Buy More Gain, Cheer, Downy, Charmin and Bounty

Total Page:16

File Type:pdf, Size:1020Kb

Buy More Gain, Cheer, Downy, Charmin and Bounty get more sale August 16 when you thru August 22 buy more Gain, Cheer, Downy, Charmin and Bounty spend $25 on participating Procter & Gamble favorites get a $ coupon 5for your next Kmart shopping trip! or spend $40 and get a * $10 coupon! $ 99 $ $ $ 8 2 for 10 7 7 SALE Gain 100-oz. liquid SALE Downy SALE Charmin 24 regular, SALE Bounty 8 regular or 63–80-load powder; 48–60 load. 12 Big or 6 mega rolls. or 6 big rolls. Cheer 100-oz. liquid. *Applies to Gain 63–80-load powder or 48–64-load liquid; Cheer 80-load powder or 52–64-load liquid; Downy 48–52-load; Charmin 24 regular, 12 big or 6 mega rolls; Bounty 8 regular or 6 big rolls. Coupon prints at checkout. Limit one coupon per transaction. Coupon valid for $5 off a $5 or more purchase or $10 off a $10 or more purchase made 08/26/09 thru 09/09/09. Additional restrictions and exclusions apply to coupon redemption; see coupon for details. KMART ADVERTISED MERCHANDISE POLICY: Sale offers do not apply to clearance merchandise or items available through kmart.com. Sale merchandise is from specially selected groups unless identified as “all.” Special Buy items are volume buys or special deals and are available in limited quantities, no rain checks available. Except as noted, rain checks will be issued upon request when advertised items are unavailable, or we may offer you a comparable-quality item at a comparable price. Limited quantity offers and items not normally available at your Kmart store are excluded from rain checks. Price reductions are off everyday low prices unless otherwise indicated. Savings for conditional offers may be applied and prorated across all qualifying items for the offer, including qualifying items purchased in addition to the minimum requirements of the promotion. In the event of a return, conditional offer prorated savings will be deducted from any refund. Our Incredible Buy items are designed to deliver high levels of quality, style and features at great prices every day. Due to great prices, additional discounts do not apply. Prices may vary in some stores due to local factors. Advertised prices are subject to state and local taxes, deposits and fees. We reserve the right to limit purchases to normal retail quantities. Shop these products at our Kmart, Big Kmart and Kmart SuperCenter locations. ©2009 Kmart® Corporation. Visit kmart.com/storelocator or call 1-800-866-0086 for the location of your nearest Kmart store and Pharmacy. Prices offered in this circular are not available in the following stores: 3142 W. Sunset Ave., Sunset Mall, Springdale, AR; 1000 N. San Fernando Rd., Burbank, CA; 5704 E. Whittier Blvd., Harvlan Center, Commerce, CA; 8017 S. Atlantic Ave., Cudahy, CA; 13007 Sherman Way, North Hollywood, CA; 6310 W. 3rd St., Los Angeles, CA; 5850 S. Vermont Ave., Los Angeles, CA; 5665 N. Rosemead Blvd., Temple City, CA; 51027 Hwy. 6, West Glenwood Mall, Glenwood Springs, CO; 230 Cleveland Ave. SW, At- lanta, GA; 1615 E. Shotwell St., Ste. 17, Bainbridge, GA; 5597 Buford Hwy., Doraville, GA; 389 Main St., Madawaska, ME; 830 Main St., Aroostook Mall, Presque Isle, ME; 10 W. Lake St., Minneapolis, MN; 6650 Manchester, St. Louis, MO; 1620 Blowing Rock Rd., Boone, NC; 2701 Freedom Drive, Charlotte, NC; 4500 Western Blvd., Raleigh, NC; 321 Stadium Plaza, Jersey City, NJ; US Hwy. 22, North Plainfield, NJ; 2100 E. Tucumcari Blvd., Tucumcari, NM; Bldg. 82 Montauk Hwy., Bridgehampton, NY; 300 Baychester Ave., Bronx, NY; 1998 Bruckner Blvd., Bronx, NY; 1251 State Rte. 29, Ste. 10, Greenwich Plaza, Greenwich, NY; 66-26 Metropolitan Ave., Middle Village, NY; 1 Penn Plaza, NY, NY; 770 Broadway, NY, NY; 253-01 Rockaway Blvd., Rosedale, NY; 3111 Ocean Blvd. SE, Coos Bay, OR; 901-99 Market St., Philadelphia, PA. 1 (1-20) JOB# 816-P&G Passout.
