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2008 ANNUAL AWARDS PROGRAM for material published in 2007 AWARDS BANQUET AND PRESENTATIONS June 21, 2008 - Saratoga Springs, New York

2008 AWARD DIVISIONS

Editorial Content...... 2

Advertising DesigN...... 18

Cover Page...... 20

Editorial Design...... 22

Photography...... 26

Illustration...... 28

Specialty Classes...... 28

General Excellence...... 32

Overall Publication...... 35

2008 Judges...... 35

 Editorial Content

Class 1 Class 2 News Reporting: News Reporting: Related News Breaking Story Feature Story (12 entries) (28 entries)

1st 1st Quarter Horse News Sidelines Equestrian Magazine “It’s A First!” “Justice for John Elwin” By Rebecca Overton By Lauren Giannini February 15, 2007 April 2007 This lead was almost perfect. The “life from Most likely the story of a lifetime for a writer, and death” angle can’t be beat. How to take a she did not put a foot wrong. Well-researched, potentially dull scientific story and make it sing? and not overwritten – which is a trap a lesser Write like this and pepper it with wonderful writer might have fallen into. No one could start quotes. reading the story and stop before reaching the finish line. 2nd California Horsetrader 2nd “Thousands of Horses Evacuate from Quarter Horse News Southern California Fires” “Unwanted Horses – Taking on the By Daniel Lew Issue” November 1, 2007 By Rebecca Overton With several entries on the California fires in May 1, 2007 and May 15, 2007 this class, a story on the topic had to stand out. Not an especially savory topic for a lot of This one did with a comprehensive look at the readers, this writer does a good job of turning evacuation efforts. a Q&A into a fair look at the other side of the horse slaughter issue. The format works due to 3rd the writer’s intelligent queries. Part II gives the anti-slaughter forces a chance to respond. This is Quarter Horse News a solid package of work. “Zaragoza Stables Owner, Son Drown” By Mark Thompson September 15, 2007 3rd At once sensitive and clear-eyed, this story Dressage Today combines hard news and facts with personal “Outbreak!” information in nice balance. By Kitson Jazynka Sidebar by Barb Crabbe, DVM July 2007 Smart choice of a lead – contrasting the usual bustle of the area with the ghost town it became after the disease outbreak. Very good idea to follow the trail into the impact it had on related businesses. Logically organized, good use of sidebars, a very professional job in every respect.

 Honorable Mention By Stacy Pigott Hoof Beats December 2007 “Analyzing Anabolics” Good sidebar and practical information, nice By Evan Battak use of problem solving techniques for breeding. January 2007 Well written. I liked the use of the contrasting angles on steroid use as a lead-in. Lots of sources sought Honorable Mention out and the story is arranged logically and flows American Farriers Journal from one paragraph to the next. “Heel Concussion Can Pound a Hoof” By Ron Perszewski Thoroughbred Times December 2007 “Remembering Barbaro” Good specifics, well written and informative. By Mike Curry, Frank Angst, Michael Burns, Steve Bailey, Jeff Lowe, Mary Simon, Denise Steffanus, Today’s Pro Farrier Dick Jerardi “Egg Bar Shoe” February 10, 2007 By Matt Gillis, CJF Exhaustive team coverage on the extraordinary, August/September 2007 but ultimately futile attempts, to save the life of Great examples of practical use and gave clear Barbaro. Every sidebar was pertinent and the instructions. main story and all of the sidebars were well- written. Despite all of the stories, there was very little overlap, which meant there was always a Class 4 fresh angle to read. Instructional Single Article (circulation 10,000 to 20,000 – 17 entries) Class 3 Instructional Single Article 1st (circulation under 10,000 – 19 entries) Cutting Horse Chatter “Sitting Pretty” 1st By Al Dunning with April Fingerlos NRHA Reiner July 2007 Excellent information, clear, concise, useful. Nice, “Reining Tango: Speed Transitions” simple treatment of in-depth material. Very well By Kate Riordan written. November 2007 Great profile with lots of information that has not been overdone or rehashed. 2nd Paint Horse Journal 2nd “Claim to Fame” The Whip By Tracy Gantz September 2007 “Starting the Driving Horse” Logical thought progression, informative and By Ann L. Pringle easy to understand, thorough. September 2007 Great information and article flow. Detail presented well without overwhelming the 3rd reader. Very readable. Performance Horse “Ranch Style” 3rd By Susan Morrison Quarter Horse Track June 2007 “Get Those Mares Ready to Breed” Clear explanations, entertaining and informative. Good tips for those competing in ranch classes.  Honorable Mention providing good explanation not only to what Eventing USA was suggested, but the reasoning behind the “Sixteen Ways to Boost Your Dressage suggestions as well. Score” By Emily K. Daily 3rd July/August 2007 John Lyons Perfect Horse Information is presented well. Article has good “Down to Earth Advice for Rearing” flow and is easy to understand. By John Lyons and Maureen Gallatin August 2007 Thoroughbred Times I really liked the lead and the acknowledgement “Blackout!” that rearing is scary for the horse, too. I loved By Cynthia McFarland the easy, conversational tone of the article – as January 13, 2007 if you were talking this over face to face with a Good use of sidebars and great detail on respected friend/trainer. It was broken down information that does not overwhelm the clearly into easy to understand components. reader. You used transitions well to guide the reader through the article in an easy-flowing, easy to understand fashion. I really enjoyed reading this Class 5 one. Instructional Single Article (circulation over 20,000 – 27 entries) Honorable Mention Western Horseman 1st “About Face” America’s Horse By Brian Neubert with “This’ll Only Hurt a Little” Fran Devereux Smith By Holly Clanahan July 2007 March 2007 Your lead did a nice job of capturing the reader’s This article was a welcome and refreshing attention – making a friend of your horse is change from so many instructional articles that something I think most riders strive for, and eventually became little more than glorified that change in attitude is so vital. I also liked checklists. Although you did a great job of the conversational, down-to-earth feel to the breaking it down, step by step, in an easy- writing. A very nice article that made me feel like to-understand and well-organized manner, I just had a great, educational conversation with you continued to “write” as opposed to “list” a skilled equestrian. throughout the entire article. You also did a great job of incorporating quotes throughout Western Horseman and making the article very readable. A really “Into the Great Wild Open” nice, well-written article on a very useful topic. By Ross Hecox November 2007 2nd I really enjoyed this article; it was very well- The American Quarter Horse Journal written and conversational in tone, which “Stallion in Training” helped draw the reader in and make them feel By Tonya Ratliff-Garrison involved and interested. I liked that you “wrote” December 2007 instead of falling into the list-making trap so Nicely done story. You did a good job of setting many instructional articles fall into. You did a up the importance of the topic with your lead nice job of balancing quotes and explaining and carrying through to the credibility of your what was meant and how to implement the source. You did a great job of weaving the techniques explained in the article. quotes seamlessly throughout the story and

 Class 6 Right from the great subtitle, this article had Instructional Series what it took to captivate the reader. The (10 entries) opening was strong enough to make me feel like I was actually holding the reins. Lots of meat in this article, right down to the photo captions. 1st So often the photos support the writing. Here Horse & Rider the captions really enhanced the photos. The “Stacy Westfall’s Smart Start” very effective closing paragraph said it all and By Stacy Westfall with Sue M. Copeland was also effectively used as a great pull quote. January through November 2007 I liked the way you set up a nice preview of what was to come and established your credentials 2nd early on. I really like how you give explanations Rocky Mountain Rider Magazine of popular terms so that a novice understands “Better Pastures Start with a Drylot” what it is and what to look for. I also appreciated By Jennifer Mohler that you don’t expect that everyone have all the August 2007 equipment you suggest and that you gave ideas The engaging opening pulled me right into on how they can modify what they have to use this well organized commentary on an often for the exercises. Wonderfully clear and concise neglected aspect of horse management. The explanations that were easy to understand and subheadings were well done and effectively broken down into simple and logical steps for highlighted the well organized content. The the reader to follow. Really an exceptional series. strong use of pull quotes helped emphasize that there is a lot of concise, concrete, and useful information in this article. 2nd The American Quarter Horse Journal “Training and Tips” 3rd By Richard Shrake with Larri Jo Starkey The American Quarter Horse Racing March, April and May 2007 Journal I liked how you provided a nice visual to start “If the Shoe Fits…” your series, but that you also used a nice By Holly Clanahan preview of what the series would encompass. May 2007 I like the vivid writing style that really paints A relevant analogy in the opening sets the stage a picture as well as the clear definitions and for this well organized, easy to follow article. explanations. The writing is clear and concise – Great job on a very practical sidebar with its and also both conversational and grammatically concrete, hands-on information. correct. The style, tone and feeling were consistent throughout all three articles, which was also a big plus. Honorable Mention Paint Horse Journal Class 7 “Dare to Be Bare” Horse Care By Jessica Hein (circulation under 20,000 – 30 entries) February 2007 Very imaginative title. Pertinent use of practical 1st examples. A well balanced presentation of The Whip several “schools” of barefoot trimming. Nice “Shoeing the Competitive Driving resource sidebar. Horse” By Ann L. Pringle June 2007

 Performance Horse Great Tips for Great Clips! I like how the opening “Walking the Line” sidebar pulls you right in with very practical tips. By Andra Brichacek Succinct subheadings keep the article clearly December 2007 organized. Clarity of the writing and simple step Intriguing title. Real life experience creates by step organization make this a how-to article an interesting opening. Sub headings grab that would convince any horse owner they can attention. Pertinent quotes and concise, well master this essential horse care task. organized writing give great coverage of this no-nonsense subject. Honorable Mention

Horse & Rider “Genes Gone Wrong” Class 8 and 9 By Barb Crabbe, DVM Horse Care May 2007 (circulation 20,000 and over – 23 entries) The title and subtitle got right to the point on what this article would discuss. The opening 1st paragraph added some drama to draw the USDF Connection reader in. The excellent systematic organization “New Findings in Hoof Care” of the information coupled with clear By Sally Silverman explanations make these potentially confusing May 2007 conditions easy for everyone – novice to This piece tied together so many of the experienced horseman – to understand. elements of a good article – attention grabbing, but to the point title; catchy subheadings; John Lyons Perfect Horse appropriate and useful cross-section of expert’s “Setting a Spirit Free” quotes; and nice, clear descriptions of individual By Michelle Anderson nutrients functions. Very concise writing with an July 2007 engaging style that holds the reader’s attention. The use of personal examples was a very effective way to present the necessary and 2nd practical side of this very difficult topic. Barrel Horse News “Science of Speed” By Bridget Cook Class 10 October 2007 Service to the Reader The well structured opening, with its excellent (circulation under 10,000 – 6 entries) use of very credible sources, alerts the reader that they will definitely want to read on. 1st Excellent use of succinct subheadings. Each CEH Horse Report key factor is nicely backed up with details or examples. As a dressage rider, I wasn’t expecting “Awakening the Dormant Dragon” to find the topic particularly interesting, but By Gregory Ferraro, John Madigan and Barbara came away very pleasantly surprised. A well Meierhenry done, interesting read. April 2007 This package provides everything you could want to know about EHV-1. The enormous 3rd amount of material is broken up both into user- Horse Illustrated friendly sidebars and via boldfaces so it is not “Great Clips” overwhelming. This would be a “keeper.” By Annie Eldridge November 2007

