Sony Pictures Sports Network and Rana Daggubati invite you and your family to watch your favorite sports and WWE on SONY TEN 4 in Tamil and Telugu Press Release: Mumbai, June 15, 2021:
Sony Pictures Sports Network (SPSN) launches its exciting series of campaign films for the launch of its new regional language channel, SONY TEN 4, featuring South Superstar Rana Daggubati. SPSN has onboarded Rana Daggubati as the ‘Face of SONY TEN 4 and WWE campaign in Tamil and Telugu’ on the back of the launch of its regional sports channel, SONY TEN 4, available in Tamil and Telugu across Telangana, Andhra Pradesh and Tamil Nadu. Rana Daggubati features in a series of films for SONY TEN 4 that showcase his love for sports along with special films dedicated to WWE, which has been one of the most viewed sport properties in the southern market.
Rana introduces SONY TEN 4 (25s) The introductory film showcases Rana Daggubati’ s excitement to watch the exciting line up of the upcoming marquee sporting events like UEFA EURO 2020, Tokyo Olympic Games 2020, India tour of England, India Tour of Sri Lanka and more in the local language of choice. Much to his delight, he can now catch all the thrilling excitement from LIVE sporting action in Tamil and Telugu in the coming months. https://youtu.be/7WoTrAWG5vk
Launch of SONY TEN 4 (75s ) This set of films with Rana Daggubati, encapsulates the array of sporting properties on SONY TEN 4, the premier destination to watch marquee global sporting events in Tamil and Telugu. The film opens with the South Superstar enjoying playing a game of street cricket and football in his neighborhood and prompting his friends to start watching sports in Tamil and Telugu. The film then transcends into a phase where all the friends start enjoying the best of LIVE sports in the language of their choice, Tamil and Telugu, on the newly launched SONY TEN 4.
Tamil Promo https://youtu.be/LAbnK0sy_LQ
Telugu Promo https://youtu.be/hd_pEi5RlaA
WWE goes Live on SONY TEN 4 (25s) Rana Daggubati will also be seen in a series of special films dedicated to WWE, which has been one of the most viewed content/property in the southern market. The first of the two campaign films introduces the power-packed WWE Live morning shows to the regional audience. The actor is seen normalizing morning dates while watching LIVE WWE flagship events like WWE RAW, WWE SmackDown and WWE NXT, along with your better half in Tamil and Telugu.
Tamil - https://youtu.be/XPN8tEy_U1o
Telugu - https://youtu.be/qgMIbtZ7jZU
Rana WWE Launch (100 sec) The second film depicts the impact WWE and its superstars enjoyed in the South with all the high- octane action and entertainment quotient. The film showcases the South Superstar being motivated by WWE Superstars’ fighting skills, to stop the goons from harassing a woman. The film later transcends to family viewing time when the family gets together to watch WWE on SONY TEN 4.
Tamil - https://youtu.be/G0lOh0rZgAE
Telugu - https://youtu.be/MJfLl7OwcTw
Rajesh Kaul, Chief Revenue Officer Distribution and Head - Sports, Sony Pictures Networks India: “The campaign films for SONY TEN 4 are a testament to Sony Pictures Sports Network’s commitment to serve sports fans in Andhra Pradesh, Telangana and Tamil Nadu with localized content so as to bring them closer to their favorite sport in a language of their choice. We are also happy to have Rana Daggubati as the Face of SONY TEN 4 and are confident that his affinity to connect with the viewers in the southern market will drive a wider set of audiences to our new regional language channel.”
Rana Dagubbati, ‘Face of SONY TEN 4 and WWE campaign films in Tamil & Telugu’ “I am delighted to partner with Sony Pictures Sports Network for SONY TEN 4. With a shared vision to collectively bring the ideals of sports to a large community, I am proud to be the face of Sony Pictures Sports Network’s new regional language sports channel, SONY TEN 4 and promoting WWE programming in Tamil & Telugu. SONY TEN 4, dedicated to the southern markets, will be a definitive destination for the best of international sports in Tamil & Telugu for all WWE flagship properties as well as marquee events like UEFA EURO 2020, Tokyo Olympic Games 2020, India tour of England and more."
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
Media Contacts:
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