Parkway Plaza El Cajon, (San Diego) California CARLSBAD, CA
Premier shopping destination for East ESCONDIDO, CA San Diego County
Located in El Cajon, ‘The Valley of Opportunity’
Fashion and destination retailers with the latest in cinema innovations SAN DIEGO, CA
Loyal, family-oriented, ethnically- CHULA VISTA, CA diverse customer base US MEXICO
10 MILES
Parkway Plaza El Cajon, (San Diego) California Single-level super-regional mall
East San Diego County’s only enclosed shopping center
Nearly 10 million annual shopper visits
New parkscape gathering areas with a children’s play space
Property Description
major roads Interstate 8 and center description Enclosed, one-level center Highway 67 anchors Macy’s, Wal-Mart, JCPenney, Sears, Dick’s Sporting total sf 1,315,000 Goods, and Regal 18-screen & Imax Theater
# of stores 160 key tenants ULTA, H&M, Forever 21, Victoria’s Secret, PINK, Hollister, Brighton Collectibles, Disney, Tilly’s, Vans, Torrid, Crunch Fitness, # of parking 6,000 Best Buy, Office Depot, HomeGoods, and On The Border
THE CENTER THE MARKET STARWOOD Parkway Plaza “One of the most diverse areas in the county [with] a beauty all its own, with rolling hills, majestic mountains, sparkling lakes, and deep canyons.”
— SanDiego.org
THE CENTER THE MARKET STARWOOD Parkway Plaza Visible and directly accessible from Interstate 8 and Highway 67
15 miles northeast of downtown San Diego
One-stop shopping destination center
Only IMAX theater in region
All Together Now 149,000 vehicles daily on I-8 and 98,000 Walmart and Sears among top on Highway 67 performers in their chains Unique anchors and 190+ retailers offer A new Pandora and expanded Shiekh fashion, dining and recreation Shoes
THE CENTER THE MARKET STARWOOD Parkway Plaza THE CENTER THE MARKET STARWOOD Parkway Plaza One of San Diego’s largest suburbs
Strong residential and business growth
Economy dominated by healthcare, international trade, agriculture, education, aerospace and defense
Continually Growing 31,800 more people projected in trade Nearly 40% of households have children area by 2023 under 18 165,000 residents and 71,500 daytime Lower cost of living with 60% home employees within 3 miles ownership
THE CENTER THE MARKET STARWOOD Parkway Plaza Distance to Competition 31 MILES Grossmont Center 67 Driving – 4 mi, 5 min 98,000 AADT Mission Valley Driving – 14 mi, 14 min LAKESIDE 52 I-8 Plaza Bonita SANTEE USA 149,000 AADT MEXICO Santee Trolley Square Driving – 15 mi, 17 min Santee Trolley Square GILLESPIE FIELD Driving – 3 mi, 7 min
MONTGOMERY Parkway Plaza FIELD AIRPORT Fletcher Parkway I-15 30,300 AADT EL CAJON North Johnson Avenue 23,300 AADT Grossmont Center Mission Valley LA MESA
SPRING VALLEY SAN DIEGO INT’L AIRPORT Legend SAN DIEGO Primary Trade Area I-805 Secondary Trade Area
Competition CORONADO Access Roads NATIONAL CITY (AADT= annual average daily traffic) 3 MILES Plaza Bonita CHULA VISTA
THE CENTER THE MARKET STARWOOD Parkway Plaza Barona Resort & Casino
Area Attractions Gillespie Field Miramar Air Station The East County Performing Arts I-15 Sycuan Casino Anza-Borrego Desert LAKESIDE 52 67 I-8 State Park Barona Resort & Casino SANTEE Hollywood Casino GILLESPIE FIELD Taylor Guitars (HQ) Colleges Grossmont-Cuyamaca Community College GKN Aerospace Chem-Tronics Inc. Grossmont College Grossmont College Parkway Plaza Cuyamaca College EL CAJON San Diego State University Kaiser Permanente Sycuan Casino Combined enrollment: 54,600 Sharp Grossmont Hospital I-8 San Diego State University
LA MESA
54 Legend SPRING VALLEY Cuyamaca College Primary Trade Area
94 Secondary Trade Area Colleges
Key Employers 3 MILES Hollywood Casino
THE CENTER THE MARKET STARWOOD Parkway Plaza Demographics PTA1 STA2 TTA3 US Avg Population 2018 estimate 294,259 508,614 802,873 Densely populated trade 2023 projection 306,200 528,427 834,627 area of 802,900 people % growth 2018–2023 4.1% 3.9% 4.0% 3.5% Population White 75% 53% 61% 70% Consumer expenditures By Race Black 5% 11% 9% 13% trend 10% to 20% above US Asian 4% 12% 9% 6% average Hispanic Ethnicity 23% 37% 32% 18% 1 in 3 households earn Median Age 38 36 37 38 $100,000+ % age 15-24 12% 14% 14% 14% % age 25 to 44 27% 28% 28% 26% 6 of 10 employed residents % age 45 to 64 26% 24% 25% 26% hold white collar positions Households 2018 estimate 104,149 172,098 276,247 2023 projection 108,460 178,952 287,412 2018 households with kids under 18 37% 37% 37% 34% Average 2018 estimate $89,136 $87,529 $88,135 $86,278 Household % earning $75,000+ 46% 44% 44% 40% Income 2023 projection $98,120 $97,328 $97,627 $95,107 Education % college educated 60% 61% 61% 59%
1-MILE 3-MILE 5-MILE 10-MILE Business & business establishments 2,387 7,590 13,991 28,660 Employment daytime employment 21,346 71,533 119,001 263,613
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
THE CENTER THE MARKET STARWOOD Parkway Plaza Starwood Retail Partners 5th largest manager of regional malls in the US
30 malls and lifestyle centers, with locations in 11 of the top 20 DMAs
100 million+ combined annual visits
$84,600 trade area average household income
California Illinois North Carolina Metreon The Arboretum of South Barrington Northlake Mall Northridge Mall Chicago Ridge Mall Parkway Plaza Louis Joliet Mall Ohio Plaza West Covina The Promenade Bolingbrook Belden Village Mall Solano Town Center Franklin Park Mall Indiana Great Northern Mall Colorado Southlake Mall SouthPark Mall Belmar Kentucky Texas Connecticut Hamburg Pavilion The Shops at Willow Bend Kathy Tobin / Director, Leasing / 73.541.2870 ext. 12870/ Blue Back Square Michigan Virginia [email protected] Florida Fairlane Town Center MacArthur Center The Mall at Wellington Green The Mall at Partridge Creek Stony Point Fashion Park Bill Cikalo / Senior Director, Big Box Leasing & Development / Westland Mall Montana Washington 312.283.5121 / [email protected] Georgia Rimrock Mall Capital Mall The Collection at Forsyth Kitsap Mall Nebraska Bryant Siragusa / Vice President, National Restaurant and Gateway Mall Entertainment Leasing / 214.771.2003 / [email protected]
Sources: The Nielsen Company (3/27/18), State Department of Transportation, State and Local Economic Development Resources Starwood Retail Partners 12/04/18 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com
THE CENTER THE MARKET STARWOOD Parkway Plaza