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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Thursday, July 8, 2021 Copyright 2021. STREAMERS RAMP UP NATIONAL TV SPEND FOR SUMMER DISNEY+ LEADS THE WAY IN JUNE WITH $13.6M ADVERTISER NEWS For the summer TV season, premium streamers continue Home-improvement retailers Lowe’s and Home Depot to increase marketing for individual shows — 38% higher in will increase their focus on serving contractors as consum- June versus the same month a year ago. ers shift their focus from pandemic-era DIY projects to hir- Estimates from iSpot.tv show there were $109.2 million in ing professionals to do work, allowing consumers to spend paid national TV advertising and TV promo advertising for more time traveling and dining out. Contractors account shows/movies in the last 30 days: $52.6 million in national for around 45% of Home Depot’s sales and 20% to 25% of TV paid ads and $56.6 million in TV network promos value Lowe’s sales… Macy’s will hold a national hiring event one — producing 15.3 billion impressions, up 50% vs. a year ago. week from today — July 15 — at upwards of 500 stores and In June 2020, a total of $79.4 million was spent/placed fulfillment centers. The retailer wants to recruit thousands of in ads — $44.1 million in paid national TV advertising and new staffers across the U.S., including almost 3,500 in Cali- $35 million in value from TV promos placed on TV networks fornia, more than 1,600 in Texas and around 950 in Illinois… associated with major streaming platforms. This yielded a Bloomingdale’s is trying on a small footprint under a slightly total of 10.7 billion impressions. altered banner. The department store retailer will open its first This year, three of Disney+ TV series/movies have gained Bloomie’s store on Aug. 26, at the Mosaic District shop- the most impressions: the movie Luca and two TV series, ping center in Fairfax, Va. The 22,000-square-foot store will Loki and The Mysterious Benedict Society. combine an edited and “approachable mix” of top designers Luca has gained 1.4 billion impressions, coming from and emerging brands with a new tech-enabled stylist service $10 million in media value (paid national TV advertising model and an on-site restaurant. By comparison, Blooming- and national TV promo value) and 4,220 airings, according dale’s department stores generally average 150,000 to to iSpot.tv. Loki is next — 647.3 250,000 square feet... Brookfield Prop- impressions, $3.94 million in media value erties will leverage augmented reality and 1,677 airings. Benedict: 597.5 million (AR) technology to offer immersive expe- impressions, $3.1 million in media value riences in all of its shopping centers. The and 1,184 airings. major mall operator is granting exclusive Amazon has spent the most when it virtual air rights in more than 100 mall lo- comes to paid TV network advertising for cations across 42 states and more than an individual piece of content, the movie 150 million square feet of retail space to The Tomorrow War at $9.2 million. It The Aria Network. The agreement will produced 558.4 million impressions and allow Brookfield to provide endemic and 1,286 airings. non-endemic advertising through AR technology, powered Paramount+ is in the fifth spot for CBS’ primetime show by the Aria 360° AR platform... The pandemic postponed Evil — 487.3 million impressions and $3.2 million in media many weddings last year and created new challenges for the value. Discovery commands the next five spots, four of couples that elected to proceed, Kelly Cook, EVP of Chief which for its series Streaming Home of Paranormal — Marketing and IT Officer at David’s Bridal, told Glossy. The each producing anywhere from 420 million to 470 million retailer designed face masks for weddings that took place at impressions. Additionally, its Whoa, Boom, OMG! series the height of the crisis and it’s preparing for a 25% to 40% gained 437 million. jump in ceremonies this year, Cook said… Volkswagen is For the month, Disney+ leads in paid national TV spend at to sell a stake in its electric vehicle charging unit Electrify $13.6 million. Amazon Prime Video is at $9.2 million; Apple America, sources tell Reuters, as the carmaker looks for TV+, $7.2 million; Paramount+, $3.7 million; and