 2nd Great start – personal example transitions NRHA Reiner into “the many” affected. I like the sidebar and “Web Sites” resource list. Story has a nice conclusion. By Lee Raine November 2007 Quarter Horse News An outstanding introductory article about Web “The Modern Way to Defame” sites with plenty of useful advice. Some puns By Breanne Hill lighten it up. Eight common mistakes is a great December 1, 2007 addition. I like how the final paragraph ties back A “surprise” topic outside the box. Nice turn of to the beginning and concludes the article. phrase: “tore through the horse industry like a bullet fired from a Colt .45.” Clear explanations and specific examples. Class 11 Service to the Reader (circulation 10,000 to 20,000 – 22 entries) Class 12 Service to the Reader 1st (circulation over 20,000 – 33 entries) Paint Horse Journal “Are You Prepared?” 1st By Chandra L. Orr EQUUS August 2007 This article provided outstanding material that “Helping the Hard-Luck Horse” By Jennifer Williams, PhD went beyond the obvious. The information was March 2007 clearly presented and a reader would be able to This article benefits from a lovely, well-crafted take immediate action based on what they read. lead that draws the reader in with a compelling direct-address scenario, topped off with a first- 2nd person connection that is expertly rendered. Paint Horse Journal The reader can know she’s in good hands from “The Price is Right” the outset. The article deals with an important, By Irene Stamatelakys compelling and timely subject, and stretches February 2007 beyond the typical fare of service pieces to A good read; I Iike the step-by-step approach teach the readers about something new, and bullets within sections. Real-life example perhaps something that may change the way brings it home. Expert Q&A is a nice touch. they look at horses or the way they go about 3rd being a responsible participant in this industry. The writer covers the subject in considerable Appaloosa Journal depth, delivering practical, instructional content “Spotted in the Gate” in a well-organized, clear manner, and closing By Tafra Donberger with a summary that is both genuine and October 2007 emotionally compelling. Writing in this article was a cut above. I especially liked the use of the sidebar with jargon for beginners. 2nd The Trail Rider “Endurance Riders’ Secrets” Honorable Mention By Jennifer Nice Paint Horse Journal July/August 2007 “Global Trade” I really appreciate the humor and sass this writer By Irene Stamatelakys demonstrates in her lead, which certainly makes May 2007  me want to keep on reading. She reminds bogging the reader down in strenuous, labored me – after reading what feels like a bazillion exposition. The sidebars help in that capacity, service articles that inform the reader but fail too. This article was compelling and very reader- to engage – that good writing is often dosed oriented. out in simple, small touches. Too many readers think informative-dry. This writer knows better, Horse Illustrated and demonstrates it in every careful touch “In Case of Emergency” of personality in this piece. The writer had By Kara L. Stewart fun writing this, and I had fun reading it. It’s April 2007 informative, user-friendly and engaging. It wasn’t Love the lead, which uses specific, compelling the most compelling subject covered in these examples to immediately get the reader’s service articles, but it definitely demonstrated attention and zero right in on what’s at stake one of the best stylistic approaches. here: your horse’s safety. There’s an appropriate urgency to this article, which has broad appeal 3rd for the publication’s target readership – and, John Lyons Perfect Horse quite frankly, for any equine publication’s “Find Black Gold in Mount Manure!” readership. The writer keeps the story tight By Alayne Blickle and focused, uses strong sources as experts, April 2007 and, perhaps most important, delivers the What a delightful, compelling article this is. information in an efficient and compelling The writing is tight, snappy and informative, manner. and the writer does a good job establishing the benefits of composting horse manure Class 13 and providing easy-to-follow advice for the Service to the Reader Series first-time composter. The topic is fresh, timely (5 entries) and highly relevant to the audience, and the article’s straightforward organization makes it 1st very usable. The sidebars go one step further, Dressage Today providing detailed directions and trouble- shooting tips. “Understanding Horse Personalities” By Yvonne Barteau and Gail Rodecker September through December 2007 Honorable Mention What an impressive package. The subject Horse & Rider was extremely relevant to the publication’s “15 Ways to Save on Hay” readers – really, any horse folks would find this By Debbie Moors info useful – and was generally well-written. June 2007 Repeating the key sidebars with each month’s I appreciate the tight, fresh writing installment was an excellent idea – very helpful demonstrated here, which helped this to readers. Lots of good details and example piece score above the average in this highly scenarios. Part III was particularly well-written, competitive category. Even though these with an engaging lead and succinct summaries articles are meant to provide a service to the of the major personality types. reader, they should still demonstrate the unique styles of their writers, which is why I appreciated 2nd the writer’s approach here. This writer made a America’s Horse widely relevant topic interesting for the reader “Horse Color 101” while delivering helpful, insightful tips. The By Andrea Caudill reporting is well-done and the article covers January through December 2007 the topic in just about the right amount of Short, tight lead is crisp and interesting, setting depth – answering the key questions without up the main focus of this series; in general,

 the articles in the package are informative, 3rd straightforward and interesting. Excellent NRHA Reiner sidebars tuck information everywhere, breaking “Tim McQuay” content into easily digested bites of information. By Kellie Carr Impressive research went into this single- December 2007 writer series, showing a real commitment to I like the way this story reaches milestones in thoroughly reporting on this topic for readers. Tim McQuay’s career. Makes for easy reading. Some of the installments featured particularly The cute story about daughter Mandy buying nice writing, such as the leads in “Fade to Gray” dad’s horse back works well. A good mix of and “Cream of the Crop.” The more I read, the quotes and facts; this story leaves the reader more fascinated I became by the whole color with a good feeling. smorgasbord. I can imagine readers tearing out these installments and posting them on a barn wall or bulletin board so clients or riders could Honorable Mention figure out what color Ol’ Mabel Sue really is after NRHA Reiner all. All in all, this was some pretty engaging stuff, “McDynasty” well-written, clean, informative. By Cheryl Magoteaux November 2007 Class 14 Good double profile. Must have spent quite a bit of time with them to get the good back-and- Personality Profile forth dialogue. This story really captures the (circulation under 10,000 – 18 entries) McCutcheons.

1st The American Quarter Horse Racing NRHA Reiner Journal “Gunner – One in a Million” “Jim Stuckenberg” By Doreen Shumpert By Michael Cusortelli December 2007 January 2007 That’s a good story about Haverty and McQuay. Nicely balanced between facts about the Great quotes from Haverty about Gunner. Good man and his horses. Mentions his deafness insight from Pace on how to manipulate a deaf but doesn’t dwell on it or sound patronizing. horse. This piece captures Gunner’s personality. Good lead and some interesting background This is a great read. information. This is an easy read and informative 2nd with some good insight. Arabian Horse Times “Presenting the Personalities – Claire and Margaret Larson” By Mary Kirkman Class 15 August 2007 Personality Profile Lead works well to set the tone for the story. (circulation 10,000 to 20,000 – 42 entries) Good details and good storytelling. The reader gets the feeling he/she knows this couple. 1st Good quotes from Sellman about the Larsons Mid-Atlantic Thoroughbred provide a different perspective. A really neat “Humor Spikes Daily Routine for story with a lot of human interest. Maryland Horsemen Eddie and Linda Gaudet” By Vinnie Perrone August 2007 A wonderfully funny and touching read.

 Beautifully written and bursting with priceless Class 16 anecdotes, jokes, and gems. Personality Profile (circulation over 20,000 – 21 entries) 2nd Mid-Atlantic Thoroughbred 1st “Peter Winants: Steeplechasing’s Master Barrel Horse News Chronicler” “Living Legend” By Joe Clancy Jr. By Julie Mankin November 2007 June 2007 The story conveys not only who Winants is, An intriguing lead – tells us right away that but what he’s done. And it does it with clarity Wanda grew up knowing how to handle horses. and vivid detail, creating a great portfolio of a Lots of good insight. This story really captures photographer’s life. Wanda Bush. I love the tips at the end, in Wanda’s language. Good closing. Thorough 3rd reporting and good writing. The Chronicle of the Horse “Horse of a Lifetime: Leica” 2nd By Molly Sorge Western Horseman September 28, 2007 “A Cowboy’s Kitchen” Laugh-out-loud funny. A poignant, touching By Jennifer Denison read that demonstrates how strong, and July 2007 aggravating at times, the human-horse bond Lead sets a nice tone for an off-the-beat profile. can be. Good to see last name used throughout the story. Good job of backgrounding Perini’s Honorable Mention development as a cook. Good quote about his father’s poker parties. Good anecdote about Appaloosa Journal Matthews encouraging him to get into the “A Straight Shooter” business. A compelling read from start to finish. By Cheryl Dudley Made me hungry for one of his steaks. August 2007 An enjoyable read peppered with great anecdotes. The reader really gets a sense of the 3rd subject and the influence he’s had. Western Horseman “Call of the Cowboy” By Jennifer Denison The Chronicle of the Horse June 2007 “From Cross Examinations to Cross- Good lead, really sets the scene and mood for Country, Kevin Baumgardner is Right at the story. Some great insight from Edwards on Home” his music. Great quote from Mitchell: “He’ll sure By Kat Netzler do to ride the river with.” That says a lot. A good November 16, 2007 read. A colorful, enjoyable piece that gives the reader the sense of who Baumgardner is. The lead brought a chuckle. Honorable Mention Horse & Rider “Behind the Brand” By Juli S. Thorson August 2007 Dream lead works well. So does the second- person approach. The first page offers a lot of

10 insight on Dunning. Sections help the story could have been a tedious recitation of career structure. I really get a good picture of Al wins and losses with anecdote and quotations. Dunning. You captured his personality. Overall, it’s a very lively, informative piece, and a nicely written tribute to a great horse. Western Horseman “Strokes of Genius” 3rd By Jennifer Denison The Florida Horse October 2007 “Lead On” Interesting lead. Use of last name throughout By Jo Ann Guidry story is good. That’s an amazing story from Ed September 2007 Roberts about Mixer handing the paint brush A good piece that does a nice job of conveying over to others. That really shows us something. the different attributes of pony horses. Engaging This story provides a real good insight into an throughout, with plenty of detail and anecdotes, exceptional artist. this feature also passes along some very useful information that would help people judge the Class 17 quality of a good pony horse, and many readers, Feature Article I’m sure, would pick up some good training tips. (circulation under 10,000 – 17 entries) Honorable Mention 1st The Carriage Journal The American Quarter Horse Racing “Go West!” Journal By Vicki Nelson Bodoh “Stanley’s Tools” January 2007 By Richard Chamberlain This has some wonderful information and rich December 2007 detail. Anyone wishing to retrace the author’s This piece had a lot of charm. I really enjoyed travels would be well-equipped, and she offers the writer’s narrative style, and crisp use of valuable insight into using the Internet to quotations both to illustrate a point and to become an amateur travel agent, and unearth move the story along. With a piece like this, little-publicized museums along the way. the trick is to make the subjects of the story engaging by allowing them to tell their own The Texas Thoroughbred story – which is unique – while including “Training Days” insights into industry practices – which affect By Shelby Downs everyone in similar ways. This profile succeeds March/April 2007 admirably in both areas, and is a great example A nice little piece that includes some good of a winning formula. anecdotes about the Kentucky Equine Management Internship. I thought the writer 2nd mixed in quotations well to support the Steeplechase/Eventing Times points being made, and it had a nice pacing throughout. “Walking Away: McDynamo Retires with Reputation, Health” By Joe Clancy December 19, 2007 A very nice piece that captures the poignancy of a difficult decision: when to retire a great horse from competition. I liked the writer’s crisp style and engaging phrases – “stall-walking claustrophobe” – and the way he mixed what

