Winthrop University Visual Identity Manual
March 2020 Winthrop University Visual Identity Manual
March 2020
This manual is an Adobe Acrobat 9.0 PDF file for viewing on Macintosh or Windows platforms. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages also may be printed on 8.5”x 11” paper, preferably using a color printer.
The most current version of the manual is available online at www.winthrop.edu/ucm/visualidentity.
Winthrop University Visual Identity Manual Contents
1.0 Official University Marks 4.11 Name Tag 4.12 Panel Card 1.1 Introduction, Visual Identity Policy, Logo Usage and 4.13 E-mail Signature Contact Information 4.14 Power Point Templates 1.2 The Official Winthrop University Logo 4.15 Power Point Templates (continued) 1.3 The Logo: Horizontal Version 4.16 Flyer Template 1.4 The Logo: Stacked Version 4.17 Trifold Brochure Template 1.5 The Logo: Logotype 4.18 Research Poster Templates 1.6 The Logo: Logomark 1.7 The Logo: Co-brand 5.0 Applications 1.8 Official University Seal 1.9 The Logo: Unacceptable Uses 5.1 Campus Dressing 1.10 The Logo: Unacceptable Uses (continued) 5.2 Campus Dressing (continued) 5.3 Vehicle Graphics 2.0 Color
2.1 Primary and Secondary Color Palettes 6.0 Winthrop Publication 2.2 The Logo: Two-Color Reproduction 6.1 How to Prepare a Winthrop Publication 2.3 The Logo: One-Color Reproduction 6.2 How to Prepare a Winthrop Publication 2.4 The Logo: Reverse Applications (continued) 6.3 How to Prepare a Winthrop Publication (continued) 3.0 Typography 6.4 How to Prepare a Winthrop Publication 3.1 Primary and Accent Typefaces (continued) 3.2 Secondary Typeface and Primary Typeface for Web 6.5 Procedures for Using a Freelance or Student Designer 4.0 Stationery System and Templates 6.6 Procedures for Using a Freelance or Student Designer (continued) and Licensing 4.1 Stationery Standards 4.2 Letterhead 7.0 Appendix 4.3 Standard Envelope 4.4 Business Cards 7.1 Glossary 4.5 Mailing Label 4.6 Compliments Card 4.7 Note Card 4.8 Note Card Envelope 4.9 Other Envelopes 4.10 Pocket Folder
Winthrop University Visual Identity Manual Official University Marks 1.0
1.1 Introduction, Visual Identity Policy and Logo Usage and Contact Information 1.2 The Official Winthrop University Logo 1.3 The Logo: Horizontal Version 1.4 The Logo: Stacked Version 1.5 The Logo: Logotype 1.6 The Logo: Logomark 1.7 The Logo: Co-brand 1.8 Official University Seal 1.9 The Logo: Unacceptable Uses 1.10 The Logo: Unacceptable Uses (continued)
Winthrop University Visual Identity Manual Official University Marks 1.1
Introduction Visual Identity Manual should be directed to HOW TO REQUEST A LOGO FILE University Communications and Marketing. For specific logo files, creation of logos with A university's logo is the visual cornerstone co-brand units, creation of electronic (HTML) of its brand identity. The initial interaction Visual Identity Policy letterhead or general questions, please contact with this impactful symbol is typically through the Director of Printing and Creative Services at a letter, publication, commemorative item or All material printed or produced by Winthrop 803/323-2236. a visit to the Winthrop website. All bear the University, or in the name of Winthrop CONTACT INFORMATION Winthrop University logo, the face of the brand University, will follow this version of the that engenders recognition, communicates Winthrop University Visual Identity Manual. You For additional information on producing differentiation and imbues recall. may print the electronic version of the manual Winthrop publications or if you have questions about the Visual Identity Manual, please contact: found on the University Communications and The Winthrop University brand, logo, visual Marketing web page located at www.winthrop. identity, marks and graphic images must be University Communications and Marketing edu/ucm/visualidentity. used appropriately in printed and electronic 200 Tillman Hall Rock Hill, SC 29733 mediums to ensure the brand recognition 803/323-2236 and integrity of the institution are maintained. Logo Usage www.winthrop.edu/ucm This Visual Identity Manual outlines how and Use of the official Winthrop University logo is when the official Winthrop University logo can carefully controlled to prevent unauthorized be used. These standards ensure that each or graphically inappropriate applications. time the logo is used, the public receives a Procedures related to use of the logo are clear and consistent message concerning detailed on pages 1.2 through 1.11. Winthrop’s brand. A uniform presentation by all constituents will help strengthen the public’s Your cooperation in adhering to published logo perception and understanding of Winthrop as guidelines is essential to the preservation of a consistent and enduring brand image of the an educational leader, committed to quality university to the public. higher education.
For these reasons, Winthrop’s President has directed University Communications and Marketing to review all applications of the institution’s logo to ensure compliance with the standards presented on the following pages. Written requests for departure from the
Winthrop University Visual Identity Manual Official University Marks 1.2
The Official Winthrop University Logo
The official Winthrop University logo is shown to the left. It is the primary element of the Winthrop University visual identity and must appear on Winthrop University communications.
The Winthrop University logo is comprised of the eagle, shield, and specific typographic treatment of the words “Winthrop University.”
The Winthrop University logo is a registered and fully protected trademark. The logo must only be used for approved purposes and cannot be modified in any way. All approved logo versions are outlined in this Visual Identity Manual.
The official logo can only be used for approved purposes and must be obtained from University Communications and Marketing. Scanning the logo or using a logo obtained from the Winthrop website for printed publications is prohibited. Any publications that use the logo must be reviewed by University Communications and Marketing.
The official Winthrop University logo should not be line screened unless approved by University Communications and Marketing. This applies to all versions of the logo, as well as the logotype and logomark.
Winthrop University Visual Identity Manual Official University Marks 1.3
The Logo: Horizontal Version
The horizontal version of the logo is preferred and should be used in most applications except where space limitations prohibit its use.
Minimum width = 1.375 inches
Protected area’s width and height equal the cap height of the “W.” Gray squares represent protected area.
Winthrop University Visual Identity Manual Official University Marks 1.4
The Logo: Stacked Version
When a layout calls for a centered presentation, the stacked version of the logo is preferred.
Minimum width = 1 inch
Protected area’s width and height equal the cap height of the “W.” Gray squares represent protected area.
Winthrop University Visual Identity Manual Official University Marks 1.5
The Logo: Logotype
The logotype must always appear as shown in the official logo. This logotype alone may only be used in specific instances approved by University Communications and Marketing.
Minimum width = 1 inch
Protected area’s width and height equal the cap height of the “W.” Gray squares represent protected area.
Winthrop University Visual Identity Manual Official University Marks 1.6
The Logo: Logomark
The logomark must always appear as shown in the official logo. This mark may only be used in specific instances approved by University Communications and Marketing.
Minimum width = 0.35 inches Protected area’s width and height equals 50 percent of the width of the shield. Gray squares represent protected area.
Winthrop University Visual Identity Manual Official University Marks 1.7
The Logo: Co-brand
The name of major units within Winthrop University, such as colleges and some administrative offices, may be added alongside
Horizontal, One Line the Winthrop logo under strict co-branding guidelines.
Co-branded units may choose among two configurations; horizontal and stacked, Department of employing one, two or three lines for the unit Mass Communication name. Number of lines is based on length of unit name and/or space limitations of logo usage.
Horizontal,Two Lines If your unit desires to be co-branded with the official logo, contact the University Communications and Marketing Director of Printing and Creative Services at x2236, for Department of more information. Physical Education, Sport and Human Performance When co-branding unit names, University Communications and Marketing considers exceptions only when absolutely necessary. Horizontal,Three Lines
Richard W. Riley Department of Admissions Accreditation, Accountability, College of Education and Academic Services
Stacked, One Line Stacked, Two Lines Stacked, Three Lines
Winthrop University Visual Identity Manual Official University Marks 1.8
Official University Seal
The seal is used only on diplomas and other approved documents requiring official insignia. It may only be used independently in specific instances determined by University Communications and Marketing.
