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Amazon: Vom Online-Buchhändler Zum Städtebauer

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Amazon: Vom Online-Buchhändler Zum Städtebauer 546 Das Querformat für Architekten 21. November 2019 MANIFESTA REVISITED AMAZON Ausstellung in Amsterdam VOM ONLINE-BUCHHÄNDLER ZUM STÄDTEBAUER 546 DIESE WOCHE Amazon ist längst viel mehr als ein Onlinehändler. Mit neuen Ladenkonzepten erobert das Unter- nehmen die Städte, durch seine Niederlassungen verändert es ganze Nachbarschaften – und provo- ziert mitunter heftige Proteste. Stadtverwaltungen und BewohnerInnen suchen nach Wegen, um auf den neuen Stadtakteur zu reagieren. 3 Architekturwoche 6 Amazon: Vom Online-Buchhändler zum Städtebauer 4 News Von Felix Hartenstein 2 19 Bild der Woche Titel: Amazon Seattle Headquarters, Sphere 1. Foto: Amazon oben: Amazons erstes Bürogebäude in Seattle. Foto: flickr / hescibl Heinze GmbH | NL Berlin | BauNetz Architekturwoche News Dossier Bild der Woche der Bild Dossier Architekturwoche News Geschäftsführer: Dirk Schöning Gesamtleitung: Stephan Westermann Inhalt Chefredaktion: Friederike Meyer Keine Ausgabe verpassen mit Redaktion dieser Ausgabe: Friederike Meyer, Stephan Becker dem Baunetzwoche-Newsletter. Artdirektion: Natascha Schuler Jetzt abonnieren! 546 MONTAG 3 Es klingt fast wie Satire: Mit Airbnb und dem IOC verkündeten am Montag zwei News Dossier Bild der Woche der Bild Dossier News im städtischen Raum eher unliebsame Akteure eine strategische Partnerschaft. Droht Olympia-Standorten nicht eh der Ausverkauf, und lässt Airbnb nicht von ganz allein die Mieten steigen? Begründet wird das Ganze noch dazu mit einem Nachhaltigkeitsansatz, der weniger sinnlose Bauaktivität und mehr Geld für die Einheimischen verspricht. Zynismus pur könnte man angesichts vieler negativer Airbnb-Konsequenzen meinen. Anne Hidalgo, Bürgermeisterin von Paris, wo die Spiele 2024 stattfinden, ist jedenfalls nicht amüsiert. Gerade erst hatte ihre Verwal- Architekturwoche Airbnb-Mitgründer Joe Gebbia und IOC-Präsident Thomas sb Bach, Foto: Matt Alexander PA Wire / IOC / CC BY-NC- tung gegen den US-Konzern und seine mangelnde Transparenz geklagt. ND 3.0 IGO Inhalt Inhalt 546 NEWS BUILDING A NEW WORLD DEAR MAGAZIN LATENT BEING BAUNETZ WISSEN AUSSTELLUNG IN MONTREAL VARIETÉ IM WOHNZIMMER AUSSTELLUNG IN BERLIN SCHAUFASSADE Bild: Daniil Fridman and Gleb Glushchenko, CCA / Estate Foto: David Foessel AI Painting (Ausschnitt) von Refik Anadol Studio Foto: Jens Willebrand of Gleb Glushchenko Daniil Fridman Die Untersuchungen über das Phä- Das Pariser Architekturbüro Freaks Die neue Kunststiftung LAS Light Ein Ergebnis der Forschungsaktivitäten nomen des Amerikanismus in der hat sich einen Namen mit radikalen Art Space, die an der Schnittstelle von am ZSW – Zentrum für Sonnenenergie- russischen Architektur beschränken Lösungen gemacht. In ihrem Portfolio Kunst, Technologie und Wissenschaft und Wasserstoff-Forschung Baden-Würt- Dossier Bild der Woche der Bild Dossier sich bisher auf die Hochhäuser, die im findet man scharfkantige Formen, grelle arbeitet, zeigt ihre erste Ausstellung temberg sind Dünnschicht-Photovolta- späten Stalinismus errichtet wurden. Farben und brachiale Schnitte. In einem im Kraftwerk Berlin: Refik