Sharing The Vision 2010 TD TORONTO JAZZ FESTIVAL Jazz is Contents resilient...

Josh Grossman Did You Know?...... 4 - 5

Since its beginnings, jazz has been a musical constant: through good times and bad, points high and low, jazz musicians have sought out places to play, and jazz fans have Diversity and Education...... 6 - 7 sought out the music they love each year. We’re proud to provide an accessible and welcoming environment in which jazz musicians and jazz fans can do what they love. Spirit of Family and Community...... 8 - 11 We also recognize that jazz is always moving forward. Musicians continue to push boundaries and stretch the definition of jazz; today’s audience has greater access to music than ever before and is looking for a greater diversity in what they hear. Recogniz- ...... 12 - 13 ing this trend, the 2010 edition of the TD Toronto Jazz Festival paid homage to the jazz Building on Success legends – musicians who are responsible for bringing jazz to where it is today – while providing an important platform for forward thinking musicians. World’s Greatest Artists...... 14 New initiatives such as the Next Wave Series and new venues including the Great Hall, Koerner Hall and Shops at Don Mills meant we were reaching more jazz fans in more places; with new programming focused on youth and jazz education we reached out to Supporters and Contributors...... 15 the next generation of jazz fans and performers. A wide variety of programming – includ- ing over 40 free concerts and workshops – reinforced the idea that jazz is for everyone.

The G20 Summit, held in downtown Toronto at the end of June, provided a unique set of challenges for us this year. But thanks to the support and resilience of musicians, fans, volunteers, donors, corporate sponsors and government agencies, we once again provided ten exciting days of jazz, with a full slate of performances throughout the city, featuring musicians from around the world.

We look forward to the 2011 festival – our 25th anniversary – and I am excited to see where the music will take us next. We’re glad to have you along for the ride; your support will help to keep jazz vital – and resilient – for years to come.

Sincerely,

Josh Grossman Artistic Director Did You Know?

It was just 24 short years ago that the TD Toronto Jazz Festival celebrated its inaugural edition with high hopes for future years to come. And those high hopes have been achieved, as the Festival is now Toronto’s largest music festival attracting more than 500,000 people annually. Building on past success and embracing new ideas, the 2010 Jazz Festival played host to 350 concerts, 1,500 musicians and over 40 venues across the city. With a long-standing list of achievements and distinctions, the Festival owes its success to the ongoing commitment of the loyal fans and supporters of jazz. The city of Toronto never fails to showcase world-class energy, dedication, and a whole lot of love for the sights Demographics and sounds of jazz. • Average age, 39 years

• 68% are between the ages of 19 and 54 years Over the past 24 years, the Toronto • Male:Female ratio 54:46 Downtown Jazz • Education: 92% have post secondary education Society has…. • 43% earn more than $65,000 • Presented over FESTIVAL FACTS 24,000 artists, • 95% of attendees will likely return to the Festival in 2011 85% of whom The TD Toronto Jazz Festival attracts were Canadian • 75% of attendees try to support companies that high calibre talent each year; 85% of sponsor the Festival • Presented over whom are Canadian musicians. 1,800 free • 79% of attendees are likely to try a new product public concerts for the first time if it sponsors the Festival With more than a dozen countries represented this year internationally, • Contributed over including Benin, Netherlands, the $380 million to Social Media the GTA economy former Yugoslavia, Russia, Puerto Rico, The TD Toronto Jazz Festival has always made the fans Poland and more, it is no surprise • Been blessed with a top priority, and has embraced social media with open the Festival garners media attention over 56,500 hours arms. Now on Facebook, Twitter and Flickr, it is easier with advertising impressions reaching contributed by than ever to talk directly to the community, provide up to volunteers the minute updates and engage in two-way conversation over 41,000,000 (print - 11.9 million; with those who are most important to the success of the broadcast - 13.6 million; online - • Welcomed over Festival - the patrons. 8 million people 6 million; outdoor - 10 million) and to the Festival editorial impressions reaching over 51,000,000 (print - 38.7 million; Volunteer Involvement broadcast - 13.1 million).

• Total Volunteers: 160+ From May 1 to July 5, the Festival

• 2,100 volunteer hours website reported 676,298 page views.

• Nationalities included – Canadian, Japanese, Chinese, Korean, Indian, German, South African,Argentinian, Spanish, Italian, Jamaican, Israeli, Latvian, Mexican, American, Romanian, British, Irish, Russian, Ukranian and many more

• 82% returning volunteers

.  .  Groove & Graffiti

This community initiative invites local area high school students to participate in an outreach project led by professional aerosol artists Elicser and Mediah, teaching youth about the Diversity history of graffiti through instructional and hands-on workshops.

