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Streamers Ramp up National Tv Spend For www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Thursday, July 8, 2021 Copyright 2021. STREAMERS RAMP UP NATIONAL TV SPEND FOR SUMMER DISNEY+ LEADS THE WAY IN JUNE WITH $13.6M ADVERTISER NEWS For the summer TV season, premium streamers continue Home-improvement retailers Lowe’s and Home Depot to increase marketing for individual shows — 38% higher in will increase their focus on serving contractors as consum- June versus the same month a year ago. ers shift their focus from pandemic-era DIY projects to hir- Estimates from iSpot.tv show there were $109.2 million in ing professionals to do work, allowing consumers to spend paid national TV advertising and TV promo advertising for more time traveling and dining out. Contractors account shows/movies in the last 30 days: $52.6 million in national for around 45% of Home Depot’s sales and 20% to 25% of TV paid ads and $56.6 million in TV network promos value Lowe’s sales… Macy’s will hold a national hiring event one — producing 15.3 billion impressions, up 50% vs. a year ago. week from today — July 15 — at upwards of 500 stores and In June 2020, a total of $79.4 million was spent/placed fulfillment centers. The retailer wants to recruit thousands of in ads — $44.1 million in paid national TV advertising and new staffers across the U.S., including almost 3,500 in Cali- $35 million in value from TV promos placed on TV networks fornia, more than 1,600 in Texas and around 950 in Illinois… associated with major streaming platforms. This yielded a Bloomingdale’s is trying on a small footprint under a slightly total of 10.7 billion impressions. altered banner. The department store retailer will open its first This year, three of Disney+ TV series/movies have gained Bloomie’s store on Aug. 26, at the Mosaic District shop- the most impressions: the movie Luca and two TV series, ping center in Fairfax, Va. The 22,000-square-foot store will Loki and The Mysterious Benedict Society. combine an edited and “approachable mix” of top designers Luca has gained 1.4 billion impressions, coming from and emerging brands with a new tech-enabled stylist service $10 million in media value (paid national TV advertising model and an on-site restaurant. By comparison, Blooming- and national TV promo value) and 4,220 airings, according dale’s department stores generally average 150,000 to to iSpot.tv. Loki is next — 647.3 250,000 square feet... Brookfield Prop- impressions, $3.94 million in media value erties will leverage augmented reality and 1,677 airings. Benedict: 597.5 million (AR) technology to offer immersive expe- impressions, $3.1 million in media value riences in all of its shopping centers. The and 1,184 airings. major mall operator is granting exclusive Amazon has spent the most when it virtual air rights in more than 100 mall lo- comes to paid TV network advertising for cations across 42 states and more than an individual piece of content, the movie 150 million square feet of retail space to The Tomorrow War at $9.2 million. It The Aria Network. The agreement will produced 558.4 million impressions and allow Brookfield to provide endemic and 1,286 airings. non-endemic advertising through AR technology, powered Paramount+ is in the fifth spot for CBS’ primetime show by the Aria 360° AR platform... The pandemic postponed Evil — 487.3 million impressions and $3.2 million in media many weddings last year and created new challenges for the value. Discovery commands the next five spots, four of couples that elected to proceed, Kelly Cook, EVP of Chief which for its series Streaming Home of Paranormal — Marketing and IT Officer at David’s Bridal, told Glossy. The each producing anywhere from 420 million to 470 million retailer designed face masks for weddings that took place at impressions. Additionally, its Whoa, Boom, OMG! series the height of the crisis and it’s preparing for a 25% to 40% gained 437 million. jump in ceremonies this year, Cook said… Volkswagen is For the month, Disney+ leads in paid national TV spend at to sell a stake in its electric vehicle charging unit Electrify $13.6 million. Amazon Prime Video is at $9.2 million; Apple America, sources tell Reuters, as the carmaker looks for TV+, $7.2 million; Paramount+, $3.7 million; and HBO Max, outside funds to build infrastructure for battery-powered cars. $3 million. Volkswagen is working with Citi to look for a co-investor Disney also is tops in media value from TV promos: $17.5 that’s prepared to inject roughly $1 billion into the division, million; Discovery+, $13.4 million; Paramount+, $7.9 million; the people said, adding that the company is expected shortly Fox Nation, $3.5 million; AMC+, $2.9 million. to reach out to infrastructure