Anadol ikmodule, die das neue Institutsgebäude Die aktuelle Ausstellung im Canadian 30 Quadratmeter großen Pariser Apart- untersucht mit Latent Being philoso- in Stuttgart-Vaihingen bekleiden. News Centre for Architecture geht die Sache ment folgen sie keiner Regel oder Kon- phische Grundlagen des maschinellen Dunkel und ebenmäßig fügen sich die 4 nun breiter an. Kuratiert von Jean-Louis vention und erlauben sich einen echten Bewusstseins und Gedächtnises. Dabei Elemente im Wechsel mit hohen Vergla- Cohen untersucht sie Diskurse, Entwür- Rundumschlag. Diesmal wortwörtlich, setzt er immense Datenmengen, Deep- sungen zu einer eleganten Schaufassade. fe und Gebäude sowie Politik, Kunst, mit einem Möbelstück, das den Raum Learning-Algorithmen und Echtzeit- Den Sockel aus schwarz eingefärbten Literatur, Kino und Technik dieser Zeit. von Grund auf neugestaltet. Ein mono- Auswertungen von Bewegungsmustern Sichtbetonteilen unterbricht nur der Sie ist das Ergebnis jahrzehntelanger lithischer, skulpturaler Schrank dient der Besucher ein. Für die Ausstellung Eingangsbereich: Er ist auf zwei Etagen Forschung, in der Cohen zeigt, wie der als Stauraum, Esstisch und Sitzmöglich- hat er mehr als 9 Millionen öffentliche verglast. Henning Larsen Architects Amerikanismus alle politischen Regime keit. Dank seiner Höhe und Breite, die fotografische Erinnerungen an Berlin planten das Bauwerk als Teil des Stutt- Russlands umfasste. Seltene russische fast an die Raummaße stößt, wirkt das verwendet. Mittels maschinellen Lern- gart Engineering Parks. Die Solarmodu- Bücher und Zeitschriften aus der CCA- Element wie ein Raumteiler oder ein algorithmen werden KI-Datenbilder le sind ein Baustein der etwa zur Hälfte eigenen Sammlung werden ebenso Sichtschutz, der Rückzugsmöglichkeiten erstellt, die als Laserprojektionen zu mit erneuerbaren Energien betriebenen gezeigt wie Leihgaben internationaler schafft. einer Rauminstallation werden. Gebäudetechnik. Inhalt Architekturwoche Inhalt Institutionen. Bis 5. April 2020 Bis 5. Januar 2020 www.cca.qc.ca www.dear-magazin.de www.lightartspace.org baunetzwissen.de/gebaeudetechnik 546 _Holz Dossier Bild der Woche der Bild Dossier Astquirl Fladerschnitt News Hirnholz 5 Mondringe Psychrometer Saftfrisch ... noch Fragen? Inhalt Architekturwoche Inhalt Baunetz_Wissen_ sponsored by 6 ONLINE-BUCHHÄNDLER ONLINE-BUCHHÄNDLER 546 STÄDTEBAUER AMAZON: VOM ZUM Bild Bild der Woche Dossier Dossier Inhalt Architekturwoche News Inhalt Amazon Campus 1 im Zentrum von Seattle. Links der Turm „Doppler“, auch bekannt unter „Amazon Tower 1“. Er hat 37-Geschosse und wurde 2015 fertig. Rechts der Turm „Day 1“, der 2016 fertig wurde. Dazwischen entstehen gerade die Wintergärten. Foto: Amazon 546 AMAZON: VOM ONLINE-BUCHHÄNDLER ZUM STÄDTEBAUER Bild der Woche der Bild Dossier VON FELIX HARTENSTEIN Im Herbst 2017 stand bei Amazon ein Laster vor der Tür. Auf der Ladefläche lag ein sechseinhalb Meter langer Kaktus – ein Geschenk der Stadt Tuscon, Arizona. Ungefähr zur gleichen Zeit kaufte der Bürgermeister von Kansas 7 City, Missouri, eintausend Produkte bei Amazon, schrieb für jedes eine ausführliche Bewertung, gab allen ein 5-Sterne-Rating und drehte dazu ein Unboxing-Video. Derweil überlegte die Stadt Charlotte, North Carolina, ei- nen Amazon-Feiertag