Minimum width = 1 inch Minimum width = 1 inch
Protected area’s width and height equals 50 percent of the Protected area’s width and height equals 50 percent of the diameter of the seal. Gray squares represent protected area. diameter of the seal. Gray squares represent protected area.
Winthrop University Visual Identity Manual Official University Marks 1.9
The Logo: Unacceptable Uses
It is extremely important for brand integrity that the official Winthrop University logo be displayed correctly. Always use the correct typefaces and the correct relative positioning 1 and size of all elements.
The examples on this and the following page illustrate unacceptable displays of the official Winthrop University logo and apply to the entire family of official Winthrop University marks. 5 1. Do not distort any portion of the logo. 2. Do not crop any portion of the logo. 2 3. Do not tilt the logo. 4. Do not rearrange components in the logo. 5. Do not rotate the logo. An exception to this guideline is a vertical street pole banner where the logo appears in a vertical position by necessity. 6. Do not alter the alignment of any component 6 of the logo or co-brand unit. 3 7. Do not alter the relative size of the logo or co-brand unit. 8. Do not remove the eagle from the shield. 9. Do not flip the direction that the eagle is flying in the opposite direction. 7
4
8 9 Winthrop University Visual Identity Manual Official University Marks 1.10
The Logo: Unacceptable Uses (continued)
8. Do not alter the typeface of the logo. 9. Do not alter the typeface of a co-branded 8 12 unit. 10. Do not add a drop shadow to any part of the logo. 11. Do not combine the official university seal with the logotype. 12. Do not alter the relative size of the elements of the logo. 13. Do not use the seal in place of the 9 13 university logo. 14. Do not violate the minimum surrounding clear space requirements by attaching type or graphics to the logo. See clear space requirements for logo and other official marks on pages 1.3-1.6 and 1.9. 15. Never reproduce the logo from a web site or previously printed publication. 10 14
11 15
Winthrop University Visual Identity Manual Color 2.0
2.1 Primary and Secondary Color Palettes 2.2 The Logo: Two-Color Reproduction 2.3 The Logo: One-Color Reproduction 2.4 The Logo: Reverse Applications
Winthrop University Visual Identity Manual Color 2.1
Primary Color Palette*
The primary colors for the Winthrop University identity system are Garnet, PMS 188C, and Garnet Gold Gold, PMS 7409C. Equivalent color formulas for ______Print ______Print four-color process printing and digital media are Pantone Matching System: PMS 188C Pantone Matching System: PMS 7409C provided at left. Four-Color Process: C16 M100 Y65 K58 Four-Color Process: C0 M31 Y100 K0
______Digital ______Digital
RGB: R102 G0 B0 RGB: R240 G179 B35 HEX: #660000 HEX: #F0B323
Secondary Color Palette*
The secondary color palette consists of accent and neutral colors to complement the primary Red Green Purple Blue Gold 2 Garnet and Gold. Four-Color Process: Four-Color Process: Four-Color Process: Four-Color Process: Four-Color Process: C20 M100 Y80 K20 C96 M0 Y30 K45 C84 M99 Y0 K12 C100 M51 Y0 K30 C6 M32 Y100 K24 RGB: R166 G26 B50 RGB: R0 G111 B121 RGB: R75 G40 B132 RGB: R0 G84 B142 RGB: R188 G141 B22 HEX: #A61A32 HEX: #006F79 HEX: #4B2884 HEX: #00538E HEX: #BC8D16
Gray 1 Gray 2 Gray 3 Gray 4 Gray 5 Four-Color Process: Four-Color Process: Four-Color Process: Four-Color Process: Four-Color Process: C8 M5 Y7 K16 C23 M16 Y13 K46 C0 M5 Y7 K16 C0 M6 Y12 K38 C5 M16 Y16 K50 RGB: R234 G234 B234 RGB: R136 G139 B141 RGB: R218 G208 B201 RGB: R172 G163 B153 RGB: R139 G126 B122 *Color Management: Printing and production processes HEX: #EAEAEA HEX: #888B8D HEX: #DAD0C9 HEX: #ACA399 HEX: #8B7E7A often generate slight color deviations depending on a variety of factors such as the material on which the color is being applied, the finish being used, screen resolutions, etc. Always work closely with your vendor and/or Winthrop's Senior Designer to ensure the best color match is achieved. Navy Four-Color Process: C100 M57 Y12 K66 Winthrop University Visual Identity Manual RGB: R0 G42 B78 HEX: #002A4E Color 2.2
The Logo: Two-Color Reproduction
The official Winthrop University logo horizontal and stacked versions must be printed in the primary colors, Garnet (PMS 188C) and Gold (PMS 7409C), as shown in the examples to the left. This also applies when using the logomark alone.
Winthrop University Visual Identity Manual Color 2.3
The Logo: One-Color Reproduction
The official Winthrop University logo and seal must be printed in Garnet (PMS 188C) or black, as shown in the examples to the left. This applies to all versions of the logo, as well as the logotype and logomark. See examples at left.
Winthrop University Visual Identity Manual Color 2.4
The Logo: Reverse Applications
The official Winthrop University logo and seal may be printed in reverse (light logo on dark background). This applies to all versions of the logo, as well as the logotype and logomark. See examples at left.
Winthrop University Visual Identity Manual Typography 3.0
3.1 Primary Typefaces and Accent Typeface 3.2 Secondary Typeface and Primary Typeface for Web
Winthrop University Visual Identity Manual Typography 3.1
Proxima______Nova Primary Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova and Adobe Garamond Pro have abcdefghijklmnopqrstuvwxyz 1234567890 been chosen as the primary typefaces for Winthrop University. Light Light Italic Proxima Nova is the primary sans serif typeface. Regular Italic The default weight to use is Proxima Nova Bold Bold Italic Light. For short text and headlines, the different Black Black Italic weights and treatments allow for a wide range Light Condensed Light Condensed Italic of uses while maintaining consistency across materials. When text is set in all caps, increased Condensed Condensed Italic letter tracking is recommended. Bold Condensed Bold Condensed Italic In cases where Proxima Nova is not available, Black Condensed Black Condensed Italic use Arial as a substitute.
Adobe Garamond Pro is the primary serif Adobe Garamond Pro ______typeface and is used for all logo co-brands. The ABCDEFGHIJKLMNOPQRSTUVWXYZ default weight to use for correspondence and body copy is Adobe Garamond Pro Regular. abcdefghijklmnopqrstuvwxyz 1234567890 In cases where Adobe Garamond Pro is not Regular Italic available, use Times New Roman as a substitute. Semibold Semibold Italic Bold Bold Italic
Winthrop University Visual Identity Manual Typography 3.2
______Rockwell Accent Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Rockwell and Raleway have been chosen as the accent typefaces for Winthrop University.
Regular Italic Rockwell is the serif accent typeface. The Bold Bold Italic default weight to use is Rockwell Regular. This typeface is only to be used for short text, Raleway______headlines, and call-outs.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Raleway is the sans serif accent typeface, and abcdefghijklmnopqrstuvwxyz 1234567890 the selected typeface for all web applications. The default weight to use for body copy is Regular Raleway Regular. For email communications Medium only, Arial may be used as a substitute. SemiBold Bold ExtraBold Secondary Typeface Heavy Frutiger is the secondary sans serif typeface. The default weight to use for body copy is
______Frutiger Frutiger Light. In cases where legibility is an issue, use Frutiger Roman. For short text and ABCDEFGHIJKLMNOPQRSTUVWXYZ headlines, the different weights and treatments abcdefghijklmnopqrstuvwxyz 1234567890 allow for a wide range of effects while maintaining consistency across materials. When Light Light Italic text is set in all caps, increased letter tracking is Roman Italic recommended. Bold Bold Italic Black Black Italic Ultra Black Light Condensed Condensed Bold Condensed Black Condensed Extra Black Condensed Winthrop University Visual Identity Manual Stationery System 4.0 and Templates
4.1 Stationery Standards 4.2 Letterhead 4.3 Standard Envelope 4.4 Business Cards 4.5 Mailing Label 4.6 Compliments Card 4.7 Note Card 4.8 Note Card Envelope 4.9 Other Envelopes 4.10 Pocket Folder 4.11 Name Tag 4.12 Panel Card 4.13 E-mail Signature 4.14 Power Point Templates 4.15 Power Point Templates (continued} 4.16 Flyer Template 4.17 Trifold Brochure Template 4.18 Research Poster Templates
Winthrop University Visual Identity Manual Stationery System 4.1 and Templates
Stationery Standards
The standards provided in the following pages University Communications are an essential part of the Winthrop University and Marketing visual identity system and are to be used by all units within the university.
