Your Cloud. Accelerate IT. Accelerate Your Business.

Your Cloud.

The future of business is defined by those who are prepared for what’s next. has the potential to change everything about IT. It promises a more agile and efficient IT environment that leverages pools of elastic, self-managed virtual infrastructure, consumed as a service at the lowest possible cost. It enables organizations to eliminate traditional, costly and inefficient silos of IT infrastructure and create an infrastructure that can intelligently and dynamically respond to business needs. As organizations make this transition, they want to achieve the benefits of cloud, with a scalable, secure and manageable solution that addresses their unique business challenges.

VMware solutions uniquely help enterprises meet these requirements—delivering the benefits of cloud with the flexibility, security and control that enterprises need to meet their specific business needs—without throwing away existing investments or creating vendor lock in. Our approach addresses what is most important to your business, so that you can build the only cloud that matters— your cloud.

The global leader in virtualization and cloud infrastructure, VMware delivers customer-proven solutions to more than 250,000 customers, including over 99 percent of Fortune 1000 and 97 percent of Fortune Global 500 companies. We’re accelerating IT by reducing complexity and enabling more flexible, agile service delivery. We’re helping enterprises adopt a cloud model that addresses their unique business challenges. With VMware, your organization can accelerate its transition to cloud computing while preserving existing investments and improving security and control. Our solutions significantly lower costs, increase business agility and ensure freedom of choice—accelerating IT so that, in turn, you can accelerate your business.

It’s not about just any cloud—it’s about your cloud.

Move your business forward with your cloud.

1 Virtualization first. Then Your Cloud.

“As of August 2009, Virtualization is rapidly transforming the IT landscape approximately and fundamentally changing the way companies compute. VMware is the industry leader, and our solutions are used by more than 250,000 customers of installed virtual around the world. machines in enterprises are VMware-based.” Our virtualization solutions have while preserving and even enhancing Gartner Presentation, “Server enabled IT organizations of all sizes security and control. Chosen by Virtualization: From Emerging to Mainstream at Light Speed,” to deliver resources and applications both enterprises and public cloud T. Bittman, December 2009. when and where they’re needed, providers as their preferred cloud enabling businesses to respond to infrastructure platform, VMware market dynamics more quickly and vSphere lets you optimize your more efficiently than ever. computing infrastructure and your costs. This common platform allows Virtualization is the fundamental you to run workloads either in your technology that enables cloud private cloud or VMware-enabled Amway computing. Our customer-proven public clouds with same level of VMware vSphere® virtualization security, transparency and control. “Anybody, everybody should platform dramatically expands IT be looking to use virtualiza- tion. Companies can make effectiveness and efficiency, going Whether you have virtualized of it what they need. If it’s beyond basic virtualization to deliver all of your workloads or are just just cost-reduction through critical management and quality- starting out, you are laying the server consolidation, that’s of-service capabilities that provide foundation for a new model for IT. great. With virtualization, you don’t have to jump in neck- a complete cloud infrastructure And we can help you build on it, deep to see advantages. But solution. Working in concert with as you transform your current IT we’ve taken it to the next our partners, we’re helping businesses infrastructure into a cloud model level—and so can anyone of all sizes accelerate IT and their that specifically meets your unique else—by leveraging VMware disaster-recovery solutions business results. business requirements. like SRM and desktop tech- nology like VMware View™ Only VMware provides an evolutionary and cloud frameworks like approach to cloud computing—the vSphere. My advice is to fastest and most pragmatic path—that start where you need to, get familiar with VMware extends existing applications and technology and then grow preserves IT skill sets. VMware offers your virtualized infrastruc- the most trusted solutions for trans- ture to suit your business.” forming your current IT environment to Tom Van Harn, Principal Systems deliver optimal agility and flexibility, Support Specialist, Amway

2 3 Why now?