einzuführen. In Stonecrest, Georgia, kam man auf die Idee, den Ort in Amazon umzubenennen. Was war da los? Inhalt Architekturwoche News Architekturwoche News Inhalt Drei Türme hat Amazon in Seattle bisher gebaut. Day 1, auch bekannt als Amazon Tower II oder Rufus 2.0 Block 19 entstand nach Plänen von NBBJ und wurde Ende 2016 eröffnet. Foto: CC BY-SA 4.0 wikimedia, Adamajreynolds 546 Links: Ein Logistikzentrum von Amazon in Macon im US-Bundesstatt Georgia. Foto: CC BY-SA 4.0 wikimedia Michael Rivera Unten: Einblick in das spanische Logistikzentrum von Amazon España in San Fernando de Henares bei Madrid (2013) Foto: CC BY 2.0 wikimedia Álvaro Ibáñez Kurz vor diesen verwunderlichen Aktionen hatte Amazon bekannt gegeben, parallel zum Stammsitz in Seattle einen zweiten Firmensitz mit dem Namen HQ2 errichten zu wollen. Das Vergabeverfahren wurde in Form eines Wettbewerbs angelegt. Metro- polregionen aus ganz Nordamerika waren eingeladen, sich zu bewerben. Es ging um 50.000 Jobs und Bauinvestitionen in Höhe von 5 Milliarden Dollar – so das Verspre- chen. Über 200 Städte aus den USA, Kanada und Mexiko folgten dem Aufruf. Sie überboten sich mit Versprechungen zu Subventionen, Steuererleichterungen, Ausnahmeregelun- gen und Infrastrukturmaßnahmen. Zudem stellten sie Amazon vielfältige Informationen Bild der Woche der Bild zu Demographie, Wirtschaft und Infrastruktur zur Verfügung. Informationen, die nicht nur einem erheblichen ökonomischen Wert gleichkommen, sondern aus Sicht des Datenschutzes auch als sensibel und schützenswert einzustufen sind. Manche Städte Dossier versuchten auch, mit Scherzen und lustigen Angeboten die Aufmerksamkeit von Amazon auf sich zu ziehen, oder den Wettbewerb zumindest öffentlichkeitswirksam für sich zu nutzen. Nach Sichtung der eingegangenen Bewerbungen erstellte Amazon eine Liste mit 20 Finalisten, mit denen vertiefende Gespräche aufgenommen wurden. 8 Spätestens zu diesem Zeitpunkt stellten Beobachter die Frage, womit Amazon eigent- lich sein Geld verdient. Die naheliegende Antwort wäre: mit Onlinehandel. Doch das greift zu kurz. 2018 betrug Amazons operativer Gewinn 10,1 Milliarden Dollar, davon entfielen 7,3 Milliarden Dollar auf den Geschäftsbereich „Amazon Web Services“ (AWS). AWS gilt als Weltmarktführer im Cloud-Computing. In seinen Rechenzentren hostet AWS zahlreiche Anbieter aus dem täglichen Onlineleben, darunter Dropbox, Fortnite, Netflix und Tinder. Auch die NASA lagert dort ihre Daten, ebenso 80% der DAX-30-Firmen. Selbst die deutsche Bundespolizei speichert die Aufnahmen ihrer Bodycams mangels europäischer Anbieter bei AWS. Inhalt Architekturwoche News Architekturwoche News Inhalt 9 Besprechungsräumen und Geschäften, die den Mitarbeitern vorbehalten sind. Foto: Amazon Foto: sind. vorbehalten Mitarbeitern den die Geschäften, und Besprechungsräumen den zwischen wachsen Pflanzen 40.000 geben. Gesicht freundliches ein Seattle in Zentrale Amazons sollen und eröffnet „The Spheres“ sind drei kugelförmige Wintergärten. Sie entstanden nach einem Entwurf des Büros NBBJ, wurden 2018 546 Bild der Woche der Bild Dossier Inhalt Architekturwoche News Architekturwoche News Inhalt 546 Bild der Woche der Bild Dossier Links: Freitreppen, hier aus Amazon
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