editorial content ad design illustration photography specialty classes general excellence 2008 ANNUAL AWARDS PROGRAM for material published in 2007 AWARDS BANQUET AND PRESENTATIONS JUNE 21, 2008 - SARATOGA SPRINGS, NEW YORK 2008 AWARD DIVISIONS EdiToriaL ConTenT......................... 2 AdverTisinG DesiGN..................... 18 Cover PAGE...................................... 20 EdiToriaL DesiGN.......................... 22 PHOTOGrapHY................................. 26 ILLUSTraTion.................................. 28 SpeciaLTY CLasses......................... 28 GENERAL EXceLLence.................... 32 OveraLL PUBLicaTion.................. 35 2008 JUDGes.................................... 35 Editorial Content Class 1 Class 2 News ReporTinG: News ReporTinG: RELATed News BreaKinG STorY FeaTUre STorY (12 entries) (28 entries) 1st 1st Quarter Horse News Sidelines Equestrian Magazine “It’s A First!” “Justice for John Elwin” By Rebecca Overton By Lauren Giannini February 15, 2007 April 2007 This lead was almost perfect. The “life from Most likely the story of a lifetime for a writer, and death” angle can’t be beat. How to take a she did not put a foot wrong. Well-researched, potentially dull scientific story and make it sing? and not overwritten – which is a trap a lesser Write like this and pepper it with wonderful writer might have fallen into. No one could start quotes. reading the story and stop before reaching the finish line. 2nd California Horsetrader 2nd “Thousands of Horses Evacuate from Quarter Horse News Southern California Fires” “Unwanted Horses – Taking on the By Daniel Lew Issue” November 1, 2007 By Rebecca Overton With several entries on the California fires in May 1, 2007 and May 15, 2007 this class, a story on the topic had to stand out. Not an especially savory topic for a lot of This one did with a comprehensive look at the readers, this writer does a good job of turning evacuation efforts. a Q&A into a fair look at the other side of the horse slaughter issue. The format works due to 3rd the writer’s intelligent queries. Part II gives the anti-slaughter forces a chance to respond. This is Quarter Horse News a solid package of work. “Zaragoza Stables Owner, Son Drown” By Mark Thompson September 15, 2007 3rd At once sensitive and clear-eyed, this story Dressage Today combines hard news and facts with personal “Outbreak!” information in nice balance. By Kitson Jazynka Sidebar by Barb Crabbe, DVM July 2007 Smart choice of a lead – contrasting the usual bustle of the area with the ghost town it became after the disease outbreak. Very good idea to follow the trail into the impact it had on related businesses. Logically organized, good use of sidebars, a very professional job in every respect. Honorable Mention By Stacy Pigott Hoof Beats December 2007 “Analyzing Anabolics” Good sidebar and practical information, nice By Evan Battak use of problem solving techniques for breeding. January 2007 Well written. I liked the use of the contrasting angles on steroid use as a lead-in. Lots of sources sought Honorable Mention out and the story is arranged logically and flows American Farriers Journal from one paragraph to the next. “Heel Concussion Can Pound a Hoof” By Ron Perszewski Thoroughbred Times December 2007 “Remembering Barbaro” Good specifics, well written and informative. By Mike Curry, Frank Angst, Michael Burns, Steve Bailey, Jeff Lowe, Mary Simon, Denise Steffanus, Today’s Pro Farrier Dick Jerardi “Egg Bar Shoe” February 10, 2007 By Matt Gillis, CJF Exhaustive team coverage on the extraordinary, August/September 2007 but ultimately futile attempts, to save the life of Great examples of practical use and gave clear Barbaro. Every sidebar was pertinent and the instructions. main story and all of the sidebars were well- written. Despite all of the stories, there was very little overlap, which meant there was always a Class 4 fresh angle to read. InsTRUCTionaL SinGLE ARTicLE (circulation 10,000 to 20,000 – 17 entries) Class 3 InsTRUCTionaL SinGLE ARTicLE 1st (circulation under 10,000 – 19 entries) Cutting Horse Chatter “Sitting Pretty” 1st By Al Dunning with April Fingerlos NRHA Reiner July 2007 Excellent information, clear, concise, useful. Nice, “Reining Tango: Speed Transitions” simple treatment of in-depth material. Very well By Kate Riordan written. November 2007 Great profile with lots of information that has not been overdone or rehashed. 