late 1998 production capacity in the factories manufacturing Valencia had grown to the point where it was decided to begin world-wide distribution. As a result, Valencia Guitars rapidly became available in over 84 countries around the world and are now distributed by many of the largest wholesalers in their respective markets. In August 2015 we commenced production of new Valencia models in our own, purpose built guitar manufacturing plant in Surabaya, Indonesia. This site was selected because of its proximity to ample supplies of tonewoods and because of the stable, temperate climate which is so ideal for manufacturing quality guitars. In July 2018, the construction of a new, state-of-the-art guitar manufacturing facility was begun within our Surabaya, factory complex. The new facility, with an anticipated completion date of July 2019, will effectively double the size of the existing factory complex. New machinery and production methods will deliver quality improvements and increase production capacity. The new plant will create many new job opportunities for local workers during construction and new manufacturing positions when fully operational. TIMELINE • Valencia Guitars brand created in • Valencia production moved to three 1972 Melbourne, Australia 1997 • Manufacturing begins in a number of factories in Southern China factories in South Korea 1973 • Valencia guitars experiences enormous 1998 • Valencia begins world-wide distribution sales growth Australia-wide to more than 70 countries • Valencia guitars manufactured • Valencia sales reach 3 million guitars 1982 exclusively in South Korea by the world’s 2013 world-wide largest guitar manufacturing plant 1985- • Valencia produces a range of acoustic, • Valencia production begins in company 2015 1988 electric and bass guitars owned, purpose built guitar manufacturing plant in Surabaya, Indonesia • Valencia production moved to two 1989 factories in Taiwan 2018 • Expands guitar manufacturing plant in • Valencia returns to being exclusively a Surabaya, Indonesia classical guitar brand 3 Series 100 Pink Sunburst Natural Purple Sunburst Black Red Sunburst Blue Sunburst SERIES 100 GUITAR KIT Guitar Kits Contain: Guitar Bag Tuner (Natural & Black Only) 4 SERIES 100 An Excellent First Nylon String Classical Guitar! The Valencia Series 100 is a fully featured, nylon string guitar Available as: that’s affordable enough for any guitarist. Its neck scale • Guitar Only 4/4, 3/4, 1/2 and 1/4 sizes in length allows you to play with true classical finger style; natural gloss finish and five just what you need to develop proper playing technique. vibrant colors. Whether you’re a very young player or a little older the Series 100 range offers a choice of instrument sizes to ensure a • Left Hand Guitar Only 4/4 and 3/4 size left hand correct fit for all players. models in natural and black gloss finish only. Featuring a Linden top, back and sides, Nato neck, ebonized Maple fingerboard and bridge the Valencia Series • Guitar Kit 4/4, 3/4, 1/2 and 1/4 sizes in 100 provides you with a clear and resonant voice. natural and black gloss finish only. Within this series a packaged GUITAR KIT is also available Kit includes: Guitar, Electronic featuring natural and black gloss finish guitars in all Tuner & Nylon Guitar Bag. fractional sizes, a Valencia branded nylon carry bag and an electronic guitar tuner. All Series 100 guitars are supplied complete with full color, gift box packaging. SPECIFICATIONS Size: 4/4, 3/4, 1/2 & 1/4 Top: Linden Back & Sides: Linden Top Binding: ABS - Black Side Binding: ABS - Black Headstock Veneer: Yes Neck: Nato Fingerboard: Ebonized Maple Neck Binding: ABS - Black Neck Side Dots: Yes Frets: 19 Frets; Nickel (1/4 Size: 18 Frets) Bridge: Ebonized Maple Bridge Saddle: Plastic; China Rosette Decoration: Traditional – Rope Design Machine Heads: Nickel Plated with White Buttons Strings: China Scale: 4/4 = 650mm (25 5/8”) 3/4 = 580mm (22 7/8”) 1/2 = 530mm (20 7/8”) 1/4 = 480mm (18 7/8”) Nut Width: 4/4 = 52mm (2 1/16”) 3/4 = 48mm (1 7/8”) 1/2 = 42mm (1 3/4”) 1/4 = 42mm (1 3/4”) Series 100 Finish: Gloss Colors KIT Model Description Blue Pink Purple Red Includes Design Notes Natural Black Sunburst Sunburst Sunburst Sunburst Tuner & Bag 4/4 - Full Size Classical Guitar: VC104 ✓ ✓ ✓ ✓ ✓ ✓ Gloss Finish 4/4 - Full Size Left Hand Classical Guitar: VC104L ✓ ✓ Gloss Finish LEFT HAND Natural and Black Only 3/4 Size Classical Guitar: VC103 ✓ ✓ ✓ ✓ ✓ ✓ Gloss Finish 3/4 Size 3/4 Left Hand Classical Guitar: VC103L LEFT HAND ✓ ✓ Gloss Finish Guitar Bag Tuner Natural and Black Only VC102 1/2 Size ✓ ✓ ✓ ✓ ✓ ✓ (Natural Classical Guitar: & Black Only) VC101 1/4 Size ✓ ✓ ✓ ✓ ✓ ✓ Gloss Finish 4/4 - Full Size VC104K ✓ ✓ ✓ GUITAR KIT Classical Guitar Kit: 3/4 Size VC103K ✓ ✓ ✓ Gloss Finish GUITAR KIT Natural and Black Only 1/2 Size ✓ ✓ ✓ VC102K GUITAR KIT Includes: Guitar, Carry Bag & 1/4 Size Electronic Tuner VC101K GUITAR KIT ✓ ✓ ✓ Note: Specifications subject to change without notice. 5 Series 100 • Cutaway Electric Acoustic Natural Black VC104CE 6 SERIES 100 To complement the Series 100 entry level range, we Available as: present a selection of full size guitar model options not previously available at these competitive price points. • Cutaway Electric 4/4 size in natural and black Acoustic Guitar gloss finish with specified Designed to our exacting standards, the Valencia pickup and preamp system. Series 100 cutaway electric acoustic model is available in natural and black gloss finishes. The electric acoustic models feature the following pickup and preamp system combinations built into the guitar: • VC104CE – a G04, 4-Band EQ Preamp with a built in electronic tuner to ensure accurate, high quality amplified sound. All Series 100 guitars are supplied complete with full color, gift box packaging.