11 Class 18 Honorable Mention Feature Article Mid-Atlantic Thoroughbred (circulation 10,000 to 20,000 – 25 entries) “Pons Brothers Bring New Life to Merryland Farm” 1st By Lucy Acton Cutting Horse Chatter September 2007 “A High-Tech Step” A solid article that contains a nice mix of By Stacy Pigott intimate and general details to good effect. October 2007 Not only do we get a good sense of the Pons This was a fascinating piece, expertly told. The brothers, and their approach to their business, author showed a good understanding of a but they are also placed in the larger context of phenomenon expressed by the veterinarian in Maryland horse farming and beyond. This helps the story, that simply discussing “video analysis” the reader appreciate their achievement that of a horse’s gait would seem fairly ordinary. much more. What is described here, however, using two high-resolution, high-speed cameras to capture Paint Horse Journal even the most minute details in the way a horse “Gym-what?” moves, was brilliantly described. It would leave By Abigail Wilder anyone convinced that this tool ought to be September 2007 made a standard part of any vet’s diagnosis, and This piece was written in a jaunty style that was held my interest throughout. both crisp and engaging. The author showed good instincts, starting out with a description of “gymkhana” and then sprinkling in background 2nd and quotations to highlight certain points. I California Riding Magazine came away with a good understanding of the “Horses of Tir Na Nog” sport, and even a desire to see a gymkhana in By Kim Miller person. July 2007 This article manages to evoke a lot of feeling, and not just because of its subject. I thought Class 19 the author made some good choices about the Feature Article organization and pacing of the article, capturing (circulation over 20,000 – 42 entries) the very personal nature of the subject and then injecting some nice background, quotations, 1st and details. Western Horseman “In Search of the Last Cowboy” 3rd By Ryan Thomas Bell The Chronicle of the Horse March 2007 “The Disappearing Worker” This is writing, not reporting; sharing intimacies, By Erin Richards not a meaningless peck on the cheek. November 23, 2007 More than learning about what Jahiel does An excellent piece that gives a comprehensive – interesting in itself – we learn why he does account of a critical problem affecting the it through the world the author paints for the horse industry. This article would be a valuable reader. You get done reading this, you want to addition to the documentation surrounding the see Jahiel’s photos. More than that, you want to controversial issue of illegal immigration, as it go visit the ranches and cowboys and see them highlights – in compelling detail – the effects on as Jahiel does. The brush strokes of prose are the horse trade. The sidebars were also crisply elegant, measured, carefully chosen. The use of written and well focused. A really solid piece of information and quotes is masterful. This is the writing from start to finish. clear winner. 12 2nd feeling like they have a true and accurate picture The American Quarter Horse Journal of the current situation. “In the River Breaks” By Christine Hamilton Class 20 April 2007 Personal Column This is an exemplary piece of writing – terse, (circulation under 20,000 – 40 entries) colorful, engaging. All the more so by using minimum narration to connect the dots of the first-hand account. Without question a top 1st entry that anyone who can read should find The Chronicle of the Horse interesting. You also did a wonderful job of “Being a Jumping Rider Means More providing some pedigree information without Than Just Riding a Jumper” allowing it to become cumbersome. By Linda Allen February 23, 2007 3rd This is a well-written and convincing piece. It is good because of the obvious knowledge of EQUUS the topic that goes into what is written. It is “A Cross-Country Ride Like No Other” thoughtful, too. Altogether, these points make By Tom Moates it an excellent article that the reader no doubt April 2007 There are miles of difference between journalists values and will think about. and writers, between reporting and telling a story. This is a sterling example of the latter. The 2nd writing here never gets in the way of what is a The Chronicle of the Horse most engaging tale. The writer never succumbs “Dare to Let Go” to sensationalism or sentimentality, easy By Anne Gribbons temptations with a subject of this nature. Word December 21, 2007 selection, pacing, organization – it’s all here, This begins in a tone that almost discourages beautiful in its simplicity, so much hard work the reader from continuing. The writer then appearing so effortless. offers the reader some excellent advice. One fun example is the writer helps the reader Honorable Mention understand what she means by comparing Horse Illustrated fishing to riding. It is the kind of thing John “It’s Never Too Late” Steinbeck did very effectively. It is done well, here, too. By Kara L. Stewart June 2007 Excellent, engaging story. Admirable use of 3rd source quotes and organization. The sidebars Quarter Horse Track enhance and answer questions as such devices “That Hudson Column” should. By Ben Hudson September 2007 Western Horseman This is a good piece about an interesting man. “Killer Consequences” The account does make you wish you’d known By Barry Shlachter Gene. I’m certain readers enjoyed reading about August 2007 him, too. Wonderful reporting of a controversial subject – even-handed, terse, broad scope of resources. Leading off with someone caught up in the whirlwind is powerful. The reader walks away

13 Honorable Mention 3rd Appaloosa Journal Barrel Horse News “The Bling Thing” “Seizing Opportunity” By Diane Rice By Charmayne James and MaryAnna Clemons March 2007 October 2007 Nice take on getting someone up-to-date on a Reads well. A good story about lucking out “hip” term. Short, but fun to read. Well developed several times. Well-written. piece with a fun ending. Honorable Mention The Chronicle of the Horse Barrel Horse News “A World Cup Wake-Up Call” “Loaded Question” By Molly Sorge By Charmayne James with Bonnie Wheatley May 4, 2007 November 2007 This column clearly states a problem and then This is certainly a direct and strongly written and offers an excellent solution – with a challenge in convincing piece. It presents a lot of pointed between. This is well written and thoughtful. The and specific advice to apply to barrel racing and conclusion is well stated. life. It is especially interesting to read about the characteristics of the various horses described in Class 21 the piece. Personal Column (circulation 20,000 and over –20 entries) Horse Illustrated “Free Rein: Letting Go” 1st By Elizabeth Moyer Modern Arabian Horse August 2007 “First Ride” This is an excellent column, well-written with the ideas well organized. By Faye Ahneman-Rudsenske December 2007/January 2008 This is well-written with nice story-telling style. Class 22 Like the “Man of Few Words” character. It is a Editorial good story. (20 entries)

2nd 1st Equine Journal The Peruvian Classified “Hints from Holly: Ringside Nerves” “The Hardest Thing” By Holly Hugo-Vidal By Charlotte Dicke Becerra July 2007 May 2007 Nice, easy, even relaxed writing style makes this This was an elegantly written tribute to the piece interesting. It is fun to read it, too. Writer Peruvian horse breed. The author did an also gets a lot of ideas, information into a short, excellent job of describing the breed traits in quick format – which can mean a lot to a reader. layman’s language – no easy feat for a breed It’s the kind of thing you might find tacked up that has its soul in South America and Spanish somewhere so someone can go over the points as its first language. Her writing expressed a again. strong voice advocating for the patience to breed a perfect Peruvian and the development of skills to ride and care for one. Her love and passion for her subject came shining through.

14 2nd Personal Column category. But it was just so Thoroughbred Times beautifully and honestly written that it made its “Churchill Outsources its Integrity” point without ever really shouting it out loud. By Don Clippinger And that made it all the more poignant because December 15, 2007 the subject, the aged mare “Sugar,” was much The author, willing to take on a horse racing the same way. The old horse was stoic, a little institution in Churchill Downs, makes a well- standoffish even, but an inspiration to all who researched and documented argument against took the time to get to know her. And in telling outsourcing security workers at the historic Sugar’s story, the author made a case for the racetrack. This appeared to be an issue that value of taking care of old and infirm horses Churchill Downs didn’t really want publicized, and learning from them right up to their final but the author in no uncertain terms took days. The story was told with great care and the track to task for firing most of the security compassion; it didn’t attempt to influence the guards who had the closest relationship to the reader, it led by example. stables and stable workers they oversaw, not to mention the gambling side where millions of Quarter Horse News dollars change hands. He showed a command “Chasing the White Dragon” of the subject, covering all the aspects of this By Katie Tims issue, and he provided solid historic background July 1, 2007 to drive home his points. The writer takes a brave stand on an underreported problem in the horse business, 3rd whether it’s amateur or professional, racing John Lyons Perfect Horse or showing. Methamphetamine is a growing “The ‘One Horse’ Solution” problem everywhere, but the author points out By Betsy Lynch that the show horse world is not immune. The January 2007 editorial is well-written, gets right to the point A lot has been written about the horse slaughter yet is respectful of the family whose child the issue, much of it in general publications pegged story is keyed upon. The issue of recovery is to the support (or not) of the American Horse handled with finesse. This is one of those kinds Slaughter Prevention Act. And, of course, actress of articles, if read by the right person at the right Bo Derek. But this editorial goes to the heart of time, that just might save a life. the issue: individual horse owners. Unlike many other opinion pieces on this subject, the author Class 23 proposes several constructive suggestions to Event Coverage Editorial reduce slaughter: by better handling equine behavioral problems, for example. Or reducing Content (circulation under 20,000 – 32 entries) a breed’s overall population by increasing registration fees and creating euthanasia assistance programs. She challenges readers to 1st think outside the box and gives them the facts The Chronicle of the Horse and figures to get started. “Karen O’Connor Ponies Up for Pan Am Gold” Honorable Mention By Mollie Bailey John Lyons Perfect Horse August 3, 2007 The story was an enjoyable read. The writer “Watching Sugar” conveyed the excitement and included a nice By Wendy Gray balance in describing the event, the horses, the June 2007 riders and all of their triumphs and faults. I was This story isn’t an editorial in the strictest disappointed when the story ended. sense; perhaps it would be better suited in the

15 2nd Class 24 Thoroughbred Times Event Coverage Editorial “Thriller on Old Hilltop” Content By Ed DeRosa (circulation 20,000 and over – 15 entries) May 26, 2007 A solid, well-written story. The direct quotes from all the key players added detail and helped 1st keep the rather long story moving. The lead was Barrel Horse News great and the writer generally kept up the pace “Special Futurity Roundup Expanded all the way to the wire. Edition” By Trisha Johnson, Kari DeCastro, Larry Larson and Tanya Randall 3rd November 2007 The Chronicle of the Horse I love this article. First, the title is compelling “Rose-Reed Takes a Different Turn to and fun. From the first, I was drawn in, and Duke Victory” began to care about Repete (the horse). The By Beth Johnson article was easy to read, compelling, interesting November 23, 2007 – I learned about the sport while thoroughly The lead hooks readers quickly and sets the enjoying myself. The entire Futurity section pace for the story. The flow of the story, aided was compelling reading – I learned a great deal by the good combination of details about the about the sport, and became interested in it, horses, their riders and the course, made the because of the writing throughout the entire story fun to read. section.

