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2019-Azpbs-Report-To-Community.Pdf ARIZONA PBS REPORT TO THE COMMUNITY Dear friends, As one of the last local, independent voices in our media landscape, we exist to tell the stories of Arizona. Our communities rely on us for news and public affairs coverage, high-quality children’s content, arts programming and much more. We know our audience well, and we take great care and great pride in serving you. We’re proud to be one of the most highly watched and highly rated stations in the public television system. One of our highlights in 2017-18 was being recognized for our Educational Outreach work by the Rocky Mountain Region of the National Academy of Television Sciences, which honored Arizona PBS with the prestigious Governors’ Award. Our Outreach work is a core part of our mission, both on-air and in communities across the state, and we were thrilled to see it recognized. Our Educational Outreach team spans the entire state of Arizona and impacts children of all backgrounds. We help educators improve their skills and make effective use of PBS KIDS materials. We help prepare preschoolers for kindergarten through educator workshops and camps. And we work with dozens of community-based organizations to further our goal of improving life for Arizona’s children. While our Educational Outreach team is busy across the state, we also air safe, educational children’s programming on both our main channel and 24/7 on Arizona PBS KIDS. From education to news to arts and beyond, we are constantly looking for ways to serve our communities in a significant and meaningful way. With the continued support of our Arizona community, we will continue to tell important and compelling stories about who we are, where we’ve been and where we’re headed – together. Mary Mazur General Manager, Arizona PBS 2 ARIZONA PBS REPORT TO THE COMMUNITY OVERVIEW LOCAL VALUE Arizona PBS is a valuable contributor to Arizona’s quality of life. Available free to everyone, Arizona PBS is a trusted source of in-depth news and civil dialogue at a time when Arizona needs it most. Arizona PBS is a catalyst for educating children, bridging academic achievement gaps through work with partners, parents and educators. We also specialize in lifelong learning and celebrate our state’s diverse arts and cultures. We connect daily with Arizonans through noncommercial television, the internet, social media, educational outreach and other community initiatives. LOCAL IMPACT Arizona PBS’ local services deeply impact Arizonans. Arizona PBS’ signal reaches 80 percent of Arizona homes. With more than half a million viewers weekly, Arizona PBS consistently ranks among the most-viewed public television stations per capita in the United States. During fiscal year 2018, our website azpbs.org received more than 1.8 million page views. Arizona PBS hosted more than 4,395 workshops and other community events, reaching more than 76,496 Arizonans, not counting nearly 10,000 children and family members who attended the second Arizona PBS KIDS Day in February 2018. Arizona PBS Educational Outreach was awarded the highest honor, the Governor’s Award, from the Rocky Mountain Region of the National Academy of Television Sciences in Fall 2017. 3 ARIZONA PBS REPORT TO THE COMMUNITY 2018 KEY SERVICES In fiscal year 2018, which spans July 2017 – June 2018, Arizona PBS provided these local programs and services: Educational outreach, both on-air and in the community: Locally produced programming: Workshops & teacher training: Arizona Collectibles Educational workshops reaching nearly 200,000 children Arizona Horizon annually Arizona Poetry Out Loud Piloting new workshop content in collaboration with PBS Arizona Spelling Bee Teacher training and professional development workshops Arizona Teacher of the Year reaching 73,000 teaching professionals each year ArtBeat Nation Parent and care provider workshops reaching 4,395 annually ASU Academic Bowl PBS KIDS Growing Up Well workshop series Books & Co. Arizona Early Childhood Registry & First Things First Catalyst: Shaping the Future college scholarships Central Sound concert partnerships Digital learning tools: Check, Please! Arizona Arizona PBS KIDS 24/7 channel Clean Elections debates Mobile apps and games for over 60% of Arizona families Cronkite News who cannot afford or do not have access to preschool or Free Speech: Challenge of Our Times Head Start early education Horizonte Free digital resources aligned to state/national standards utilized by 36,000 PreK-12 teachers across the state A Moment in Time interstitials PBS LearningMedia professional development Plate & Pour Bright by Text parent tips, child development information and family events messaging Family events: Community events: Arizona PBS KIDS Day at City of Phoenix Civic Space Park “American Creed” screenings Arizona PBS KIDS Writers’ Workshop & statewide contest “Dolores” screening PBS KIDS Super Why Kindergarten Readiness Camps “The Great American Read” events Ready to Learn Phase I: Community Collaborative “The Vietnam War” screenings Planning COMMUNITY PARTNERS Arizona