NOVEMBER 4, 2017

xcitement is building for the 8th Annual Carrollton Festival at the Switchyard, coming Saturday, ENovember 4, 2017. Last year, over 30,000 people were on hand to discover the unique stores and Festival at the Switchyard eclectic restaurants of Downtown Carrollton. This free event provides visitors an opportunity to enjoy family- friendly concerts, take a break in the beer garden, shop is coming festival booths, or try a bite from our food vendors while the kids enjoy our activity area, children’s entertainers, bungee trampolines, and more! Nov. 4, 2017 The Festival honors the critical role the railroad played in putting Carrollton on the map and the continuing historic Downtown importance of rail in Carrollton’s present and future. The event will be held on the streets of Downtown Carrollton, situated off I-35E at Belt Line Road, just steps away from the DART Green Line Downtown Carrollton Carrollton station. This convenient location is within 30 minutes drive-time of more than 2.8 million DFW carrolltonfestival.com FESTIVAL AT THE SWITCHYARD residents who spend $30 billion plus in retail goods For sponsorship information, contact and services each year. [email protected] or call SPONSORSHIP OPPORTUNITIES 972-466-3005 by Monday, October 4. Don’t miss this chance to make your presence felt and appreciated as a sponsor of this great event that Over 30,000 in attendance at 2016’s 7 features a variety of music, food, entertainment, and CarrolltonFestival at the Switchyard featuring headliner Barenakedth Ladies fun. Learn more at carrolltonfestival.com and let us Annual Festival CarrolltonFest customize a sponsorship package for you today!

BARENAKED LADIES 2016 • SHINYRIBS 2016 • 3 DOORS DOWN 2015 • FASTBALL 2015 • BLUES TRAVELER 2014 • GIN BLOSSOMS 2014 • SMASH MOUTH 2013 • VALLEJO 2013 • SUGAR RAY 2013 • An official signature event of:

SISTER HAZEL 2012 • LIFEHOUSE 2012 • BOB SCHNEIDER 2011 • THIRD EYE BLIND 2011 • POLYPHONIC SPREE 2010 • ROBERT EARL KEEN 2010 • BARENAKED LADIES 2016 • SHINYRIBS 2016 • RAY 2013 • SISTER HAZEL 2012 • LIFEHOUSE 2012 • BOB SCHNEIDER 2011 • THIRD EYE BLIND 2011 • POLYPHONIC SPREE 2010 • ROBERT EARL KEEN 2010 • BARENAKED LADIES 2016 BARENAKED LADIES 2016 • SHINYRIBS 2016 • 3 DOORS DOWN 2015 • FASTBALL 2015 • BLUES TRAVELER 2014 • GIN BLOSSOMS 2014 • SMASH MOUTH 2013 • VALLEJO 2013 • SUGAR Why become Sponsorship Levels

Switchyard Master Train Master Depot Master Engineer Conductor Friend a sponsor? $25K+ $10K+ $5K+ $2.5K+ $1K+ $500+ Receive high visibility and positive brand Reach: 1 Million+ Reach: 750,000 Reach: 300,000 Reach: 130,000 Reach: 30,000+ reinforcement delivered with impact and Naming Rights to a Designated Area at frequency in online and offline media, social Festival (Beer Garden, Kids Zone, Main Stage) media, advertising, and other forms of Space for One Company Inflatable/Banner publicity. The Festival is the flagship event for VIP Parking Passes brands seeking to stand out in a sea of fall Event Elements Logo/Name on Main Stage Banner festivals. Reach: 30,000+ Live Mentions at Event* Get more bang for your sponsorship buck Logo on Festival T-shirt with customer interaction before, during, 10X10 Booth Space† and after the event. The City of Carrollton’s Festival at the Switchyard was designed from 2017 Festival Program Ad Distributed at Event full page 1/2 page 1/3 page logo logo the ground up to provide sponsors additional Logo on Festival Billboard on IH-35 opportunities to extend their brand through Ads Targeting DFW (8/1 deadline) social media, custom sponsorship programs, and Beyond Prior Logo on Festival Ads Placed Throughout DFW all ads logo/name to appear and value-added publicity with our radio and to Event (10/2 deadline)** in 2-3 ads media partners. Reach: 1 MIllion Exclusive Social Media Mentions With a robust promotional calendar and Featured Sponsor of the Week on convenient access to a generous trade area, Festival Webpage Carrollton’s Festival at the Switchyard has legs City Distribution Name/Logo to be Placed on (9/1 deadline): that can carry your brand message effectively. Elements Targeting −− Flyer Media exposure in the months before, during, Residents & −− City eNewsletter −− Utility Bill Newsletter and beyond the event allows continuous Businesses engagement with your key constituencies. −− Press Release Surrounding −− Social Media Pages Carrollton −− City TV Ad Reach: 100,000 −− Three Months of Digital Display Advertising in Recreation Facilities Who will you −− Name/Logo on Event Website with Link reach? Support Level Festival Logo Usage All numbers are approximate based on previous events. Carrollton’s community offers something * Varies by sponsorship level. ** Media buy and elements will vary, but reach will remain consistent. for everyone with 81% of the population † Booth space dependent upon availability. Location determined by Festival coordinators based under the age of 55 and a median age on level and business classification. Sale or promotion of merchandise or services must be of 35.7 years, according to the most pre-approved by the City of Carrollton, and any information must pertain to your company. recent data from the U.S. Census Bureau (2010 Demographic Profile). Carrollton’s population is ethnically diverse with Individuals, corporations, and small businesses growth in the Hispanic and Asian can show their support by becoming a part of populations; and 57% of Carrollton residents are married-couple households. the exclusive “Friends of the Festival.”

The deadline for all sponsorships is Wednesday, October 4, 2017. 100% of sponsor donations will be used to offset the entertainment and production costs for this year’s Festival at the Switchyard.