Contact Printing Services for the production of stationery for all colleges, departments or offices at x2221 orprintingservices@winthrop. edu.
University Communications and Marketing 200 Tillman Hall Rock Hill, SC 29733
200 Tillman Hall Rock Hill, SC 29733 803/323-2236 803/328-2855 (fax)
Winthrop University Visual Identity Manual Stationery System 4.2 and Templates
Letterhead 2.25 inch top margin Logo: Two-color, horizontal version of the University Communications Winthrop University logo and Marketing .75 inch left Inks: Garnet (PMS 188C) and Gold (PMS 7409C) margin 1.25 inch Size: 8.5” x 11” left margin Paper: Domtar Cougar, Smooth, White, 70lb Text
Note: Suggested margins indicated at left are optional.
200 Tillman Hall 1.75 inch bottom Rock Hill, SC 29733 margin 803/323-2236 803/328-2855 (fax)
Not actual size
Winthrop University Visual Identity Manual Stationery System 4.3 and Templates
Standard Envelope
Logo: Two-color, horizontal version of the Winthrop University logo
Inks: Garnet (PMS 188C) and Gold (PMS 7409C)
Size: #10 Envelope, 9.5” x 4.125”
Paper: Domtar Cougar, White, Smooth, 24lb Text
University Communications and Marketing 2 inch top margin 200 Tillman Hall Rock Hill, SC 29733
3.25 inch left margin
Not actual size Winthrop University Visual Identity Manual Stationery System 4.4 and Templates
Business Cards
The official Winthrop University business Robert Winthrop card uses the official authorized stacked Director University Services version of the logo and allows for 10 lines of 100 Main Building information. Campus constituents should limit Rock Hill, SC 29733 803/323-0001 the information on their business cards to 803/323-002 (fax) that pertaining to their official positions with [email protected] Winthrop University. Home phone numbers and cell phones are allowed if desired. No deviations from the standard versions are allowed. Standard Business Card Standard Business Card Logo: Two-color, horizontal version of the Winthrop University logo
Inks: Garnet (PMS 188C) and Gold (PMS 7409C) Size: 3.5” x 2”
Paper: Domtar Cougar, White, Smooth, 100lb Cover
The web address on side two of the business card can be customized to a web address that is one extension off of the home page. www.winthrop.edu
Standard Business Card: Optional reverse side printing
Winthrop University Visual Identity Manual Stationery System 4.5 and Templates
Mailing Label
Logo: Two-color, horizontal version of the Winthrop University logo
Inks: Garnet (PMS 188C) and Gold (PMS 7409C)
University Communications and Marketing Size: 4.25” x 5.5” 200 Tillman Hall 2 inch top Rock Hill, SC 29733 margin Paper: Mac Papers, Starboard Tack, White, 60lb Offset, pressure sensitive, scored liner
1.75 inch left margin
Winthrop University Visual Identity Manual Stationery System 4.6 and Templates
Compliments Card Compliments of Logo: Two-color, horizontal version of the Winthrop University logo Robert Winthrop, Inks: Garnet (PMS 188C) and Gold (PMS 7409C) Director of University Services Size: 3.75” wide x 4.25” tall (folded) Paper: Domtar Cougar, White, Smooth, 65lb Cover
Note: single fold card, prints two color on one side.
Winthrop University Visual Identity Manual Stationery System 4.7 and Templates
Note Card
Logo: Two-color, stacked version of the Winthrop University logo
Inks: Garnet (PMS 188C) and Gold (PMS 7409C)
Size: 5.5” x 4.25”
Paper: Domtar Cougar, White, Smooth, 65lb Cover
Note: Gold graphic element at the bottom of the card's front panel is optional.
Winthrop University Visual Identity Manual Stationery System 4.8 and Templates
Note Card Envelope
Logo: Two-color, horizontal version of the Winthrop University logo
University Communications and Marketing 2 inch top margin Inks: Garnet (PMS 188C) and Gold (PMS 7409C) 200 Tillman Hall Rock Hill, SC 29733 Size: A-2, 5.75” x 4.375”
Paper: Domtar Cougar, White, Smooth, 70lb Text
2 inch left margin
.75 inch bottom margin
Not actual size
Winthrop University Visual Identity Manual Stationery System 4.9 and Templates
Other Envelopes
Other size envelopes can be constructed as University Communications and Marketing 200 Tillman Hall needed, using similar specifications. Rock Hill, SC 29733 The position of the two-color, horizontal version of the Winthrop University logo and return address should maintain the same position in relationship to the upper left corner as the standard envelopes.
Top margin of address block aligns with the center The address of the recipient should be of the height of the envelope positioned flush left with the address block, and the top should align with the vertical center of the envelope.
Not actual size
Winthrop University Visual Identity Manual Stationery System 4.10 and Templates
Pocket Folder
Logo: Two-color, horizontal version of the Winthrop University logo
Inks: Garnet (PMS 188C) and Gold (PMS 7409C)
Size: 9” x 12”
Paper: Domtar Cougar, White, Smooth, 100lb Cover
Note: This folder has two four-inch pockets with slits for holding business cards on right hand pocket.
Not actual size Winthrop University Visual Identity Manual Stationery System 4.11 and Templates
Temporary Name Tag
Logo: Two-color, horizontal version of the Winthrop University logo
Inks: Garnet (PMS 188C) and Gold (PMS 7409C)
Size: 4.25” x 2.75”
Paper: Mac Papers, Starboard Tack, White, 60lb Offset, pressure sensitive, scored liner
Note: Two name tag design options.
Design A: two-color horizontal logo on white background
Design B: two-color reverse logo on garnet background
Winthrop University Visual Identity Manual Stationery System 4.12 and Templates
Panel Card .75 inch top margin Logo: Two-color, horizontal version of the Winthrop University logo
Inks: Garnet (PMS 188U) and Gold (PMS 7409U) .5 inch .5 inch right right Sizes: No. 5 1/2 Bar, 5.5” x 4.25” margin margin Paper: Domtar Cougar, White, Smooth, 100lb Cover
Headline: Adobe Garamond Pro, Semibold or Helvetica Neue Heavy 18 pt. Center aligned PMS 188U
Space: 6 pt.
Subhead: Adobe Garamond Pro, Regular or Helvetica Bold 15 pt. Center aligned PMS 188U
Space: 6 pt.
Body copy: Adobe Garamond Pro, Regular 11 pt. Center aligned or center justified PMS 188U or black 1.5 inch bottom margin Note: Suggested margins indicated at left are optional.
Winthrop University Visual Identity Manual Stationery System 4.13 and Templates
First I. Last Name E-mail Signature Title Name: Arial Bold, 9 pt, flush left Winthrop University Office/Department Title: Arial Italic, 9 pt, flush left Building, Suite or Room # Space Rock Hill, SC 29733 Institution Name: Arial Bold, 9 pt, flush left 803/000-0000 803/000-0000 (FAX) Office: Arial Regular, 9 pt, flush left [email protected] Building, Suite or Room #: Arial Regular, 9 pt, www.winthrop.edu flush left Space Telephone: Arial Regular, 9 pt, flush left Fax: Arial Regular, 9 pt, flush left E-mail: Arial Regular, 9 pt, flush left Website: Arial Regular, 9 pt, flush left
Garnet color: R=102, G=0 ,B=0
For instructions on how to change your e-mail signature in Outlook, choose e-mail signature instructions under Related Files and Downloads on the Visual Identity Manual site.