In the technology-driven marketplace, a business can only Siemens be as agile as its IT infrastructure. Today’s businesses need “When we started, we thought the greatest IT to be more flexible and responsive, but also to control benefit of virtualization would be the hardware cost costs and be more efficient. As business and IT leaders savings. We have definitely begin to understand both the financial and agility benefits saved there. But we’ve also seen tremendous opera- of cloud computing, they seek an approach that will meet tional savings in the form of increased efficiency and their specific business need. agility. In fact, we expect to save hundreds of thousands The relentlessly growing costs of Virtualization and cloud computing of dollars. With VMware supporting complex and brittle legacy will make it happen. virtualization and cloud infrastructure in place, we technology, coupled with increasing Businesses don’t have the luxury of can now more easily transi- regulatory and compliance burdens, throwing away working infrastructure tion to a cloud computing means that IT organizations spend to pursue new initiatives. On the con- approach, which will enable 70 percent or more of their resources trary, they must harness the value and us to optimize IT service delivery even further.” on maintenance, leaving little time expertise in existing systems and human for innovation or strategic projects. resources. As business stakeholders Juergen E. Mueller, VP, Head of Cloud Computing Program, At the same time, intense competitive seek out instantly accessible compute IT Solutions and Services, Siemens pressure is increasing the need for capacity for competitive agility, IT rapid application development and organizations understand they must deployment. Yet developers are embrace cloud computing, but they saddled with platforms that lack still have concerns about maintaining the flexibility and scalability that security, control and choice. modern applications require and the manageability that internal Only VMware offers an approach IT teams need to maintain control that lets you encapsulate legacy and compliance. In addition, the applications and move them to a proliferation of end-user devices modern environment with higher levels and end-user demand for anytime, of manageability and reliability. As anywhere access is putting further the industry’s leading virtualization strain on IT. Caught between shrinking technology provider, VMware offers resources and growing business needs, the best and most trusted solutions organizations are looking to cloud for transforming your current IT infra- computing to provide a more efficient, structure into a secure private cloud flexible and cost-effective model for architecture that delivers the agility and IT, without compromising control. flexibility you need to stay competitive and efficient. But we don’t stop there.

4 The IT Challenge

your enterprise applications running with the highest levels of availability and respon- siveness. Imagine a scalable, streamlined IT infrastructure that increases agility as it lowers costs. Imagine optimizing IT while retaining the security, compliance and interoperability that your business demands.

VMware and our extensive network agility that a cloud approach offers. of VMware service provider partners This agility gives your organization can help you seamlessly leverage a competitive advantage and the public clouds to create an inter- ability to grow your business more operable service delivery model. effectively to deliver new revenue. This hybrid cloud approach provides The business gets what it needs the ultimate scalability and flexibility. because it has easy, self-service The best part, your enterprise hybrid access to applications and comput- cloud is tailored to meet the specific ing. And the IT organization gets needs of your organization. what it needs—the flexibility to acquire and release capacity on Cloud computing with VMware— demand while maintaining complete what are the real benefits? control of the IT environment. Cost savings is a big benefit, but it’s just the beginning. The greatest At VMware, our focus is to provide benefit of your cloud approach is that you with a path to weave together all it allows you to create an agile, virtual the computing resources that serve infrastructure that can be scaled up your business into a secure, com- Mastek or down as needed and provisioned pliant and controlled whole. We can “VMware vSphere is the on demand, as a service. VMware help you take your existing IT infra- perfect platform for Mastek solutions enable you to deliver applica- structure and evolve it into a much to extend its server consoli- tions and services on demand, with more efficient, better managed and dation project to deploying a private cloud, which will the performance, security and avail- agile environment. With VMware, allow us to provision new ability you need, all controlled and you can have the freedom to take resources up to eight times maintained automatically by policies advantage of whatever combination faster and improve the effi- you determine. You preserve the of cloud environments—private, ciency of our IT spending.” security, control and compliance your public or hybrid—is right to accelerate Muzaffar Ansari, Manager, Technology Infrastructure business demands, while benefiting IT and your business, without Services, Mastek from the increased efficiency and compromising control.