HBO Max, outside funds to build infrastructure for battery-powered cars. $3 million. Volkswagen is working with Citi to look for a co-investor Disney also is tops in media value from TV promos: $17.5 that’s prepared to inject roughly $1 billion into the division, million; Discovery+, $13.4 million; Paramount+, $7.9 million; the people said, adding that the company is expected shortly Fox Nation, $3.5 million; AMC+, $2.9 million. to reach out to infrastructure groups and other potential in- Meanwhile, NBCUniversal’s premium streamer Peacock vestors… Brand licensing conglomerate Authentic Brands has struck a multi-year deal with Universal Filmed Group has filed papers for an IPO as it looks to keep ex- Entertainment Group. Peacock will get theatrical movies as panding its revenue and IP portfolio. The initial offering is for soon as four months after their theatrical release. $100 million, a figure recorded purely for filing purposes and NBCU calls the new four-month window an “accelerated” that could increase. The company’s revenue has grown from deal. Universal Pictures will also produce exclusive movies $1 million in 2010, its founding year, to $489 million in 2020, for Peacock. according to its prospectus. Authentic Brands — which owns This is just the latest move by premium TV/video streamers or co-owns Forever 21, Barneys New York, Nine West, to align themselves with their sister theatrical divisions — all Nautica, Brooks Brothers, Lucky and other brands — is to gain rising business from high-profile movies. profitable, too, with $225.3 million in net income in 2020. DOLLAR GENERAL MOVING INTO HEALTH CARE AVAILS Dollar General Corp. is looking to become a health care Are you a highly self-motivated, experienced salesperson destination for its customers, Chain Store Age reports. with a genuine burning desire for exceeding sales goals? The discounter has hired its first chief medical officer and If yes, there is a great opportunity with is expanding its assortment of cough and cold, dental, enormous potential to achieve high- nutritional, medical, health aids and feminine hygiene level success and excellent financial products across many of its stores. Dollar General said the rewards. Standard Media / WLNE effort marks the first major step in its “strategic journey” ABC 6 TV in Providence, R.I., is hiring toward increasing access to health care offerings. a Multimedia Sales Consultant who Dollar General noted that 75% of the population live within will become a trusted advisor to local businesses, helping approximately five miles of one of its 17,426 stores. Many them grow through the sale of multiplatform broadcast of its locations are in rural areas that are and digital media advertising solutions. often underserved by other retailers as Send resume and cover letter stating well as the existing healthcare ecosystem. referral source to: [email protected]. No “At Dollar General, we are always calls, please. EOE. This could be the whiskey looking for new ways to serve, and WGAL, the market-leading, Hearst- talking, but I don’t think I our customers have told us that they owned NBC affiliate in should be jury foreman. Lancaster, would like to see increased access to Pa., is seeking business-development affordable healthcare products and passion and marketing creativity services in their communities,” said CEO for an experienced and entry-level Todd Vasos. “Our goal is to build and FunnyTweeter.com position. Easy access to major Northeast enhance affordable healthcare offerings cities while enjoying quality of life, modern for our customers, especially in the rural farmhouse living and outdoor recreation communities we serve.” amongst the rolling hills of Pennsylvania. Blended lifestyles abound in Pennsylvania’s rapidly growing, affordable, state NETWORK NEWS capital market of Harrisburg-Lancaster, where your Account The diamond battle of Chicago will get some network Executive career awaits. CLICK HERE to apply. EOE. airtime next month. ESPN said yesterday that ABC will televise the Aug. 8 White Sox-Cubs matchup from Wrigley See your ad here tomorrow! CLICK HERE for details. Field — the first time the broadcast network has aired its Disney sibling’s Sunday Night Baseball game of the week. FCC LEVIES FINE AGAINST GRAY