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Los Angeles

1731 Workman Street Los Angeles, CA 90031/ 323-222-7171/ OUTFRONTmedia.com

Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.

We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices.

We are Outfront Media. Always innovating. Always connecting. Always on. Always the right choice. Always. Why Go Out-of-Home? Los Angeles

It’s Simple — That’s Where the People Are! OOH advertising reaches almost the entire U.S. adult population each According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more week. time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily commute, on their lunch break and throughout shopping trips. Out-of-home is often the last message a consumer receives before making a service or buying decision.

Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from 100% 96% 95% home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the 91% point-of-sale. 80% 70% 71% 61% 67% 60%

40%

20% Outdoor Commuters Pedestrians Television Radio Newspaper Internet 0% Out-of-Home

Why Outfront Media? We deliver audience. Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently — more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refne our delivery. Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the We deliver service. decision to stop at the store while on their way home — all times when outdoor advertising has We are committed to delivering research and information that helps tailor a program to achieve the opportunity to infuence purchasing and service decisions. your marketing objectives. We are committed to the “after-sale,” following your program through Source: Arbitron Out-of-Home Advertising Report, 2013 to success.

Why Now? We deliver America. Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban an emerging marketplace that is redefning how we interact with media and content. As the centers, rail displays in transportation systems that connect bedroom communities to traditional media model gets reconfgured, out-of-home becomes the ONLY mass media choice. commercial centers, high-impact digital billboards, or standard billboards on highways entering We are always there and we are always on. or leaving major cities, we have you covered.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com National In-Car Study Los Angeles

18 1/2 Hours per week on the road! Billboards move consumers to action!** Buses & Shelters get attention!** On a roadside billboard, have you ever learned of... At any time in the past 7 days have you noticed a...(total) 3:00 2:52 an event 58% public bus, not including a school bus? 59% 2:07 a store* 50% 2:00 a restaurant* 58% a phone number 26% bus stop? 47% 1:00 a website address 28%

a radio tune-in 44% taxi cab? 38%

0:00 a TV show tune-in Typical Weekday Typical Weekend 33% 0% 25% 50% 75% 0% 25% 50% 75% 100% How much time in hours or minutes do you spend combined, either driving or riding as a passenger in any vehicle, on a *and visited establishment typical weekday/weekend? Results displayed in hours: minutes

31% Increase in time spent in-car. 71% of travelers notice Billboard Ads.* Workers shop on their way home.** From work to...

3:00 fast-food restaurant 44% 2:52 a sit-down 31% Increase restaurant 22%

2:00 a grocery store 2:11 Most of 82% Sometimes the Time a drug store 53% 28% 34% a convenience store 1:00 58% a dept. store 32% Each Time 9% a “Big Box” store 63% 0 Never 2003 2009 Almost Never 11% 0% 25% 50% 75% 100% During our 2003 national in-car media survey, Arbitron found 16% that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday — a 31% increase.

Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009 Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Out-of-Home Creates Awareness! Los Angeles

7 out of 10

Adults say that they’ve seen an OOH ad in the past month

And among those who have seen an OOH ad:

70% 58% 55% 41% Say OOH is very, or Search the web as a Use mobile /social Are more likely to learn somewhat likely, to direct result of seeing media to share about the brand being influence a purchase. an ad. information while advertised. viewing

Source: Touchpoints USA Billboard Study, 2012 Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Moving Consumers to Action! Los Angeles

7 out of 10

Adults say that they’ve seen an OOH ad in the past month

And among those who have seen an OOH ad:

40% 40% 40% 39% 33% viewed a WATCHED a TV visited a TALKED about a ATTENDED an event DIRECTIONAL ad program RESTAURANT product advertised advertised advertised advertised

29% 28% 26% 26% 18% shopped a shopped a visited a IMMEDIATELY CALLED SALE in-store SALE online WEBSITE that visited business a phone number that week that week was advertised advertised Source: Arbitron OOH Industry Report, 2013 Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com OOH: A Return On Your Investment Los Angeles

$4.00

It’s Simple — That’s Where the People Are! $3.50 $3.14 $3.38 $3.00 $2.80 The British media research frm Brandscience analyzed over 600 $2.43 econometric case studies to gauge the impact of out-of-home on sales $2.50 $2.41 results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy $2.00 Sales ROI with other media. Brandscience found for each dollar spent on out-of-home $1.50 advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in $1.00 the average media mix. $.50 TV PRINT OOH RADIO ONLINE $-

Research studies have repeatedly shown that OOH signifcantly lowers the cost of advertising. Using out-of-home in combination with other media improves To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines the retention of a campaign’s advertising message. This works can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers particularly well for television and online advertising. the same audience at signifcantly lower costs. Only radio comes anywhere close.

$50.00 Newspapers Television Magazines Internet $40.00 Cable Broadcast 18

$30.00 16

Online 14

12 $20.00 OOH Radio 10 8

$10.00 6

4 Message Decay Rate (Days) Rate Decay Message

$0 2 0 Spot Daily Poster Shelter Bulletin Network Network Business Business Without OOH With OOH Portal Sites Search Sites InterconnectZoned Spot NewsweekliesMen’s Interest General Content Spot TVSpot - News TV - Prime Business Content Women’s Fashion Spot TVNetwork - Early Eve.TV - Prime Source: OAAA.org, 2013 Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Increase Your Reach! Los Angeles

According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio.