5 Accelerate IT with VMware.

As the global leader in virtualization and cloud infrastructure, VMware enables organizations to “Energy savings from deploying a private cloud accelerate IT and, in turn, accelerate business results. paid back our investment in just six months.” VMware solutions can help your cloud computing architecture that Scott Gnau, Chief Development organization accelerate IT by is compatible across private, public Officer for R&D, Teradata dramatically reducing IT complexity and hybrid clouds. while at the same time significantly lowering costs and enabling more VMware solutions deliver: flexible, agile service delivery. Our Efficiency through utilization and approach to cloud computing automation. Efficiency means elimi- lets you accelerate your business, nating unnecessary IT investments, responding more effectively to achieving lower TCO and minimizing markets, competitors and customers. resource requirements for managing and maintaining IT infrastructure. Value of a VMware cloud VMware can help you adopt a more computing approach. cost-effective, self-managed, dynami- At VMware, our approach is not cally optimized environment for the about public, private or hybrid most efficient delivery of IT services. clouds, or even “the Cloud.” It is With VMware, you gain additional about your cloud—your unique productivity by developing and journey to deploy a cloud model deploying applications that can run appropriate for your business needs. across cloud infrastructures. You move toward an infrastructure that We are the ideal partner, uniquely uses policy-driven management and qualified to bring you cloud automation, self-optimizing for load computing. We are the leaders and demand, based on usage. in virtualization, the foundation for cloud computing. VMware was Agility with control. Agility means placed in the leaders quadrant in having the ability to capitalize on the Gartner, Inc. x86 Virtualization any business change by responding Server Magic Quadrant. Our cloud to it rapidly and cost-effectively. infrastructure and management, Greater agility helps you grow cloud application platform and end- revenue, reduce costs and mitigate user computing solutions preserve risk. VMware solutions accelerate existing investments and enable you service delivery by providing easy, to implement, manage and secure a self-service access. At the same

6 time, you set the parameters that Freedom of choice. Freedom of implement business and governance choice means having the flexibility to Beth Israel Deaconess policies, so that you can enforce choose how much you virtualize, and Medical Center the control you need to minimize how and when you move to a cloud “By delivering secure, business and regulatory risk. Not only deployment model. With VMware, electronic health record that, our solutions ensure secure, you retain flexibility of choice: the applications via a private cloud to physicians, we’ve managed portability between internal freedom to choose your preferred helped deliver on the vision datacenters and external VMware hardware, OS, application stack and of a healthcare system that service providers. The VMware cloud service providers. Our solu- puts the needs and values cloud application platform allows tions ensure application mobility and of the patient first, and you to create cloud-scale, portable portability between clouds within a gives patients and medical professionals the informa- applications that enhance your ability common security and management tion they need to make to respond to change. You can also model, and are based on open clinical and economic extend this agility to end-user comput- standards. Our ecosystem extends decisions. VMware gives ing by leveraging virtualization to to more than 25,000 partners, us the flexibility, scalability and cost savings needed manage and secure end-user devices including more than 3,500 service to make this a reality.” and applications. You maintain full provider partners offering you Bill Gillis, eHealth Technical Director, control over the availability, reliability, choice and flexibility in deploying Beth Israel Deaconess Medical Center scalability, security and SLAs for all and scaling your infrastructure. workloads—from enterprise to desktop applications, from the most basic to At VMware, we’ll help you accelerate IT the most business-critical. so you can accelerate your business.

VMware placed in the Leaders Quadrant of Gartner, Inc.’s x86 Virtualization Server Magic Quadrant.

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available from VMware at http://www.vmware.com/files/pdf/cloud/Gartner-VMware-Magic-Quadrant.pdf.

The Magic Quadrant is copyrighted May 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

7 The journey. Getting to Your Cloud.

Customer Success Realizing the full business value of virtualization is an Software company, Consona, ongoing journey. Improved operational results such turned to a hybrid cloud infrastructure to optimize as greater uptime, higher performance and lower its three internal datacenters worldwide and accommo- maintenance costs give organizations the confidence date the explosive growth to move through the most critical phase of this journey: associated with its Research and Development and after- expanding virtualization to business applications, sales support. With a secure, compliant and managed making the organization’s business operations more resilient and efficient.

In the first phase of their journey, most more reliable and resilient In organizations start with a desire to the second phase of the journey increase server efficiency and reduce organizations realize exponential infrastructure, Consona’s IT capital expenses by virtualizing low- value by implementing policy- department ensures appli- risk workloads. These initial steps allow driven management. Simply put— cation portability between organizations to deliver immediate, automation reduces operational resources hosted onsite and offsite, provides its internal significant cost savings that increase expenses. Businesses continue to teams with the flexibility confidence in virtualization. compound the cost savings that they need to expand or automation delivers as the over- shrink capacity, and delivers With the newly virtualized infra- all quality of service delivery fast provisioning of test and development environments structure, IT organizations deliver and application availability are for multi-tiered applications a higher quality of service, because improved throughout all critical with large databases. applications in a virtualized in- business systems. Consona’s hybrid cloud frastructure perform better, are infrastructure has resulted in significant savings because the company has avoided the need to expand its physical The VMware Transformation Journey data-center footprint.

