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Relationship Between Industrial Product Design and Behavioural Psychology

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Revista Argentina de Clínica Psicológica 2020, Vol. XXIX, N°2, 136-141 136 DOI: 10.24205/03276716.2020.215 RELATIONSHIP BETWEEN INDUSTRIAL PRODUCT DESIGN AND BEHAVIOURAL PSYCHOLOGY Bokai Yang1, Zhenhua Shao2* Abstract The design of industrial products is affected by the behavioural psychology of both designers and consumers. This paper attempts to identify the relationship between industrial product design and behavioural psychology. The industrial product design was evaluated both based on the theory of behavioural psychology, and through actual application of behavioural psychology in the design. For the theoretical analysis, the elements of industrial product design were analysed, before setting up an evaluation system for the design. For the actual application, the behavioural psychology was applied to the design of mobile phone screen, and the effects were evaluated through eye movement test. The results show that the design of industrial products mainly focuses on product modelling, functional analysis, structural solution determination, product materials, process selection and large-scale production; the behavioural psychology of designers and consumers has an in-depth impact throughout the design process; the elements of behavioural psychology that affect the design include feeling, perception, judgment decision, and reaction execution, attention, long-term memory and short-term memory. The research findings provide a theoretical basis for the application of behavioural psychology in industrial product design. Key words: Industrial Product Design, Behavioural Psychology, Process Selection, Judgment Decision. Received: 18-05-19 | Accepted: 12-08-19 INTRODUCTION 2019). Industrial product is designed for consumers. When selecting products, the The design of industrial products is the consumers are paying more attention to the scientific and empirical analysis of human communication between themselves and the physiological representations, and the use of information and machinery to produce the product itself. The design of industrial products has to interact with the psychology and functionally innovative and effective products, physiology of consumers (Yilmaz & Seifert, 2011; ensuring the consistency of functions between similar products, and directly compensating for Catulli & Reed, 2017). An excellent industrial the needs of the public (Oswald & Hough, 2008). product design requires designers to deeply study the psychological, physiological, emotional From the perspective of behavioural psychology, and thinking factors of consumers, i.e., the industrial product design often ignores the human body's differences, leading to the lack of behavioural psychology of consumers runs through the whole process of industrial product a fundamental humanistic spirit (Ding & Bai, design (Shailendra, Khan, & Gandhi, 2015). In the development history of psychology, 1College of art, Minnan Normal University, Zhangzhou, behavioural psychology is different from other 363000, China. 2China Digital Fujian IoT Laboratory of Intelligent Production (Minjiang University) Fuzhou 350108, disciplines in that it does not explore people's China. various responses by their surface phenomena, E-Mail: [email protected] but by the relationship between the objective things and human behaviour information (Atakan, Bagozzi, & Yoon 2014; Lu, Feng, Zheng REVISTA ARGENTINA 2020, Vol. XXIX, N°2, 136-141 DE CLÍNICA PSICOLÓGICA 137 BAOKAI YANG, ZHENHUA SHAO et al., 2016). The study of behavioural things. In a narrow sense, it refers to the psychology cannot leave people's humanistic people’s reaction to the digested information environment, psychological activities and (Shafaghat, Keyvanfar, Ferwati et al., 2015). For behaviours, and the behaviours exhibited by the industrial product as a kind of object, people people are related to the various activities that need to evaluate its design through their sensory they engage in (Bonnardel, 2012). The organs which sequentially obtains the psychology, physiology, thinking, memory and information transmitted by the product to the feelings involved in the industrial product design human brain, and then encodes into the human process are all important factors in behavioural brain. Visual and tactile senses are the most psychology. Using human behavioural important receptors in the design of industrial psychology, the study of information processing products (Rogers & Fisk, 2010). Behavioural should focus on the designer's cognitive process psychology is equivalent to the effector of the of human psychological behaviour (Hurks & human body, showing the behaviour and Petra, 2013). This paper explores the evaluation after processing the information