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Creating Memorable Experiences P22 40026059 # • Making Connections P8 • Not All Products Are Created Equal P12 AGREEMENT AGREEMENT • Increase Your Followers P26

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Creating Memorable Experiences P22 40026059 # • Making Connections P8 • Not All Products Are Created Equal P12 AGREEMENT AGREEMENT • Increase Your Followers P26 the The Alliance of Beverage Licensees Publican Winter 2016 Featuring BX Creek Liquor Store p16 Creating Memorable Experiences p22 40026059 # • Making Connections p8 • Not All Products Are Created Equal p12 AGREEMENT AGREEMENT • Increase your Followers p26 Featured Publican BX Creek Liquor Store Quarterly Publication for the Alliance of Beverage Licensees 2nd floor 948 Howe Street, Vancouver, BC V6Z 1N9 T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 [email protected] www.ablebc.ca @ABLEBC 2015-2016 Board of Directors & ABLE BC Staff President Poma Dhaliwal Vice President Al Deacon Treasurer & Director Steve Smith 16 Directors Brady Beruschi, Michael Brown, Patrick Greenfield, Trevor Kaatz, Al McCreary, Danny Rickaby Executive Director Jeff Guignard Membership & Communications Danielle Leroux The Publican Editorial Committee: Shannon Gavin, Dave Lindsay, Chris Mahony, Marilyn Sanders 8 12 22 26 Designed, Produced & Published by: EMC Publications the 19073 63 Avenue, Surrey BC V3S 8G7 Ph: 604-574-4577 1-800-667-0955 Fax: 604-574-2196 [email protected] www.emcmarketing.com Winter2016 Publisher Joyce Hayne Publican Designer Krysta Furioso Copy Editor Debbie Minke ABLE BC Editor Jeff Guignard Features Departments Copyright EMC Publications 8 Making Connections: Building a 4 President’s Message PUBLICATIONS MAIL AGREEMENT NO. 40026059 RETURN UNDELIVERABLE CANADIAN ADDRESSES Community Drives Business and Goodwill 6 Executive Director’s Report TO CIRCULATION DEPT EMC PUBLICATIONS 7 LRS & Hospitality Sales 19073 63 AVENUE 12 Not All Products are Created Equal: Managing SURREY BC V3S 8G7 Products to Increase Profitability 7 Product Showcase email: [email protected] 16 Profile - BX Creek Liquor Store 15 LDB Report 18 Wine Report 20 Buying Power 19 What's New? 22 Creating Memorable Experiences 21 Spotlight on Scotch 25 Maximize Purchasing on LTO 25 Names in the News 26 Increase your Followers: Develop Engaging 29 BCHF Update The statements, opinions & points of view expressed in Social Media Campaigns 30 ABLE BC Benefits published articles are not necessarily those of ABLE BC. Advertisers are not necessarily endorsed by ABLE BC. President's Message by Poma Dhaliwal It has been a busy start to ABLE BC’s 2016-17 to unite our various industry sectors as we focus liquor retailers have equal access to the online membership year and we’re proud to have you on on finding common solutions to shared industry market and that no preferential treatment is given board. I want to thank all members who renewed challenges. I hope you take advantage of this to government stores. their ABLE BC membership and welcome our new opportunity to meet other engaged and passionate Bottle Service - The rules and regulations around private liquor store, pub and associate members. operators, learn from industry experts, and speak bottle service have never been properly established with ABLE BC’s staff and board about how we can BC’s private liquor industry has recently experienced at the provincial level in BC. Clients are currently help your business. some of the most significant policy changes in a prohibited from buying bottles of liquor for their generation. As a private liquor store or pub owner tables. In order to properly recognize bottle service or manager, you know firsthand the business in BC and align the regulations around it with other implications of these liquor policy changes. Now Expanding Business Opportunities for major cities in Canada and the world, ABLE BC has more than ever, it is vital that we work together Private Retailers and Pub Owners put forward a recommendation to government to to build a future to protect our investments and Online Sales - In August, the Liquor Control Board allow our liquor primary and nightclub members promote profitability. of Ontario launched an online site where customers to legally offer bottle service. can purchase nearly 5,000 products. Purchases are delivered to a local LCBO store for free or shipped to 2016 Annual General Meeting a customer’s home through Canada Post for a fee. In Join ABLE BC Today On October 30th, ABLE BC will host our 2016 September, New Brunswick Liquor announced they Only by working together can we build a thriving Annual General Meeting where we officially elect will be offering online ordering and home delivery and sustainable private liquor industry. I hope you our new Board of Directors. We hope you can join by the end of 2016 or early 2017. will consider joining the Alliance if you are not us. It is my great honour to serve my final term as BC government stores are also working on an already a member. For more information about your president of the Alliance. For the full list of “online tool” to allow customers to place orders ABLE BC, exclusive member benefits, our advocacy our newly elected governance team, please visit for liquor products