Based in , Indiana, Consona is a leading global provider of CRM and ERP software.

8 Flexible Cloud Deployment Models = Choice Qualcomm

“To support the growing demands on our business, we realized we needed to undergo an IT trans- formation. Partnering with VMware, Qualcomm explored a value journey that has enabled us to improve IT agility with increased resiliency. We have been able to realign processes and improve self-service to such a degree that we have reduced new service delivery from weeks to days, with 99.9% uptime and a 70% reduction in Automation brings with it greater of a compatible, secure public cloud capital expenditures.” responsiveness to the needs of infrastructure offered by one of the Brian Baker, VP, Information internal customers, as provisioning many VMware vCloud™ partners Technology, Qualcomm and maintaining computing resources around the globe. The resulting become more efficient. Through enterprise hybrid cloud flexes and virtualization in the datacenter— evolves seamlessly to meet specific in combination with operational business needs. With VMware, you and service-level management— have the flexibility to run workloads businesses accelerate their journey in the best environment for your to a private cloud, gaining better business needs without sacrificing governance, cost transparency security, reliability or governance. and offering self-service to many As you move through your journey types of users. This results in an IT to cloud computing, you continuously infrastructure that can anticipate increase the business value of IT by and quickly respond to changing reducing capital and operational IT and business needs. The agility, expenses and improving reliability cost savings and quality-of-service and responsiveness to the needs of improvements allow organizations internal customers. to shift to the final phase of their journey: an IT as a Service model, providing computing to the business in an on-demand, automated manner.

But the journey to your cloud does not end here. The power of the VMware approach is in bridging a business’ private cloud with its choice

9 Solutions that deliver Your Cloud.

As organizations adopt cloud computing, they must rethink Gruppo Mediaset how they build, run and deliver applications and how end “VMware has enabled us to realize our own private users access and use them. VMware helps you create a cloud, delivering excellent returns on investment and cohesive strategy to address your unique infrastructure, the guarantee of rapidity and application and end-user computing needs. flexibility of the virtual data center. The SAP ERP was also virtualized successfully. Cloud Infrastructure and Cloud Application Platform The huge savings in costs, Management Solutions Competitive enterprises demand that time and resources amply Effective IT infrastructure solutions IT simplify and speed the delivery of demonstrate the effective- increase business agility while business applications. Ideally suited ness of VMware solutions for data center optimization.” lowering risk. VMware cloud to the needs of modern data-intensive infrastructure and manage- applications, the VMware vFabric Cristiano Fumagalli, Project Manager and System Architect, Gruppo Mediaset ment solutions are the foundation Cloud Application Platform is the for cloud infrastructure. Built on best place to build, run, and scale cus- VMware vSphere, these solutions tom applications whether deploying leverage existing investments to help on-premise or in the cloud. Optimized evolve an enterprise IT infrastructure for the Spring Framework which is into one that can anticipate and used by more than 50 percent of Java respond to changing IT and busi- developers worldwide, vFabric is also ness needs. An infrastructure that ideally suited for virtual infrastructure is dynamic, scalable, cost-effective and provides a clear pathway to the and provides control and automation cloud. It allows developers to create without disrupting current workloads rich applications that are portable, or creating technology lock-in. By dynamic, mobile-ready, and optimized leveraging a common management for cloud-scale deployment while and security model across private intelligently leveraging underlying clouds and VMware vCloud public infrastructure for the highest cloud services, these solutions make application performance, quality of enterprise hybrid cloud computing service and resource utilization. These a reliable, secure reality and create a applications can be deployed in your cost-effective platform for deploying private cloud or in a public cloud, cloud-ready applications and services. including popular public clouds such Whether delivered publicly, privately as VMware Cloud Foundry and Google or as a hybrid cloud, VMware provides App Engine. With VMware vFabric, intelligent virtual infrastructure that enterprises can optimize the applica- creates the unique, competitive edge tions they use today and build the ones an enterprise needs. they’ll need tomorrow.