Recommended publications
  • 1 9 9 9 S U S T a I N a B I L T Y R E P O
    1 91 99 9 9 S SU U S S TT A II NN A A B BI LI IL T T Y Y R RE EP OP RO T R T EMBRACING THE FUTURE Using the power of innovation to improve lives, the environment and shareholder value. 2 Statement of Purpose We will provide products of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leader- ship sales and profit growth, allowing our people, our shareholders, and the communities in which we live and work to prosper. his report was prepared in accordance with the Table of Contents TGlobal Reporting Initiative’s (GRI)’s Sustainability Reporting Guidelines: Exposure Draft for Public Comment and Testing, March 1999. The Part 1. CEO Statement ......................3 mission of the GRI is to promote international harmonization in the reporting of relevant and credible corporate environmental, social and Part 2. Key Indicators ........................4 economic performance information to enhance responsible decision-making. GRI pursues this Part 3. Profile of P&G........................6 mission through a multi-stakeholder process of open dialogue and collaboration in the design and implementation of widely applicable sustainability Part 4. Policies, Organization reporting guidelines. GRI has not verified the contents of this report, nor does it take a position and Management Systems .. 10 on the reliability of information reported herein. For further information about GRI, please visit: Part 5. Stakeholder Relationships ... 20 http://www.globalreporting.org. Part 6. Management Performance . 23 This report is available on P&G’s World Wide Web site: http://www.pg.com/99sr Part 7.
    [Show full text]
  • A Study of the Effectiveness of a Common Household Chemical For
    Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 2015 A Study of the Effectiveness of a Common Household Chemical for Maceration Sara O'Neil Wyatt Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the Social and Behavioral Sciences Commons Recommended Citation Wyatt, Sara O'Neil, "A Study of the Effectiveness of a Common Household Chemical for Maceration" (2015). LSU Master's Theses. 3571. https://digitalcommons.lsu.edu/gradschool_theses/3571 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact [email protected]. A STUDY OF THE EFFECTIVENESS OF A COMMON HOUSEHOLD CHEMICAL FOR MACERATION A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Arts in The Department of Geography and Anthropology by Sara O’Neil Wyatt B.S., Western Carolina University, 2012 May 2015 ACKNOWLEDGEMENTS I would first like to thank my thesis committee members, Dr. Ginesse Listi, Dr. Rebecca Saunders and Dr. Robert Tague for their unending support, guidance and advice. With their support I was able to make my thesis the best it possibly could be. I would also like to thank Ms. Mary Manhein of the FACES Laboratory for allowing me access to the lab and equipment for conducting my experiments.
    [Show full text]
  • Easy Steps! Redeem In
    Choose a FREE BACKPACK when you spend $50 on your favorite participating P&G brands.* *Terms apply. See reverse side for details. Redeem in Easy Steps! 3 OR fill out mail-in form on back Buy $50 Snap Upload at of participating a photo of PGHaulPass.com 1 P&G products 2 your receipt 3 How to Receive Your Reward: Please allow 4-6 weeks for delivery of your reward BUY Important Information: Limit one (1) reward per person. Product exclusions apply. A limited $50 worth of P&G products in one transaction, before taxes and after all other discounts and coupons number of rewards are available, while supplies last. P&G reserves the right to substitute the reward are applied. Purchase must be made between 6/25/2019 and 10/7/2019. Submission must be offered for an item of equivalent value, if available. Trust is a cornerstone of our corporate mission and postmarked or submitted online by 10/14/2019. the success of our business depends on it. P&G is committed to maintaining your trust by protecting MAIL the personal information we collect about you, our customers. For full details of our privacy statement In a first class stamped envelope, mail: visit www.pg.com/privacy/english/privacy_notice.html. -This original form Please print clearly; proper delivery depends on a complete and correct form. - Original dated sales receipt with store name and product price(s) circled to the following address: Backpack Telephone number and email address will only be used to provide order status, PO Box 49233 Dept PG-294 clarify information and send reward.