Winthrop University Visual Identity Manual Stationery System 4.14 and Templates
Power Point Template: 1024 X 768
Logo: Two-color, stacked version of the Winthrop University logo
Dimensions: 1024 pixels wide by 768 pixels tall
Note: Two template options, with or without gold gradient on left side, are provided. Available for download under Related Files on the Visual Identity Manual site.
Power Point template A
Power Point template B
Winthrop University Visual Identity Manual Stationery System 4.15 and Templates
Power Point Template: 1600 X 900
Logo: Two-color, stacked version of the Winthrop University logo
Dimensions: 1600 pixels wide by 900 pixels tall
Note: Two template options, with or without gold gradient on left side, are provided. Available for download under Related Files on the Visual Identity Manual site.
Power Point template A
Power Point template B
Winthrop University Visual Identity Manual Stationery System 4.16 and Templates
department web address Department Name Header department web address Flyer Template
Department Name PAGE 2 VERTICAL PANEL eossequi temposaped ut aut rersped molendebitas rerchil Subhead Logo: Two-color, stacked version of the HEADLINE laccullaut aciame sit reriorestrum re, venem fugiatem PAGE 2 VERTICAL PANEL BODY COPY Ebitiis recto verchil lorianditas et eum Headline BOLD Subhead dolut evelesecae ommosti to mintor Winthrop University logo PAGE 2 VERTICAL PANEL BODY COPY rem recab il iur solorum et qui debis Ebitiis recto verchil lorianditas et eum dolut evelesecae PAGE 2 VERTICAL PANEL BODY COPY ipsanduci aut que di nobis endamus ommosti to mintor rem recab il iur solorum et qui debis Subhead vellorio voloria nimus.Bus et modigen BOLD eost, sit que si bernatur molorep ipsanduci aut que di nobis endamus eost, sit que si bernatur debisi audae quae rempedi duntemp PAGE 2 VERTICAL PANEL BODY COPY eroreic tusciis excepud aectas si in pre Body copy verchil lorianditas et eum dolut evelesecae molorep eroreic tusciis excepud aectas si in pre essi aturia orestiumet prehenia eicabor epudis PAGE 2 VERTICAL PANEL BODY COPY essi aturia vella vita neceribus et ommosti to mintor rem recab il iur solorum et qui debis vella vita neceribus et faceate eaquam expland itatio. Nim delendem arum es essunt. BOLD faceate eaquam expland itatio. Nim Inks: Garnet (PMS 188C) and Vertical Panel Headline ipsanduci aut que di nobis endamus eost, sit que si bernatur PAGE 2 VERTICAL PANEL BODY COP2 que expernates dolupti onsequo velest rem eossequi que expernates dolupti onsequo velest Vertical Panel Body Copy molorep eroreic tusciis excepud aectas si in pre essi aturia temposaped ut aut rersped molendebitas rerchil laccullaut Subhead rem eossequi temposaped ut aut vella vita neceribus et faceate eaquam expland itatio. Nim aciame sit reriorestrum re, venem fugiatem facerum eatet VERTICAL PANEL BODY COPY Ebitiis recto verchil lorianditas et eum PAGE 2 VERTICAL PANEL rersped molendebitas rerchil laccullaut Gold (PMS 7409C), digital printing que expernates dolupti onsequo velest rem eossequi HEADLINE liatur, es maiorpore ex evel ilitate mporeri ssimpor ehent. BOLD/CAPS temposaped ut aut rersped molendebitas rerchil laccullaut dolut evelesecae ommosti to mintor aciame sit reriorestrum re, venem PAGE 2 VERTICAL PANEL BODY COPY Vertical Panel Body Copy aciame sit reriorestrum re, venem fugiatem facerum eatet rem recab il iur solorum et qui debis Ebitionsed untiam voluptia si aut fugia debit aliquis ullest fugiatem facerum eatet liatur, es BOLD BIS IDEM QUI ACEARUM NONSED alique cus dist offictem ullanis adit por ressed que doloriae VERTICAL PANEL BODY COPY liatur, es maiorpore ex evel ilitate mporeri ssimpor ehent. ipsanduci aut que di nobis endamus QUAT VOLES MOLORUM VOLOR SE ENDAN- maiorpore ex evel ilitate mporeri BOLD/CAPSY eost, sit que si bernatur molorep eroreic DI UTE VOLORE DOLUPTATIO OFFICII SSE- quidisi tionsequas sincturia volorat omnim qui rehendam ssimpor ehent. Ebitionsed untiam voluptia si aut fugia debit aliquis ullest tusciis excepud aectas si in pre essi QUATENDIT ENDIAS DOLUPTA TURIANDUS cuptat. Vertical Panel Body Copy Ebitionsed untiam voluptia si aut Size: 8.5” x 11” alique cus dist offictem ullanis adit por ressed que doloriae aturia vella vita neceribus et faceate PRATI RENDUCIPSAE DEM QUAM FUGIAS Pario. Et excerfernam acimpor rovitae cturia natur seque fugia debit aliquis ullest alique cus Vertical Panel Body Copy Bold quidisi tionsequas sincturia volorat omnim qui rehendam eaquam expland itatio. Nim que QUIS AM NIS RERUM CONSEQUOS ELIGNIS EXCEPUDAE NUS AM ALIQUO COMNIA DITA porepe nectia consed quo duci que que vel invent. dist offictem ullanis adit por ressed Vertical Panel Body Copy Vertical cuptat. expernates dolupti onsequo velest rem Panel Body Copy Vertical Panel VOLUPTASI ASPIDI CON ET VOLORE VOLUT que doloriae quidisi tionsequas Pario. Et excerfernam acimpor rovitae cturia natur seque eossequi temposaped ut aut rersped QUAS CONET OMNIS ET ESTISINTIA SEQUE Subhead sincturia volorat omnim qui rehen- Body Copy Vertical Panel Body porepe nectia consed quo duci que que vel invent quatur molendebitas rerchil laccullaut aciame VOLOR REPUDAE. ET ET EST, OFFIC TESCIPIC Ebitiis recto verchil lorianditas et eum dolut evelesecae Copy Vertical Panel Body Copy min plabo. Nam et rem earchilles ex ea voluptae. Em fugit sit reriorestrum re, venem fugiatem TOTAS EOS SAE. SAPICIL LUPTATE MPORES dam cuptat. Paper: Domtar Cougar, White, Smooth, PRO EL ERERFERUM ATIUS EOS EIUM ET LA- ommosti to mintor rem recab il iur solorum et qui debis Vertical Panel Body Copy Vertical laborporem vel istrum ne volendi tissimusanis etur sunte facerum eatet liatur, es maiorpore ex Pario. Et excerfernam acimpor rovitae Panel Body Copy Vertical Panel BOR MINCIEN DIPSAPITATEM IPSANDU NTI- ipsanduci aut que di nobis endamus eost, sit que si bernatur odipsae stiorpo reprempore pelisqui tes aut voloria qui di evel ilitate mporeri ssimpor ehent. BUSC IENDITIANDAE ET ET QUIS REM. ET cturia natur seque porepe nectia Body Copy Vertical Panel Body nonet et et in es si ut ex etumquia volorest endundae ESSIMINVEL MOLUPTATURIS DOLUPTATEM molorep eroreic tusciis excepud aectas si in pre essi aturia consed quo duci que que vel invent 100lb Text Copy Vertical Panel Body Copy Ebitionsed untiam