S TETSON UNIVERSITY HATTERS OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE Table of Contents
Introduction Page 3 Uniforms Page 19 Official Color Information Page 4 Uniforms - Stetson Green Page 20 Primary Logo Page 5 Numbers - On Stetson Green Page 21 Secondary Logo Page 6 Uniform Examples - Stetson Green Page 22 Word Mark STETSON Page 7 Uniforms - White Page 23 Word Mark HATTERS Page 8 Numbers - On White Page 24 Extreme Horizontal Wordmark STETSON HATTERS Page 9 Uniform Examples - White Page 25 STETSON Sport-specific Marks- Two-color Light Backgrounds Page 10 Uniforms - Gray Page 26 STETSON Sport-specific Marks- Two-color Dark Backgrounds Page 11 Numbers - On Gray Page 27 STETSON Sport-specific Marks- One-color Light Backgrounds Page 12 Uniform Examples - Gray Page 28 STETSON Sport-specific Marks- One-color Dark Backgrounds Page 13 Uniforms - Black Page 29 HATTERS Sport-specific Marks- Two-color Light Backgrounds Page 14 Numbers - On Black Page 30 HATTERS Sport-specific Marks- Two-color Dark Backgrounds Page 15 Uniform Examples - Black Page 31 HATTERS Sport-specific Marks- One-color Light Backgrounds Page 16 HATTERS Sport-specific Marks- One-color Dark Backgrounds Page 17 Typography Page 18
Stetson University Hatters - Usage and Style Guide 2 Introduction
The Stetson University Athletics brand identity is comprised of a system of closely related marks including a primary logo, secondary logo, word marks and sport specific marks. This guide details the usage of all components within the identity system.
This guide is intended as a resource for both internal departments as well as external vendors who apply the athletics identity. It was created to help ensure consistent use of all logos across a wide variety of applications. The following pages should be considered official policy of Stetson University related to all use and reproduction of its athletics identity.
All logos included within this guide are property of Stetson University. Any use without consent is strictly prohibited. These marks are controlled Leartfield Licensing, and all vendor inquiries and license requests can be directed to them.
For additional information please visit gohatters.com or for further clarification regarding anything in this guide, please contact:
Stetson University Athletics Ricky Hazel 421 N. Woodland Blvd. DeLand, Florida 32723 386-822-8130 [email protected]
gohatters.com
Stetson University Hatters - Usage and Style Guide 3 Official Color Information
The color specifications for the Stetson University Hatters brand identity are shown here. Due to inconsistent calibration of computer monitors and screens, always refer to the Pantone® number for accurate color standards and reproduction.
Stetson Green Hatter Green White Black* Gray*
Pantone 343 Pantone 363 C: 0 M: 0 Y: 0 K: 0 C: NA M: NA Y: NA K: NA C: NA M: NA Y: NA K:NA
C: 93 M: 10 Y: 75 K: 43 C: 81 M: 0 Y: 92 K: 0 R: 255 G: 255 B: 255 R: NA G: NA B: NA R: NA G: NA B: NA
R: 17 G: 33 B: 247 R: 76 G: 141 B: 43 Madiera: White Madiera: NA Madiera: NA
Madiera: 1902 Madiera: 1369 Nike: Team White Nike: Team Black Nike: Gray, Pewter, or Team Blue Gray Nike: Team Dark Green or Nike: Team Kelly Green or Gorge Green Apple Green
* Black is not an Official Color and is to be used only in certain one-color applications and as a uniform ground color. Gray is also not an official color and is to be used only as a uniform ground color. Any use of black or gray on uniforms must be approved by the department of athletics prior to ordering.
Stetson University Hatters - Usage and Style Guide 4 Primary Logo
The primary logo is available in full color and one color variants. All acceptable color rotations are shown here.
Full Color One Color Full Color One Color
Stetson University Hatters - Usage and Style Guide 5 Secondary Logo
The secondary logo is only available as a one color. All acceptable color rotations are shown here.
One Color One Color
Stetson University Hatters - Usage and Style Guide 6 Word Mark - STETSON
For marketing and communications applications, the STETSON word mark is only available as a one-color mark. Alternate color options are available for uniform applications only and are shown on pages 20-31 of this guide.
One Color One Color
Stetson University Hatters - Usage and Style Guide 7 Word Mark - HATTERS
For marketing and communications applications, the HATTERS word mark is only available as a one-color mark. Alternate color options are available for uniform applications only and are shown on pages 20-31 of this guide.
One Color One Color
Stetson University Hatters - Usage and Style Guide 8 Extreme Horizontal Word Mark - STETSON HATTERS
For marketing and communications applications, the STETSON HATTERS extreme horizontal word mark is only available as a one-color mark.
One Color One Color
Stetson University Hatters - Usage and Style Guide 9 STETSON Sport-specific Marks- Two-color Versions
Sport-specific Marks are available in two-color and one-color versions. Two-color versions on light backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF HATTERS LACROSSE PEP BAND ROWING
SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH
TENNIS TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 10 STETSON Sport-specific Marks- Two-color Versions
Sport-specific Marks are available in two-color and one-color versions. Two-color versions on dark backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF HATTERS LACROSSE PEP BAND ROWING
SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH
TENNIS TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 11 STETSON Sport-specific Marks- One-color Versions
Sport-specific Marks are available in two-color and one-color versions. One-color versions on light backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF HATTERS LACROSSE PEP BAND ROWING
SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH
TENNIS TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 12 STETSON Sport-specific Marks- One-color Versions
Sport-specific Marks are available in two-color and one-color versions. One-color versions on dark backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF HATTERS LACROSSE PEP BAND ROWING
SOCCER SOFTBALL SPORTS MEDICINE STAFF STRENGTH
TENNIS TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 13 HATTERS Sport-specific Marks- Two-color Versions
Sport-specific Marks are available in two-color and one-color versions. Two-color versions on light backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF LACROSSE PEP BAND ROWING SOCCER
SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS
TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 14 HATTERS Sport-specific Marks- Two-color Versions
Sport-specific Marks are available in two-color and one-color versions. Two-color versions on dark backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF LACROSSE PEP BAND ROWING SOCCER
SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS
TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 15 HATTERS Sport-specific Marks- One-color Versions
Sport-specific Marks are available in two-color and one-color versions. One-color versions on light backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF LACROSSE PEP BAND ROWING SOCCER
SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS
TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 16 HATTERS Sport-specific Marks- One-color Versions
Sport-specific Marks are available in two-color and one-color versions. One-color versions on dark backgrounds are shown here.