Honorable Mention 2nd The Chronicle of the Horse Modern Arabian Horse “Peters and Floriano are ‘Better Than “2007 Western States 100-Mile Ride” Before’ at U.S. League Final” By Jennifer Nice By Sara Lieser October/November 2007 April 13, 2007 A wonderful, intelligently-written, articulate, The story’s lead works well and gets the reader interesting piece. Professional to the Nth into the story quickly. The piece contains good degree, akin to reading a piece in “National detail on both what went well and what did Geographic.” Excellent. not for each pair. The writer maintained a good balance between direct quotes and paraphrases and the additional sources (beyond the actual 3rd riders) added a lot to the story. Equine Journal “Equine Affaire to Celebrate 10th Anniversary” Thoroughbred Times October 2007 “A Brilliant Blessing” Nice, comprehensive promo piece for the By Mark Simon Equine Affaire. A very reader-friendly article. November 3, 2007 The story generally read well and the description contributed to the story without overpowering the horse, the event or the people involved.

16 Class 25 Class 27 Online News Reporting: News Online Service to the Reader Breaking Story Article (4 entries) (3 entries)

1st 1st TheHorse.com TheHorse.com “Ga. Neglect Case: Defense Team “Making a New Mom for a Rejected Questions Necessity of Seizure” Filly” By Erin Ryder By Scot T. Gillies February 20, 2007 August 26, 2007 Quality example of how to cover an emotionally This is a nice, personal story that engages the charged news story. The reporting is solid and reader – and steps the reader through each balanced. Lead is to the point. The writer did development. It takes advantage of the benefits an especially good job of contacting as many offered by the Web. It is well organized, with pertinent sources as possible and the story is links that make it easy to navigate. laid out logically. Class 28 Student Equine-related Class 26 Journalism Online News Reporting: (12 entries) Related Feature Story (5 entries) 1st Nicole Lanphear 1st “With the Help of Horses” TheHorse.com Published in Klipsun Magazine “Working with Morocco’s Horses: November 2007 Touching piece on the connection between Journey’s End” humans and animals and how those By Jeremy Campfield connections know no limitations. June 25, 2007 Perfect example of how a blog and journalism can be married. The writer had a wonderfully 2nd exotic topic and made the most of it. It had a Kandace York “you are right here with me” vibe and had the “Pony Talk” reader looking forward eagerly to the next entry Published in Equine Journal in the journal. February 2007 Well-written article introducing readers to the basics of pony management. The lead really 2nd draws readers into the story and wraps up nicely TheHorse.com at the end. Good, strong quotes. “John Henry’s Last Days” By Erin Ryder 3rd August 11, September 14, September 18, and Kandace York October 9, 2007 “Improve Your Dressage Position” There were several stories on this same subject Published in Equine Journal in this category. This one stood out as the best August 2007 because of the writer’s vivid descriptions of the Good organization and flow. You get right to the horse. point with the top five problems. at the end. Good, strong quotes. 17 Advertising Design

Class 29 Honorable Mention Publication Staff Arabian Horse Times Advertisement “Bob Battaglia – Horseman” (circulation under 10,000 – 36 entries) March 2007 This very classy layout is a prime example of 1st when less is more. Elegant text and subtle photo treatments make this a winner. California Thoroughbred “Magali Farms” Louisiana Horse Designers: John Melanson and Charlene Favata December 2007 “Cream of the Crop” Just beautiful. The design elements in this Designer: Linda McLellan series of advertisements are a wonderful Summer 2007 paradox, simple and powerful at the same time This layout is a breath of fresh air. In a sea of causing the reader to be enticed and “get the over designed advertisements this ad gets its message”…the point of all advertising. The point across with a very fresh typographic and graphic management of the fades, shadows and photographic treatment. overlaps were executed expertly. Class 30 and 31 2nd Publication Staff The Florida Horse Advertisement (circulation 10,000 and over – 28 entries) “Knockout ‘Punch’” Designer: John D. Filer December 2007 1st This entry is one classy layout that complements Dressage Today and does not detract from the fine, strong “Rolex 50 Year Celebration” action photo that is the subject of this Designer: Phil Cooper advertisement. There is a lot of information Copy Writer: Cathy Laws handled in this layout and the designer put it in May 2007 its place and still was able to “knock us out” with Beautiful color palette in its subtle hue a well handled typographic treatment of the variations. The stunning imagery is incredibly headline. captivating. Very well organized type and 3rd composition. The Florida Horse 2nd “Survey Says” Appaloosa Journal Designer: John D. Filer “Breed of Choice: Fun to Own” August 2007 Designer: Holli Sampson This is a very light advertisement with a comedic Photographer: Jim Bortvedt draw. The photo and the headline both grab November 2007 you. The treatment of the sub text then brings Cohesive theme throughout campaign. your eye right down the page to the point of Attractive font selection for knocking out on a the ad message. process background. Color block at the bottom is a pleasant detail.

18 3rd Content separation between message and Cutting Horse Chatter technical information is well defined. “M.L. Leddy’s” Designer: Cascell McRae 2nd December 2007 Merial Ltd. Beautiful selection of image and is very “EQUIOXX®” engaging. Attractively simple and clean layout. Author: Karen Larson Designer: Sarah Kmet-Hunt Honorable Mention Photographer: Jeff Howard, ACME Image Works Editor: Griffin Bungener Paint Horse Journal September through December 2007 “New Era” Published in EQUUS, The Horse Designer: Kelly Wise Image is powerful – communicates a strong, Credit: Laura Jesberg appropriate message. Information is extremely April 2007 well organized and clear. Very nice balance in The dynamic fold over the barn door image overall structure. adds intrigue to an already engaging photograph. Upon opening, the interior background has a good use of texture that 3rd holds together the composition. Circle Y Saddles “John Wayne Saddle” The Blood-Horse Designer: Jeff Hatcher “Solid. Robust. Dependable.” April 2007 Designers: Monica Marrs and Jennifer Neal Published in Western Horseman, Cowboys July 14, 2007 & Indians, Cutting Horse Chatter, American Terrific layout that is very effective. Compelling Cowboy, Horse Illustrated and endearing image selection, with a tasteful The techniques used in this ad reinforce its use of open space. Effective and attractive subject. Text is clean, well organized and easy headline. to read. Honorable Mention Class 32 Pfizer Animal Health Corporate/Affiliate “Solitude IGR” Advertisement Art Director: Jeff Tresidder (16 entries) Copywriter: Linda Birkenstock Art Buyer: Lisa Crawford 1st Account Director: Leigh Thiel Pfizer Animal Health Photographer: Jim Ericson “Strongid C2X Jumping” Various issues 2007 Art Director: Melissa Johnson Published in Equestrian Magazine, EQUUS, Copywriter: Jan Pettit Horse Illustrated, The Horse, Stable Management Art Buyer: Lisa Crawford Overall cohesive ad campaign with an Account Director: Leigh Thiel endearing rural appeal. Photographer: Hunter Freeman Various issues 2007 Published in Equestrian Magazine, The Horse, USDF Connection, EQUUS Overall cohesive ad campaign with an endearing rural appeal. Photography is spot on. Tasteful details (flourishes and silhouettes).

19 Pfizer Animal Health Various issues 2007 “Zylexis” Published in Equestrian Magazine, Hoof Beats, Art Director: Jeff Tresidder Horse & Rider, Horse Illustrated, The Horse, Copywriter: Linda Birkenstock Journal of Equine Veterinary Science, Stable Art Buyer: Lisa Crawford Management, Thoroughbred Times, USDF Account Director: Leigh Thiel Connection. Photographer: Jim Ericson Overall cohesive ad campaign with an endearing rural appeal. Cover Page

Class 33 3rd Magazine Cover Page The American Quarter Horse Racing (circulation under 10,000 – 31 entries) Journal “World Champion” 1st Designer: Justin Foster NRHA Reiner Photographer: Jennifer K. Hancock “Andrea Fappani” February 2007 Designer: Lisa Wrigley What a unique cover. Great color and shapes. November 2007 Very different approach that really works. What a great cover. Super crisp photo is sized perfectly to fit the cover. Great photo overlap of Honorable Mention nameplate to give the cover more dimension. Horse Capital Digest Neutral choice of color in nameplate does not “Dr. Eleanor Green” compete with photo but instead sets off the Designer: Elisa Jorgensen-Berry photo. Nice drop shadow on nameplate. Good Photographer: Randy Batista placement of cover lines. All the elements are December 2007 here for a 1st place winner. Pleasant photo that focuses on Dr Green. Both horses frame her nicely and draw your 2nd attention to her. Nicely lit photograph, good Arabian Horse World placement of cover line and nice addition of “December Cover” vibrant red in the nameplate. The whole cover Designer: Melanie Davis sparkles. December 2007 Elegant simple cover. Understated but The Florida Horse compelling. Beautiful photo with nice lighting. “Encore Performance” Cool shadows and warm sunlight. Simple Designer: John D. Filer nameplate on a white background is not your Photographer: Adam Coghanese (NYRA Photo) usual cover design so it stands out in a crowd. August 2007 Great action shot and good placement and color of main cover lines. Winner worthy.

20 Class 34 Horse Connection Magazine Cover Page “Kind Heart, Brave Heart” (circulation 10,000 to 20,000 – 29 entries) Designer: Anthony Toddy Photographer: Don Peitzman 1st August 2007 Great photo with good cropping to fit vertical Paint Horse Journal cover. Elegant cover lines, nicely designed. “International Issue” Designer: Shaun Paul Photographer: Jessica Hein May 2007 Class 35 Beautifully composed photograph. The shape of Magazine Cover Page the cowboy hat works nicely with the shape of (circulation over 20,000 – 25 entries) the horse head, even the reins leads your eye to the center of the photograph. The cover is clean, 1st uncomplicated, and is striking in its simplicity. Equestrian Magazine “Think Green” 2nd Designers: Hammond Design and Brian Sosby Horse Connection October 2007 “Gratitude” Perfect in its simplicity. Love the clean simple Designer: Anthony Toddy statement. Good shade of green for the whole Photographer: Jeff Anderson background. Nice idea to add hoof prints and December 2007 especially like the little touch of adding the ear A heart warming photo. Great idea to colorize or leaf (or both) to the letter g. All in all, a first the little girl and then balance the cover with place creative cover. the same color logo in the opposite corner. Good composition and placement of type. 2nd The American Quarter Horse Journal 3rd “American Quarter Horse Stallion Appaloosa Journal Master Snapper” “Craving Color” Designer: Justin Foster Designer: Laura Vander Ploeg Photographer: John Brasseaux Photographer: Darrell Dodds December 2007 March 2007 Beautiful photograph. Great angles. The position Great color in horse and lighting in background. of horse head, bridle, and reins move your eye Very inviting cover. Good position of cover lines. through the whole cover. Great composition. Very eye catching. Overlap of nameplate adds dimension to cover. Good position of cover lines and type color. Honorable Mention Covertside 3rd “March Cover” America’s Horse Designer: Clare Hendrix “Sitting Pretty” Photographer: Jim Graham Designer: Justin Foster March 2007 Photographer: Holly Clanahan Great photo. Very touching. Good cropping of August 2007 photo. Nice color and elegant nameplate make The cherub-faced kid on the horse makes me this cover a winner. smile every time I look at it. What a great cover. She looks like she is having a great time on the horse. Good position of photo, great choice of

21 clothes, good color throughout including her Class 36 rosy cheeks. Fun, lively cover. Tabloid/Newspaper Cover Page Honorable Mention (14 entries) EQUUS “30th Anniversary Special Report” 1st Designer: Celia Strain Horsemen’s Yankee Pedlar Photographer: Bob Langrish November 2007 “Western Sports Roundup” Designer: William Greenlaw Lovely cover. Very sharp, crisp and clean image Photographer: John Brasseaux makes this eye-catching. Elegant typographic May 2007 solution to the 30th anniversary. Everything Excellent photo usage. Text color ties cover about this cover shines. together. Well balanced design throughout piece. The American Quarter Horse Journal 2nd “Ranching Heritage of the American Barrel Horse News Quarter Horse” “Hope Pays” Designer: Justin Foster Designer: Ronni Haslett Photographer: Jack Sorenson Photographer: Keith Weems June 2007 September 2007 Breathtaking illustration. Really lovely cover. Good use of photo to break up title bar. Well Illustration captures the reader. Nice placement balanced text and even clean design. of all cover elements. 3rd Horsemen’s Yankee Pedlar “Shoot to Win!” Designer: William Greenlaw Photographer: John Brasseaux October 2007 Good photo play. Well balanced text works with movement of photo complementing all elements in cover design.

