Dunkirk and Lenton Ward Customer Profile
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Dunkirk and Lenton Ward Customer Profile GIS Team and Policy & Information Team, Nottingham City Council As part of the Shared Intelligence and Policy Resource Disclaimer and Copyright The names and descriptions used in this report are in no way intended to offend. They represent terminology originated by Experian (the creators of Mosaic) and are used here purely to aid understanding, analysis and interpretation of Mosaic and related information. Mosaic data is © Experian Limited. The Ordnance Survey map data included within this publication is provided by Nottingham City Council under license from the Ordnance Survey in order to fulfil its function to compile this report. Persons viewing this mapping should contact Ordnance Survey copyright for advice where they wish to license Ordnance Survey map data for their own use. A-Z Map information used for internal purposes only. Not for public distribution or viewing. Reproduced by permission of Geographers’ A-Z Map Co Ltd. © Crown Copyright 2006. All rights reserved. Licence No. 100017302. Much of the demographic data from the office for National Statistics and the office of the Deputy Prime Minister are subject to Crown Copyright. Therefore, please quote the source when using the data. Further Information For further information about this report, please contact [email protected] or [email protected] For access to other reports and datasets on the City and our customers, please see Nomadplus www.nomadplus.org.uk or the City Council’s statistical pages on Nottingham City Council’s website www.nottingham.gov.uk/population A list of research and information teams within Nottingham City Council can be found in the Directory of Researchers. www.nottinghamcity.gov.uk/corporate_research_group_directory_latest.doc Please note: similar Customer Profile reports are available for the City, for Area Committees and for other Wards. 2 Contents Page Customer Profile of Dunkirk & Lenton Ward using Demographic data 5 People and Place 5 An Examination of Dunkirk and Lenton Ward using Mosaic 9 Mosaic Classification of Dunkirk and Lenton Ward 9 Communication and Marketing 12 Appendix A: Summary Characteristics of the Dominant Mosaic Types Discussed 13 Appendix B: Understanding Mosaic 20 About Mosaic 20 Mosaic Data 20 Interpreting Mosaic Information in this Report 21 Appendix C: Mosaic Group and Type Descriptions 23 3 4 People and Place Dunkirk & Lenton lies within Area Committee 8 – with neighbouring Bridge ward including much of the City Centre area. 10,930 residents live within Dunkirk & Lenton (2004 estimate) an increase of 8.5% on 2001 estimates. There are 3,940 households within the ward (2005 estimate). Population 2001 2004 Change 01-04 No. No. No. % Dunkirk & Lenton 10,070 10,930 +860 +8.5 Nottingham City 268,760 275,100 +6,340 +2.4 England 49,449,700 50,093,800 +644,100 +1.3 Source: ONS Mid Year Estimates 2001 & 2004. Nottingham City Council provisional Area estimates. In 2004 the ward had a population density of 20.98 residents per hectare – up from 19.33 in 2001, but still the least densely populated of all wards, according to the Office for National Statistics. This compares with an average of 36.87 residents per hectare in Nottingham City. Dunkirk & Lenton has a much lower proportion of households with dependent children - at 12.6% this is less than half of the City average. The ward also has a much lower proportion of pensioner households than Nottingham and Nationally – although these figure will be affected by the number of University Students in the ward. According to data from Nottingham University and Nottingham Trent University, students account for an estimated 50.1% of the total population of Dunkirk & Lenton, and 57.7% of working age people, more than four times the Nottingham percentage. Dunkirk & Lenton ward has the highest proportion of student households of all the wards in Nottingham - an estimated 1,120 in 2004 - over a quarter of all households - according to figures compiled using Council tax data, compared to 4.1% in Nottingham. 