ATHLETICS BASEBALL BASKETBALL BEACH VOLLEYBALL CHEERLEADING
CROSS COUNTRY COMMUNICATIONS EQUIPMENT FACILITIES FOOTBALL
GOLF LACROSSE PEP BAND ROWING SOCCER
SOFTBALL SPORTS MEDICINE STAFF STRENGTH TENNIS
TICKETS VOLLEYBALL COMPLIANCE
Stetson University Hatters - Usage and Style Guide 17 Typography
The font that has been specified for the Stetson Hatters brand identity is Exo 2. Use this font in conjunction with the Stetson logos and word marks for athletic marketing and communications, i.e. posters, brochures banners, digital and social media, etc. This is an open source Google font and is available for download at: fonts.google.com.
EXO 2 Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
EXO 2 Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
EXO 2 Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
EXO 2 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
EXO 2 Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ EXO 2 Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Stetson University Hatters - Usage and Style Guide 18 Uniforms
Uniform base colors are limited to Stetson Green, White, Gray, and Black. In Nike terms, Team Dark Green (also known as Gorge Green), Team White, Gray, Pewter, or Team Blue Gray and Team Black. These base colors can be accented or trimmed with any color in the approved color palette (see page 4 for color details). Secondary accent can only cover 20% of uniform .
Pages 20-31 detail how each uniform base color must be embellished with Logos, Word Marks, and Numbers. Home uniform (either green or white) must use HATTERS, away jersey must use STETSON (white or green), other jerseys can be STETSON or HATTERS.
Uniform base colors can be altered for a “cause” (e.g. breast cancer, military or veterans day, etc.) or throwback uniform but must be approved by the Department of Athletics.
Stetson Green White Gray Black
Stetson University Hatters - Usage and Style Guide 19 Uniforms - Stetson Green
There are three Stetson and Hatters word mark options for green uniforms: solid White lettering, White with Hatter Green trim, and Hatter Green with White trim. Corresponding numbers are also available, see page 21 for details. The S-Hat logo and secondary S logo may also be used on Stetson Green uniforms in the color rotations shown here.
Stetson University Hatters - Usage and Style Guide 20 Number Options - Stetson Green Uniforms
Stetson University Hatters - Usage and Style Guide 21 Uniforms - Stetson Green - Examples
Stetson University Hatters - Usage and Style Guide 22 Uniforms - White
There are two Stetson and Hatters word mark options for White uniforms: solid Stetson Green lettering, and Stetson Green with Hatter Green trim. Corresponding numbers are also available, see page 24 for details. The S-Hat logo and secondary S logo may also be used on White uniforms in the color rotations shown here.
Stetson University Hatters - Usage and Style Guide 23 Number Options - white Uniforms
Stetson University Hatters - Usage and Style Guide 24 Uniforms - White - Examples
Stetson University Hatters - Usage and Style Guide 25 Uniforms - Gray
There are three Stetson and Hatters word mark options for gray uniforms: Stetson Green lettering, Stetson Green lettering with Hatter Green trim, and Stetson Green lettering with White trim. Corresponding numbers are also available, see page 27 for details. The S-Hat logo and secondary S logo may also be used on Gray uniforms in the color rotations shown here.
Stetson University Hatters - Usage and Style Guide 26 Number Options - Gray Uniforms
Stetson University Hatters - Usage and Style Guide 27 Uniforms - Gray - Examples
Stetson University Hatters - Usage and Style Guide 28 Uniforms - Black
There are four Stetson and Hatters word mark options for Black uniforms: White lettering, White lettering with Hatter Green trim, Hatter Green with White trim, and Stetson Green lettering with White trim. Corresponding numbers are also available, see page 30 for details. The S-Hat logo and secondary S logo may also be used on Black uniforms in the color rotations shown here.
Stetson University Hatters - Usage and Style Guide 29 Number Options - Black Uniforms
Stetson University Hatters - Usage and Style Guide 30 Uniforms - Black - Examples
Stetson University Hatters - Usage and Style Guide 31 File Nomenclature - Finding the Right File
Final, individual files have been created for each logo shown in this guide. Those files have been named in a way that details the color rotation and specific background color of any particular file.
Key: Example: 2Clr = Two Color 1Clr = One Color Wht = White SGrn = Stetson Green HGrn = Hatter Green Bg = Background DkBg = Dark Background Lt = Light Background
Name Indicates one color or two color Indicates the color of the logo Indicates the color of the background
Stetson University Hatters - Usage and Style Guide 32 Stetson University Athletics
421 N. Woodland Blvd. DeLand, Florida 32723 S TETSON UNIVERSITYCall 386-822-7000 HATTERS OFFICIAL BRAND IDENTITY - USAGE AND STYLE GUIDE
Stetson University Hatters - Usage and Style Guide 33