Association for the Education of Young Children City of Chandler Arizona Association for Supportive Child Care (ASCC) City of Phoenix Arizona Coalition for Military Families City of Phoenix Birth to Five Arizona Commission on the Arts City of Phoenix Latino Institute Arizona Department of Economic Security City of Phoenix Parks & Recreation Arizona Department of Health Services Easter Seals Blake Foundation Arizona Department of Veterans’ Services First Things First (statewide) Arizona Early Childhood Alliance (AZECA) First Things First Yuma Regional Partnership Council formerly BUILD Arizona Maricopa County Community College System Arizona Educational Foundation Read On Arizona Arizona Governor’s Office on Education Read On Phoenix Arizona State Libraries Read On Yuma Arizona Technology Council Southwest Human Development Chavez Youth and Community Foundation Western Regional Council of Child and Family Resources Governments Head Start 4 ARIZONA PBS REPORT TO THE COMMUNITY INTRODUCTION For 57 years, Arizona PBS (KAET – Phoenix) has been a trusted community resource. We have made it our mission to be the standard-bearer for transmedia storytelling in public media, reaching new audiences in the quest to serve lifelong learners across Arizona and beyond. The communities we serve support us in turn: more than 61,000 viewers choose to be contributing Friends of Arizona PBS each year, and roughly 80 percent of our revenue comes from the local community, mainly through membership support and program underwriting. We value these close ties with the Arizona community, and we make it our business to provide educational outreach services, unbiased news and public affairs, and programming and events that celebrate science, culture and the arts. Nationally, PBS is the most trusted media in America and is considered the best use of federal tax dollars, second only to military defense. At the state level, Arizona PBS is one of the last locally-owned media organizations in Arizona. Because Arizona PBS is all about community service – not profit making – we are an independent news source that is free from commercial influence. Each week, more than 800,000 Arizonans tune in to our programming, making Arizona PBS both Arizona’s largest performing arts venue and its largest history museum. Approximately 80 percent of Arizona households can watch our quality programming on multiple digital TV channels. In a market where over 42 percent of households do not subscribe to cable or satellite TV, Arizona PBS provides a free, over-the-air option for quality programming for all ages. PBS is also the foremost media educator of children. Two of Arizona PBS’ four digital channels provide curriculum-based programming for families: 10 hours every weekday on our main channel and 24/7 on digital channel 8.4, Arizona PBS KIDS. Combined with online options for viewing (including mobile apps), we provide parents with more avenues to access trusted content that features favorite PBS characters. Our Educational Outreach team reaches even further than our television signal. Arizona PBS conducts educational outreach services and community-based initiatives across all of Arizona. In the following pages, we invite you to explore the value and impact of Arizona PBS through our work in education, our coverage of news and public affairs and our support for lifelong learning. 5 ARIZONA PBS REPORT TO THE COMMUNITY ARIZONA PBS BY THE NUMBERS Arizona PBS began broadcasting on January 30, 1961 in Phoenix, Arizona, now the 12th-largest TV market. In our over 55 years on-air, Arizona PBS has been a trusted community resource. Arizona PBS’ quality programming reaches approximately 80% of Arizona households on four digital television channels: Arizona PBS (8.1/Cox 1008), Life (8.2/Cox 80), World (8.3/Cox 88) and Arizona PBS KIDS (8.4/Cox 81). Full details of our channel offerings are available at azpbs.org/schedule. PBS is the #1 trusted media in America and, after the country’s military defense, is considered the best value for federal tax dollars for the 16th consecutive year (Marketing & Research Resources Inc., January 2019). Arizona PBS typically ranks among the top 10 most-watched PBS stations. Each week, more than 800,000 Arizonans tune in to Arizona PBS: What is the Phoenix (Prescott) DMA (Designated Market Area)? (January 2019 Nielsen estimates): • 1,919,930 total television households • 29.5% of TV households in the market have cable • 28.2% of TV households in the market have satellite • 42.3% of TV households in the market receive TV signals over the air 6 ARIZONA PBS REPORT TO THE COMMUNITY Arizona PBS has over 60,000 members (annual contributors). Arizona PBS is embedded in the community with services provided by over600 Arizonans who have volunteered their time, talent and expertise. These Volunteer Friends of Arizona PBS act as an extension of Arizona PBS’ relatively small staff to invest in our community through volunteering, supporting and fundraising. In fiscal year 2018, they contributed more than 4,410 hours last year in support of Arizona PBS.
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