Chase Sanborn - Workshops & Education The creativity and freedom of this initiative coupled with the inspiration of jazz make for Each year, jazz means more things to more people and the TD Toronto Jazz Festival strives to a positive experience for both participants and represent on its stages the ever-diversifying definition of jazz. The 2010 Festival was no exception: supporters. It really is the perfect combination performances ranged from dixieland to bebop, cabaret to hip-hop, and swing to the avant-garde and of musical groove and improvisational graffiti. featured groups ranging from soloists to big bands (including two grown men in costume playing ragtime!). Musicians representing and incorporating the musical styles of West Africa, Cuba, Poland, Groove & Graffiti Workshops New Orleans, Russia, Puerto Rico, The Netherlands, the Middle East, Japan and Brazil (among others) performed at venues throughout the city, and the audience reflected the diversity on stage: jazz fans of every age and culture could be seen throughout the Festival. Plus, with venues situated Youth Jazz Showcase from trendy Queen West to Little Italy to Don Mills and Lawrence, the 2010 Festival provided access to great music for an audience that may not have realized they liked jazz! JazzY(YZ) was launched with programming for high school students and music teachers: The Love of Jazz the Big Band Slam featured performances by big bands from four Toronto high schools; the Youth Jazz Showcase featured a young jazz trio from Japan along with the newly formed Youth Jazz in the City Combo; and Jazz for the Teach provided an afternoon of training for high school jazz teachers.

One performance can be as valuable as weeks of rehearsal so this year we were pleased to have three special groups perform on our main stages: the JAZZ.FM91 Youth Big Band shared a lunchtime mainstage concert with the Monterey Jazz Festival Next Generation Orchestra; and the Regent Park School of Music’s choir joined Nikki Yanofsky on stage at Koerner Hall for her encore performance of “I Believe”.

Workshops & Talkbacks

Our free Ken Page Memorial Trust Workshop “I can’t believe I just Series and JAZZ.FM91 Talkback Series performed at the Rex!” delved into a variety of musical styles, offered - Lawrence Park Collegiate behind-the-scenes looks at the history and Institute band member business of jazz, and provided insight into a young saxophonist mainstage performers. We also launched the Artistic Director’s Guide to the Festival with both online and live components, supplying A love of jazz can be fostered at any age. While the next generation of jazz musicians and supporters an in-depth look at a variety of Festival pursues their love of jazz in high schools, universities and colleges across the country, learning about performers with personal stories, song samples jazz can be a lifelong process. During the 2010 Festival, educational programming targeted jazz fans and video clips. of all ages with workshops, clinics and unique performance opportunities. Nikki Yanofsky

.  .  Spirit of Family & Community

The roots of jazz run deep in Toronto, and so does the Festival’s involvement in the community. After 24 years, the TD Toronto Jazz Festival has grown to become the city’s largest music festival, touching neighbourhoods across the city and music lovers everywhere. Every year for ten days starting in late June, the community gathers to celebrate the arts through the sounds of jazz.

Programming and initiatives are carefully selected to engage an audience that goes beyond just the music. New for 2010 included a focus on youth and education, environmentally friendly additives like the mobile H20 2GO truck and some good old fashion ragtime busking performed by no other than a six foot striped skunk and furry pink gorilla. The Jazz Festival always offers something new to bring people together and foster the spirit of community.

Elicser & Mediah, Groove & Graffiti Expo CANADA DAY

Nathan Phillips Square was the perfect place to celebrate Canada Day with friends, and family as local MC, hip-hop turntablist Buck 65 rocked the outdoor stage with a free afternoon concert. The Paul Read Orchestra kicked off the festivities at noon with a rousing edition of O Canada, featuring an ensemble of some of the most talented jazz musicians in Toronto. What better way to showcase Canadian pride than with the nation’s finest!

“Slip on your double- breasted suit, warm up those snapping fingers, and soft-shoe it over to a jazzy Canada Day filled with scatting, bebop and diatonic scales.” - Metro

.  .  VOLUNTEERS

The TD Toronto “Summer and jazz go together like cocktails Jazz Festival has and tiny umbrellas, but this year’s Toronto Jazz always depended on Fest offers way, way more than your parents’ smooth-jazz CD collection“ the hard work and - Eye Weekly dedication of its volunteers making 2010 no exception. With many a familiar face, and quite a few friendly new INTIMATE & ones, this year’s INTERACTIVE volunteer team worked tirelessly to Whether it’s the first make it all possible. time or the 100th time, Thank you! there’s no better feeling than seeing and meeting your favourite artist.