groups and other potential in- Meanwhile, NBCUniversal’s premium streamer Peacock vestors… Brand licensing conglomerate Authentic Brands has struck a multi-year deal with Universal Filmed Group has filed papers for an IPO as it looks to keep ex- Entertainment Group. Peacock will get theatrical movies as panding its revenue and IP portfolio. The initial offering is for soon as four months after their theatrical release. $100 million, a figure recorded purely for filing purposes and NBCU calls the new four-month window an “accelerated” that could increase. The company’s revenue has grown from deal. Universal Pictures will also produce exclusive movies $1 million in 2010, its founding year, to $489 million in 2020, for Peacock. according to its prospectus. Authentic Brands — which owns This is just the latest move by premium TV/video streamers or co-owns Forever 21, Barneys New York, Nine West, to align themselves with their sister theatrical divisions — all Nautica, Brooks Brothers, Lucky and other brands — is to gain rising business from high-profile movies. profitable, too, with $225.3 million in net income in 2020. DOLLAR GENERAL MOVING INTO HEALTH CARE AVAILS Dollar General Corp. is looking to become a health care Are you a highly self-motivated, experienced salesperson destination for its customers, Chain Store Age reports. with a genuine burning desire for exceeding sales goals? The discounter has hired its first chief medical officer and If yes, there is a great opportunity with is expanding its assortment of cough and cold, dental, enormous potential to achieve high- nutritional, medical, health aids and feminine hygiene level success and excellent financial products across many of its stores. Dollar General said the rewards. Standard Media / WLNE effort marks the first major step in its “strategic journey” ABC 6 TV in Providence, R.I., is hiring toward increasing access to health care offerings. a Multimedia Sales Consultant who Dollar General noted that 75% of the population live within will become a trusted advisor to local businesses, helping approximately five miles of one of its 17,426 stores. Many them grow through the sale of multiplatform broadcast of its locations are in rural areas that are and digital media advertising solutions. often underserved by other retailers as Send resume and cover letter stating well as the existing healthcare ecosystem. referral source to: [email protected]. No “At Dollar General, we are always calls, please. EOE. This could be the whiskey looking for new ways to serve, and WGAL, the market-leading, Hearst- talking, but I don’t think I our customers have told us that they owned NBC affiliate in should be jury foreman. Lancaster, would like to see increased access to Pa., is seeking business-development affordable healthcare products and passion and marketing creativity services in their communities,” said CEO for an experienced and entry-level Todd Vasos. “Our goal is to build and FunnyTweeter.com position. Easy access to major Northeast enhance affordable healthcare offerings cities while enjoying quality of life, modern for our customers, especially in the rural farmhouse living and outdoor recreation communities we serve.” amongst the rolling hills of Pennsylvania. Blended lifestyles abound in Pennsylvania’s rapidly growing, affordable, state NETWORK NEWS capital market of Harrisburg-Lancaster, where your Account The diamond battle of Chicago will get some network Executive career awaits. CLICK HERE to apply. EOE. airtime next month. ESPN said yesterday that ABC will televise the Aug. 8 White Sox-Cubs matchup from Wrigley See your ad here tomorrow! CLICK HERE for details. Field — the first time the broadcast network has aired its Disney sibling’s Sunday Night Baseball game of the week. FCC LEVIES FINE AGAINST GRAY TELEVISION Matt Vasgersian will handle play-by-play for the telecast The FCC is proposing a fine against Gray Television, alongside with analyst Alex Rodriguez and reporter Buster charging the company with a violation of media ownership Olney. Baseball Tonight: Sunday Night Countdown will rules, Seeking Alpha reports. precede Sunday Night Baseball at 6 PM (ET) on ESPN... The company “willfully and repeatedly” violated a Zoey’s Extraordinary Playlist’s Kapil Talwalkar has been prohibition against owning two top-four television stations in tapped as a series regular in NBC’s half-hour pilot Night the same DMA by acquiring the CBS affiliation forKTVA-TV Court, a follow-up to the classic legal comedy series that’s in Anchorage, Alaska. headlined and executive produced by Melissa Rauch, with That’s leading the agency to seek a fine of $518,283 — the the original series’ John Larroquette reprising his role.
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