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Promoting Your Spa Savvy Marketing Tips for ]A Bustling Winter Season Canada’s spa connection Formerly Esthemag Pro Canada winter 2010/11 Promoting Your Spa Savvy marketing tips for ]a bustling winter season Medi Spa 101 Opening Witness the evolution of the a Spa medical spa Marketing7 Your Spa Coping with Winter Dryness Postes-publications NO. 40026342 6 $ SpaIncWinter11.indd 1 1/26/11 8:50 AM ABA Promos 2011 Final 11/25/10 9:29 AM Page 2 DON’T MISS THE BEST AND BIGGEST BEAUTY TRADE SHOW IN YOUR REGION LEARN THE LATEST BEAUTY TRENDS AND MEET THE EXPERTS WHO CREATE AND TEACH THEM! LEARN cutting edge techniques and ideas guaranteed to keep you at the forefront of international trends. SHOP for all your favourite items at the best prices and discover the hottest, newest products. ENJOY the ABA competitions, the opportunity to connect with your peers and the ever-popular Sunday night ABA party. VISIT THE ABA SHOW IN YOUR REGION THIS YEAR ON ONE OF THESE DATES: Montréal Palais des Congrès March 13 & 14 Toronto Metro Toronto Convention Centre (South Building) March 27 & 28 Winnipeg Winnipeg Convention Centre April 10 & 11 Vancouver Vancouver Convention Centre West (NEW LOCATION) April 17 & 18 Edmonton Northlands Park May 1 & 2 BUY YOUR TICKETS ONLINE STAY CONNECTED! RECEIVE Don’t forget you can purchase ABA show tickets online at THE LATEST NEWS & MORE! www.abacanada.com, all major credit cards accepted. You will Become a fan of the show at then pick up your ticket at the show registration booth, look Facebook.com/Allied Beauty Association for a sign that says “ONLINE TICKET PURCHASE”. or follow us on twitter.com/ABACanada Ask your distributor for details or call 1-800-268-6644 for more information or simply visit www.abacanada.com Design:Artisan Design,Windsor, Ontario Hair and Concept: Heather Wenman of STUDIO H Makeup: Giancarlo Intini Photographer: Babak SpaIncWinter11.indd 2 1/26/11 8:50 AM Untitled-13 1 1/10/11 11:10 AM ABA Promos 2011 Final 11/25/10 9:29 AM Page 2 DON’T MISS THE BEST AND BIGGEST BEAUTY TRADE SHOW IN YOUR REGION winter 2010/11 17 LEARN THE LATEST BEAUTY TRENDS AND 20 MEET THE EXPERTS WHO CREATE AND TEACH THEM! LEARN cutting edge techniques and ideas guaranteed to keep you at the forefront of international trends. 30 11 SHOP for all your favourite items at the best prices and discover the hottest, newest products. ENJOY the ABA competitions, the CONTENTS opportunity to connect with your peers and the ever-popular Sunday night ABA party. global wrap beauty marks THE FLIP SIDE 07 International Spas VISIT THE ABA SHOW IN YOUR REGION THIS YEAR ON ONE OF THESE DATES: 20 Coping with Winter Our French Edition Dryness Montréal Palais des Congrès March 13 & 14 ambiance 22 Combating the cold Toronto Metro Toronto Convention Centre (South Building) March 27 & 28 The French and English 08 100 Fountain Spa editions of Spa Inc. are now Winnipeg Winnipeg Convention Centre April 10 & 11 nail spa & beauty packaged together in our strategies Vancouver Vancouver Convention Centre West (NEW LOCATION) April 17 & 18 { 23 Optimum Nail Health tumble issue Edmonton Northlands Park May 1 & 2 10 Marketing Your Spa 24 Nail Products 17 Medi Spa 101 crossroads FLIP OVER BUY YOUR TICKETS ONLINE STAY CONNECTED! RECEIVE 26 Fresh & New Don’t forget you can purchase ABA show tickets online at THE LATEST NEWS & MORE! 28 Gossip { 29 Events & Training www.abacanada.com, all major credit cards accepted. You will Become a fan of the show at Facebook.com/Allied Beauty Association then pick up your ticket at the show registration booth, look soul to sole Cover photo: 100 Fountain Spa, for a sign that says “ONLINE TICKET PURCHASE”. or follow us on twitter.com/ABACanada Niagara-On-The-Lake, ON 30 Donna Holtom Ask your distributor for details or call 1-800-268-6644 for more information or simply visit www.abacanada.com Design:Artisan Design,Windsor, Ontario Hair and Concept: Heather Wenman of STUDIO H Makeup: Giancarlo Intini Photographer: Babak winter 2010/11 | spa inc 3 SpaIncWinter11.indd 3 1/26/11 8:50 AM Untitled-13 1 1/10/11 11:10 AM editorial letters ISSN 1710 -1727 - Volume 7, Number 3 Publisher Susan A. Browne New Year, New Beginnings [email protected] Editor-In- Theresa Rogers love the New Year, and the feeling of rebirth that it brings with it. It’s Chief (Mat leave) [email protected] I a time of affirmations (to get to the spa more often!), and ultimately Managing Bernadette Johnson Editor [email protected] new starts. Taking over on SPA Inc. in Theresa’s absence is definitely a French Heather Ednie new beginning for me. With one issue under the belt, I look forward to Editor [email protected] many more interesting