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SUMMARY WELCOME 4 SIDE EVENTS 62-65 EXHIBITION MAP & EXHIBITORS LIST 6-7 INDUSTRY PROGRAMS 66-67 SCHEDULE – GLOBAL AGENDA AT A GLANCE 8-9 DIGITAL DEMOS 68-73 MASTERMINDS CONGRESS 10-24 OPEN INNOVATION MARKETPLACE 74 C-LEVEL AGENDAS 26-49 WELCOME PARTY BY SPOTIFY 76 CIO SUMMIT EUROPEAN DIGITAL MINDSET AWARDS 78 CDO SUMMIT SWEDEN COUNTRY PARTNER 79 HR SUMMIT DIGITAL MARKETING PLANET MEDIA PARTNERS 80 TECH SERIES 50-61 DES COMMUNITY 82 BIG DATA & ANALYTICS BLOCKCHAIN CLOUD INTERNET OF THINGS ARTIFICIAL INTELLIGENCE CYBERSECURITY 2 WELCOME WELCOME WELCOME TO DES2017 | DIGITAL BUSINESS WORLD CONGRESS Time goes by really quickly and, one year after, here On May the 23rd you will be able to discover how we are again. Unfortunately, change speed is not machines will design your holidays; how industry the same in all kind of organizations and there is a 4.0 is boosting its effi ciency in innovative factories real need to reinforce some key messages among of today; how the borders between media, sports private and public companies’ leaders. Fortunately, and entertainment are blurring, what are eSports we have thousands of professionals like you, with and how cities and public sector is envisioning the a kind interest in sharing their experience, ideas future of mobility. and success stories to continue inspiring and being inspired in the distributed knowledge era. The second day, you will be inspired with more powerful success stories and continue your At DES2017 we want to help you to better journey in Banking and adapting to mobile habits; understand where your organization is in the connected autonomous vehicles; engage with Digital Maturity Journey, to let you map yourself HCPs and patients; while discovering new services while identifying the best partners for this amazing beyond traditional spectrum in the Utilities sector. period. It worth to remember that we are not alone, investing 3 days in Madrid to meet face to face with Thursday will be the strongest day of the colleagues will be very positive for we all. congress, with a lot of activities during the day and specifi c ones ideated to update your skills This year we will be able to outthink the revolution to in the afternoon. You will discover new revenue Cuando la tecnología ayuda a las personas a construir su futuro manage digital chaos and its related challenges. We channels for Insurers, how Telcos and Retailers are y así dejar un legado duradero. Eso es Ingenio para la vida. will revolutionize collaboration in a digital fi rst world adapting to changing customers behavio4urs and and learn how do winners deal with compliance and how Logistics are key for digital selling when re- digitalization. In the main auditorium, we will imagine shaping last mile delivery. Cuando la generación y suministro de energía nos hace sentir como en casa. Cuando los how superhumans will transform the enterprise and recursos más preciados de un país alimentan a las siguientes generaciones de innovadores. the day after we will join an amazing digital think-tank In summary, plan your agenda in advance Cuando los procesos de producción ayudan a las personas a vivir la vida que ellos desean. with a group of visionaries that will drive us beyond the leveraging in our App because you cannot lose Cuando las soluciones de movilidad aseguran a los