Editorial Design

Class 37 the money. Strength enough to withstand Editorial Design punishment is the feel I get at a glance. All of (circulation under 10,000 – 20 entries) the design elements in the first spread set you up for the subject matter of the article. The great choice of photos and placement in the 1st collages that dominate the following pages Today’s Pro Farrier portray the hard labor and sweat that surrounds “The Anvil” this relatively simple but irreplaceable piece of Designer: Kevin Hambel equipment. The text is clean and unobtrusive, Photographer: Scott Davidson as it should be. It gives no competition to the October/November 2007 powerful artwork and photos it surrounds. The lead off design in this piece is right on

22 2nd This layout is full of beautiful photos. The artist The Florida Horse complemented them well with equally as “Power Punch” tasteful typography and placement of graphic Designer: John D. Filer elements. The subtly transparent headline is a Photographer: Bill Denver, Equi-Photo nice touch. December 2007 The lead in spread of this article is a real Class 38 “grabber.” The regal color choice complements Editorial Design the subject of the article. The photo choice, from (circulation 10,000 to 20,000 – 40 entries) the flared nostrils to the spattering of dirt on the jockey’s clothes, is a real action gem. The way the helmet is cut into the headline was handled 1st admirably. The following pages are fresh. Every Paint Horse Journal element is strategically located. The type design “A Grand State” draws you through the article by color and Designer: Shaun Paul placement. October 2007 3rd Excellent use of photos to illustrate story. Color The Florida Horse choices complement design and tie piece “Stud Men” together. Text flows well through images and allows for an easy read. Well executed design Designer: John D. Filer throughout entire piece. Photographer: Cindy Mikell December 2007 The opening spread of this article was designed 2nd to really grab your attention. The play on words Paint Horse Journal shouting to you from across a perfectly posed “The Art of Perfection” photo makes you want to read on. The design Designer: Kelly Wise and placement of the text and photos on the December 2007 following pages is interesting and light and Excellent choice and use of photographs. Use makes it easy to follow the three stories in one. of colored background ties piece together and cause images and text to pop. Combination Honorable Mention of paintings and photos adds interest The Florida Horse and illustrates story perfectly. Flow of text “Allergy Relief” complements image placement. Designer: John D. Filer October 2007 3rd This brief but interesting article could have Mid-Atlantic Thoroughbred gotten lost among multi magazine pages “Peter Winants: Steeplechasing’s Master but the artist design gives it prominence Chronicler” immediately. The photo that is the canvas for Designer: Barrie Reightler the opening page makes you want to sneeze November 2007 and then the artist guides you through the Excellent use and choice of photographs take following pages with a top border crafted from reader through the life and work of the subject. the same photo. The headline with overlapping Classic design is the perfect compliment to transparency is a nice touch. subject matter.

The Florida Horse “On the Mark” Designer: John D. Filer Photographer: Mark Barrett September 2007 23 Honorable Mention measure copy works well with the white space Horsemen’s Yankee Pedlar and the runaround copy breaks up the copy. “Kids in Eventing” Designer: William Greenlaw 3rd Editor: Molly Johns EQUUS March 2007 “Potomac Horse Fever: The Final Piece of Excellent use of photo to draw readers into the Puzzle” story. Good choice of text for pull quote to keep Designer: Celia Strain reader interested. June 2007 I like the blending of images along with the Performance Horse color choices in this entry. This combination “10 Steps to Increased Confidence” adds impact to the layout and the mood. The Designer: Ronni Haslett cycle graph, map and other sidebars are well August 2007 designed and informative. This is a very well Good use of photos to depict the story. Text thought out and consistent package. is easily readable and use of color ties whole article together. Honorable Mention Modern Arabian Horse “Midnight Cowgirls’ Class 39 Designer: Liz Bilotta Editorial Design October/November 2007 (circulation over 20,000 – 32 entries) Everything is working together in this entry. Very good choice of photograph on the opening spread with a good use of typefaces and color 1st treatment. The rest of the entry is also well Keeneland Magazine designed with good photo positioning and “American Classic” good copy and caption treatments. The callout Designer: Alexandra Sieckowski on the last spread is a nice touch. Photographer: Lee Thomas Creative Director: Suzanne Dorman Winter 2007 Western Horseman The designer of this entry did everything right “A Cowboy’s Kitchen” in laying out this entry. Very good photographs Designer: Ron Bonge laid out in a thoughtful easy to follow manner. Photographer: Ross Hecox The choice of typefaces works perfectly with July 2007 the concept and relationship to the photos. This entry is laid out very nicely. The designer The subtle use of color complements the took a great photograph and combined it with photography. A very professional look to this a headline and deck that adds to the concept of layout. the piece. I like the way the deck works with the smaller image. The second spread transitions into a second story very well and there is a nice 2nd relationship between pages. The remaining Equestrian Magazine pages are designed well and are easy to read. “The Greening of the Horse World” The color quote box and color subheads tie Designer: Hammond Design/Kevin Webb everything together. October 2007 This entry delivers with a very imaginative opening spread. The opening spread kicks off the concept and uses details from the illustration throughout the layout. The wide

24 Class 40 Modern Arabian Horse One Page or Two-Page Spread “That’s a Wrap” Editorial Design Designer: Liz Bilotta (19 entries) August/September 2007 This designer took a great photo and headline and created a very interesting spread. The 1st ghosted box works well with the layout and The Florida Horse allows the type to be legible. The type color “Playing to Win” choice contrasts well with the monochromatic Designer: John D. Filer photo. Photographer: Benoit & Associates October 2007 What makes this the winning entry is the choice Class 41 of photograph and its use with the headline Event Coverage Design typeface and type size. Overall it’s clean and (21 entries) easy to read, a complete package. 1st 2nd Hoof Beats The Florida Horse “The Hambletonian – An Unbelievable “New Elixir from Old Remedy” Feeling” Designer: John D. Filer Designer: Gena Gallagher March 2007 Photographers: Mark Hall and Ken Weingartner What I like best about this entry is the brave September 2007 cropping of the horse. The run around copy Excellent use of photographs help tell the works well and is easy to read. Overall a very story of a horse’s triumph. Color ties design good concept. together while perfectly separating secondary stories from main text. Clean straightforward presentation makes entire piece easy to read. 3rd Appaloosa Journal “Pasture Partners’ 2nd Designer: Evan Thompson Thoroughbred Times November 2007 “Kentucky Derby 133” This is a nicely designed entry, simple with Designer: Tami Zigo a good use of white space. The photo and May 12, 2007 caption draw you into the page. Nice choice of Excellent use of photos throughout article. typefaces with a touch of color in the byline. Clean design presents text simply and allows all data to be quickly digested. A well thought out piece. Honorable Mention APHA Connection 3rd “Ranch Horse Hospitality” Arabian Horse Times Designer: Susan Sampson “The 2007 U.S. National Championships Winter 2007 – A Quiet Farewell to Albuquerque” Good balance of photos in this entry. The large December 2007 photo on the left hand page adds a good relief Excellent use and choice of photos throughout to all of the horse photos. Color choices work article. Use of faded flag motif ties design well with the photos. together nicely without making text difficult to read. Simple design made plethora of data easy for reader to digest.

25 Honorable Mention Paint Horse Journal The Horseman and Fair World “Home on the Range” “Little Brown Jug: Long Wait Ends – Tell Designer: Shaun Paul All Gives Burgess His Jug” January 2007 Designer: Stephanie Condron-Hall Well done opening spread balances text and September 26, 2007 images very well. Good use of color to tie article Excellent use of color ties design together. Good together. use of photo on opening spread to convey excitement in story.

Photography

Class 42 Class 43 Publication Staff Black & Publication Staff Color White Editorial Photograph Editorial Photograph (5 entries) (35 entries)

1st 1st The Chronicle of the Horse The Chronicle of the Horse “An Issue of Safety’ “The Beauty of Coaching” Photographer: Kat Netzler Photographer: Tricia Booker July 27, 2007 November 2, 2007 Superior image, timing and the right camera Superior photograph color, action and angle make this photograph top notch. Image composition blend to make image that needs detail, resolution and exposure are all sharp. no copy. Perspective is right on, good image Composition leads viewer into the wet action detail in highlights and shadows, flowing and makes one duck from the splash. motion and a perfect blue sky make this an award winner. 2nd The Aiken Horse “Jessica Schultz on Tigeroo” 2nd Photographer: Gary Knoll Hoof Beats April/May 2007 “Wide Open” Great image, warm and inviting. Moment Photographer: Mark Hall captured perfectly, sharp focus on subject with February 2007 background blur lets image jump off page. Outstanding action shot. Perspective, Exposure holds detail in shadows well, off color and image crispness are all top notch. center composition adds to this well executed Race moment is perfectly photographed. photograph Composition flows right off the page no description needed.

26 3rd 2nd California Riding Magazine California Thoroughbred “Russian Roulett” “Image of Cal Cup” Photographer: Cheryl Erpelding Photographer: Katey Barrett March 2007 December 2007 Excellent animal portrait, image sharpness is Wonderful image, vivid flowing motion jumps outstanding. Color balance with browns and off page. Color palette and lighting balanced blue background blend well. Composition well. Composition is tight yet open, image flows, well executed image. speed the essence of the moment captured perfectly. Honorable Mention 3rd Paint Horse Journal Amy Dragoo “Poised” “Coffins? Can Do!” November 2007 Photographer: Jessica Hein Published in Practical Horseman June 2007 Excellent image, lens focal length chosen well. Rich color saturation and a flowing composition Timing on shutter good, lighting even, exposure make this an excellent image. Image detail is holds detail in shadows and highlights. held in the shadows, focus is sharp. The camera Perspective and composition make this perspective is right on for this subject matter. photograph stand out from the rest.

Western Horseman “Bimbo Cheney” Honorable Mention Photographer: Ross Hecox Dr. Rossana Figuerola April 2007 “Best Sire: 2007 Peruvian National Excellent portrait, focus and lighting executed Show” well to draw viewer in. Exposure right on, good Issue #97 detail in shadows and highlights. Colors are Published in The Peruvian Classified warm personality of subject captured perfectly. Excellent image, subject illumination has been executed perfectly. Focus and shutter Class 44 stop action right on. Composition “flows” just enough shadow detail to tell the story. Open Color Editorial Photograph (21 entries) Modern Arabian Horse “Rescue Horses” Photographer: Ron Osborn 1st December 2007/January 2008 NRHA Reiner Very nice warm image, depth of field very good, “Rewarding Rundowns” composition well balanced. Perspective with Photographer: John Brasseaux subjects looking away is effective. Lighting and December 2007 exposure make this image stand above others. Superior photograph, all elements combine to make this image one of the best. Composition, color balance and focus are all right on. Great flowing movement with perfect stop action. Camera and lens perspective render soft background and eye catching subjects. Emotion is the last part, it flows from the page.