At the TD Toronto Jazz Festival, fans can get up close and personal to the musicians to talk shop, get autographs, take pictures or simply Monster Mural fawn over their idols. No Festival experience One of the most popular activities at the Festival, the Monster Mural is always a hit with kids. is complete without Presented by TD Canada Trust Friends of the Environment Foundation (FEF), the giant mural meeting an artist or two. played host to hundreds of children who let loose their creative and colouring genius. FEF supports Festival recycling programs and hosts a FEF information booth on opening and closing weekends. TD Canada Trust FEF volunteers and community partners were on hand to engage Festival patrons and distribute information on community projects they support.

Chaka Khan mingles with fans and signs autographs

“I love you because the music makes me Free Programming want to dance and dream. It’s a special One of the Festival’s biggest commitments is to rite of summer I can’t ensure that jazz is continually accessible to all, live without“ making free programming an absolute must - Sweetkitt, Twitter year after year. With names such as Christine Jensen, Jane Bunnett, Elizabeth Shepherd, Lost Fingers, Darren Sigesmund, and Xylopholks (our on-the-move ragtime buskers), there was Spirit of Family always a free concert for every musical taste!! The Festival was also particularly pleased to present free programming at the new Shops of & Community Don Mills (Toronto’s first outdoor mall) in East York, truly embracing and expanding the spirit of community.

. 10 . 11 Building on Success

“If Macy Gray and other As the city’s largest music festival, the TD Toronto Jazz Festival has played a vital role in the city’s Koerner Hall Roy Hargrove Big Band - Koerner Hall performers jazzing up the cultural growth and development over the years. With more than 1,500 musicians participating in over streets is all it takes to 350 concerts at 40 plus venues, the Festival truly showcases all that Toronto has to offer. Programming cheer up the city, then the is carefully designed to reflect the ever expanding Festival footprint while maintaining its roots to jazz. Opening late last year to critical acclaim for its Jazz Fest was the greatest Whether it is a club or a church, late night jazz jams or the Next Wave Series, there is something for great acoustics, Koerner Hall was a definite must success of the weekend. “ every musical taste. for the Festival network of venues. Intimate, - Ryerson Free Press elegant and offering amazing sight lines, it was the perfect concert hall to bring back rising star Nikki Yanofsky, fresh off the heels of her Yonge-Dundas Square world debut at the Vancouver Winter Olympics. HARD ROCK CAFE Perennial Festival favourites Dave Brubeck and Roy Hargrove, along with saxophone giant David Known more for its rock ‘n’ roll sensibility, Hard Rock Café was injected with a Sanborn rounded out the series. shot of jazz this past summer as it hosted four nights of the Festival and was the official site of the Late Night Jam. Whether it was red-hot trumpeter Christian Scott, or guitar maestros Mike Stern and Charlie Hunter, the Hard Rock was one of the most inspired choices this year for the Festival. Locals Know Never one to rest on its laurels, the TD Toronto Jazz Festival is always on the look out for new venues. From the grand concert theatres to churches, stores, restaurants, clubs and the occasional park, if we build it they will come.