voluptia si aut fugia excerum rero voloris sitibus sam facerum fuga. Tiistio DE OMNISCI DUCIMOD QUAM ARIORUM vella vita neceribus et faceate eaquam expland itatio. Nim quatur min plabo. Nam et rem Vertical Panel Body Copy debit aliquis ullest alique cus dist NES CONSEQUATIO. UT ODITAE MILLABO. stecus aut endelecullam quae re aut autem vendant utae as que expernates dolupti onsequo velest rem eossequi earchilles ex ea voluptae. Em fugit offictem ullanis adit por ressed que ITATE OCCATIIS ET EAT QUAS VENDIS VER- temposaped ut aut rersped molendebitas rerchil laccullaut dolorpo rehenis acercim es et quatur? Evel illam veruptia UMQUAME COR AUTE POS DOLOREPERUM laborporem vel istrum ne volendi doloriae quidisi tionsequas sincturia aciame sit reriorestrum re, venem fugiatem facerum eatet vellorio volor. volorat omnim qui rehendam cuptat. LIATUR? REPUDIT HIT OFFICAE CEAQUE tissimusanis etur sunte odipsae stiorpo OMNIHIT EARUM SIMAGNIS SITATUS. liatur, es maiorpore ex evel ilitate mporeri ssimpor ehent. reprempore pelisqui tes aut voloria qui Vertical Panel Headline Subhead Pario. Et excerfernam acimpor rovitae AGNIHIL ITIATIUM QUAE VOLUPTA- Ebitionsed untiam voluptia si aut fugia debit aliquis ullest di nonet et et in es si ut ex etumquia cturia natur seque porepe nectia VERTICAL PANEL INFORMATION Ebitiis recto verchil lorianditas et eum dolut evelesecae TIUR, ALIQUATIS EAQUASS UNTIUM EUM alique cus dist offictem ullanis adit por ressed que doloriae volorest endundae excerum rero consed quo duci que que vel invent QUATUM VOLECAEST UT EUM AS IMENTO BODY COPY BOLD/CAPS ommosti to mintor rem recab il iur solorum et qui debis quidisi tionsequas sincturia volorat omnim qui rehendam voloris sitibus sam facerum fuga. quatur min plabo. Nam et rem MAXIMENTI OFFICIT QUIS NE PLANDAM AD Vertical Panel Contact Information ipsanduci aut que di nobis endamus eost, sit que si bernatur EUM DOLORIS CIDUCIATUR SITI VELENIH cuptat. Tiistio stecus aut endelecullam quae earchilles ex ea voluptae. Em fugit Vertical Panel Contact Information molorep eroreic tusciis excepud aectas si in pre essi aturia ILLABORE NE AS MOLUPTIO. PED MAGNAT Pario. Et excerfernam acimpor rovitae cturia natur seque re aut autem vendant utae as. Vertical Panel Contact Information vella vita neceribus et faceate eaquam expland itatio. Nim laborporem vel istrum ne volendi LAM ENTUR ALICI QUAE. ITATEMQUI porepe nectia consed quo duci que que vel invent quatur Vertical Panel Contact Information que expernates dolupti onsequo velest rem eossequi tissimusanis etur sunte odipsae stiorpo OMNIS SIMAIORRO OMNIS DOLORUM reprempore pelisqui tes aut voloria qui VOLUPTATIIS UTEM NON ES AUT QUAM ELI- min plabo. Nam et rem earchilles ex ea voluptae. modigen VERTICAL PANEL INFORMATION temposaped ut aut rersped molendebitas rerchil laccullaut di nonet et et in es si ut ex etumquia ANDICI ALIQUI ULLORRO EXERIT IN EARCI debisi audae quae rempedi duntemp orestiumet prehenia Special Information Box BODY COPY BOLD/CAPS aciame sit reriorestrum re, venem fugiatem facerum eatet ILIT OPTATE EATA ENTE ET AUTE RE EATUS Headline volorest endundae excerum rero voloris NOBITAT HICIA DUNTUR REPELLORES QUE eicabor epudis delendem arum es essunt. Vertical Panel Contact Information liatur, es maiorpore ex evel ilitate mporeri ssimpor ehent. sitibus sam facerum fuga. Tiistio stecus QUIA CUS. Special info Box body copy Vertical Panel Contact Information Ebitionsed untiam voluptia si aut fugia debit aliquis ullest . Ebitionsed untiam voluptia si aut fugia debit aliquis ullest aut endelecullam quae re aut autem Raerit atas est faccum adiat opta Vertical Panel Contact Information XERION PLIQUATIA AS POR SAM ES alique cus dist offictem ullanis adit por ressed que doloriae vendant utae as dolorpo rehenis. voloremost, ommo con cus deliquis QUATUR ALIGNAT USCIENDANDIT QUIBUS Subhead aboriorro cusa de sequatquam Vertical Panel Contact Information quidisi tionsequas sincturia volorat omnim qui rehendam AUT LAUT AUT LITIAE QUIA PORE, SEQUAT sunt. Vertical Panel Contact Information cuptat. Subhead ODIATEM VOLUPTAT OFFICIISQUE RESTE Ebitiis recto verchil lorianditas et eum dolut evelesecae SEQUATUR, OPTINTUR, OD QUIDE ESSI VEL ommosti to mintor rem recab il iur solorum et qui debis Sequis dolupta quamusa eruptae Pario. Et excerfernam acimpor rovitae cturia natur seque Ebitiis recto verchil lorianditas et eum MAXIMOLUPIS VOLUM NE VOLUPTATIS AUT ipsanduci aut que di nobis endamus eost, sit que si bernatur cullicipid ma sequi doluptasped department web address porepe nectia consed quo duci que que vel invent quatur dolut evelesecae ommosti to mintor QUO MO EVELESENT. molorep eroreic tusciis excepud aectas si in pre essi aturia mil is rem etur sandand itatusant, min plabo. Nam et rem earchilles ex ea voluptae. Em fugit rem recab il iur solorum et qui debis qui suntios aperiost ommossit pos TATAT VERIANDAE ET EARUM NUM QUI DO- vella vita neceribus et faceate eaquam expland itatio. Nim laborporem vel istrum ne volendi tissimusanis etur sunte ipsanduci aut que di nobis endamus LORENIS MOSSUM CUM DUSANT MOLORE enimus, nus sus. que expernates dolupti onsequo velest rem eossequi odipsae stiorpo reprempore pelisqui tes aut voloria qui di eost, sit que si bernatur molorep eroreic SED QUE ESCIENT FUGIA VELESCILLIS MO- temposaped ut aut rersped molendebitas rerchil laccullaut Deribus, qui ulla conse venducimus nonet et et in es si ut ex etumquia volorest endundae tusciis excepud aectas si in pre essi LUPTA SUNDA VOLUT EST, ENIS MOLUM, ape as pra ni unt provid quasi il IPSUNDA NDUCIL IPSANTO TATENISQUE aciame sit reriorestrum re, venem fugiatem facerum eatet excerum rero voloris sitibus sam facerum fuga. Tiistio aturia vella vita neceribus et faceate molorpossus, sunt. PROVITIUNT, EXPERSP ICIENIA DOLOREM liatur, es maiorpore ex evel ilitate mporeri ssimpor ehent. stecus aut endelecullam quae re aut autem vendant utae as eaquam expland itatio. Nim que PERNAM QUE NUMQUI DEM AUTE SIT Il ipientu sapitae pe con rem. Et dolorpo rehenis acercim es et quatur? Evel illam veruptia expernates dolupti onsequo velest rem ESTIANT IASPEL ET LABO. NAMUS. Ebitionsed untiam voluptia si aut fugia debit aliquis ullest quas et ad qui doloreruptur re.
0/00 alique cus dist offictem ullanis adit por ressed que doloriae.