TELEVISION Matt Vasgersian will handle play-by-play for the telecast The FCC is proposing a fine against Gray Television, alongside with analyst Alex Rodriguez and reporter Buster charging the company with a violation of media ownership Olney. Baseball Tonight: Sunday Night Countdown will rules, Seeking Alpha reports. precede Sunday Night Baseball at 6 PM (ET) on ESPN... The company “willfully and repeatedly” violated a Zoey’s Extraordinary Playlist’s Kapil Talwalkar has been prohibition against owning two top-four television stations in tapped as a series regular in NBC’s half-hour pilot Night the same DMA by acquiring the CBS affiliation forKTVA-TV Court, a follow-up to the classic legal comedy series that’s in Anchorage, Alaska. headlined and executive produced by Melissa Rauch, with That’s leading the agency to seek a fine of $518,283 — the the original series’ John Larroquette reprising his role. maximum allowable for a single broadcaster violation. Night Court centers on unapologetic optimist judge Abby “By executing and consummating an agreement to Stone (Rauch), who follows in her father’s footsteps as she apparently purchase the CBS affiliation from KTVA for presides over the night shift of a Manhattan arraignment KYES-TV, Gray caused a change in network affiliation that court... Curtis Jackson, otherwise known as rapper 50 Cent, resulted in Gray’s owning and operating the top two of the is getting back into the non-scripted business with hip-hop top-four stations in the Anchorage DMA, as of July 31, 2020, competition format Unrapped. The series is in development in violation of Commission rules,” the FCC says. at ABC from Jackson’s G-Unit Film & Television. The show is hip-hop talent format where celebrity contestants, JOB OPENINGS AT RECORD LEVEL PRE-SUMMER coached by iconic hip-hop mentors, go head-to-head in rap The number of U.S. job openings held at record levels battles until a king or queen is crowned. Casting is underway. headed into the summer as employers sought to fill positions from a limited pool of workers, The Wall Street Journal THIS AND THAT reports. The latest box office figures from Comscore show nearly The Labor Department yesterday said job openings rose 90% of movie theater locations are now open globally at the end of May by 16,000, pushing the total to a new high for the first time since the COVID-19 pandemic began... of 9.2 million jobs in records dating back to 2000. NCTA—The Internet & Television Association says that The number of available jobs nearly matched the 9.3 million preferentially allocating semiconductor manufacturing funds Americans who were unemployed but actively seeking jobs to automakers “would conflict with national broadband in May, reflecting an unusual tightness in the job market. The deployment goals and undermine economic growth” in a number of unemployed workers has exceeded available recent statement directed at the FCC, which is considering jobs in data back to 2000, except for a period from 2018 ways to best fight the ongoing shortage of chips. Experts to early 2020 when the unemployment rate trended near a say the shortage could continue into 2022. 50-year low. 7/8/2021

The Daily News of TV Sales @ www.spotsndots.com PAGE 2 REPORT: MALLS APPROACH ’19 TRAFFIC LEVELS VIZIO ADDS ANIME APP TO SMARTCAST TV SETS Placer.ai’s latest mall index — the sample for which has Vizio said yesterday the Funimation app will soon be been doubled to 100 U.S. properties — indicates that traffic available on its connected SmartCast platform, Media Play in enclosed shopping centers during June was only eight News reports. percentage points off June 2019. The app features access to more than 13,000 hours of Traffic has been steadily increasing along with vaccination anime episodes, movies, extras, and top trending shows rates, moving up more 20 percentage points since February from Japan, including My Hero Academia, Demon Slayer: and 13 points since March, according to the digital traffic- Kimetsu no Yaiba, Fruits Basket, Black Clover and Attack tracking company. on Titan, all on-demand, either subtitled and/or dubbed. “This consistent progress — even without a major shopping The $5.99/$7.99 (premium) monthly streaming service holiday — shows the true strength of the rebound for this