    [Show full text]
  • P&G New Laundry Items
    NOW AVAILABLE ORDER NOW P&G NEW LAUNDRY ITEMS NEW TIDE ULTRA STAIN RELEASE WITH ZAP CAP 2 Tide Try It and Love It FSI DROP Sunday 3/02/2014 Tide Detergent, Tide Boost, Tide Washing Machine Cleaner, Tide Oxi, Downy or Bounce (excludes trial size and Tide Pods) 50¢ off -ONE $1.00 off-TWO $2.00 off-THREE Introducing NEW Tide Simply Clean & Fresh . 2X the odor-fighting power of the leading detergent with baking soda – at a reasonable price . Formulated to deliver a thorough clean that starts at the source of the odors . It doesn’t just cover up odors. It gets deep down into the fibers of your garments to remove the particles that cause odors. HE Compatible to work in any machine. Shelve with Mid Tier detergents Simply Clean Simply Clean 50 OZ Daybreak Fresh 32 loads 50 OZ Refreshing Breeze 32 loads GS CODE 530097 GS CODE 530121 100 OZ Daybreak Fresh 64 loads 100 OZ Refreshing Breeze 64 loads GS CODE 530154 GS CODE 530162 Tide Simply Clean FSI DROP Sunday 3/23/2014 $1.00 off ONE Simply, Cheer, Era, Downy or Bounce $2.00 off TWO Simply, Cheer, Era, Downy, or Bounce. $3.00 off TWO TIDE Simply Clean and Fresh NEW! Tide Multi-Purpose Oxi 225 Uses Around The House, Superior Stain Removal, Whitening & Color Brightening Tide, 7 LB, Oxi Multi Purpose Stain Remover GS CODE 529883 Merchandise with Other OXI items on the Laundry Aisle Gain Fireworks NEW Gain Flings Gain Fireworks Gain Fireworks Gain Flings Gain Flings ORIGINAL MOONLIGHT BREEZE ORIGINAL MOONLIGHT BREEZE 9.7 OZ GS CODE 9.7 OZ GS CODE 5 CT GS CODE 535286 16 CT GS CODE 535211 COMING SOON
    [Show full text]
  • Balance and Leadership P&G Makes Everyday Life 2005 Annual Report Just a Little Better
    P&G 2005 Annual Report Every day… Balance and Leadership P&G makes everyday life 2005 Annual Report just a little better. © 2005 Procter & Gamble 0038-7123 Table of Contents Letter to Shareholders 1 Financial Contents 22 Integrating Gillette 10 Corporate Officers 62 P&G’s Billion-Dollar Brands 12 Board of Directors 64 Global Business Unit Perspective 14 Shareholder Information 65 Financial Highlights Net Sales Operating Cash Flow (in billions of dollars) (in billions of dollars) 56.7 9.4 51.4 8.7 8.7 43.4 2003 2004 2005 2003 2004 2005 Diluted Net Earnings Additional Earnings Information1 (per common share) (per common share, on a diluted basis) $3 $3 2 2 1 1 0 0 2003 2004 2005 2003 2004 2005 Reported EPS Restructuring Charges Financial Summary (Unaudited) Years Ended June 30 Amounts in millions except per share amounts 2005 2004 2003 2002 2001 2000 Net Sales $56,741 $51,407 $43,377 $40,238 $39,244 $39,951 Operating Income 10,927 9,827 7,853 6,678 4,736 5,954 Net Earnings 7,257 6,481 5,186 4,352 2,922 3,542 Net Earnings Margin 12.8% 12.6% 12.0% 10.8% 7.4% 8.9% Basic Net Earnings per Common Share $2.83 $2.46 $1.95 $1.63 $1.08 $1.30 Diluted Net Earnings per Common Share 2.66 2.32 1.85 1.54 1.03 1.23 Dividends per Common Share 1.03 0.93 0.82 0.76 0.70 0.64 1 Organization 2005 restructuring charges per share total $0.19 in 2003.