27 Illustration

Class 45 2nd Open Illustration Performance Horse (13 entries) “Roadmap to the Horse” Illustrator: Don Weller 1st January 2007 USDF Connection Subtle yet colorful image draws the viewer’s eye throughout the piece. This successfully creates “Davinci Horse” a delightful and attractive composition that Illustrator: Catherine Twomey visually delivers the intended editorial message. September 2007 A beautiful and anatomically accurate rendition. Overall composition, mastery of technique, 3rd variety of line weights and a broad range of The American Quarter Horse Journal values within a monochromatic color scheme “Show Spouse” all combine to create a stunning piece. Highly Illustrator: Gabriel Trevizo executed to deliver the editorial message. November 2007 Editorial topic is easily identified in this well- executed image. Composition, subtle details, consistent light source and a range of color hues, values and contrast work together to capture the viewer’s attention in a simple but very effective manner. Specialty Classes

Class 46 2nd Equine-related Annual Conquistador: The World of Spanish Directory Horses (5 entries) “2007 Peruvian Horse Directory” Editor: Charlotte Dicke Becerra 1st Designer: Michael Min Sales Director: Kelly Powers The Florida Horse January 2007 “Florida Horse Farm & Service Directory This is a beautifully laid out directory. There is 2007-2008” lots of information in this small publication but Editor: Michael Compton the typographic layout was handled with such Designer: John D. Filer class that every section is clear and concise. Text June/July 2007 overprinting photos was handled expertly and This is a very well thought out, well designed the photo positioning and quality are superb. publication. The thumb tabs for easy access to information are very reader friendly. The paper stock it is printed on has a nice feel and weight. The technical information is clean, well organized and easy to follow. The editorial designs have nice follow through and are page recognizable amidst the ads and technical information. Nothing in this publication veers from the theme. It is a true winner. 28 Class 47 adheres to the subject at hand but embellishes Equine-related Show or it. Event Program (6 entries) 2nd Modern Arabian Horse 1st “2007 Arabian Horse Guidebook” NRHA Reiner Editor: Susan Bavaria “2007 NRHA Futurity Show Program” Designer: Liz Bilotta Editors: Kathy Swan and Carol Trimmer Art Director: Jennifer Poe Designer: Jana Thomason September 2007 November 2007 The design of this publication is a wonderful This show program is designed impeccably. The example of how continuity in design can be a charted layout of vast informational text is laid powerful tool. The reader is guided by the very out with precise clarity. Very reader friendly. The fresh typographical treatments. The graphic editorial pages, mixed among the colorful and elements and photos are positioned in a very interesting ads, are easily identifiable because complementary fashion. of all the subtle elements that are designed into them. 3rd CEH Horse Report 2nd “Suspensory Ligament Injuries in The American Quarter Horse Journal Horses” “AQHA World Championship Show Editors: Gregory Ferraro and Barbara Meierhenry Program” Designers: Gregory Ferraro and Barbara Editor: The AQHJ Staff Meierhenry October 2007 Contributing Author: Susan Stover This program is a nicely designed wealth of February 2007 information. With all the different elements The designer has very wisely used non- going on in this program, the designers have detracting typographical layout in this done a superb job of keeping things clean, publication. The thing that really brings the sectioned off and legible. subject at hand to light is the excellent graphic elements that have been incorporated. The vellum overlays that break down the anatomy of a horse’s leg in duel position are hugely Class 48 informational at a glance as are the illustrations Equine-related Special Issue and internal images. Publication (18 entries) Honorable Mention Arabian Horse World 1st “Michael Byatt Arabians” The Florida Horse Designer: Melanie Davis “On Course Association Overview” Photographer: Stuart Vesty April 2007 Editor: Michael Compton The design of this publication is elegant. The Designer: John D. Filer very creative background of each page has October 2007 been treated with just the right intensity so that, This publication is designed with such integrity. even though there is a lot going on the photos From the typography to the placement and are still prominent. This is a prime example of treatment of the photographs there is no when less is more. detail that was not attended to in a perfectly professional manner. The overall design not only 29 The Texas Thoroughbred others’ horses. Beginners to advanced riders will “2007 Texas Champions Issue” all find answers that expand their knowledge on Editor: Denis Blake solving those training problems. Designer: Amie Rittler Assistant Editor: Shelby Downs 3rd February 2007 Trafalgar Square Books This publication holds a lot of information yet “The Rider’s Pain-Free Back “ the design elements have saved it from being By James Warson, MD, with Ami Hendrickson overwhelming. Side banners with earthy ink Interior Design: Carrie Fradkin tones are a nice break from the intensity of the Cover Design: Heather Mansfield ads. Charted information is easy to follow. Photographer: Charles Hilton Illustrator: Heidi Scheing Editor: Caroline Robbins Class 49 Copyright 2007 Equine-related Book (Text) A terrific book on how to avoid and/or (19 entries) handle back pain in the rider and still ride. This comprehensive book includes detailed 1st descriptions and illustrations on stretching Storey Publishing exercises to do before and after riding. Exercises for strengthening the back are “Ride the Right Horse” clearly demonstrated as well. Details include By Yvonne Barteau information on specific types of horses and Copyright 2007 equine sports that are best for dealing with What an exciting book. By rating horses’ specific back problems. A great prevention personality traits as degrees of Social, Fearful, plan is included that would be of interest to Aloof, and Challenging, and in how passively any beginning rider, regardless of age. This or aggressively they display these traits, the book is very informative, even on the meaning author has come up with ways to help equines of medical terms and anatomy. It’s a must- bloom in their training and in their relationships read for any rider with back problems and with people. This book explains why one horse good preventative reading for all riders and may be perfect for your trainer but not perfect instructors. for you, or vice versa, or why some horses find success with only certain people. The case studies are excellent and inspiring. The Honorable Mention information in this book will take horse owners Trafalgar Square Books to the next level in understanding and knowing “Back to Work” how to work with horses. Finally, a book that will By Lucinda Dyer help us choose our equine partners based on Designer: Heather Mansfield more than just conformation and gut instinct. Editor: Caroline Robbins Copyright 2007 2nd The equine and human case studies in this Storey Publishing book are exceptionally complete, useful, and “The Horse Training Problem Solver” encouraging to anyone who has experienced the disappointment and fear associated with By Jessica Jahiel a horse emergency and potential loss of a Copyright 2007 competition partner. This is a very well put The logic organization of the questions, as well together, informative book that is a “must” for as the detailed information in the questions, aid all horse owners’ book cases. The layout is very in easily finding a topic of interest. The extensive clear, and the use of actual dates and data for and complete answers in this book make it a specific challenges really gives the horse owner valuable asset to anyone training their own or

30 information on what to expect and how to This collection of profiles is both delightful proceed. It is a book of happy endings. and thought-provoking. The wisdom of the individual living legends is obvious and Trafalgar Square Books forthright. The unified design of the book includes quotes with outstanding photography. “Longeing the Rider for a Perfect Seat” This book is a joy both for a quick perusal as a By Linda Benedik “coffee-table book,” and for a detailed study Designer: Carrie Fradkin of these outstanding horsemen and their Editor: Caroline Robbins thoughts. Copyright 2007 This very organized, detailed book is a guide for riders, instructors, and longeurs on the reasons Class 51 for and methods of longeing to improve and Equine-related Calendar perfect the seat on any level of rider. Specific (6 entries) exercises are illustrated and explained in a consistent, easy-to-follow format. The book contains a wealth of information that could be 1st used as lesson plans for instructors. The “how’s”, Appaloosa Journal “why’s”, and “when’s” of breathing, in particular, “2007 Appaloosa Journal Calendar” are very good. Designer: Laura Vander Ploeg The illustrated details add a lovely element of surprise. The color choices are very pleasant Class 50 and cohesively implemented. Very nice and Equine-related Book engaging imagery. (Pictorial) (5 entries) 2nd Western Horseman 1st “2007 Cowboy Calendar” Arabian Horse Times Designer: Jodi Hendrickson “The Arabians of Count Federico Zichy- Beautiful imagery that is very consistent with Thyssen” calendar theme. The pen and ink illustrations By Mary Kirkman and inset photos offer added interest. Copyright 2007 The presentation of this book is exceptionally clean, simple, and elegant. The photography Class 52 is artistic and representative of the author’s Equine-related Newsletter interpretation and emotional interest in the horses and the family. The book is both (Print) (6 entries) informative and interesting to those involved in the Arabian horse industry and outsiders as well. A lovely addition to the history of the Arabian 1st horse in modern times. CEH Horse Report Editors: Gregory Ferraro and Barbara Meierhenry 2nd Designer: Barbara Meierhenry The Lyons Press Contributing Authors: John Madigan and Johanna Watson “Living Western Horsemanship” April 2007 and October 2007 Edited by: Tammy LeRoy Well-written, authoritative treatment of timely Photographer: Robert Dawson horse-health topics. Strong heads and decks. Editor: Maureen Graney Clean, elegant design and masthead. Effective Copyright 2007

31 use of boldface text to highlight key points. An 2nd all-around outstanding publication that delivers Equestrian Magazine on its promise. “Week in Review” Editor: Sarah Evers 2nd July 5, 2007 and December 6, 2007 The Blood-Horse MarketWatch Engaging layout with good balance between Editor: Jason J.C. Russo advertising, content and quick links. February 16, 2007 and December 28, 2007 Information-dense, statistics-driven, yet clean Class 54 and readable newsletter design with attractive Equine-related Electronic cover page. Delivers timely, in-depth research for the Thoroughbred industry investor. Photos Publication (4 entries) provide key links to the subject matter. Good use of charts and graphs. 1st Class 53 EquiSearch.com Content Manager: Kate W. Lindon Equine-related Newsletter Well organized. Information is visually divided, (Electronic) and therefore easy to navigate. (9 entries)

1st Class 55 EquiSearch.com Merial Human-Animal Bond “Horses Weekly” Editor: Kate W. Lindon Award January 29, 2007 and October 8, 2007 (22 entries) Excellent balance of content and engaging readers in other active content such as forums Erin Ryder and blogs. The newsletter embodies a true e- “Hoofing It with John Henry” newsletter by giving a summary of the issue and Published by TheHorse.com short sentences with a link to read more. Great subscriber management tools. General Excellence

Class 56 Tabloid/Newspaper Honorable Mention (7 entries) Thoroughbred Times Parlays large format into dramatic covers and strong design; captures the world of Winner Thoroughbred racing on all levels. Enough detail Steeplechase/Eventing Times for industry insiders; enough flash for the racing Brilliant writing and editing, superb leads on fan. Doesn’t neglect business or equine health every page, from the cover story to the obits. and shakes things up with a fiction contest. Packs Witty, pithy and sophisticated – goes way a lot of value and content into a weekly package. beyond “who won what where.” Design, text, covers, photography, paper stock all support the editorial mission. Offers an intimate, insider’s view of the world it covers that’s unmatched in its division, perhaps in the industry.

