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VITA Cristiana Fernandes De Muylder 7362 FUTURE DRIVE - ORLANDO, FL 32819 Email: [email protected]

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VITA Cristiana Fernandes De Muylder 7362 FUTURE DRIVE - ORLANDO, FL 32819 Email: Muylder.Cristiana@Eikon.University VITA Cristiana Fernandes De Muylder 7362 FUTURE DRIVE - ORLANDO, FL 32819 Email: [email protected] EDUCATION Post-Doctorate - University of Texas at El Paso, UTEP, 2015. PhD in Applied Economics, UFV, Brazil, 2005. Master in Rural Economics, UFV, Brazil, 2001. Specialization in Strategic Planning and Information Systems, PUC, Brazil, 1995. Graduation in Computer Science, PUC, Brazil, 1992. Improvement in First Certificate of English, University of Cambridge, CAM, England, 1989. PROFESSIONAL EXPERIENCE University of Texas at El Paso, UTEP - 2015 - Present • Researcher at the Business School with Dr. Gary Frankwick; • Research and development, Business College. Innovation, Social CRM and Online Consumers Universität Leipzig, UNI / Leipzig, Germany - 2017 - Present • Researcher at the Institute of Information Sciences; The Integrated Management of Relationship with Social Clients (Social CRM) aims to use social media data in customer-oriented processes. The workshop aims to shed light on current research efforts aimed at developing innovative tools and methods for intelligent data analysis in Social CRM, resulting in new (integrated) processes, capabilities and innovative business cases. • Councils, Commissions and Consulting, Institute of Information Systems; Program Committee iCRM 2017 and iCRM2018. FUMEC University, Brazil - 2011 to 2018. • Prof. coordinator of the Doctoral and Master's Program in ADM (PDMA) researcher and teacher of the PDMA Researcher and teacher of the PPGSIGC Professor of ASI; • Professor of the MSc and PhD in Administration of FACE / FUMEC and Professor of the Professional Master's Degree in Information Systems and Knowledge Management. (CAPES) Coordination of Improvement of Higher Level Personnel - 2011 to present • Ad Hoc Assessment Advisor Academic Programs; • Evaluation of periodicals WEBQualis - area 27; • Ad Hoc Advisor app development for book evaluation. Centro Universitário Novos Horizontes - 2002 to 2011. • MESTRADO - Innovation and competitiveness, Technological innovation, Innovation and Entrepreneurship, Quantitative Methods GRADUATION - TCC - Computational practices, Administration of Information Systems. Federal University of Lavras, UFLA, Brazil - 2009 to 2013. • Researcher - PROADM Project - CAPES 09/2008. University Center of Management Sciences of UNA, Brazil - 1997 to 2012. • Coordinator of the Information Systems and Information Systems Administration course; • Head of IT department. Federation of Industries of the State of Minas Gerais, FIEMG, Brazil - 1996 to 1999. • Direction and administration - Development activities of BRACT - Brazilian Center of Simulated Companies. Participation in the creation of BRAC - Visit to Austria to seek standards of educational excellence in Simulated Companies Teacher of the Management Training Course - Technical - Administration (Disciplines Information Systems and Applied Informatics). Mannesmann Demag - 1994 to 1996. • Systems Analyst - DBA ORACLE. RESEARCH LINES 1. Management and Competitiveness Technologies Objective: This line of research is dedicated to analyzing innovations, technological and managerial changes in the productive system, strategies and competitiveness, from the perspective of entrepreneurship and the context of globalization. In this direction, the themes related to governance, financial and market management, especially studies on sustainability, financial economic performance, relationship with the market, internationalization of companies, observed both in the study of corporations, and in small and medium-sized companies are highlighted. Major Area: Applied Social Sciences Major Area: Applied Social Sciences / Area: Economics. Major Area: Exact and Earth Sciences / Area: Computer Science / Subarea: Sistemas de Computação. Keywords: innovation; competitiveness; entrepreneurship; incubators; strategic administration; Factor analysis. 2. Organizational strategy and organizational behavior Objective: Studies on the evolution of organizations and on group and individual processes, within a strategic perspective. The research line belongs to the Research Group coordinated by Profa. Cristiana Fernandes De Muylder named in the new CNPq platform as GEICE (ex GEIQE) Innovation Management, Competitive Intelligence and Entrepreneurship Studies Group. Major Area: Applied Social Sciences Major Area: Exact and Earth Sciences / Area: Computer Science / Subarea: Sistemas de Computação. Keywords: competitiveness; knowledge management; information systems; innovation systems; innovation; technology. 