    [Show full text]
  • Detergent-Heavy-Duty(EUROPE) .Psa DETERGENT HEAVY DUTY LAUNDRY 36 FT SECTION
    DETERGENT HEAVY DUTY LAUNDRY 36 FT SECTION HQ DeCA PLANOGRAM CLASS 3 STORES Persil Power Caps 2n1 38Ld 10.12 in Shelf: 1 TOP 13.12 in Shelf: 2 Persil Liquid Detergent 13.12 in Fresh Linen 64LD Shelf: 3 TIDE LQ 2X HE PC UNSCNTD 13.12 in Shelf: 4 TIDE LIQUID 2X ORIGINAL 72 LOADS 14.12 in Shelf: 5 Base 5 in 4 ft 4 ft 4 ft 4 ft Left-right HQ DeCA/MBU PLANOGRAM APPROVED BY BUSINESS MANAGER RENA DIAL. FACINGS MAY BE ADJUSTED TO ACCOMMODATE LOCAL AND REGIONAL ITEMS (END OF FLOW). FACINGS MAY BE ADJUSTED TO MEET CUSTOMER 15 MAY 2017 DEMAND - CAO MUST BE INVOLVED IN THE PROCESS ALONG WITH STORE MANAGEMENT APPROVAL. ITEM POSITIONS MUST NOT BE CHANGED AT ANY TIME. Detergent Heavy Duty 36 K3.psa Page: 1 of 7 DETERGENT HEAVY DUTY LAUNDRY 36 FT SECTION HQ DeCA PLANOGRAM CLASS 3 STORES Arm and Hammer Oxi Baby Ecos power Pak Trip Laundry Soap Chamber 24 ct Disney Free Clear Shelf: 1 TOP GAIN FLINGS WW 54 CT Shelf: 2 Shelf: 3 Shelf: 4 Purex Liquid Detergent C2 Sunny Linen 71LD Shelf: 5 Base 4 ft 4 ft 4 ft 4 ft Left-right HQ DeCA/MBU PLANOGRAM APPROVED BY BUSINESS MANAGER RENA DIAL. FACINGS MAY BE ADJUSTED TO ACCOMMODATE LOCAL AND REGIONAL ITEMS (END OF FLOW). FACINGS MAY BE ADJUSTED TO MEET CUSTOMER 15 MAY 2017 DEMAND - CAO MUST BE INVOLVED IN THE PROCESS ALONG WITH STORE MANAGEMENT APPROVAL. ITEM POSITIONS MUST NOT BE CHANGED AT ANY TIME. Detergent Heavy Duty 36 K3.psa Page: 2 of 7 DETERGENT HEAVY DUTY LAUNDRY 36 FT SECTION HQ DeCA PLANOGRAM CLASS 3 STORES Shelf: 1 TOP Shelf: 2 Shelf: 3 Shelf: 4 Shelf: 5 Base 4 ft Left-right HQ DeCA/MBU PLANOGRAM APPROVED BY BUSINESS MANAGER RENA DIAL.
    [Show full text]
  • To Download the Official Mail-In Rebate Form, Visit Pgteamuptosave.Com TERMS and CONDITIONS: Rebate Issued Via Prepaid Card
    Receive a $10 Visa Prepaid Card by mail when you purchase $30 of P&G products in one (1) transaction from ShurSave Supermarkets Qualifying purchases must be made 9/21/16 through 12/31/16 To download the official mail-in rebate form, visit pgteamuptosave.com TERMS AND CONDITIONS: Rebate issued via prepaid card. Offer limited to US residents only, 18 years of age or age of majority or older. Limit one refund per name, household, or address. Use of multiple addresses or P.O. boxes to obtain additional refunds is fraud and may result in prosecution. Prepaid card accepted where Visa® cards are accepted. Not redeemable as cash or usable at ATMs or gas pumps. Card expired 6 months from issuance. See store for official mail-in form. Terms of prepaid card apply. Multiple submissions will not be acknowledged or returned. Rebate applies to price paid after any coupon or discount has been applied. This form must accompany your request. If UPC and valid original dated receipt are not included in the request for rebate, your prepaid card will not be issues. Reproduction, alteration, sale, trade, or purchase of this official form or proof of purchase is prohibited. Proof of purchase must be obtained from product purchased by you. No requests from groups, clubs, or organizations will be honored. We will not honor incomplete submissions. Not responsible for lost, late, or undelivered submissions. Please allow 8-10 weeks for delivery. For the status of your rebate call 866-512- 8656. To redeem this offer at any participating ShurSave Supermarkets, purchase $30 of participating Procter & Gamble products: Align®, Always®, Aussie®, Bounce®, Bounty®, Camay®, Cascade®, Charmin®, Cheer®, Clearblue Easy®, Crest®, Dawn®, Dreft®, Era®, Febreze®, Fixodent®, Gain®, Gillette®, Gleem®, Glide®, Head & Shoulders®, Herbal Essences®, Ivory®, Joy®, Luvs®, Metamucil®, Mr.
