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10 Tips for Fundraising Success in 2020

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10 Tips for Fundraising Success in 2020 Vital Operations: Museums and Organizational Sustainability The Alberta Museums Association (AMA) 2020 Conference will examine the initiatives, strategies, and practices museums and cultural institutions undertake to build for the future. As museums and their communities face changing economic, political, social, and environmental circumstances, building sustainable organizations is key to the immediate and continuing vitality of the museum sector. In addition, museums now face new operational realities in light of COVID-19 and public health requirements, realities that are impacting everything from funding opportunities to means of engagement. Within the context of these shifting circumstances, Conference 2020 will explore organizational sustainability as one of the most important factors affecting a museum’s operational capacity, potential impact, and long-term growth. This virtual event will focus on the collections, programming, partnerships, exhibitions, leadership, and financial practices that can increase an organization’s ability to be responsive and adapt in changing and uncertain times. Territorial Acknowledgement We wish to acknowledge that the AMA office is located on Treaty 6 territory, the traditional meeting ground and home for many Indigenous Peoples, including the Cree, Saulteaux, Niitsitapi (Blackfoot), Métis, and Nakota Sioux Peoples. Join the Conversation Online Follow and tag @AlbertaMuseums and use the #AMAConference2020 hashtag. Conference-at-a-Glance Morning Schedule 8:45 a.m. – 9:00 a.m. Join the Virtual Annual General Meeting Room 9:00 a.m. – Annual General Meeting 9:45 a.m. The Annual General Meeting is open to all. Please register here by September 8 at 4:30 p.m. to attend. 9:45 a.m. – 10:00 a.m. Join the Virtual Conference Main Meeting Room 10:00 a.m. – 10:30 a.m. Conference Introduction and Opening Remarks 10:30 a.m. - Concurrent Sessions 11:15 a.m. Building a Blueprint for Alexandra Hatcher, Partner, Hatlie Sustainability Group; Jean Lauzon, Executive Director, Alberta Aviation Museum; Crystal Willie, Partner, Hatlie Group Thanks to our Session Sponsor: Exhibits on a Shoestring: Amy Herr, Curator, Canmore Museum A Little Money and a Lot & Geoscience Centre of Elbow Grease 11:15 a.m. – 11:30 a.m. Movement Break Register for Conference 2020 and join our Facebook Event for the latest news! Alberta Museums Association Vital Operations: Museums and Organizational Sustainability 2 Conference-at-a-Glance Morning Schedule continued 11:30 a.m. – Concurrent Sessions 12:15 p.m. Moving Towards Cassandra Cummings, Collections Community Relevance Manager, Lauren Maillet, Guest and Sustainability After Services and Marketing Manager, and Caitlin Reid, Education and Volunteer Renewal Manager, The Hangar Flight Museum Thanks to our Session Sponsor: Towards a Better Young Mark Poirier, Manager, Young Canada Canada Works Works in Heritage Organizations, Application Canadian Museums Association 12:15 p.m. – 1:00 p.m. Lunch Break Afternoon Schedule 1:00 p.m. – 1:15 p.m. Welcome Back for the Afternoon 1:15 p.m. – Concurrent Sessions 2:00 p.m. Paradigms of the Joyanne Mitchell, Senior Consultant, Pandemic: Ten Tips for Jeff Sodowsky, Vice President Pacific Fundraising Success in and Senior Consultant, and Corrie Fortner, Senior Consultant, Global 2020 Philanthropic Stronger Together Wendy Goulet, Administrative Assistant, Aboriginal Services; Laura Love, Curator, Peace River Museum, Archives & Mackenzie Centre 2:00 p.m. – 2:15 p.m. Movement Break Alberta Museums Association Vital Operations: Museums and Organizational Sustainability 3 Conference-at-a-Glance Afternoon Schedule continued 2:15 p.m. – Concurrent Sessions 3:00 p.m. People First: Ensuring Colleen Dickson, Chief Financial Sustainability as a Values- Officer, Arts Commons based Organization How to Create 30 Days’ Sarah Kirkpatrick, Matriarch, Jumping Worth of Social Media Elephant in 1 Day 3:00 p.m. – 3:15 p.m. Movement Break 3:15 p.m. – Keynote Presentation 4:30 p.m. Museums without Boundaries Andy Lowe, Te Manawa Museum of Art, Science and Heritage, Aotearoa (New Zealand) Thanks to our Keynote Sponsor: 4:30 p.m. Closing Remarks Alberta Museums Association Vital Operations: Museums and Organizational Sustainability 4 Building a Blueprint 10:30 a.m. - for Sustainability 11:15 a.m. Alexandra Hatcher, Partner, Hatlie Group Thanks to our Session Sponsor: Jean Lauzon, Executive Director, Alberta Aviation Museum Crystal Willie, Partner, Hatlie Group About the Session In February 2019, the Alberta Aviation Museum (AAM) committed to a process with Hatlie Group to explore the sustainability of the museum and to examine in detail all areas of their operations and governance. From an audit