32 Class 57 Honorable Mention General Excellence: USDF Connection Association Magazine Well designed and interesting covers attract (circulation under 15,000 – 9 entries) the readers’ attention and consistent, easy- to-use contents pages provide the next step of drawing them inside. Feature stories and Winner departments are well-written and reward and Eventing USA reinforce the audience’s involvement with Strong covers promise lots of active content; dressage. The magazine’s design is content there is no doubt what this magazine is about. driven, photography and typography are strong, It is focused and the editorial is strong, serving and display and sub display type is well-crafted its readers with a diverse range of stories and and speaks loudly and authoritatively. photos. The magazine doesn’t just inform its riders about the sport; it also helps them become better at it through strong service journalism. Class 59 General Excellence: State or Honorable Mention Regional Publication (any Hoof Beats format) Active covers that use strong cover blurbs (8 entries) signal to the reader that this is a magazine that speaks to his/her interest. Attention to Winner detail and use of design elements throughout reinforce its editorial rationale. Photos are used The Florida Horse Obviously well thought out and reworked appropriately and a diversity of content drives pages, on top of a clever grid, make this the design. This magazine is orderly, interesting publication information-rich but not heavy. and serves both readers and publisher. Consistent use of typography helps to ease the infographics and readability. Attention to detail and a catchy eye for imagery help the Class 58 action leap off the page. You can almost feel the General Excellence: ground shaking as you turn the pages. Association Magazine (circulation 15,000 and over – 10 entries) Honorable Mention Mid-Atlantic Thoroughbred Winner Great cover treatments, solid information America’s Horse management, popular typography and clean lines make this publication readable – despite The Q embellishment on the cover is a well- the barrage of facts, figures and imagery crafted touch and immediately establishes necessary to tell the stories. impact and focus on the subject matter. The contents page promises cumulative rewards for the readers, and the stories that follow do not disappoint. Departments are formatted, in strong contrast to the features that are boldly designed and speak to the readers’ interests. America’s Horse is a magazine that is strong in content, readability and impact. It serves its readers – and publisher – well.

33 Class 60 Class 62 General Excellence: Self- General Excellence: Self- Supported Free Publication Supported Magazine (any format) (circulation 15,000 and over – 12 entries) (6 entries) Winner Winner Western Horseman Horse Connection Western Horseman is a classic publication that Horse Connection has lifestyle figured out. deserves to be on every western rider’s desk By reaching both visual and literary users the (and coffee table). A broad range of service publication not only looks good but reads articles and features, including personality well. From compelling photography to clever profiles, make this magazine a delight to read. manipulation of the grid, the information leaps Excellent writing and photography. Striking off the page. Obviously produced by talented covers with tempered use of cover blurbs. Great individuals this truly defines the “lifestyle” of the use of design concepts and color blocking to equestrian audience. differentiate reader sections. General Excellence all the way. Honorable Mention The Northwest Horse Source Honorable Mention Thoughtful page layout and good use of the Dressage Today grid allow the different types of information to Clean design and clarity of content well be managed effectively and control the speeds serve the readers of Dressage Today. This of content distribution. straightforward publication delivers on its mission to educate readers about the training of their horse. Excellent use of photography to support “how-to” articles. Q&A section and Class 61 Book Review are a great addition. The “Solutions” General Excellence: Self- page is an excellent reader tool. A wonderful Supported Magazine publication overall. (circulation under 15,000 – 7 entries) Horse & Rider Horse & Rider successfully serves its audience Winner with timely information and descriptive “how- Today’s Pro Farrier to” articles. Most notable are the magazine’s Wow, these covers knocked my socks off. Great columns, which offers something for everyone use of cover blurbs and beautiful photography – from the family that rides together to help to draw in reader. A grand use of photo for retirees. Clean, simple design aid the reader illustration to tell a story throughout. Helpful in navigating the plethora of information and thorough service journalism articles. provided. Great use of supporting photography Excellent effort overall. throughout. Beautiful covers. An excellent effort overall. Honorable Mention Arabian Horse Times Keeneland Magazine These cover photos are beautiful This publication screams “high-end” and representations of the Arabian breed and “tradition,” stunning photography throughout. deserve a place on the coffee table. Excellent Excellent design. Beautiful writing and a nice writing – I particularly enjoyed The Arabian mix of stories. Design and editorial content Horse in History series. A thorough and meld seamlessly to successfully support the gorgeous publication throughout. magazine’s mission. A top-notch effort.

34 Overall Publication

Western Horseman

This publication has incredible breadth and depth. Covers with compelling images grab readers’ attention; sell lines promise equally compelling reads on the inside. Features range from hard-hitting stories on the horse-slaughter ban to an account of a cattle drive across Australia, from a profile of a Texas rancher to service journalism pieces on how to teach your horse to tow the line and what to buy a cowboy for Christmas. The writing here is bright, and the visual appeal is anchored by beautiful photography that combines aesthetics with story telling. This magazine can be part manual, part photo album and is certainly indispensible for its readers. Careful attention to display type writing including clever titles “Hope on the Range” and comprehensive photo captions make the packaging a pleasure to read. 2008 JUDGES

Marion E. Altieri Hailing from Saratoga Springs, New York, Marion Greg Benenati resides in Lexington, Kentucky–the goal is to Greg Benenati is a staff photographer at the establish herself as a two-horse-town writer. She Arkansas Democrat Gazette. Before moving holds a Baccalaureate in Philosophy of Religion to Arkansas he lived in San Diego for five years from Mount Holyoke College–a degree which working as a graphic artist. He has a bachelor’s has nothing whatsoever to do with her work degree in Photo Journalism from the Rochester in the Thoroughbred racing industry–except Institute of Technology. He, his wife Katherine that it honed her logic skills and gifts as a writer and their two dogs Coltrane and Mingus enjoy and editor. After freelancing for over ten years, the outdoors and fine dining whenever they she finally acknowledged that her talents can. should be wedded to her passion for horses, Katherine Benenati most notably, Thoroughbreds. She found her Katherine is an associate city editor for the calling as a racing communicator in 2003, Arkansas Democrat Gazette. She has worked when Penny Chenery took Mare under her at the newspaper since 2004 serving first as wing and became her mentor. She currently a general assignment reporter and then an writes for several racing websites, including environmental reporter. Before moving to the www.HorseRaceInsider.com and www. Natural State, Katherine worked at newspapers DailyRacingNews.com. A marketing, public in California and Maryland. She and her husband relations and communications consultant in Greg, who is a photographer at the newspaper, the Thoroughbred industry, she’s shopping live outside Little Rock, with their two dogs. her racing radio show, View from a Broad, and winding up the work on her first book, the true Jeanne Bernick story of the shimmering Champion, 2002’s Jeanne writes about agriculture for Farm Journal Horse of the Year, Azeri. She hopes to get Azeri’s and Top Producer magazines, both national book to the publisher soon, and to begin work agribusiness publications with more than on her second book, the moving biography of 400,000 readers. A graduate of the University of jockey Jean Cruguet, who guided the immortal Missouri School of Journalism, Jeanne has won Seattle Slew to victory as the only undefeated numerous awards from the National Association Triple Crown winner. of Agricultural Journalists and the American

35 Agricultural Editors’ Association (AAEA), grand children are just beginning to show their including being named Master Writer by AAEA. Arabians in leadline classes. Laura’s real passion She recently won the Missouri Association of is in training and communicating. She is Publication’s Ranly Award for the Best Magazine inspired by all of the advances in our knowledge Single Written Article, Business to Business, for of training techniques that have been made by publications with more than 25,000 circulation. the excellent natural horsemen who have taken Jeanne resides in Eastern Iowa with her husband horsemanship, training, and communicating and three daughters and enjoys trail riding and with our horses to a higher level. amateur showing on her horse, a former sprint- track Thoroughbred. Ken Chamberlain Ken is a photographer for The Ohio State James Carman University’s College of Food, Agricultural, Jim has been the managing editor of The Wilson and Environmental Sciences. He has won Quarterly, a general interest magazine affiliated numerous awards for his photographs from ACE with the Smithsonian Institution, for more than (Association for Communications Excellence 20 years. He has written numerous pieces for in Agriculture, Natural Resources, and Life the WQ, and also published essays in such and Human Sciences). He has been a staff magazines as Adirondack Life, National Parks, photographer for more than 23 years; his and The Cornell Alumni News. An accomplished photographic products are used in marketing, pianist who often accompanies his wife in solos public relations, annual reports, scientific in church, he has contributed program notes imaging, and web sites throughout the college. for the Master Chorale of Washington, a noted He is a graduate of the Rochester Institute of choral group in the nation’s capital, and also Technology. A U.S. Navy veteran, he served wrote the liner notes for their acclaimed CD of aboard the USS Kitty Hawk as a Photographer’s The Holocaust Cantata. He received a B.A. in Mate. English from Cornell University in 1983. Kay Coyte Al Casciato Kay, of Arlington, Va., is an Eclipse and AHP Al graduated from the Philadelphia College of award-winning photographer and former Art (now University of the Arts) with a BFA in editor and publisher of The Horsemen’s Journal Advertising Design. After a two year stint in the thoroughbred racing magazine. She’s been Army, he worked for a men’s wear publishing with The Washington Post as an editor since company designing ads and catalogs. He spent 1982. Earlier in her career, she covered racing the next 27 years with Farm Journal, a good for The Saratogian (N.Y.) newspaper. She grew part of that time as the Art Director, designing up in Louisville, Ky., where her father was a magazines and books. Al is now Design Director longtime executive at Churchill Downs, and for Farm Progress Companies, publishing graduated from University of Kentucky, working eighteen regional tabloids and three national with thoroughbred racehorses and yearlings magazines. part-time. She’s horseless now but has owned two in her life so far, both Appaloosas. The past Laura G. Causey two years she has served as a judge for the A lifelong rider and appreciator of fine horses, Castleton Lyons-Thoroughbred Times Book Laura has background in science, science Award, honoring the best in literature in the education, and publishing. She and her thoroughbred racing industry. husband Billy own Plumwood Arabians where they stand their own stallion Cassels Omar. She Deb Dunsford has enjoyed competing in both endurance Deb has written for publications including races and competitive trail rides. Their young Modern Bride magazine; the Raleigh, North

