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Stetson University Hatters - Usage and Style Guide 2 Introduction S TETSON UNIVERSITY HATTERS OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE Table of Contents Introduction Page 3 Uniforms Page 19 Official Color Information Page 4 Uniforms - Stetson Green Page 20 Primary Logo Page 5 Numbers - On Stetson Green Page 21 Secondary Logo Page 6 Uniform Examples - Stetson Green Page 22 Word Mark STETSON Page 7 Uniforms - White Page 23 Word Mark HATTERS Page 8 Numbers - On White Page 24 Extreme Horizontal Wordmark STETSON HATTERS Page 9 Uniform Examples - White Page 25 STETSON Sport-specific Marks- Two-color Light Backgrounds Page 10 Uniforms - Gray Page 26 STETSON Sport-specific Marks- Two-color Dark Backgrounds Page 11 Numbers - On Gray Page 27 STETSON Sport-specific Marks- One-color Light Backgrounds Page 12 Uniform Examples - Gray Page 28 STETSON Sport-specific Marks- One-color Dark Backgrounds Page 13 Uniforms - Black Page 29 HATTERS Sport-specific Marks- Two-color Light Backgrounds Page 14 Numbers - On Black Page 30 HATTERS Sport-specific Marks- Two-color Dark Backgrounds Page 15 Uniform Examples - Black Page 31 HATTERS Sport-specific Marks- One-color Light Backgrounds Page 16 HATTERS Sport-specific Marks- One-color Dark Backgrounds Page 17 Typography Page 18 Stetson University Hatters - Usage and Style Guide 2 Introduction The Stetson University Athletics brand identity is comprised of a system of closely related marks including a primary logo, secondary logo, word marks and sport specific marks. This guide details the usage of all components within the identity system. This guide is intended as a resource for both internal departments as well as external vendors who apply the athletics identity. It was created to help ensure consistent use of all logos across a wide variety of applications. The following pages should be considered official policy of Stetson University related to all use and reproduction of its athletics identity. All logos included within this guide are property of Stetson University. Any use without consent is strictly prohibited. These marks are controlled Leartfield Licensing, and all vendor inquiries and license requests can be directed to them. For additional information please visit gohatters.com or for further clarification regarding anything in this guide, please contact: Stetson University Athletics Ricky Hazel 421 N. Woodland Blvd. DeLand, Florida 32723 386-822-8130 [email protected] gohatters.com Stetson University Hatters - Usage and Style Guide 3 Official Color Information The color specifications for the Stetson University Hatters brand identity are shown here. Due to inconsistent calibration of computer monitors and screens, always refer to the Pantone® number for accurate color standards and reproduction. Stetson Green Hatter Green White Black* Gray* Pantone 343 Pantone 363 C: 0 M: 0 Y: 0 K: 0 C: NA M: NA Y: NA K: NA C: NA M: NA Y: NA K:NA C: 93 M: 10 Y: 75 K: 43 C: 81 M: 0 Y: 92 K: 0 R: 255 G: 255 B: 255 R: NA G: NA B: NA R: NA G: NA B: NA R: 17 G: 33 B: 247 R: 76 G: 141 B: 43 Madiera: White Madiera: NA Madiera: NA Madiera: 1902 Madiera: 1369 Nike: Team White Nike: Team Black Nike: Gray, Pewter, or Team Blue Gray Nike: Team Dark Green or Nike: Team Kelly Green or Gorge Green Apple Green * Black is not an Official Color and is to be used only in certain one-color applications and as a uniform ground color. Gray is also not an official color and is to be used only as a uniform ground color. Any use of black or gray on uniforms must be approved by the department of athletics prior to ordering. Stetson University Hatters - Usage and Style Guide 4 Primary Logo The primary logo is available in full color and one color variants. All acceptable color rotations are shown here. Full Color One Color Full Color One Color Stetson University Hatters - Usage and Style Guide 5 Secondary Logo The secondary logo is only available as a one color. All acceptable color rotations are shown here. One Color One Color Stetson University Hatters - Usage and Style Guide 6 Word Mark - STETSON For marketing and communications applications, the STETSON word mark is only available as a one-color mark. Alternate color options are available for uniform applications only and are shown on pages 20-31 of this guide. One Color One Color Stetson University Hatters - Usage and Style Guide 7 Word Mark - HATTERS For marketing and communications applications, the HATTERS word mark is only available as a one-color mark. Alternate color options are available for uniform applications only and are shown on pages 20-31 of this guide. One Color One Color Stetson University Hatters - Usage and Style Guide 8 Extreme Horizontal Word Mark - STETSON HATTERS For marketing and communications applications, the STETSON HATTERS extreme horizontal word mark is only available as a one-color mark. One Color One Color Stetson University Hatters - Usage and Style Guide 9 STETSON Sport-specific Marks- Two-color Versions Sport-specific Marks are available in two-color and one-color versions. Two-color versions on light backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF HATTERS LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 10 STETSON Sport-specific Marks- Two-color Versions Sport-specific Marks are available in two-color and one-color versions. Two-color versions on dark backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF HATTERS LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 11 STETSON Sport-specific Marks- One-color Versions Sport-specific Marks are available in two-color and one-color versions. One-color versions on light backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF HATTERS LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 12 STETSON Sport-specific Marks- One-color Versions Sport-specific Marks are available in two-color and one-color versions. One-color versions on dark backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF HATTERS LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 13 HATTERS Sport-specific Marks- Two-color Versions Sport-specific Marks are available in two-color and one-color versions. Two-color versions on light backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 14 HATTERS Sport-specific Marks- Two-color Versions Sport-specific Marks are available in two-color and one-color versions. Two-color versions on dark backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 15 HATTERS Sport-specific Marks- One-color Versions Sport-specific Marks are available in two-color and one-color versions. One-color versions on light backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 16 HATTERS Sport-specific Marks- One-color Versions Sport-specific Marks are available in two-color and one-color versions. One-color versions on dark backgrounds are shown here. ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL GOLF LACROSSE PEP BAND ROWING SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS TICKETS VOLLEYBALL COMPLIANCE Stetson University Hatters - Usage and Style Guide 17 Typography The font that has been specified for the Stetson Hatters brand identity is Exo 2. Use this font in conjunction with the Stetson logos and word marks for athletic marketing and communications, i.e. posters, brochures banners, digital and social media, etc. This is an open source Google font and is available for download at: fonts.google.com. EXO 2 Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz EXO 2 Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz EXO 2 Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz EXO 2 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz EXO 2 Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ
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