relationship between industrial product design transmitted by the receptor, that is, behavioural and behavioural psychology from the unique psychology can be characterized by people's perspective of behavioural psychology using the attitudes (Cole, 2017). combination of theory and practice. The Figure 1 shows the relevant research and research findings provide a theoretical basis for analysis of behavioural psychology, including the the application of behavioural psychology in behavioural representation of natural industrial product design. phenomena and the behavioural performance of social development. The behavioural performance of social development involves the THE DEVELOPMENT AND THEORETICAL BASIS conceptual reasoning of human beings and OF BEHAVIOURAL PSYCHOLOGY conceptual reasoning of society. Table 1 lists the basic principle of behavioural psychology. Its With the continuous advancement of the basic principles include visibility, good society, the psychology has developed more conceptual model, good correspondence and intensively and extensively, but ultimately it is a complex system of studying the human (Cheng, predictability: visibility mainly refers to knowing the state of product design by means of vision Lau, Ma et al., 2016). Behavioural psychology is and touch, as well as the actions to be taken; the characterized by selectivity, integrity, etiquette and permanence. People's behavioural correspondence mainly refers to the correspondence between behaviour and results, characteristics of things show the ability to operations and effects, status and products. acquire and learn information about objective Figure 1. Relevant research and analysis of behavioural psychology Numbers, time, space, categories and conservations, etc. Cognitive representation of natural phenomena Thinking, perception, communication, memory and learning, etc. Recognize Development yourself of behavioral Conceptual reasoning psychology of man Recognize Others Cognitive performance of social development Interpersonal relationship Conceptual reasoning Social of society customs Moral code REVISTA ARGENTINA 2020, Vol. XXIX, N°2, 136-141 DE CLÍNICA PSICOLÓGICA RELATIONSHIP BETWEEN INDUSTRIAL PRODUCT DESIGN AND BEHAVIOURAL PSYCHOLOGY 138 Table 1. Basic principles of behavioural psychology design Basic principle Connotation Visibility Users can visually know the state of the system or product and the behaviour they should take Good conceptual Industrial product designers provide users with a good conceptual model, which has consistency model of operation and results, and can produce a consistent system image Good A definite correspondence can be established between behaviour and results, operations and correspondence results, the state of the system, and what is seen. Predictability Consumers can predict the outcome of their actions INDUSTRIAL PRODUCT DESIGN METHODS Figure 2. Influencing factors of industrial BASED ON BEHAVIOURAL PSYCHOLOGY product design Analysis of industrial product design elements 14.44% The comprehensiveness and extensiveness of 13.33% 10% Colour industrial product design requires the designers Shape 8.89% Media to master much knowledge of process Advertisement Style technology, design performance techniques and 13.33% Material quality Pack psychology. The design process of industrial 6.67% Skin texture products must also involve the texture, process, 15.56% functional structure, emotion and culture of the 17.78% products. The design will cause changes in (a) Visual image of industrial product design people's behavioural psychology. Consumers are 16.85% no longer only concerned about the appearance 19.1% 12.36% Cognitive recognition of products when making decision-making Innovativeness behaviours, but prefer their own psychological Health safety Environmental public welfare and physiological satisfaction. In addition, the Target population design of industrial products should focus on 10.11% Compatibility 20.22% product modelling, functional analysis, 21.35% structural solution determination, product (b) Social image of industrial product design materials, process selection and large-scale production, which are also the main design 16.67% elements. A complete industrial product design 20% process includes four steps: design preparation, 14.44% Tactile sense Visual sense preliminary design, detail design, and design Comfort degree Auditory sense implementation. Starting with the target user of Olfactory sense 7.78% Temperature and humidity the product, the product design process follows 18.89% the behavioural psychology design concept, 22.22% aiming to improve people's quality of life and (c) Physiological feeling factors of industrial emphasize the interdependence between product design people, products, environment and society. 14.29% Constructing the evaluation system
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