    [Show full text]
  • Lifestyle Issues That Can Affect Your Skin
    Lifestyle Issues That Can Affect Your Skin Reduce your stress. Do whatever it takes. Stress, a major acne aggravator, is caused by the wear and tear of day-to-day living and changes that take place in your life, both good and bad. Moving is comparable to the death of a child in its ability to cause extreme stress. Sleep seven uninterrupted hours per night on a consistent basis. Night shift jobs, broken sleep, late night time management, insomnia, hormonal changes in mid-life, long plane trips and crossing time zones causes severe physical stress, making it harder to clear acne and lighten dark circles. Laundry products must be FREE of perfumes and dyes: Cheer Free & Gentle, All Free & Clear, Tide Free & Gentle, Tide Cold Water Free, Tide 2xUltra Free, Arm & Hammer Free of Perfumes/Dyes, Purex Free & Clear, CVS Free, ShopRite Ultra Free & Clear, Rite Aid Free, Seventh Generation Free & Clear, Safeway Select Free and Costco Kirkland Free & Clear Ultra. Safe bleach: Clorox2 for Colors Free & Clear. Avoid laundry additives, enzymes and fabric softeners, including fragrance- free dryer sheets, which leave a waxy residue that can clog pores and irritate skin. Instead, try dryer balls, which are chemical-free, last forever and are good for the environment. Use 25% less detergent, and wash 25% less clothes at a time. If possible, run an extra rinse cycle. Imported designer jeans and scarves are sprayed with toxic fungicides, pesticides and formaldehyde, and must be washed multiple times before wearing to avoid body acne, skin infections, rashes and discoloration. Victoria Secret bras, shown to contain the carcinogen formaldehyde, have been linked to toxic skin reactions, even after they’ve been washed.
    [Show full text]
  • Consumer Products Tested for Endocrine Disruptors and Asthma-Associated Chemicals
    www.silentspring.org/product-test Silent Spring Institute conducted a study testing comsumer products for 66 endocrine disruptors and asthma-related chemicals. The methods and results, published in Environmental Health Perspectives, can be found here: http://dx.doi.org/10.1289/ehp.1104052. Below is a table of the products tested in this study. This study represents only a small fraction of consumer products and a small number of the chemicals used in products. In addition, since manufacturers are constantly reformulating their products and products may vary in different regions of the U.S, results from these tests may not apply to current products on the shelves. The study combined the conventional products into composite samples for testing, so results for conventional products cannot be linked to a specific product. Alternative products were tested individually. Consumer products tested for endocrine disruptors and asthma-associated chemicals Product Type Product Name Product Manufacturer Conventional cat litter Fresh Step Scoopable Clumping Cat Litter Clorox Pet Products Company Stop & Shop Companion Scoopable Cat Litter Foodhold USA Purina Tidy Cats Clay Cat Litter for Multiple Cats Nestle Purina pillow protector Clean Sleep Vinyl Pillow Protectors Extra Heavy 6 Gauge w/ Ultra Fresh Protection Priva diapers Huggies Supreme Natural Fit Diapers Kimberly-Clark Pampers Baby Dry Diapers Procter & Gamble Target Jumbo Baby Diapers Stretchable Grip Tabs Ultra Absorbent Target Corporation Luvs Guaranteed Ultra Leak Guards Jumbo Diapers Viacom
    [Show full text]
  • Certification for Non-Drug Products
    GENERAL CONFORMITY CERTIFICATE Pursuant to 15 U.S.C. § 2063(a), the parties identified in boxes 3, 4, and 5 (as applicable) hereby certify, based on a reasonable testing program (and third party testing, as applicable), that the product identified in box 1 complies with the regulations, rules, bans, and/or standards identified in box 2. Issue Date: 11/26/08 1. Specific product covered by this certificate: Tide, Cheer, Gain, Dreft, Ivory Snow, Era, Ace and Ariel Liquid (Laundry) Detergents. 