Flyer template front Flyer template back
Winthrop University Visual Identity Manual Stationery System 4.17 and Templates
Trifold Brochure Template Headline Logo: Two-color, stacked version of the Subhead Nam essintis molorias es asperem aut alicabo. Winthrop University logo and two-color unit Accus dolorro ilic to officiam etur? Ut od unt preiusam quam quia conseditis re signature veliatiorro ommodit, qui si occum es dolorro omnimin pratum id ma volor modionseque adicab ipsam ea dolum rem eaqui tem sapelenis moditiae sam il maximpel mil ipsanderero il ium quati Four color process, digital printing utem etur aut quam quia porest asperi omnis eos Name of Inks: dita consed moluptasped quatiae perit iumquis deliquid ma nostem. Olorrum ides dolupti issint. Department Contact Us Size: flat, 8.5” x 11”; folded 3.6875" by 8.5" Headline First Person, Director or Program Phone: 803/323-000 List or Text E-mail: [email protected] Quote or tagline Paper: Domtar Cougar, White, Smooth, 70lb Equam arum hitatusae offictibus dipitiam Second Person, Operations Manager es culpa corendenimus comni qui sandipsa Phone: 803/323-000 Hicat. Ma vollatem. Et Text quiatemolut doluptur aute videlesequis volorru E-mail: [email protected] vent, te eostisi musam, ntibusapis natecearum dolorerovide enimin conecaborem res iur maionsenis et eatas Nam essintis molorias es asperem aut alicabo. sum verferem. Lit cones doloratusam, con rerest, que et quo Accus dolorro www.ilicofficiam.edu restiae. (optional) modioratem fuga. Arundaera vent. Nusciam, sim as aperi optate libusdaernat eossed ma auda dolores trumque venda que dolo que quibus sanda adignima ditat doloresequas endae venis si doloria quae arum (Blue field indicates frame que dollabor sum, conse sit, tota quodis et for photograph or graphics) fugitiora enis quasim excerit fugia sit lit ad eum as volorepti debis asint que sequam faccum litis recatum aut lit magnim vendandit, excerat emporest, cupti ut aliquam, sus. Unit Signature
Rock Hill, South Carolina 29733 Trifold brochure outside
Name of Department or Program www.winthrop.edu/department
Subhead Subhead Body copy ea sequundae cum sit aut evel im fugia Nam essintis molorias es asperem aut alicabo. sitiis delitiur sam dunda ipidi ut pratur aliquae Accus dolorro ilic to officiam etur? pudamus, que que dolorporem. Itae porem Ut od unt preiusam quam quia conseditis re fugiassunt fugit aliquam aut que officil iquate veliatiorro ommodit, qui si occum es dolorro pedi simi, optaturias et accae cum que netur omnimin pratum id ma volor modionseque maionseque vitis etur sunt dunt ut vollabo. At adicab ipsam ea dolum rem eaqui tem sapelenis quatame nis inctem. Et eumquidem ipsuntiae sunt moditiae sam il maximpel mil ipsanderero il rescipic te volorep renihit et pro velestis nonet dio (Blue field indicates frame ium quati utem etur aut quam quia porest asperi ommolore conse doluptatiur apideribusam ium omnis eos dita consed moluptasped quatiae qui assum ex ex erempos doluptas sum vendebit for photograph or graphics) perit iumquis deliquid ma nostem. Olorrum voluptibusa di omnisincto quatian issinum, quam ides dolupti issint odignis ius mo quam aut vendell abore, quationsed mo quatemp oressum laborestius derspel mo est, untotatio. Itatiam aut et quiaspi dundaes ecestio beatus. qui anit, omnia incit que lanimi, tem solorenihil Pull-out quote. as sant ipsamen mo eicienihil maximolor suntibus sum libea ea susam est es et hiti ut. Etusandel eturest, aut ihilitas nonsequis ma que repreius laborias ant, nest libust exerspe rspedit pedi que mos molupta ssinihil ium qui dolorum magnihita volenecae di alit exerovit a es dus re re moluptaque maio. Rit dolupta quatqui accuptas inim excerferum veles alis veliquamus dis aut eum lacescitate lant dus et volum quo blabo. Arum volessi rerspicidem sum exererferat et evendam aut eum estrupicit laborita comniscias autenet est, que vera quid ut moditat ioribus soluptas re, omnis. Subhead vel eume ni optati tem nusant aruntisciis expelit inverum volendis cor moluptatur? Quid quo Nam essintis molorias es asperem aut alicabo. Accus — Quote Attribution blant. dolorro ilic to officiam etur? Sin nimendestium dolut ape re pernam autem atio Officab int, inctorpos se versper chiciant dit ulparch iligendebis esequam quam aut videlesci List of names or items eostiunt moluptas est reptae sanimos re, adic tem ium facearias non pro te volorrumet sequibus reptasitae seque nus aborpos adi occus veliatiorro ommodit, qui si occum estrum reperior rerspero ilibusapita net as culliti aut faccaborum ab id quam, cullabo. Neque es siminullab in eat qui audae lat. es dolorro omnimin pratum id ma ipid expliciam, estisqui as eum earion eostincius. Osa pro eum voluptat. Met atum quam a cus re volor modionseque adicab ipsam Et ut aut occum earis expernat millis ius, que sum, sin consequae et aut pa nam voluptis quam veni as dolorerumque nimporem voluptae ea dolum rem eaqui tem sapelenis consequo maio el ipic to blaut fugiaspera volupta doluptiatur aut et abore latque volorum deligendi que pa conse ant voluptas doleces moditiae sam il maximpel mil aruntempor mosandi taerum nonsent emporum doluptatur autatem ius dolecte nditass inctum rero ut utem harcia cor moditio occaboraecta ad que ipsanderero il ium quati utem qui officienda dendaeperum liquia porerioste dem. eum is quiam, nem qui dolores aut aut as del id Nam quodica borat. etur aut quam quia porest ma erit omnit adit qui optatur? Ucitiis alites. Winthrop University Visual Identity Manual Trifold brochure inside Stationery System 4.18 and Templates
Research Poster Templates
Logo: Two-color, horizontal Winthrop University logo
Inks: Four color process
Note: Available for download under Related Files on the Visual Identity Manual site.
40 inch by 30 inch poster template
48 inch by 36 inch poster template
Winthrop University Visual Identity Manual Applications 5.0
5.1 Campus Dressing 5.2 Campus Dressing (continued) 5.3 Vehicle Graphics
Winthrop University Visual Identity Manual Applications 5.1
Campus Dressing
Displayed on this page are examples of the current campus dressing featuring the Winthrop University logo or spirit mark.
Winthrop University street banners
Front campus street banner
Back campus street banner, gold
Back campus street banner, garnet
Front campus street banner
Winthrop University street banners Back campus street banner, gold Back campus street banner, garnet
Winthrop University Visual Identity Manual Applications 5.2
Campus Dressing
Displayed on this page are examples of the current campus dressing featuring Congratulations, Graduates! front entrance banner the Winthrop University logo.
Congratulations, Graduates! front entrance banner
Welcome to Winthrop front entrance banner
Welcome, Winthrop Alumni! front Welcome to Winthrop front entrance banner entrance banner
Joynes Hall building entrance banner
Sykes House building entrance banner
Winthrop University flag
Welcome, Winthrop Alumni! front entrance banner
C
Sykes House building entrance banner
Joynes Hall building entrance banner Winthrop University flag
Winthrop University Visual Identity Manual Applications 5.3
Vehicle Graphics
The image on this page shows the appropriate display of a Winthrop University logo on a vehicle.
Protected area applies in placement of Winthrop University logo on vehicle with other graphics (examples are vehicle number or make/model script).