2nd Paint Horse Journal 2nd “Claim to Fame” The Whip By Tracy Gantz September 2007 “Starting the Driving Horse” Logical thought progression, informative and By Ann L. Pringle easy to understand, thorough. September 2007 Great information and article flow. Detail presented well without overwhelming the 3rd reader. Very readable. Performance Horse “Ranch Style” 3rd By Susan Morrison Quarter Horse Track June 2007 “Get Those Mares Ready to Breed” Clear explanations, entertaining and informative. Good tips for those competing in ranch classes. Honorable Mention providing good explanation not only to what Eventing USA was suggested, but the reasoning behind the “Sixteen Ways to Boost Your Dressage suggestions as well. Score” By Emily K. Daily 3rd July/August 2007 John Lyons Perfect Horse Information is presented well. Article has good “Down to Earth Advice for Rearing” flow and is easy to understand. By John Lyons and Maureen Gallatin August 2007 Thoroughbred Times I really liked the lead and the acknowledgement “Blackout!” that rearing is scary for the horse, too. I loved By Cynthia McFarland the easy, conversational tone of the article – as January 13, 2007 if you were talking this over face to face with a Good use of sidebars and great detail on respected friend/trainer. It was broken down information that does not overwhelm the clearly into easy to understand components. reader. You used transitions well to guide the reader through the article in an easy-flowing, easy to understand fashion. I really enjoyed reading this Class 5 one. InsTRUCTionaL SinGLE ARTicLE (circulation over 20,000 – 27 entries) Honorable Mention Western Horseman 1st “About Face” America’s Horse By Brian Neubert with “This’ll Only Hurt a Little” Fran Devereux Smith By Holly Clanahan July 2007 March 2007 Your lead did a nice job of capturing the reader’s This article was a welcome and refreshing attention – making a friend of your horse is change from so many instructional articles that something I think most riders strive for, and eventually became little more than glorified that change in attitude is so vital. I also liked checklists. Although you did a great job of the conversational, down-to-earth feel to the breaking it down, step by step, in an easy- writing. A very nice article that made me feel like to-understand and well-organized manner, I just had a great, educational conversation with you continued to “write” as opposed to “list” a skilled equestrian. throughout the entire article. You also did a great job of incorporating quotes throughout Western Horseman and making the article very readable. A really “Into the Great Wild Open” nice, well-written article on a very useful topic. By Ross Hecox November 2007 2nd I really enjoyed this article; it was very well- The American Quarter Horse Journal written and conversational in tone, which “Stallion in Training” helped draw the reader in and make them feel By Tonya Ratliff-Garrison involved and interested. I liked that you “wrote” December 2007 instead of falling into the list-making trap so Nicely done story. You did a good job of setting many instructional articles fall into. You did a up the importance of the topic with your lead nice job of balancing quotes and explaining and carrying through to the credibility of your what was meant and how to implement the source. You did a great job of weaving the techniques explained in the article. quotes seamlessly throughout the story and Class 6 Right from the great subtitle, this article had InsTRUCTionaL Series what it took to captivate the reader. The (10 entries) opening was strong enough to make me feel like I was actually holding the reins. Lots of meat in this article, right down to the photo captions. 1st So often the photos support the writing. Here Horse & Rider the captions really enhanced the photos. The “Stacy Westfall’s Smart Start” very effective closing paragraph said it all and By Stacy Westfall with Sue M. Copeland was also effectively used as a great pull quote. January through November 2007 I liked the way you set up a nice preview of what was to come and established your credentials 2nd early on. I really like how you give explanations Rocky Mountain Rider Magazine of popular terms so that a novice understands “Better Pastures Start with a Drylot” what it is and what to look for. I also appreciated By Jennifer Mohler that you don’t expect that everyone have all the August 2007 equipment you suggest and that you gave ideas The engaging opening pulled me right into on how they can modify what they have to use this well organized commentary on an often for the exercises. Wonderfully clear and concise neglected aspect of horse management. The explanations that were easy to understand and subheadings were well done and effectively broken down into simple and logical steps for highlighted the well organized content. The the reader to follow. Really an exceptional series. strong use of pull quotes helped emphasize that there is a lot of concise, concrete, and useful information in this article. 2nd The American Quarter Horse Journal “Training and Tips” 3rd By Richard Shrake with Larri Jo Starkey The American Quarter Horse Racing March, April and May 2007 Journal I liked how you provided a nice visual to start “If the Shoe Fits…” your series, but that you also used a nice By Holly Clanahan preview of what the series would encompass. May 2007 I like the vivid writing style that really paints A relevant analogy in the opening sets the stage a picture as well as the clear definitions and for this well organized, easy to follow article.