Sharing the Vision 2010 TD TORONTO JAZZ FESTIVAL Jazz Is Contents Resilient
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Sharing The Vision 2010 TD TORONTO JAZZ FESTIVAL Jazz is Contents resilient... Josh Grossman Did You Know? ....................................................... 4 - 5 Since its beginnings, jazz has been a musical constant: through good times and bad, points high and low, jazz musicians have sought out places to play, and jazz fans have Diversity and Education .................................... 6 - 7 sought out the music they love each year. We’re proud to provide an accessible and welcoming environment in which jazz musicians and jazz fans can do what they love. Spirit of Family and Community ................ 8 - 11 We also recognize that jazz is always moving forward. Musicians continue to push boundaries and stretch the definition of jazz; today’s audience has greater access to music than ever before and is looking for a greater diversity in what they hear. Recogniz- ......................................... 12 - 13 ing this trend, the 2010 edition of the TD Toronto Jazz Festival paid homage to the jazz Building on Success legends – musicians who are responsible for bringing jazz to where it is today – while providing an important platform for forward thinking musicians. World’s Greatest Artists ...........................................14 New initiatives such as the Next Wave Series and new venues including the Great Hall, Koerner Hall and Shops at Don Mills meant we were reaching more jazz fans in more places; with new programming focused on youth and jazz education we reached out to Supporters and Contributors ............................... 15 the next generation of jazz fans and performers. A wide variety of programming – includ- ing over 40 free concerts and workshops – reinforced the idea that jazz is for everyone. The G20 Summit, held in downtown Toronto at the end of June, provided a unique set of challenges for us this year. But thanks to the support and resilience of musicians, fans, volunteers, donors, corporate sponsors and government agencies, we once again provided ten exciting days of jazz, with a full slate of performances throughout the city, featuring musicians from around the world. We look forward to the 2011 festival – our 25th anniversary – and I am excited to see where the music will take us next. We’re glad to have you along for the ride; your support will help to keep jazz vital – and resilient – for years to come. Sincerely, Josh Grossman Artistic Director Did You Know? It was just 24 short years ago that the TD Toronto Jazz Festival celebrated its inaugural edition with high hopes for future years to come. And those high hopes have been achieved, as the Festival is now Toronto’s largest music festival attracting more than 500,000 people annually. Building on past success and embracing new ideas, the 2010 Jazz Festival played host to 350 concerts, 1,500 musicians and over 40 venues across the city. With a long-standing list of achievements and distinctions, the Festival owes its success to the ongoing commitment of the loyal fans and supporters of jazz. The city of Toronto never fails to showcase world-class energy, dedication, and a whole lot of love for the sights Demographics and sounds of jazz. • Average age, 39 years • 68% are between the ages of 19 and 54 years Over the past 24 years, the Toronto • Male:Female ratio 54:46 Downtown Jazz • Education: 92% have post secondary education Society has…. • 43% earn more than $65,000 • Presented over FESTIVAL FACTS 24,000 artists, • 95% of attendees will likely return to the Festival in 2011 85% of whom The TD Toronto Jazz Festival attracts were Canadian • 75% of attendees try to support companies that high calibre talent each year; 85% of sponsor the Festival • Presented over whom are Canadian musicians. 1,800 free • 79% of attendees are likely to try a new product public concerts for the first time if it sponsors the Festival With more than a dozen countries represented this year internationally, • Contributed over including Benin, Netherlands, the $380 million to Social Media the GTA economy former Yugoslavia, Russia, Puerto Rico, The TD Toronto Jazz Festival has always made the fans Poland and more, it is no surprise • Been blessed with a top priority, and has embraced social media with open the Festival garners media attention over 56,500 hours arms. Now on Facebook, Twitter and Flickr, it is easier with advertising impressions reaching contributed by than ever to talk directly to the community, provide up to volunteers the minute updates and engage in two-way conversation over 41,000,000 (print - 11.9 million; with those who are most important to the success of the broadcast - 13.6 million; online - • Welcomed over Festival - the patrons. 8 million people 6 million; outdoor - 10 million) and to the Festival editorial impressions reaching over 51,000,000 (print - 38.7 million; Volunteer Involvement broadcast - 13.1 million). • Total Volunteers: 160+ From May 1 to July 5, the Festival • 2,100 volunteer hours website reported 676,298 page views. • Nationalities included – Canadian, Japanese, Chinese, Korean, Indian, German, South African,Argentinian, Spanish, Italian, Jamaican, Israeli, Latvian, Mexican, American, Romanian, British, Irish, Russian, Ukranian and many more • 82% returning volunteers . 