Winthrop University Visual Identity Manual Winthrop Publication 6.0
6.1 How to Prepare a Winthrop Publication 6.2 How to Prepare a Winthrop Publication (continued) 6.3 How to Prepare a Winthrop Publication (continued) 6.4 How to Prepare a Winthrop Publication (continued) 6.5 Procedures for Using a Freelance or Student Designer 6.6 Procedures for Using a Freelance or Student Designer (continued) and Licensing
Winthrop University Visual Identity Manual Winthrop Publication 6.1
How to Prepare a Step 1: Project Planning WHERE Where should the publication be delivered? Winthrop Publication Almost all areas of the university are To your office? To another department? To a concerned with publications at one time or mailing service? another. Whether your department has one University Communications and Marketing project or many, we encourage you to contact WHEN is committed to helping you produce the Director of Printing and Creative Services When do you need to have the publication professional, practical, attractive, well-written in University Communications and Marketing delivered? In determining this date, you will publications. In assisting you, we also have at x2236 as soon as you are aware of your want to allow for additional time if the pieces the responsibility to maintain a consistent publication needs. By scheduling a meeting are to be mailed. design and literary style for the presentation with them, information can be gathered of the Winthrop University brand to all external about your publication: its purpose, intended HOW publics. Quality communications enhance the audience, budget considerations, possible How many copies do you need? How will the university’s image and help relate Winthrop’s formats, etc. This will ensure that your input is piece be distributed? Will it be mailed? If so, mission more effectively to students, parents, obtained before editing or design time begins will you need envelopes or will it be a self- faculty, staff, alumni, potential donors, on the project. Such a meeting may also be mailer? Does it need a reply card? useful for an existing publication if extensive prospective students, and the general public. If your project will be produced using freelance changes are necessary or if the existing format or student design assistance, you must review To ensure quality and consistency, University could be improved. Communications and Marketing has been the procedures outlined on pages 6.5-6.6. The following checklist will assist you in directed by the President to prepare or examine If the project is an identical reprint of planning for your meeting with the all materials that incorporate the Winthrop something originally printed on campus, publications staff: logo and/or target external publics. They are sending a completed print request form to responsible for seeing that such items meet high- WHO Printing Services is sufficient to initiate this kind quality writing, editing and design standards, and Who is the audience for the publication? of job. comply with visual identity requirements. Will you be communicating information to Step 2: Preparing Your Text If you are planning a publication that is targeted prospective students, the Rock Hill community, to, or could reach, an external public, you will employers, etc.? University Communications and Marketing work with University Communications and prefers that any copy submitted for a project WHAT Marketing to ensure that the finished project is complete and final, and that it has achieved What type of publication do you need? A best represents you, your department and any necessary departmental approval prior to flyer? Brochure? Newsletter? Booklet? What Winthrop. Professional editorial and design submission. On a limited basis, copy-writing do you want to communicate? Will you need assistance is free of charge. assistance on projects may be provided. photographs or special illustrations? What is However, copy-writing services must be your budget for the publication?
Winthrop University Visual Identity Manual Winthrop Publication 6.2
How to Prepare a Winthrop Publication (continued) discussed well in advance of scheduling the separate file in a text-only format. supplier, type “For Bids Only.” project to allow for adequate time to complete • Do not use ALL CAPS, or insert commands any research associated with those services. If you are planning to reprint an on-campus for bold, italics or underlining. Again, printing job with only minor copy changes, a When final copy is complete it should be these commands may cause problems print request form with detailed instructions submitted via e-mail, typed in Microsoft in the conversion and design stages. will suffice. Word format for PC and saved as a Word Instead, insert a hand-written note on your document, prepared according to the bulleted accompanying hard copy to highlight copy Step 4: Scheduling Your Project points requiring emphasis. specifications below. A hard copy print out of In a given calendar year, University the text should accompany the print request. • Please keep in mind that the information Communications and Marketing coordinates you provide does not need to look like the more than 400 printed pieces for academic University Communications and Marketing layout of a final printed piece. Copy will be units and administrative offices on campus. and Printing Services convert most copy into graphically manipulated after it has been Because of this volume, we ask that you a format compatible with available desktop converted for desktop publishing. contact us as soon as you are aware of your publishing systems. To facilitate this conversion, publication need. The timetable for producing your copy should be prepared as follows: Step 3: Print & Purchase Requests a publication varies greatly depending upon • Please single-space all copy, using a one- When you are ready to schedule production the complexity of the project. To assist with inch margin on all sides. of a publication, a Printing Services print scheduling projects, the publications staff request form should be completed and follows an established publications priority • Use blank lines to indicate copy breaks or sent to University Communications and list. In general, the following publications are new paragraphs. Marketing along with final copy. The form is treated on a priority basis: • The university adheres to style guidelines as not considered complete unless the following set forth in The Associated Press Stylebook information is included: 1. Publications for special events of university-wide significance (e.g. and Libel Manual. The copy you submit will • Budget Number be reviewed and if necessary, edited, based commencements, convocation) on AP style guidelines. An abbreviated • Authorized Signature 2. Publications for special events of major version of the university AP style guide is • Date Needed significance (e.g. homecoming and available on University Communications and • Quantity reunion weekend celebration, orientation, Marketing’s web site. admissions open houses) • Delivery Location • Avoid using tabs, indents or columns in the 3. Admissions and marketing materials • Contact Person final copy submitted. They do not convert 4. Scheduled periodicals and publications easily to desktop publishing software. If If the job requires off-campus printing, a (e.g. Winthrop Magazine) a document contains a tabulated chart, purchase requisition form must also be that chart should also be submitted as a completed. In the space for a suggested 5. Publications for regularly scheduled events
Winthrop University Visual Identity Manual Winthrop Publication 6.3
How to Prepare a Winthrop Publication (continued)
or activities (e.g. concerts, lectures) approval, based on the image considerations 2. Design is one of the most important outlined above. If work with a freelance or and time-consuming stages. It University Communications and Marketing must student designer is required, please refer to involves formulating an effective visual limit its involvement to publications that reach Procedures for Using a Freelance or Student communication strategy, then developing external publics, simply because of staffing Designer on pages 6.5-6.6. the concept using layout, photography, considerations. On-campus posters, T-shirt/ illustration, or related graphics. Paper stock sweatshirt designs for student organizations, Step 5: Creative Collaboration and ink specifications are determined at this departmental in-house newsletters, and other University Communications and Marketing wants time. publications created for on-campus audiences to ensure that your project best represents you only cannot be created by our design staff. 3. Proofing is the next stage. Most proofs and your department. Therefore, it’s important By appointment, our designers will be glad are generated as PDFs and sent by email. that your comments and suggestions for copy to review on-campus publications and offer At this point, clients are asked to proof and design be presented in a meeting to review suggestions if requested. Any use of the all copy. Any copy corrections should be the project. During the creative process that Winthrop logo must be approved by University indicated on the proof, either by printing follows, your suggestions will be considered Communications and Marketing. out the pdf and physically writing on it or by and incorporated in accordance to the placing digital sticky notes with comments in University Communications and Marketing mandate set forth to create appealing, effective the PDF document itself. Please remember prefers a minimum of six weeks notice, even publications for the campus community. For that extensive changes or delay in returning on simple jobs, because of the time needed to that reason, final creative decisions including the proof could hinder the final delivery of phase a project into the production schedule, editorial, design and printing matters must rest the print job. with University Communications and Marketing. and to permit adequate time for editing, 4. Approval by a faculty or staff member with designing, proofing, printing and (if necessary) Step 6: Production Process budget authorization is required prior to shipping. More complex jobs can require much printing. An email sent to the Director of Once the parameters of a project have been longer lead times — in some cases, four to six Printing and Creative Services stating established, and the necessary text and months. Production schedules are occasionally the approval of the most recent proof paperwork have been received in the proper subject to change when unexpected will suffice. It is imperative that a project format, University Communications and contingencies occur. The best precaution is to manager seeks the highest level of Marketing will begin its “hands on” work. What provide notice at the earliest opportunity. approval necessary (director, vice president, follows is a description of the production flow president, etc.) for the project prior to In rare cases, work volume may make it for a typical job: impossible for University Communications and printing. Marketing to guarantee completion of a job 1. Editing ensures that the submitted copy 5. Prepress is the last stage before a job goes within the necessary time frame. Should this is appropriate, effective and follows to press. Conversion of the desktop file to occur, the department will assist in making Winthrop AP style guidelines. If this process printing plates happens at this stage. For an outside referral, and retain rights of final necessitates major rewriting or editing by off-campus printing, the vendor usually the publications staff, a copy proof will be sent for your review prior to layout.