5 Households Of which: lone Households Of which: Other 1 Households Household with parent households with only households with person with only Composition Dependent with dependent pensioners only one households students (2001 Census) Children children pensioner % % % % %% Dunkirk & Lenton 12.6 4.8 13.7 10.6 28.8 24.0 Nottingham City 27.1 9.9 21.4 14.1 23.4 2.8 England 29.5 6.4 23.8 14.4 15.7 0.4 Source: 2001 Census, Crown Copyright 2003. University Students (2005) Student Households % of total % of 16 to % of total No. No. population 59/64 households Dunkirk & Lenton 5,480 50.1 57.7 1,120 28.4 Nottingham City 25,680 9.3 14.0 4,990 4.1 England - - - - - Source: Students: Nottingham City Council, using information from the University of Nottingham and Nottingham Trent University, 2005 Student Households: Nottingham City Council using Council Tax data, 2004 85+ Dunkirk & Lenton has a far greater proportion of 80-84 20 to 24 year olds than the average for Nottingham City. 75-79 70-74 This can be clearly seen on the pyramid to the right. 65-69 60-64 This is due to the large student population 55-59 50-54 which accounts for half of the total population and 45-49 57.7% of the working age population. 40-44 35-39 30-34 25-29 Please note: that gender splits by age are not available 20-24 15-19 for Area levels, so each age group has been estimated 10-14 using the average gender split for the whole Area for the 5-9 0-4 purposes of the graph. 30 25 20 15 10 5 0 5 10 15 20 25 30 Source: Nottingham City Council Provisional Estimates Female % of Total Population Male controlled to ONS Mid Year Estimates 2004 for the City. 2004 Estimates 6 Dunkirk & Lenton has slightly higher proportion of males than the City and England average, and the ward’s population is more ethnically diverse than Nottingham and England as a whole, with 28.2% of people being from a non-White British ethnic group, compared to 18.9% for the City, according to the 2001 Census. The ward has a higher proportion of people with an Asian or Asian British population than he City – with more than twice the proportion of residents with an Indian background – at 4.9% compared to 2.3% for the City. The ward also has one of the lowest proportions of people stating they have a non-Christian religion in the City, and a higher proportion of people with a Muslim religion at 7.4% compared to 4.6% for the City respectively, according to the 2001 Census. The ward has the highest proportion of people with a Hindu religion of all the wards, at 2.3%. Sex (2001 Male Female Census) % % Dunkirk & Lenton 52.8 47.2 Nottingham City 49.6 50.4 England 48.7 51.3 Black Asian or Ethnic groups including: including: including: or Chinese White Mixed Asian (2001 Census) British Indian Pakistani Black or Other British British % % %%%%%% Dunkirk & Lenton 77.8 71.8 2.9 10.9 4.9 4.7 4.6 3.9 Nottingham City 84.9 81.1 3.1 6.5 2.3 3.6 4.3 1.1 England 90.9 87.0 1.3 4.6 2.1 1.4 2.3 0.9 Religion Other No Religion (2001 Census) Christian Buddhist Hindu Jewish Muslim Sikh religions religion not stated % % % % % % % % % Dunkirk & Lenton 48.8 1.1 2.3 0.7 7.4 2.1 0.6 30.3 6.7 Nottingham City 57.7 0.4 0.8 0.2 4.6 1.2 0.3 24.8 9.8 England 71.7 0.3 1.1 0.5 3.1 0.7 0.3 14.6 7.7 Source: 2001 Census, Crown Copyright 2003. 7 The 2004 English Indices of Multiple Deprivation rank Nottingham as the 7th most deprived City in the country with 13 out of 20 City wards in the 10% most deprived wards in the country. 31% of the 13 Super Output Areas (SOAs) in Area 8 are amongst the 10% most deprived in the Country – compared to 45% of the 176 SOAs in the City. Dunkirk & Lenton has just 1 of 7 SOAs in the most 10% deprived in the Country (Source: Office of the Deputy Prime Minister, 2004) making it the fourth least deprived ward in the City according to unofficial rankings from the East Midlands Public Health Observatory. Residents’ Priorities In the 2005 MORI residents survey, residents were asked what they think the City Council should concentrate on over the next few years in order to improve their quality of life. Although results are not produced for all wards at ward level, improving safety in communities and combating crime was the top perceived priority mentioned by 48% of residents in Area 8, with reducing litter and affordable homes both listed as key priorities by 26% of residents. (Source: Nottingham City Residents Survey, MORI, 2005) 8 An Examination of Dunkirk and Lenton Ward using Mosaic The following section contains a brief Mosaic study of Dunkirk and Lenton ward in comparison to Nottingham City. Descriptions of the various Mosaic Group and Types can be found in Appendices A and C, whilst Appendix B contains further information regarding understanding Mosaic data. Mosaic Classification of Dunkirk and Lenton The Mosaic Group profile (right) illustrates that there is one dominant Group in the ward – Urban Intelligence (educated, young, single people living in areas of transient populations). These comprise over three- quarters (78%) of Dunkirk and Lenton’s households and are also particularly highly concentrated in the ward by over 5 times the Nottingham average.