also includes fan-favorites and anime classics like Cowboy critical retail format,” said Placer.ai’s VP of Bebop and Fullmetal Alchemist: Marketing Ethan Chernofsky. Brotherhood. Traffic was off only 5.6% from 2019 The number of new podcasts Vizio provides direct access to on- levels at outdoor malls in June, yet that that debuted during the first screen apps from Apple TV+, Disney+, represented a slippage from May when six months of the year total Hulu, Netflix, Paramount+, Peacock, crowd strengths were nearly the same 486,355. That’s more than the Prime Video and YouTube TV. It also as two years ago. Placer.ai posited that 383,678 introduced during includes support for Apple AirPlay 2 and outdoor centers may have fared better the first half of 2020. Chromecast built-in, allowing viewers to than usual with Memorial Day sales in stream, control and share content from May, when some enclosed malls remained Listen Notes their phone, tablet or laptop directly onto fully or partially closed. the big screen. Don’t look for traffic to continue to move up as fall approaches. The back-to-school season in 2019 SYNDICATION: ‘FAMILY FEUD’ REMAINS ON TOP was especially successful for retailers and might be hard to Family Feud remained the syndication and game leader in match. “If the gap increases, it may have more to do with the week ended June 27, which featured the start of summer the heights hit in 2019 than the pace of recovery in 2021,” as well as plenty of news preemptions in daytime. Chernofsky said. “If the gap continues to shrink, however, it Debmar-Mercury’s Family Feud, hosted by Steve Harvey, will be an exceptionally strong sign for the retail sector.” forged ahead 4% to a 5.9 to lead all of syndication for the seventh straight week and the games for the 10th straight PODCAST TALLY TOPS 2.5M AS Q2 PACE SLOWS week. Family Feud also scored a 1.8 among women 25-54, The torrid pace of new content creation continued during the where it also leads all of syndication. first half of 2021,Inside Radio reports. CBS Media Ventures’ Jeopardy!, which was guest-hosted The number of new podcasts that debuted during the first by NBC News’ Savannah Guthrie for a second week, six months of the year total 486,355, according to the podcast recovered 4% to a 4.9 after hitting a calendar year 2021 low search engine Listen Notes. That’s more than the 383,678 in the prior week. CMV’s Wheel of Fortune fell 2% to a 4.7. new podcasts introduced during the first half of 2020 when Fox’s 25 Words or Less logged a 0.8 for the third straight lockdowns led to many launches. By Listen Notes’ count, week, while Entertainment Studios’ Funny You Should at mid-year there are at least 2,549,352 podcasts, a 34% Ask stayed at a 0.4 for the fifth time in six weeks. increase from the end of 2020. Magazines were the only genre in which all of the top shows The month-to-month tally shows Q1 was a lot more active strengthened. CMV’s Inside Edition added 5% to a 2.1 to for new show creation when about 150,000 new shows edge out stablemate Entertainment Tonight for first place, launched. March had the most, accounting for 102,000. But although ET added 11% to a 2.0. Among syndication’s key as the impact of the pandemic has faded in recent months, demographic of women 25-54, ET led the genre, leaping and Americans were more on the go, new show launches 33% to a 0.8, while Inside Edition stayed at a 0.6. declined in each consecutive month during Q2. In June the fewest number of debuts — about 53,000 — were logged so TUESDAY NIELSEN RATINGS - LIVE + SAME DAY far this year. Listen Notes says 14,561,337 new episodes were published during the first half of the year.

COZI TV LANDS NBC’S ‘3RD ROCK FROM THE SUN’ NBCUniversal Local’s digital multicast broadcast network Cozi TV said it has acquired the digital broadcast rights to 3rd Rock From The Sun, the long-running comedy from Carsey-Werner Television. The sitcom — marking its 25th anniversary — will debut on the network with a Season 1 marathon on July 18 and settle into Cozi’s regular lineup on July 19. The show launched in 1996 on NBC and produced 139 episodes. 3rd Rock stars John Lithgow, Jane Curtin, Kristen Johnston, French Stewart and Joseph Gordon-Levitt. 7/8/2021

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