Winthrop University Visual Identity Manual Winthrop Publication 6.4
How to Prepare a Winthrop Publication (continued)
handles all prepress work. Services will work with you to get the job done 6. Printer proofs are the last furnished proofs as efficiently and economically as possible. before actual printing begins. Off-campus If the printing requirements are outside vendors submit a forms proof which is the scope of Printing Services’ capabilities, an ink jet print-out showing all prepress University Communications and Marketing will work. Along with a color digital proof, the determine printing specifications and will work forms proof provides the best idea of what with Procurement on bidding. See the Printing a publication will look like. The purpose Services website (www.winthrop.edu/printing/) of these proofs is to check position of for detailed information about on-campus image elements, folding, color breaks, etc. printing capabilities. Because editorial changes made at this stage are time-consuming and expensive, Whether printing on-campus or off, University all routine proofing for factual accuracy and Communications and Marketing makes typographical correctness is completed every effort to specify recycled papers and at an earlier stage. In most cases, a environmentally safe soy-based inks. They will forms proof and color match proof will be also recommend appropriate cost-efficiency reviewed only by the publications staff. measures where applicable.
Step 7: Printing For any off-campus printing project, the When all prepress work is complete, the guidelines in the South Carolina Government printing process will begin. Printing Services Printing Services Manual apply, and approval staff cut the paper stock, make printing plates by University Communications and Marketing if necessary, and ink the press. After the job is required. They can provide assistance in is run and appropriate drying time has been completing printing specifications forms. allowed, the individual printed sheets must be scored, perforated, folded, collated and bound, depending on the complexity of the job.
The publications staff maintains regular contact with Printing Services, as well as off-campus printing vendors. If your printing can be handled on campus, both University Communications and Marketing and Printing
Winthrop University Visual Identity Manual Winthrop Publication 6.5
Procedures for Using a sign and date a contract verifying their it to Purchasing electronically. The printing Freelance or Student Designer understanding that, upon completion, specifications sheets tell the printer all all work will become the intellectual about the job: the type of paper and property of the university and that number of pages, the number and color of no further royalties will ensue. The inks, the size of the finished job, the type When working with freelance or student university is thereby protected from any of folds and bindery, and, most importantly, designers, it’s important that the work meets misunderstandings concerning royalties the copy-ready date. An accurate copy- university visual identity standards and that the or accessibility to artwork the designer ready date helps the printer schedule your designer is aware of the intellectual property has created. Ultimately this supports job for time on press. The specs sheet rights which govern the work submitted for the university’s effort to maintain a should also include important contact university use. certain caliber of work and empowers information in case the printer has any the designer to consider university questions once they receive the job. The When using a freelance or student designer, requirements in establishing contract printer will also use the contact information University Communications and Marketing’s terms. to send printer proofs to the designer. role is limited to the approval of properly completed specs sheets, design and copy as 3. Copy for the publication should be Many projects are updated from the previous well as general consultation. written and submitted to University year. In this case, the printing specs sheets Communications and Marketing for review. can be very similar to the previous year’s, but Freelance or student designers should consult Copy is edited in accordance with the the specs sheets should be reviewed and with Printing Services prior to beginning their university AP style guide. In the case of copy-ready date must be updated before design if the project is intended for on-campus minor copy updates, only updated copy sending them to Purchasing. printing. Printing Services will need to discuss needs to be submitted. Typically, when a freelance or student with them the layout and other production 4. The designer should determine photography designer is handling a job, they complete details which may play a fundamental role in the needs. Existing photographs taken by the the specs sheets on their own. University way their project should be designed for on- university are available digitally in University Communications and Marketing can review campus printing. Communications and Marketing. The specs sheets if needed. Steps for working with a Freelance or designer can contact the Director of Printing The specs sheets must be submitted to Student Designer: and Creative Services for more information. Purchasing at least two weeks before the 5. The designer should layout the publication copy-ready date. 1. The department’s budget coordinator must to determine specifics such as size, number complete a purchase requisition form for the 7. The designer designs the publication. The of pages and folds. publication if the publication will be printed finished design must correspond with the off-campus. 6. If the publication will be printed off-campus, specifications listed on the specs sheets. the designer must complete South Carolina University Communications and Marketing 2. Freelance and student designers must Printing Specifications sheets and submit is available at any time during the design
Winthrop University Visual Identity Manual Winthrop Publication 6.6
Procedures for Using a Freelance or Student Designer (continued)
process for consultation or review of Therefore, two digital copies of the final LICENSING design. Especially with new publications, it art should be provided upon completion Members of the external community who is helpful to obtain early design approval of the project — one copy for departmental wish to use the logo on merchandise instead of waiting until the end of the reference and one copy to be forwarded intended for resale must follow the provisions production process. to the Senior Deisgner in University of the current, official institutional licensing 8. The freelance or student designer Communications and Marketing. The latter agreement. Please contact: submits the design and copy to University should include compilation art, all fonts, Communications and Marketing for and all high-resolution photos and graphics Affinity Licensing final review to ensure consistency with required for final printing. Wil Spires 760-860-4005 ext. 270 the Visual Identity Manual and AP style A Final Note guide. Please allow time for the review of [email protected] materials, as well as time for the designer Electronic publishing has greatly enhanced to make any changes needed. the services and capabilities of University Communications and Marketing and Printing 9. The designer makes any necessary Services. Staff members produce publications changes and sends the file to the in a timely and efficient manner. printer. The file can either be transferred electronically through an FTP site or With these strides has come a proliferation of burned to a CD and shipped overnight. If desktop publishing software on campus. While Printing Services will be printing the piece, non-professional electronic design is certainly a printing request form must be completed possible, it is rarely acceptable in publications and submitted along with the file. distributed to external constituencies. The 10. The printer’s proofs will come to the attention majority of laser printers and copiers available of the designer. The proofs should be on campus are also below industry standard reviewed immediately and any necessary quality, 1,800-2,400 dpi (dots per inch) changes noted. Return proofs to the printer output, for the production of external print the same day, if possible. communications.
11. Equally as important is getting all publication Last updated September 2018 artwork on disk for future use or reference. Having a print-quality digital file and native working file of the project will enable the design to be amended by others (e.g. date changes, etc.) if the designer is no longer available and a revision/reprint is desired.
Winthrop University Visual Identity Manual Appendix 7.0
7.1 Glossary
Winthrop University Visual Identity Manual Appendix 7.1
Glossary
Cap Height: A unit of measurement describing Serif/Sans Serif: In typography, a sans serif the height of a capital letter in a given typeface. typeface is one that does not have the small thorn-like feet called “serifs” at the end of strokes Color Palette: A selection of specific colors within letters. that are chosen to coordinate, contrast, and harmonize. It is used as an aide to maintaining Co-brand: The combination of the logotype with a desired degree of consistency within a visual an additional, more specific identifier. identity system. Secondary Color Palette: A selection of colors Font: Within a typeface there are fonts of varying designed to supplement the primary color palette weights or other variations, e.g., light, bold, semi- for use in all related communications. bold, condensed, italic, etc. Each variation is a different font. Template: A file with an associated style sheet and all standing and serial elements in place on a Logo: A generic term for a unique graphic master page, used for publications following the symbol, display of a name, or a combination same design. of both, that is used to represent a product, company, organization, or other entity. Typeface: A set of one or more fonts each composed of glyphs that share common design Logomark: A generic term for a unique graphic features. symbol. Units: Divisions within an organization. Logotype: A logo composed of type. Visual Identity Manual: A formal reference Primary Color Palette: The core selection of document establishing technical and creative identifying colors that are used in a logo. standards for a visual identity system. Typical standards include descriptions and specifications Seal: In an institution, the official logo used on for reproducing the logo, logotype or wordmark, legal or ceremonial documents, often rendered stationary, print and web applications. within a circular shape.
Winthrop University Visual Identity Manual University Communications and Marketing 200 Tillman Hall Rock Hill, South Carolina 29733 803/323-2236
Winthrop University Visual Identity Manual