ciudadanos llegar a tiempo a los momentos enterprise discussing on how technology can be used to anything in this augmented edition of DES. más importantes. Siemens ayuda a hacer realidad esta visión. Y eso es Ingenio para la vida. change the world. We will realize that for us it is obvious Experience in our exhibition area an amazing that we are not talking about future, but present. opportunity to network and fi nd your trusty tech partner to guide to a new journey in this digital era. In a world driven to distraction, we will have the siemens.es/ingenioparalavida opportunity to join role specifi c events for CEOs, From our side, we commit to continue reinforcing CDOs, CIOs, CHROs and CMOs to discover top our unique holistic approach to digital business, competencies for modern executives. During the to be your reference platform to meet once a 3 days of the Congress you will be able to join 12 year while we continue the conversation online Vertical Forums and 6 Tech Series (Cybersecurity, during the remaining 51 weeks. The countdown for IoT, BDA, AI, Cloud Computing ad Blockchain), plus DES2018 has started and we are working on the some side events run by NEBEXT and our partners. best content and closing top notch speakers. It is not easy to summarize everything, I will try to incentive you a bit more on the Vertical Forums with Thanks for contributing to our success and for some specifi c lines. continuing the conversation. ALBERTO PLANAS LUIS ALTES CEO Strategy Director Digital Enterprise Show Digital Enterprise Show 4 5 EXHIBITION MAP EXHIBITORS LIST EXHIBITION MAP E524 ABAST E525 EVIDENT DIGITAL B200 NETALIZER & EXHIBITORS LIST D429 ABB D429 EVOTHINGS LABS A168 NETHESIS C317 ACCENTURE A180 EXCELLENTING INNOVATION TO MARKET F620 NETMEDIAEUROPE SPEAKERS B232 ACERODOCS SPEAKERS LOUNGE EXPERIAN MARKETING SERVICES B200 NICE SYSTEMS & PRESS ROOM 1 LOUNGE A144 ACKSTORM B220 EXPOPOLIS B200 OGMENTIC ROOM 2 B220 ACTORIS B252 FERPAY E541 ONEGINI BV MAIN E509 ADGAGE C302 FERROVIAL A192 ORBITVU AUDITORIUM A140 ADJUDICACIONESTIC C312 FHIOS E514 PAESSLER AG MASTERMINDS E511 AEITM D425 FORRESTER A161 PARTNER TECH IBERIA CONGRESS E526 AIRIS CARTELERIA DIGITAL B232 FORMAVOLUCION G709 PARTNERTEC F609 AIRTOUCH NEW MEDIA C305 FUJITSU B232 PASIONA CONSULTING D419 ALTRAN E502 FUTURE SPACE A164 PERU - OFICINA COMERCIAL C301 AMAZON WEB SERVICES SPAIN F611 GEAR TRANSLATIONS DE LA EMBAJADA DEL PERU EN ESPAÑA ROOM 3 B225 AMDOCS OPTIMA B221 GENESYS TELECOMMUNICATIONS LAB B.V. A148 PIPERLAB ROOM 4 B200 APPLICASTER D413 GFI B219 PR NEWSWIRE VIP B200 LOUNGE D429 APTILO NETWORKS B232 GIGAS HOSTING PROBOT AI ROOM C318 PROSEGUR CIBERSEGURIDAD PROTOCOL C326 ARSYS G733 GLADTOLINK E549 ARTHUR HOLM B232 GMV C324 QLIKTECH IBERICA B232 ARTIFICIAL SOLUTIONS D427 GO2MARKET B220 QUALIFIO B232 AYSCOM G713 GO4IT SOLUTIONS B232 QUOBIS A161 D429 BAMBWA AB G721 GREENBYTE GLOBAL SOLUTIONS B232 RANDED C328 C325 D429 E506 BBVA API MARKET B232 GRUPO CMC D407 RED HAT F641 REGUS A157 C301 BEEVA A132 GRUPO INCENTIVO REGALO D417 BEREPUBLIC D429 H&D WIRELESS AB G705 RETAIL ROCKET A B C D E F F605 BI EXCELLENCE SOFTWARE C321 HPE A168 SANGOMA TECHNOLOGIES C316 BIODAN GROUP B220 I.R.I.S D415 SAPENTA B252 B227 C326 E553 427 526 IRIS IMAGE RECOGNITION INTEGRATED SYSTEMS C304 SAS E D B200 BIO-NEXUS C321 D425 IND. LEADER IBERDROLA D409 SEIDOR A188 B232 BLUEBOTTLEBIZ B248 B225 C324 