10 End-user Computing Solutions workforce and enables freedom of Modern end-user computing requires choice for end users while making it Hay Group organizations not only to integrate easier for IT to maintain control and “Cloud computing is some- a broader range of user devices, but securely manage users and data. thing that everybody is also to deploy applications that can talking about, but we’re be run managed and accessed seam- VMware Services doing more than talking. We are taking steps to lessly across those devices. VMware The goal of every IT purchase is rapid achieve a self-provisioning end-user computing solutions create return on investment. VMware Services datacenter where users can a modern, user-centric approach to and Support—including consulting, get access to the infrastruc- personal computing that delivers account management, training, ture and provision servers as needed, and then extend secure access to applications and certification and technical support— our cloud by leveraging data from any device, where and accelerate an organization’s return on VMware vCloud providers, when a user needs it. These solutions virtualization and cloud infrastructure tapping into additional leverage virtualization to modernize investments while mitigating risk. Our computing resources when we need them.” the desktop so that it can be managed consulting services team provides independently in the cloud. Users get industry-leading expertise to help Tuan Ngo, Director, Worldwide Network Operations Group, secure access to their applications, you architect, design and validate Hay Group data and services from any computing your cloud strategy and assists with device, including thin clients and accelerating your IT infrastructure by mobile devices. IT gets the flexibility, integrating cloud computing capabili- cost-efficiency and control. VMware ties. VMware Global Support Services also delivers virtualized application are available in nearly 40 countries suites, such as messaging, email, and provide customers access to the calendaring and collaboration, with world’s largest virtualization support modular architectures enabling organization for supporting critical distributed access to data and storage, applications in a cloud computing that can be deployed and managed environment. across clouds. VMware empowers the

VMware Solutions for Cloud Computing

11 Why VMware?

VMware delivers the world’s most trusted virtualization Sydney Airport and cloud infrastructure solutions to reduce complexity “VMware virtualization ensures we can deliver and accelerate IT. a flexible, dynamic infra- structure that meets Customer-Proven Solutions VMware Partners business demands quickly More than 250,000 customers Our leadership has brought together and reliably while reduc- ing our overall costs. This worldwide rely on VMware to reduce a broad ecosystem of technology is contributing to our aim capital and operating costs and partners—more than 25,000 of them. of continuously improving increase control over IT infrastruc- This ecosystem includes the broadest management of Australia’s tures while preserving flexibility. set of cloud service providers—more premier domestic and international gateway.” They include over 99 percent of than 3,500 of them—to deliver com- Fortune 1000 and 97 percent of patible, high-value solutions that meet Simon Bligh, Chief Financial Officer, Sydney Airport Corporation Ltd Fortune Global 500 companies. your needs.

Evolutionary Approach Results We provide an evolutionary and And finally, our customers experience pragmatic path to your cloud based unmatched results. On average, our on the industry’s most widely used customers save between 50 and 60 virtualization platform, VMware percent in capital expenditures. They vSphere. Our solutions do not reduce time spent on day-to-day require you to rip and replace exist- maintenance tasks by one-third. And ing infrastructure. Rather, they let they save up to 80 percent in data- you leverage existing IT resources center energy costs. to move your business forward with your cloud. We’re VMware, the global leader in virtualization and cloud infrastructure. Interoperability We’re delivering the only cloud that Because we provide cloud infra- matters—your cloud—to accelerate IT structure to both businesses and so you can accelerate your business. service providers, we enable secure Our solutions dramatically reduce IT interoperability between private complexity and transform the way IT and public clouds—bringing you all serves your business. If you want to Aprimo of the benefits of a hybrid cloud. lower costs and enable a more flexible, Our solutions are based on open agile IT service-delivery model that “VMware makes it incredibly easy to implement a cloud standards and extend to a large better supports your business needs, environment and gives us ecosystem of public cloud providers, VMware is your ideal partner. a competitive advantage.” giving you flexibility and choice.

Tim Sublette, Vice President, Aprimo Now is the time for your cloud. Visit vmware.com.

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VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 www.vmware.com Copyright © 2011 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed IVat http://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. Item No: VMW-BRO-CORP-USLET-110