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Future Past Future A Message from Management SEGASAMMY TOPICS Past & Future Special Report Amusement Machine he Sonic series, with cumulative sales of 70 million units worldwide since its launch in 1991, has marked its 20th Punickies, Business Development T Measures to support the recovery from the Great East Japan Earthquake anniversary. This year, SEGA will show its Winner of the North American 2011 Launched in China!! appreciation to all of its supportive Girl Toy of the Year Award, customers by holding very enjoyable Arrives in Japan!! SEGA SAMMY HOLDINGS extends its deepest Main Measures Undertaken by Companies in the SEGA SAMMY Group (As of May 16, 2011) special projects and events in n October 2010, SEGA JINWIN locations all over the world. Sonic, sympathies and condolences to all those who have Company Name Main Measures Company Name Main Measures suffered from the Great East Japan Earthquake that I (SHANGHAI) AMUSEMENTS CO., which has kept on running on since EGA TOYS has acquired The whole • Donate JPY200 million in monetary donations via the TAIYO ELEC Co., Ltd. • Donate JPY10 million via the Japanese Red Cross LTD., the joint venture company his birth, will pick up even more S marketing rights in Japan for the occurred on March 11, 2011. NGO Japan Platform Society SEGA SAMMY Group incorporated by SEGA and Shanghai speed as he marks his memorable blockbuster product Squinkies, the We report below the support activities that the SEGA • SEGA SAMMY Baseball Club conducts a street donation campaign. Collected donations are donated DARTSLIVE Co., Ltd. Jinwin Investment Co., Ltd., obtained a 20th anniversary. Don’t miss Sonic’s winner of the 2011 Girl Toy of the Year SAMMY Group has been undertaking to assist with relief via the City of Hachioji. DARTSLIVE GAMES • Donate JPY10 million via the Japanese Red Cross award in North America. Society license to manufacture and sell adventures in all kinds of scenes! for the victims of the earthquake and with recovery of the • Employees of the SEGA SAMMY Group conduct Co., Ltd. fundraising amusement machines in China. This is a toy in which more than 100 afflicted areas. DARTSLIVE ASIA Ltd. SEGA CORPORATION • SEGA and its European and North American This will allow SEGA to keep production Congratulations! types of soft and squishy figures are We wish for a quick recovery of the afflicted areas. subsidiaries donate via the Red Cross Society, during SEGA Bee LINK • Donate some of the proceeds from all the amusement and transport costs way down and to used for activities like playing capsule the applicable period, all of the profits (US$250,000) Co., Ltd. facilities as monetary donations ©SEGA from purchases of some game titles delivered to deliver products at prices suitable to the Sonic the Hedgehog games and making accessories. With • Install donation boxes at the nationwide dining and iPhone/iPod touch/iPad domestically and overseas. entertainment facilities (Bee, etc.) Chinese market. SEGA will carry out the Japanese product name of SEGA SAMMY Group’s Recovery • Donate some of the proceeds from all the full-scale business development aimed at the Chinese 20th Anniversary Punickies, it will be launched this amusement centers as monetary donations REALUS Ltd. INC. • Conduct donation activities using points on yosoo.net Support Activities • Donate some of the shared revenues from for donation to the Japanese Red Cross Society amusement market, which is expected to grow in the future as a Don’t miss his further summer with a target market ranging ©2010 Blip Toys LLC. revenue-sharing titles (SEGA’s own proceeds) as from preschool children to elementary In order to assist with relief for the victims of the • Conduct fundraising using points on Point-Box result of regulatory revisions. Furthermore, SEGA will strive to adventures!! All Rights Reserved monetary donations contribute to expansion of the market. school girls. earthquake and with recovery of the afflicted areas, the • Conduct fundraising through sales of exclusive items OASIS PARK Co., Ltd. • Install donation boxes in the information corner at SEGA SAMMY Group and each of its companies have been and the like for ten titles available through various Oasis Park (Gifu Prefecture) online title services SEGA SAMMY GOLF • Donate some of the proceeds from The North Country carrying out the support activities described to the right. • Donate prize merchandise (stuffed toys) to afflicted Golf Club (Chitose City, Hokkaido) as monetary areas via NPOs ENTERTAINMENT The SEGA SAMMY Group has been making monetary donations ingdom Conquest, a free online RPG for iPhone and iPod • Donate some of the proceeds from Ryu-Ga Gotoku Co., Ltd. Animated Show of the donations, and its employees have been conducting OF THE END via the Japan Red Cross Society • Hold a charity golf competition to support the afflicted London's Calling K touch, launched service in November of last year beginning areas fundraising. Furthermore, the SEGA SAMMY Group has Sammy NetWorks • Conduct fundraising using services for online games: Mario & Sonic in North America and Europe, and the total number of worldwide Hugely Popular • Install donations boxes inside the club house Zoobles! also been carrying out support activities in cooperation Co., Ltd. 777 Town.net (for PCs) and Sammy 777 Town downloads has surpassed one million. With rich game features Will Air throughout East Asia!! *Please refer to the Web site of each company for the details of the measures taken by each company in the SEGA SAMMY Group. EGA and Nintendo Co., Ltd. announced that the record that allow players to simultaneously enjoy an Action Mode for with its customers by having its loyal customers *The company names and product names mentioned here are the registered trademarks or trademarks of the respective companies. participate in its support activities through sales of the S breaking partnership of Mario™ and Sonic™ will once experiencing very visually appealing 3D graphics and a Strategy Mode for following sophisticated ollowing the worldwide blockbuster action card game Group’s products and services. By means of activities again join forces on the Wii™ home video game system and, for strategies, Kingdom Conquest has BAKUGAN, Zoobles!, the second overseas development including fundraising through purchases of game titles the first time ever, on the Nintendo 3DS™ . Over 19 million F people worldwide have bought video games from the Mario and won accolades from users all over project undertaken by SEGA TOYS and Spin Master, is now delivered to handsets such as iPhones, the circle of Sonic series, and now the much the world. By continuing to expand being televised in South Korea as a Japanese-Korean these activities has already widened beyond Japan to loved duo are heading to London service availability areas to even co-produced animated show. Since mid-June in Japan, SEGA include overseas countries. to participate in the officially more countries of the world, we will TOYS has also been posting a The SEGA SAMMY Group will continue to work hard licensed Olympic-themed video strive to enable even more people to ©SEGA promotional video of the latest to assist with support of everyone who has suffered as a game, Mario & Sonic at the London enjoy the leading role-playing game. animation on its Zoobles! Web result of the unprecedented earthquake that struck 2012 Olympic Games™. The new Mario Published by site. Furthermore, broadcasting in ten East Asian Japan, as well as with recovery of the afflicted areas. Handing out stuffed toys in afflicted areas SEGA SAMMY Baseball Club conducts fundraising & Sonic software will be sold, in Europe and Kingdom Conquest Surpasses North America by SEGA and in Japan by countries including China has Nintendo Co., Ltd. in North America and Europe been decided. One Million ©SEGA TOYS / SPIN MASTER / TM IOC. Copyright © 2011 International Olympic Committee ("IOC"). All rights reserved. ZOOBLES COMMITTEE SUPER MARIO characters © NINTENDO. SONIC THE HEDGEHOG characters © SEGA. Downloads Worldwide!! 5 SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT SEGA SAMMY HOLDINGS INC. SEGASAMMY REPORT 6.
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