online. Currently private liquor work, and to sign-up for your membership, visit www.ABLEBC.ca. stores in BC are allowed to sell products online, www.ABLEBC.ca. but few do as it is often difficult to be practical If there is anything else we can do to help or if you or profitable about it under existing regulations. Inaugural BC Liquor Conference have any questions about liquor policy changes, ABLE BC is consulting with several private retailers I hope you won’t hesitate to get in touch. You This issue of The Publican hits stands in time for the who have had success in online sales. If the LDB can contact us any time at [email protected] or inaugural BC Liquor Conference on October 31st in moves forward with selling liquor online through 604-688-5560. Vancouver. This one-day conference was created government stores, we will work to ensure private 4 The Publican Executive Director's Report by Jeff Guignard First off, thank you once again to all of you who • allowing multi-use buildings (e.g., community renewed your annual ABLE BC memberships this centres) to use licensed space for non-alcohol past fall. I would also like to sincerely welcome our related purposes; new and returning members. Our Alliance is only • potential streamlining of rules around minors as strong as the size of our collective voice, and as employees in licensed premises; having 1,000 liquor licensee members behind us lends palpable strength, credibility, and weight to • improving the Mandatory Social Responsibility our advocacy efforts with government and other signage that licensees are required to display; stakeholders. and It is also immensely gratifying for our ABLE BC • recommending a new policy framework team—those of us who represent you every around “inducements” to allow manufactures, day—to know that you continue to see value in agents, retailers, and on-premise operators to the work we’re doing to protect your investments share legitimate marketing expenses to and expand private sector opportunities. In the promote products to consumers. days ahead, you can expect us to continue forging There remains much work to do, but I would like to ahead on issues such as licensee sales, recreational commend the LCLB policy team for the diligence cannabis sales, and improving in-stocks and fill and openness to our industry’s constructive rates at the LDB. feedback. If you would like to become involved in Second, I would like to acknowledge that this our ongoing policy feedback to the LCLB, please issue of The Publican comes out just in time for our feel to contact me directly at [email protected] . inaugural BC Liquor Conference, taking place at the Four Seasons in Vancouver. I hope we’ll get a Purchasing Power for Private Retailers chance to connect there. We believe strongly that the BC Liquor Conference will offer our industry By now, you’ve probably heard of our new online a much-needed annual forum to share ideas and purchasing portal for private retailers - buyABLE. best practices about how to drive profitability and On page 20 of this issue, you can read all about innovation in your businesses. how some ABLE BC members are using this platform to increase profitability and enhance their competitive edge in the marketplace. Our goal is Ongoing Improvements to BC’s Liquor Policy to give you—BC’s private retailers—the group In addition to our regular advocacy efforts on buying power you need to compete in today’s big picture industry issues, the ABLE BC team retail climate. If you haven’t signed up for buyABLE keeps in regular contact with the Liquor Control yet, or would like to learn more, call our office at and Licensing Branch (LCLB) as they work to any time at 604-688-5560. improve existing liquor policies. Over the past several months, we have offered feedback and A Year in Review recommendations to the LCLB on several policy changes, including: To learn more about what we’ve been up to on your behalf over the past year, please visit our • amendments to lease and zoning requirements new website, ablec.ca, and download our 2015-16 for LRS relocations, which will help increase Annual Report and current Policy Priorities. fairness and ensure the integrity of relocation applications; As always, if you have any questions, comments, or concerns you’d like to discuss, please don’t hesitate • permitting LP and FP applicants to have patios to get in touch with me directly at [email protected]. without an interior licensed area for patrons; • increasing sample sizes and allowing operators to charge for samples, which could help some operators recoup costs of sampling high-end products; 6 The Publican LRS & Hospitality Sales Product Showcase July 3 – September 3, 2016 Licensee Retail Stores Net Sales Excluding General Merchandise Net Sales $ Wine $40,396,686 Spirits $46,406,181 Beer $95,287,453 Refreshment Beverages $25,004,973 Total $207,095,293 Litres (L) LITHUANIAN GOLD BRAVE LIVER SCOTCH ALE POL REMY BRUT VODKA Scotch Ale Sparkling White Wine Wine 3,582,124 Vodka Canada France Spirits 1,742,735 Lithuania Bronze Medal Winner for New from France Beer 26,895,734 Made of 100% selected wheat Scotch Ale at the Canadian Refreshment Beverages 6,164,728 grain, five-times distilled and Brewing Awards.
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