of programs and services, to a review of human resource management, a governance review, and a detailed analysis of revenue and expenses, Hatlie Group and AAM worked collaboratively to identify areas of strength and gaps that needed to be addressed. The result of this work was a plan for long-term viability that included Image courtesy of the Alberta Aviation Museum. adjustments to the museum’s organizational structure, governance practices, and the implementation of a revenue model that ensured ongoing financial support for operations. This session will highlight the various intentional steps the museum went through and provide an honest and open discussion of the challenges – and successes – experienced. Questions to Consider When you think about sustainability for your organization, what is your biggest concern? Would you have answered that question differently last year or before COVID-19? Do you have a strategic or business plan? If you do have a strategic or business plan currently, how is it supporting you in becoming sustainable? If it isn’t, why not? What needs to change? Alberta Museums Association Conference-at-a-Glance Vital Operations: Museums and Organizational Sustainability 5 Meet the Speakers Alexandra is a consultant Jean has been involved Crystal provides and project manager, with the Alberta Aviation consulting services to focussing on facilitating Museum since 2007, first cultural organizations, in strategic planning, as a member of the Board the areas of project supporting good of Directors and then as management, policy governance practice, executive staff since development, and determining impact, and 2012. Over the 30+ year planning. She has worked building capacity in the history of the museum, with small arts non-profit and cultural many challenges and cooperatives to provincial sector. She has recently changes have occurred. government agencies. worked with a variety of A plan to become Crystal is the editor for organizations including sustainable was Standard Practices Arts Commons, United paramount for the survival Handbook for Museums, Way Calgary, and the of the museum. 3rd Edition, and HELP! An Royal British Columbia Emergency Preparedness Museum. Manual for Museums, 2nd Edition. @A_Hatcher22 Instagram @crystal_willie Instagram LinkedIn LinkedIn Find Hatlie Group Find the Alberta Aviation on social media: Museum on social media: LinkedIn Facebook Twitter Instagram Twitter YouTube Alberta Museums Association Conference-at-a-Glance Vital Operations: Museums and Organizational Sustainability 6 Exhibits on a Shoestring: A Little Money 10:30 a.m. - and A Lot of Elbow Grease 11:15 a.m. Amy Herr, Curator, Canmore Museum & Geoscience Centre About the Session Many small museums have limited budgets, but lots of staff time or volunteer hours. With a lot of creativity (and in all honesty, a lot of elbow grease), you can turn an outdated or irrelevant space into something special. Over the course of a couple of months in the summer of 2019, and with the help of a couple of summer students, Amy transformed the Canmore Museum’s historic North-West Mounted Police barracks from what was essentially a dusty gift shop into a bright and Transforming the Canmore Museum & Geoscience engaging permanent exhibit and temporary Centre’s space. Image courtesy of Amy Herr. exhibit space. Exhibits like these, that interest visitors as well as locals, are the heart and soul of a museum’s work, and this session will inspire and inform attendees on making exhibits that allow their organization to engage with community issues and interest without breaking the bank. Questions to Consider What do you feel is the biggest barrier to your ability to transform a space? What stories would you like to tell? Alberta Museums Association Conference-at-a-Glance Vital Operations: Museums and Organizational Sustainability 7 Meet the Speaker Amy has lived in Canmore for about four years and worked for the Canmore Museum for three. She is interested in making her museum a space where community members can come to have discussions that matter to them and see themselves and their issues reflected back to them in a thoughtful and helpful way. Find the Canmore Museum & Geoscience Centre on social media: Facebook Instagram Twitter Alberta Museums Association Conference-at-a-Glance Vital Operations: Museums and Organizational Sustainability 8 Moving Towards Community Relevance 11:30 a.m. – and Sustainability after Renewal 12:15 p.m. Cassandra Cummings, Collections Manager, Thanks to our Session Sponsor: The Hangar Flight Museum Lauren Maillet, Guest Services and Marketing Manager, The Hangar Flight Museum Caitlin Reid, Education and Volunteer Manager, The Hangar Flight Museum About the Session Over the past several years, The Hangar Flight Museum (THFM) has gone from surviving to thriving. Join three
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