4 . 5 Groove & Graffiti This community initiative invites local area high school students to participate in an outreach project led by professional aerosol artists Elicser and Mediah, teaching youth about the Diversity history of graffiti through instructional and hands-on workshops. Chase Sanborn - Workshops & Education The creativity and freedom of this initiative coupled with the inspiration of jazz make for Each year, jazz means more things to more people and the TD Toronto Jazz Festival strives to a positive experience for both participants and represent on its stages the ever-diversifying definition of jazz. The 2010 Festival was no exception: supporters. It really is the perfect combination performances ranged from dixieland to bebop, cabaret to hip-hop, and swing to the avant-garde and of musical groove and improvisational graffiti. featured groups ranging from soloists to big bands (including two grown men in costume playing ragtime!). Musicians representing and incorporating the musical styles of West Africa, Cuba, Poland, Groove & Graffiti Workshops New Orleans, Russia, Puerto Rico, The Netherlands, the Middle East, Japan and Brazil (among others) performed at venues throughout the city, and the audience reflected the diversity on stage: jazz fans of every age and culture could be seen throughout the Festival. Plus, with venues situated Youth Jazz Showcase from trendy Queen West to Little Italy to Don Mills and Lawrence, the 2010 Festival provided access to great music for an audience that may not have realized they liked jazz! JazzY(YZ) was launched with programming for high school students and music teachers: The Love of Jazz the Big Band Slam featured performances by big bands from four Toronto high schools; the Youth Jazz Showcase featured a young jazz trio from Japan along with the newly formed Youth Jazz in the City Combo; and Jazz for the Teach provided an afternoon of training for high school jazz teachers. One performance can be as valuable as weeks of rehearsal so this year we were pleased to have three special groups perform on our main stages: the JAZZ.FM91 Youth Big Band shared a lunchtime mainstage concert with the Monterey Jazz Festival Next Generation Orchestra; and the Regent Park School of Music’s choir joined Nikki Yanofsky on stage at Koerner Hall for her encore performance of “I Believe”. Workshops & Talkbacks Our free Ken Page Memorial Trust Workshop “I can’t believe I just Series and JAZZ.FM91 Talkback Series performed at the Rex!” delved into a variety of musical styles, offered - Lawrence Park Collegiate behind-the-scenes looks at the history and Institute band member business of jazz, and provided insight into a young saxophonist mainstage performers. We also launched the Artistic Director’s Guide to the Festival with both online and live components, supplying A love of jazz can be fostered at any age. While the next generation of jazz musicians and supporters an in-depth look at a variety of Festival pursues their love of jazz in high schools, universities and colleges across the country, learning about performers with personal stories, song samples jazz can be a lifelong process. During the 2010 Festival, educational programming targeted jazz fans and video clips. of all ages with workshops, clinics and unique performance opportunities. Nikki Yanofsky . 6 . 7 Spirit of Family & Community The roots of jazz run deep in Toronto, and so does the Festival’s involvement in the community. After 24 years, the TD Toronto Jazz Festival has grown to become the city’s largest music festival, touching neighbourhoods across the city and music lovers everywhere. Every year for ten days starting in late June, the community gathers to celebrate the arts through the sounds of jazz. Programming and initiatives are carefully selected to engage an audience that goes beyond just the music. New for 2010 included a focus on youth and education, environmentally friendly additives like the mobile H20 2GO truck and some good old fashion ragtime busking performed by no other than a six foot striped skunk and furry pink gorilla. The Jazz Festival always offers something new to bring people together and foster the spirit of community. Elicser & Mediah, Groove & Graffiti Expo CANADA DAY Nathan Phillips Square was the perfect place to celebrate Canada Day with friends, and family as local MC, hip-hop turntablist Buck 65 rocked the outdoor stage with a free afternoon concert. The Paul Read Orchestra kicked off the festivities at noon with a rousing edition of O Canada, featuring an ensemble of some of the most talented jazz musicians in Toronto. What better way to showcase Canadian pride than with the nation’s finest! “Slip on your double- breasted suit, warm up those snapping fingers, and soft-shoe it over to a jazzy Canada Day filled with scatting, bebop and diatonic scales.” - Metro .