stories and products with which to inform and Staff Jason Hagerman inspire you. Writer [email protected] This issue of SPA Inc. has an interesting array of topics—from the Art Tammy Malabre evolution of the medi spa, to this issue’s instalment our Opening a Spa Director [email protected] series with a look at how marketing is no longer as simple as placing an ad; the likes of Advertising Beth Kukkonen Google and Twitter have forever changed that. But as you will read, it doesn’t have to be an Manager [email protected] overwhelming proposition. Intentionally, many of the other articles this issue centre around Advertising Jennifer DiIorio [email protected] winter and the hardships that it can bring to our skin—that is, of course, without a little extra 905-886-6641, ext. 309 care and guidance from our favourite spa professionals. Marlene Kirkup While I’m on the topic of new beginnings, I’d love to hear your reaction to our new flip [email protected] format. This will be the second tumble issue that packages our French and English versions 905-886-6641, ext. 319 in one. I welcome your comments on this, and encourage you always to send your remarks Marketing Heather Kerr Manager [email protected] on anything you read in the magazine. Until next time… Marketing Patricia D'Amato Co-ordinator [email protected] Bernadette Johnson Production Roberta Dick Manager [email protected] Production Joanna Forbes Co-ordinator [email protected] So Many Options... Published four times a year by: Dovetail Communications Inc. anadians are in love with their spas—it’s a terrific reality of President: Susan A. Browne Ctoday. And there’s no time like these dreary winter months Tel: 905-886-6640 Fax: 905-886-6615 to draw us to the warmth and cocooning luxury offered on the Email: [email protected] spa treatment tables. The only question is what to choose—we SUBSCRIPTIONS AND RETURNS have so many options available, it is a challenge to pick amongst them. 30 East Beaver Creek Rd, Suite 202 Richmond Hill, Ontario L4B 1J2 Throughout the coming pages, you’ll hear from your colleagues and suppliers with tips for the winter months. In the Strategies section, a special focus on marketing strategies discusses PUBLICATIONS MAIL AGREEMENT NO. 40026342 ways to maximize your business during the snowy time of the year. Our Beauty Marks section Legal Deposit – National Library of Canada. All rights reserved. No portion of this publication may delves into options for controlling winter dryness and keeping skin radiant. Throughout the be reproduced, in all or in part, without the magazine, there are more tips, products and stories of outstanding winter spa treatments. written permission of the publisher. Dovetail Communications Inc. cannot be held responsible Cover to cover, our aim is to provide you with information to help your business. Please let for any losses or other damages incurred by us know what is working, and what more you would like to see! readers in reliance on information appearing in Spa Inc. Heather Ednie Spa Inc. and Dovetail Communications Inc. French Editor do not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising. OOPS! Our Apologies Spa Inc. will review unsolicited submissions (hard copy or digital texts, photos or illustrations) In the Fresh & New section of our fall issue, SPA Inc. published the incorrect website for for editorial consideration but does not guarantee Dr. Belter’s Multiactive Collagen Eye Mask, distributed in Canada by Medispa Holdings Inc. their publication. The submitted material may be used without consent or payment. of Vancouver. The correct web address is www.medispa.ca. We regret the error. One-year subscription: Canada $24, U.S. $39. Single copies: $6. Please add GST/HST where applicable. In our fall Strategies article entitled “Spa Uniforms: Enhance your brand with staff style”, SPA Inc. regretfully neglected to PRINTED IN CANADA credit all the photos used in the feature to Spa Uniforms Inc. of Vancouver, www.spauniforms.com. Our sincere apologies for the omission. Printed on paper with 10% post-consumer waste. This magazine is recyclable. Please recycle where facilities exist. 4 spa inc | winter 2010/11 SpaIncWinter11.indd 4 1/26/11 8:51 AM SpaIncWinter11.indd 5 1/26/11 8:51 AM SpaIncWinter11.indd 6 1/26/11 8:51 AM international spas | global wrap Grüner Baum Hotel and Spa BAD GASTEIN, AUSTRIA Hoteldorf Grüner Baum is set on 70 acres amidst the beauty of the mountains of Gastein and the Kötschach-Valley. The region’s healing waters and unspoilt nature have transformed Bad Gastein into one of the most renowned resorts. The thermal waters from 17 springs are up to 45°C on the surface.
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