E524 E549 C325 IBM - INTERNATIONAL BUSINESS MACHINES B252 SELFMAKER 184 E533 BMW GROUP A A192 F621 BONE-STUDIO E501 ICEMD - INSTITUTO DE LA ECONOMIA DIGITAL F601 SEMRUSH C325 BOX FRANCE B232 ICEX SPAIN TRADE AND INVESTMENT IND. LEADER SIEMENS C322 D429 BUSINESS SWEDEN D429 IMAGIMOB A136 SIGNATURIT 180 A MEDIA SET OFICINA COMERCIAL DE SUECIA D411 IMPROOVE B200 SIMILARWEB C317 D421 E541 172 A B222 CABIFY B232 INCIBE C316 SMiD Cloud L B221 C320 OUNGE AREA A104 CAMARAS DE COMERCIO EUROPEAS INSTITUTO NACIONAL DE CIBERSEGURIDAD E553 SOPRA STERIA 168 A EN ESPAÑA A101 INCIPY B252 SPANISH POLISH CHAMBER OF COMMERCE B232 B232 CAPSIDE A101 INESDI D429 SPRINGWORKS AB B232 CARTO A188 INFINITE BUSINESS SOLUTIONS B252 STILLSEC 164 B219 C318 D419 A C313 E512 CDTI D429 INFRACONTROL A108 STARSHOT SOFTWARE GREEN 160 Centro para el Desarrollo Tecnológico Industrial A E541 ING BANK SPAIN STAGE 641 E525 SUGERENDO C316 D417 F B220 CHAINREACTOR 156 B252 INNOTECH CENTRAL CHAMBER A C316 SUMA AEROSPACE B252 CIGIT OF COMMERCE A157 SUNQU E533 F622 CLICK THAT MATTERS FOUNDATION G718 INNOVADORES de EL MUNDO E510 TEAMLEADER B222 F637 B252 CLOUD COMMUNITY EUROPE POLSKA B232 INNSOMNIA C314 D415 E514 C316 TECHNAID C301 E505 LOUNGE CLOUDMAS INSTITUTO DE EMPRESA AREA C311 F635 B227 TELDAT E512 D429 COMBIQ AB B207 INTEL C312 D413 B200 TELEMESSAGE F633 C316 COMUNIDAD DE MADRID B232 INTELLIGENT INTEGRATION FACTORY E511 D429 TELENOR CONNEXION B200 CONSEJERIA DE ECONOMIA C306 INTERCOM D429 E INNOVACION - EMBAJADA DE ISRAEL E525 THINGS INTERSHOP COMMUNICATIONS THE INNOVATION GROWHOUSE STOCKHOLM F622 F629 148 G712 CONTENIDOS CLICK B220 A D411 E510 F620 INTERSYSTO B220 THINGSPLAY F624 C308 F621 B232 CONTINUUM SECURITY E541 144 BLUE C309 INTERXION A B252 EMBASSY OF POLAND STAGE B200 CYBERESS S&T LTD D415 IRIS D409 E525 F616 E541 TRIPOLIS SOLUTIONS 140 F617 A B220 B207 DANYSOFT INTERNACIONAL A160 IRIS AI AS C309 T-SYSTEMS 733 B200 DATORAMA SPAIN G B232 ISDI A172 UNLOQ SYSTEMS 136 C311 DELOITTE DIGITAL 725 A F624 ISMS FORUM SPAIN G 724 D421 UST GLOBAL 613 G B207 C306 D407 E506 F D405 DES 2018 B200 JACADA 132 721 B232 UTOPIA G A DIGITAL BUSINESS WORLD CONGRESS 718 C305 E509 G F637 611 JIRADA COMUNICACION F B252 VINTOM 717 B220 DIGITAL WALLONIA C304 D405 E504 G G717 KOMPASS SPAIN 712 G D403 VMWARE 609 A156 DOTHINK 112 F 713 A C320 G KONICA MINOLTA BUSINESS SOLUTIONS B220 DYNAMIC FLOWS G701 VOZ.COM A B C D E F G D401 711 KPMG 108 G B220 WALLONIA EXPOR INFORMATION POINT A C301 DYNATRACE B200 C301 LINKE INFORMATION TECHNOLOGY INVESTMENT AGENCY (AWEx) 104 C302 D403 E502 E505 F605 709 A098 ECOMM 360 A G A112 LLEIDA.NET F613 WATIFY C301 F629 ECOMMERCE NEWS 705 G725 G LOWPOST B252 WAY TO GROW CLOAK ROOM 100 A E504 E-DEAL CRM ESPAÑA C300 D401 E500 E501 F601 D429 701 LUMENRADIO B248 WEBCERTAIN GROUP G B232 ELECTRONIC IDENTIFICATION B232 MARKETEER LAB F617 WEBPOWER SPAIN E541 EMBASSY OF THE KINGDOM CHARGING STATION OF NETHERLANDS F633 MARKETINGDIRECTO B252 WIRTUALE C316 ENIMBOS GLOBAL SERVICES REVOLUTION MEDIACLOUD D429 WOKCRAFT A098 A101 THEATRE A184 YOUSHOW FOOD & BEVERAGE F635 ENTERPRISE EUROPE NETWORK - MADRID C316 MEDICSENSORS D429 ERICSSON C300 MINSAIT BY INDRA F616 ZENDESK INSPIRATION R-EVOLUTION DIGITAL MKT A100 ESADE BUSINESS SCHOOL G711 MPC B200 ZIMPERIUM STREET FOOD ARENA THEATRE PLANET C314 ESRI ESPAÑA E541 MYMULTICHANNEL G724 ZONETACTS C328 EVERIS D429 NAKTERGAL AB W.C.