36 Carolina, News and Observer; High Plains which is home to nearly 50 Quarter and Paint Journal (an agricultural publication), and several horses and enjoys riding and competing in other horse and general interest publications. rodeos with her three children. Her training duties have included media and presentation training for public relations and Wes Ishmael advertising agency clients, crisis management Wes began writing for livestock publications for Kansas State University’s Cooperative in 1983. He was editor of Limousin World Extension Service and more than 15 years as a magazine for several years, then Director of university instructor teaching agricultural and Advertising and Communications for the North general media writing, technical writing, oral American Limousin Foundation. In 1996 he communication, study skills, editing and English founded Clear Point Communications and now composition. Her undergraduate degree is in operates the business with his wife, Sharla. Agricultural Journalism from Kansas State and Clear Point Communications provides editorial, her Masters and Ph.D. are in English from Texas communications services and consulting to a A&M. In her free time she enjoys golf and fly variety of clients in the livestock industry. Wes fishing. also writes three monthly columns related to the cattle business. He was named the Livestock Sue Hakola Publication Council’s writer of the year in 2002. Sue returned to college at age 32 after 18 years as an operating room trauma nurse. She Bobbie Jo Lieberman graduated from Ohio State University with a Bobbie is an award-winning writer, editor and degree in medical illustration and started a journalist with special interests in animals, freelance business in medical and veterinary health and spirituality. Growing up in Illinois anatomy and illustration in 1991. In 1995, she and Minnesota, she loved horses and writing formed Equistar Publications, Ltd. to produce from an early age and has been fortunate to be the Illustrated Atlas of Clinical Equine Anatomy able to pursue those twin passions throughout and Common Disorders of the Horse. She her career. She was a long-time Senior Editor of has won numerous awards with the equine EQUUS magazine and later Editor & Publisher books and has had artwork on display in the of Modern Horse Breeding. She has worked as Smithsonian Institute and in museums in Japan, a sports editor, newsletter editor, book author, Germany and Great Britain. She has worked as an adjunct professor at the Ohio State University literary agent and ghostwriter. Her work has in medical illustration. been published in numerous horse magazines as well as the Los Angeles Times. When not Jane Houin wordsmithing, Bobbie enjoys endurance riding Jane serves as the public relations coordinator her Tennessee Walking Horse mare Gypsy and of the Ohio Agricultural Research and photographing endurance rides throughout the Development Center in Wooster, Ohio-the Southwest. She lives in southern Arizona. research arm of The Ohio State University’s College of Food, Agricultural and Environmental John Meekins Sciences. She has also worked in college John spent more than 20 years working as a admissions on communication pieces, as reporter for weekly and daily newspapers in a radio commentator, as a publications New Mexico, New Hampshire, Indiana and editor, and as a college instructor in various Ohio before going into public relations. He also communications and literature courses. Jane taught journalism at Ohio State University for received her bachelor’s degree in agricultural a decade, and for three years he published a communications from Purdue University monthly newspaper on pleasure horses in Ohio, where she also did her master’s work in mass the Ohio Horseman News. communication. Jane lives on her family farm,

37 Jim Nissen college. Candace holds a bachelor’s degree in Jim Nissen is President and Creative Director Journalism and Biology and a master’s degree in of SW!TCH studio a creative services firm Agricultural Communications. She is originally specializing in publication design and branding from Connecticut and has been an Ohio with offices in Phoenix and New York. In 15 resident for nearly 10 years. She has been with years SW!TCH studio has designed over 60 Ohio State for half that time. different titles, producing over 800 issues for 40 publishers nationwide for clients such as Sharon Reuter Amnesty International, REI and the PGA tour. Sharon is a partner in a successful design Jim sits on the executive board of the Arizona firm, specializing in publication design. AIGA, is a member of the Phoenix Art Institute She has 28 years experience and has won Professional Advisory Committee and member numerous national design awards. Projects of the Society of Publication Designers in include designing startup magazines, one- New York. He speaks regularly to student and time publications and redesigning existing professional groups on the subjects of Creativity magazines and newsletters. Her firm continues in the workplace, Inspiration for designers, and to design and produce a computer magazine Magazine production. that publishes ten times a year. A recent project includes a prototype design for a new magazine. Stella Otto Prior to starting Reuter and Associates, located Stella temporarily put aside her love for in Baltimore, Sharon worked for Ziff-Davis horses and riding to attend Michigan State Publishing, Conde Nast and Time Warner in New University with hopes of becoming a large York City. animal veterinarian. Graduating with a degree in Horticulture, with a specialization in Fruit Sherry Ross Production, she spent more than 10 years as a This year, Sherry returned to the radio broadcast commercial orchard and farm market owner/ booth of the New Jersey Devils after 15 years manager. In 1991 she established OttoGraphics, covering horse racing and hockey as a writer an independent small press; publishing and columnist for the New York Daily News. horticultural books for the home gardener. Her In 1992, Sherry became the first woman color first bookThe Backyard Orchardist: A complete analyst in the history of men’s professional team guide to growing fruit trees in the home garden sports with the NHL’s Devils, but went back to garnered a Benjamin Franklin Award from the sportswriting in 1995. Her other previous stints Publishers Marketing Association. The success included writing for the Bergen (N.J.) Record, of her publishing company has enabled her to the all-sports newspaper The National, and return to her love of horses. While continuing Newsday. She was for many years the author her career as a publisher and freelance writer, of The Hockey Scouting Report. Her racing Stella currently also operates a private boarding assignments included covering the Triple and lesson barn in northern Michigan. She, her Crown, Breeders’ Cup, and the summer meet husband, 2 children, and 3 cats, share the farm at Saratoga Springs, N.Y. A graduate of Rutgers with 2 horses, who produce more than enough University-Newark, she was a member of the eventual compost for the family garden. first class inducted into the Randolph (N.J.) High School Hall of Fame last year. She continues Candace Pollock to contribute to various magazines and Candace is technical editor for the Section newspapers as a freelance writer. of Communications and Technology in the College of Food, Agricultural, and Environmental Jennifer Rowe Sciences at Ohio State University. The Since fall of 1998, Jennifer has taught six university’s equine program is housed in this different magazine classes in the Missouri

38 School of Journalism including Magazine Patricia Smith Editing, Magazine Design, Advanced Magazine Pat is managing editor of Global Journalist Design, Magazine Staff, Intermediate Writing magazine, which is published at the Missouri and Lifestyle Journalism. She is also editorial School of Journalism, where she teaches a director of Vox, an award-winning weekly magazine staff course. Pat has more than 30 city magazine that appears in the Columbia years of journalism experience and has worked Missourian newspaper and is distributed on newspapers and magazines as an editor, throughout Columbia. She worked as reporter, writer, and art director. She has communications coordinator and editor designed numerous magazines and has served for an association in St. Louis from 1989 to as a consultant for specialized communication 1996. Jennifer also served as president of an projects that include publication design, writing, association of editors during that time. She editing, and planning for profit and non-profit has a bachelor’s and master’s degree from the organizations. An experienced horsewoman, Missouri School of Journalism. Jennifer was Pat lives on a farm in Boone County, Missouri, a contributing editor for Italian Cooking and and serves on the county’s Planning and Zoning Living magazine as well as the Magazine of Commission. Cucina Italiana. Freelance writing projects have appeared in Elle, Real Simple, Westways Thomas Snoreck and Missouri Life magazines. In 2004, she was Mr. Snoreck is the Creative Director and a recipient of the Provost’s Outstanding Junior Principal of Ripe Studios, www.ripe.com, a full Faculty Teaching Award. service design studio based in Washington DC. “Tomás” as his friends know him, has over 24 Linda H. Smith years experience in the field of design. The Linda is the Executive Editor of Farm Journal studio offers magazine design, marketing Media’s business magazine, Top Producer. Raised communications, logo development, corporate in Bucks County, Pa., she began riding horses identification, advertising, multimedia services when she was about 9 years old, and eventually and web development. He has been awarded owned two. With a Bachelor of Science degree numerous distinguished regional and national in Secondary Education/English from Penn awards for design, photography and illustration. State, Linda began her journalism career in the He started riding as a young boy and his family crops department at Farm Journal, then moved raises Tennessee Walking horses in Upper into business management and marketing Western NY State. through courses at the Wharton School of Business at the University of Pennsylvania. Today, Joan Tantillo she helps plan the content of each issue and Joni, a natural born artist, has been a graphic is responsible for writing and editing articles designer for 36 years. She started out in New related to marketing and trade. She has received York City as public relations artist at Western writing awards from the American Agricultural Electric’s corporate headquarters and was a Editors Association and the National Association student of the School of Visual Arts. She moved of Agricultural Journalists. She has served to the Boston area in 1973 and worked as a as president of a day care center; executive designer and production artist for various director of a nonprofit group, Centered Riding; companies. For over a decade she was the and Public Relations Manager of Suburban Art Director of the Eastern/Western Quarter Dog Training Club. For 20 years, she has been a Horse Journal, Hometown Magazine and EJ freelance writer, editor and proofreader in the Graphics. Joni did a stint as a freelance artist fields of veterinary medicine, human medicine and eventually set down roots with her own and health care, as well as a range of other design company, D & J Associates. “Designing topics. is in my blood. I never see anything for what it is but what it could be…if I don’t lay down a

39 good design for a few days I start having visually from Texas Tech University in 1992. He is an avid charged dreams…like a volcano ready to erupt.” tennis player; his wife an avid horse person who competes in cutting. His daughter, Jenny, is a Susan Weiss former American Quarter Horse Journal copy Susan is President of Net Tango, a web-based editor and columnist. software development company, founded in 1996 in Louisville, Kentucky. Net Tango designs Jenny Wohlfarth and builds interactive websites, software Jenny is a magazine journalism professor at applications and database solutions. Net the University of Cincinnati and a contributing Tango, Inc. has been recognized for innovative editor and travel columnist for Cincinnati technology solutions earning The Landmark Magazine. Her articles have appeared in of Excellence Award from the Public Relations numerous national consumer and trade Society of America and the Public Affairs Council magazines, reporting on topics ranging Grassroots Innovation Award. from travel and business to animal interests Prior to founding Net Tango, Susan spent and art. She began her career working for 12 years in various management, system The (American) Quarter Horse Journal and development and marketing positions later served as a managing editor at HOW, a in Washington D.C. and Chicago. Susan bimonthly trade magazine for graphic designers, earned a bachelors degree in Business and and as executive editor at I.D. (International Economics from The American University and Design) Magazine. She has served as a juror for an MBA from the University of Louisville. Susan several other national journalism competitions, currently serves on The Louisville Science and is judging the AHP awards for the sixth time. Center Board, The Kentucky Science and Technology Corporation Board and Executive Lisa Wysocky Committee and The University of Louisville’s Lisa has a degree in Light Horse Management Entrepreneurship Council. Susan has also from the University of Minnesota and was served on a number of other boards and has successful in the national show ring for many received the Women Business Owner of the Year years. Lisa is the author of The Power of Horses Award by the National Association of Women and its sequel, Horse Country (Fall 2008), and Business Owners and the Distinguished Alumni the co-author of the award-winning Front of Service Award from the University of Louisville. the Class, which has been optioned by Hallmark for a Hall of Fame television movie. Many of Dave Wohlfarth Lisa’s accomplishments center around her book Dave is a mass communications instructor at Success Within, which shows that true success West Texas A&M University where he teaches is being the best you that you can be. Her book print media classes. He’s in his 17th year of and DVD, My Horse, My Partner: Teamwork on teaching. For 12 years at the school, he also the Ground, show how ground training and served as the adviser for WTAMU’s award- desensitization build confidence, trust and winning newspaper, The Prairie. He has served respect between horse and human partner, as a judge for many publications and contests, and create an amazing relationship. A nationally including the Associated Collegiate Press recognized equine clinician, Lisa now trains Association. Before becoming a teacher, Dave horses for use in therapeutic riding programs spent 27 years in daily newspapers, including and is a consultant to a number of NARHA stops in Dayton, Ohio, (as a sports writer, copy (North American Riding for the Handicapped) editor and news editor) and Lincoln, Nebraska. centers. In 2007, she was chosen by ARIA (executive sports editor). Dave earned a B.A. in (American Riding Instructors Association) as one journalism from the University of Nebraska in of the Top 50 riding instructors in the nation. 1964 and a master’s in mass communications

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American Horse Publications 49 Spinnaker Circle South Daytona, Florida 32119 Phone (386) 760-7743 Fax: (386) 760-7728 E-mail: [email protected] www.americanhorsepubs.org

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