2. Specific regulation(s), rule(s), ban(s), and/or standard(s) for which this product is being certified: Federal Hazardous Substances Act (FHSA; 16CFR1500): 16CFR1500.4 (Human experience with hazardous substances); 16CFR1500.121 (Labeling requirements, prominence, placement, and conspicuousness); 16CFR1500.127 (Substances with multiple hazards); 16CFR1500.3(c)(6)(iii)(B) 3. Domestic or foreign manufacturer (as applicable) certifying compliance: Name: The Procter & Gamble Company Mailing address: 1 Procter & Gamble Plaza, Cincinnati, OH 45202 Telephone number: 866-607-5535 4. Importer certifying compliance (provide this information only if the product is imported): Name: Not Applicable Mailing address: Telephone number: 5. Private labeler certifying compliance (provide this information only if there is a private labeler): Name: Not Applicable Mailing address: Telephone number: 6. Individual maintaining records of the test results upon which this certification is based: Name: Product Safety & Regulatory Affairs Manager Mailing address: 5299 Spring Grove Avenue, Cincinnati, OH 45217 Telephone number: 866-607-5535 7. Date and place where this product was manufactured: Varies – indicated on each shipping case by standard ten-character code (abbbccccdd). a – 1 digit years; (e.g.
    [Show full text]
  • Laundry Detergent Industry
    COMPETITIVE IMPLICATIONS OF ENVIRONMENTAL REGULATION: IN THE LAUNDRY DETERGENT INDUSTRY by: Mariette T. Johnson and Barbara Marcus The Management Institute for Environment & Business Washington, D.C. 20036 202-833-6556 U.S. EPA Cooperative Agreement #CR824410-01 Project Officer: Dr. Alan Carlin Office of Policy, Planning and Evaluation U.S. Environmental Protection Agency Washington, D.C. 20460 Report prepared for: Office of Policy, Planning and Evaluation U.S. Environmental Protection Agency Washington, D.C. 20460 The Management Institute for Environment & Business June 1996 DISCLAIMER Although prepared with EPA funding, this report has neither been reviewed nor approved by the he U.S. Environmental Protection Agency for publication as an EPA report. The contents do not necessarily reflect the views or polices of the U.S. Environmental Protection Agency, nor does mention of trade names or commercial products constitute endorsement or recommendation for use. TABLE OF CONTENTS INTRODUCTION ...................................................................... 3 INDUSTRY STRUCTURE .............................................................. 3 Product ........................................................................ 3 Market Dynamics ............................................................... 4 Threat of New Entrants ........................................................... 5 Leading Supplying Nations ....................................................... 5 ENVIRONMENTAL, HEALTH & SAFETY PRESSURES ....................................
    [Show full text]
  • Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty
    Journal of Marketing Management June 2019, Vol. 7, No. 1, pp. 94-104 ISSN: 2333-6080(Print), 2333-6099(Online) Copyright © The Author(s). All Rights Reserved. Published by American Research Institute for Policy Development DOI: 10.15640/jmm.v7n1a8 URL: https://doi.org/10.15640/jmm.v7n1a8 Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty Anthony Koschmann1 Abstract A common strategy of large firms is to own several brands in the same product category space (i.e., the „house of brands‟) to segment the market and leverage product capacity and distribution networks. However, a purely financial view of this strategy often overlooks whether these brands have truly segmented the market to find loyal consumer segments or the value of the brand relative to the competitive space. This research proposes evaluating the house of brands strategy through two measures: brand loyalty when competing against its sibling brands (intra-firm loyalty) and the brand‟s ability to generate value to consumers (brand equity). A framework using these two measures proposes four brand types (resonant, change of pace, niche, do-or-die). The framework is examined using large-scale household purchases of laundry detergent brands from two large firms. The results show that each firm has brands occupying varying positions in the framework, with a linkage between intra-firm loyalty and brand equity. Importantly, some brands are seemingly kept in the marketplace despite neither finding a loyal consumer segment nor generating brand equity. The research concludes with managerial implications in using the framework as a tool for evaluating the house of brands strategy.
    [Show full text]