FreeRec: an Anonymous and Distributed Personalization Architecture Antoine Boutet, Davide Frey, Arnaud Jégou, Anne-Marie Kermarrec, Heverson Borba Ribeiro To cite this version: Antoine Boutet, Davide Frey, Arnaud Jégou, Anne-Marie Kermarrec, Heverson Borba Ribeiro. FreeRec: an Anonymous and Distributed Personalization Architecture. [Technical Report] 2013, pp.20. hal-00844813 HAL Id: hal-00844813 https://hal.inria.fr/hal-00844813 Submitted on 16 Jul 2013 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. FreeRec: an Anonymous and Distributed Personalization Architecture Antoine Boutet1, Davide Frey1, Arnaud J´egou1, Anne-Marie Kermarrec1;2, and Heverson B. Ribeiro1 1 INRIA Rennes, France
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[email protected] 2 EPFL, Switzerland Abstract. We present and evaluate FreeRec, an anonymous decentral- ized peer-to-peer architecture, designed to bring personalization while protecting the privacy of its users. FreeRec's decentralized approach makes it independent of any entity wishing to collect personal data about users. At the same time, its onion-routing-like gossip-based overlay protocols effectively hide the association between users and their inter- est profiles without affecting the quality of personalization.