3. Information and Knowledge Management Objective: This research line is anchored in the multidisciplinary field of Information Science and involves investigations directed to the analysis and development of methods and techniques with the objective of transforming information into knowledge and knowledge into input for decision making, organizational learning, innovation and improvement of organizational processes. The research line belongs to the Research Group coordinated by Profa. Cristiana Fernandes De Muylder named in the new CNPq platform as GEICE (ex GEIQE) Innovation Management, Competitive Intelligence and Entrepreneurship Studies Group. Major Area: Applied Social Sciences Major Area: Exact and Earth Sciences / Area: Computer Science / Subarea: Sistemas de Computação. Keywords: APL; Alignment; graduated companies; information systems; systems of innovation. 4. Innovation, Social CRM and online consumers RESEARCH PROJECT 2018 - Current. Research and development of Social CRM Model involving smarter methods for online buyers Description: Social Customer Relationship Management (Social CRM) is an emerging concept that includes strategies, processes and technologies that bring social media together in the Web and CRM processes (Alt & Reinhold, 2012). However, transforming the large mass of data available on social media into value adding opportunities for companies remains challenging (Orenga-Roglá & Chalmeta 2016). This project involves a scientific partnership between a consolidated research group in Germany (University of Leipzig) and the emerging research groups in the Brazilian Amazon (Amazon University) and Minas Gerais (Fumec University) states. These three Universities already have scientific relations with some visiting meetings, research project in progress and cooperate with Scientific Annual Event in Germany (Program Committee iCRM2018 / 2017) and Brazil (2017 and 2018). It is understood that the development of Germany research on Social CRM can contribute significantly to the two Brazilian poles involved in the proposal because the project can expand the study on CRM and enable learning and partnership between professors and students. Germany is one of the most innovative countries in terms of consciousness consumption and Brazilian Amazon is one of the most important regions in carrying out sustainable development approach. Minas Gerais is an Information Technology (IT) center of research in Brazil. Each of the two Brazilian regions has particularities about social media information based on different consumer, cultural behavior, and economics features. There are several studies about cultural behavior with different factors involved (Baker, Mathur, Fatt, Moschis, & Rigdon, 2013; Bushra and Bilal, 2014; Demangeot & Broderick, 2010; Elger, Raab, Neuner & the Internet option to buy (Jones & Vijayasarathy, 1998; Kovacs & Santo, 2008; Zhou, Dai, & Zhang, 2007). Some information differs according to cultural, social and economic characteristics, for example, what types of products most desired, the information source the online buyers look for, the average purchase price, and others could contribute to understanding more about how to use Social CRM model (Alt & Reinhold, 2012). The main objective is to develop international mobility of students and professors proposing a research project concerning a model that analyzes the profile of normal and compulsive consumers in the context of Social CRM. Specifically, this project aims to bring together the research teams of the three institutions and doctoral students to: a. Develop the state of art about the two constructs studied, consumer online behavior and Social CRM; B. Propose a new model of Social CRM focussing social innovation applied to companies and regional development; w. Analyze the main factors about Brazilian and Germany online consumer behavior; d. Enable the exchange of PhD students on both the German and the Brazilian side; and. Enable and develop the cross-cultural research by integrating researchers from the two countries; f. Test and validate the model in two different countries (Brazil and Germany); g. Propose Social CRM applications focusing on consumer behavior applied to companies .. Status: In progress; Nature: Research. Students involved: Undergraduate: (2) / Academic Master: (2) / Doctorate: (1). Members: Cristiana Fernandes De Muylder - Coordinator / Vera Lucia Cançado Lima - Member / Gary Frankwick - Member / pedro luiz pereira matos - Member / Emílio José Arruda Montero Filho - Member / Julio Augusto Nogueira Viana - Member. Number of productions C, T & A: 1 2016 – Current - APQ-01938-15 - Intelligence and Innovation: Support for Management Decisions in the Neonatal Screening Program / MG Description: Neonatal Screening is an early diagnosis strategy considered relevant for the health of the Brazilian population, since it allows the detection of diseases (metabolic, genetic and infectious) from a medical examination performed in the
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