Paul Read Orchestra

They say home is where the heart is and we could not agree more. Toronto, and really Canada, has one of the most vibrant and diverse jazz communities anywhere, and what better place How do you capture the attention of the whole city? You put on a free show and invite a couple to showcase that talent than at the TD Toronto thousand of your closest friends, that’s how! Whether standing shoulder to shoulder in the heart of Jazz Festival. Whether at the Mainstage tent, Yonge-Dundas Square, or watching stories above from The Hard Rock Cafe and Jack Astors, it was our free street party or any of the dozens of clear that Toronto has not seen a party like this in ages. People spilled out onto the streets in every clubs throughout the city, the Festival is proud to direction to catch a glimpse of Macy Gray and legendary R&B vocalist Chaka Khan. In one night, showcase local musicians at a world class event. 30,000 people discovered what is so great about the Jazz Festival. This was one street party no one Charlie Hunter - Hard Rock Cafe will soon ever forget. . 12 . 13 Title Sponsor World’s Greatest Supporters and Contributors TD Friends of Jazz Official Sponsors Artists Movado Primus Canada Inc. Barnes, Jeffery Morris, John Cellier des Dauphins Berenyi, Mr. & Mrs. Ogram, Geoffrey First names such as Harry, Chaka and Lowe’s Blair, Susie Page, Anne Macy or last names such as Brubeck, Sleeman Blake, Russell Porter, Ross Jarrett, Hargrove, Scofield and Hancock hmv need no introduction to any music lover. Blankstein, Ellen & Murray Posocco, Claudio Panasonic Canada Inc. These household names lit up the TD Brodie, Robert Robinson, Trevor & Ranga Sheraton Centre Toronto Hotel Toronto Jazz Festival marquee as the world’s Burke, Michael A. Scrimger, Dan Yamaha Canada Music Chaka Khan greatest artists headlined the 24th Cameron, Robert Sheard, Terry Air France anniversary. Whether it was jazz, blues, hip- Chapman, Geoff Soloway, Marion C. KPMG hop, avant-garde or Latin jazz, the best and Dyce, Rider and Claudine Domingue Stacy, Donald brightest were represented this year. England, Sandra C. Stimpson, David Media Sponsors Evans, Eleanor Stone, John JAZZ.FM91 Everything from Grammy to Juno to Tony Fershaloff, Olga Ten Eyck, Dave Citytv Award winners, a McArthur “Genuis” Toronto Star FitzGerald, Jane Trimmer, Ruth Grant recipient to Guggenheim Fellows and Herbie Hancock EYE WEEKLY Fogle, Rob Turnbull, Charlotte everything else in between, the star power JazzTimes Magazine Frederick, Marie Verma, Nikunj and sheer talent of this year’s line-up was Zoomer Magazine Guilbeault, Mark Walas, John P. beyond compare. Radio-Canada Harris, Beverley Weckesser, William Everyone’s favourite crooner, Harry Connick, Jurczak, Edward & Sandra Wedge, Pip & Lis Government Agencies Jr. returned to the Festival after a 20 Koskie, Ray & Rochelle Weller, Marlene Ontario Ministry of Tourism year absence and proved why he is the Labatte, Henry Whale, Robert Department of Canadian Heritage consummate entertainer. From the moment Long & McQuade Limited Wood, Neil E. Arts Presentation Canada Program the curtain opened to the encore, Harry Mehltretter, Steve Zuker, Marcia Canada Council for the Arts showed the Festival he was definitely worth Music Touring Programme the wait. Let’s hope it does not take another Maceo Parker Ontario Arts Council 20 years to have him back. Toronto Arts Council Ontario Tourism Marketing Partnership Musical pioneer, composer, producer Ontario Ministry of Culture and pianist Herbie Hancock brought his TDJ Staff message of peace, love and global unity Cultural Agencies & Foundations Mavis Staples to the front steps of city hall on a night Ken Page Memorial Trust when truer words could not be spoken. Patrick Taylor - Executive Producer The legendary Roots crew had fans lining Clarke showcased a much younger and dynamic band Josh Grossman - Artistic Director up for miles and scalpers at the ready for featuring rising pianist Hiromi. All this from just the Patti Marshall - Director of Operations one of the best live concerts to date. Ladies first half of the Festival! Aileen Le Breton - Marketing and Sponsorship Manager reigned supreme as Esthero, Nikki Yanofsky Rider Dyce - Sponsorship Sales and Martha Wainwright played to sold- Grandmasters Dave Brubeck and Keith Jarrett did Festival Funding Colleen O’Dwyer - Accountant out crowds and had fans raving for days not disappoint, especially Jarrett who was in fine form Anna Tom - Publicity about their performances. Bassist Stanley performing three encores. Fred Frith packed the Music in kind sponsorship Dragan Grubesic - Graphic Design Gallery while John Scofield, Christian Scott, Mavis 28% 27% Brian Blain - Managing Editor Harry Connick, Jr. Staples and Allen Toussaint kept the audience on their feet paying tribute to the sweet sounds of New Orleans. And of course, who could forget the free street party with Chaka Khan and Macy Gray at Yonge-Dundas Square. Whether you made it out to one, three or ten other concerts, the 2010 TD Toronto Jazz Festival was just The Toronto Downtown Jazz Society would like to gratefully something you had to experience for yourself. Words 3% acknowledge its donors, sponsors, grant makers and significant grants do not do justice to the foot-tapping, finger-snapping, 14% eyes-closed, get-up-and-dance feeling music invokes in-kind contributors for their continued support. in us all. Thank you for supporting jazz and live music - without you none of this would be possible! ticket sales 28% . 15 Toronto Downtown Jazz Society

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