+316% +212% +68% +45% +18%

TV Radio Web Social Mobile App

Source: Touchpoints USA Billboard Study, 2012

Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.

400 350 350 294 311 300 Television 250 Radio 200 180 174 154 Newspaper/Magazine 150 98 95 100 98 Out-of-Home 61 61 63 50

Search Facebook Twitter Source: Arbitration OOH Industry Report, 2013 Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Top 50 Market Coverage Los Angeles

CBSA Bulletins/ Jr. Commuter Rail / Street Wrapped Market Posters Buses Population Age 18 + Walls Posters Subway Furniture Media

New York, NY / D D X D X 15,542,241 North Jersey & Central Jersey D D X X Los Angeles-Long Beach, CA 10,097,604 D X X X D X

Chicago, IL-IN-WI 7,240,935 D D X X

Dallas-Ft. Worth-Arlington, TX 5,021,427 D D X X Philadelphia, PA-NJ-DE-MD / D X X 4,685,125 South Jersey X X X

Miami-Ft. Lauderdale, FL 3,362,398 D D X X X

Houston-The Woodlands, TX 4,618,841 D

Washington, DC-VA-MD-WV 4,586,521 X X X X

Atlanta, GA 4,151,743 D D X D X X X

Boston-Cambridge-Newton, 3,719,611 X X X X MA-NH

San Francisco / D X X X X X X

Oakland / 3,581,937 D X X

San Jose, CA D X X X X Detroit-Warren-Dearborn, MI 3,304,083 D X X X Phoenix-Mesa-Scottsdale, AZ 3,291,338 D D X X X X Riverside, CA 3,198,983 X X X Seattle-Tacoma-Bellevue, WA 2,801,694 X X Minneapolis - St. Paul, MN 2,619,027 D X X X San Diego-Carlsbad, CA 2,482,234 X X Tampa-St. Petersburg 2,295,936 D X (Sarasota), FL Baltimore-Columbia-Towson, 2,160,112 MD

St. Louis, MO-IL 2,154,121 D D

Denver-Aurora-Lakewood, CO 2,048,026 X X X

Pittsburgh, PA 1,903,671 X

Portland-Vancouver, OR-WA 1,787,126 X

Orlando-Kissimmee-Sanford, 1,761,904 D FL Charlotte-Concord, NC-SC 1,755,360 D

“X” indicates media available "D” indicates digital media available Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Top 50 Market Coverage Los Angeles

CBSA Bulletins/ Jr. Commuter Rail / Street Wrapped Market Posters Buses Population Age 18 + Walls Posters Subway Furniture Media San Antonio-New Braunfels, 1,693,865 X TX

Sacramento-Roseville, CA 1,692,858 D D

Cincinnati, OH-KY-IN 1,618,382 X

Cleveland-Elyria,OH 1,600,000 D

Kansas City, MO-KS 1,542,644 D X X

Las Vegas-Henderson- 1,534,839 X D X X X Paradise, NV

Columbus, OH 1,493,736 D

San Jose-Sunnyvale, CA 1,471,292 D X X

Indianapolis-Carmel- 1,458,887 D Anderson, IN

Austin-Round Rock, TX 1,432,156

Nashville-Davidson, TN 1,342,734 D X

Virginia Beach, VA-NC 1,326,944 X

Providence-Warwick, RI-MA 1,269,798 X

Milwaukee-Waukesha, WI 1,196,260 X

Jacksonville, FL 1,074,558 D

Memphis, TN-MS-AR 1,005,686 D

Oklahoma City, OK 994,106

Louisville, KY-IN 968,041 D X X X

Richmond, VA 965,375 X

New Orleans-Metairie, LA 960,471 D X X

Hartford-West Hartford, CT 957,210 D D

Raleigh, NC 908,951 X

Buffalo-Cheektowaga, NY 899,003

Birmingham-Hoover, AL 873,778

Rochester, NY 849,624 X

“X” indicates media available "D” indicates digital media available Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Los Angeles Overview Los Angeles

As the entertainment capital of the world, Los Angeles is one of the most important economic and cultural centers in the United States. The extraordinary year-round warm weather and variety of entertainment options make LA the place to be with more than 40 million visitors traveling to the area each year.

Los Angeles is diverse in all things – people, recreation, art, food, neighborhoods and ecosystems. It is also on the leading edge of several growth industries including fashion, health services, aerospace and technology. Outfront Media dominates the vast region with a variety of traditional and transit formats, including exclusive coverage on the LA Metro rail system.

With all of the out-of-home media opportunities with Outfront Media, you are certain to attract attention from your key audience and create buzz for your brand.

Market Demographics: CBSA Population (18+) 9,962,079 HHI $100K+: 25.93% College Educated (4+ yrs): 37.80% White Collar Occupation: 62.12% Blue Collar Occupation: 19.57% Available Products: • Bulletins/Wallscapes 1,900+ Faces Race & Ethnicity: White: 30.77% Asian: 15.01% • Posters 2,300+ Faces AA/B: 6.44% Other: 2.51% • Digital Billboards/Posters 19 Faces Hispanic: 45.09% • Lifestyle Centers 11 Centers • Bus Shelters 5,000+ Faces • Buses 3,000+ Buses Source: Census Data, Los Angeles, CA 2014 update • Rail LA Metro Rail System

Market In Motion: Drove alone to any place (wk): 85.3% Traveled 200+ miles (wk): 20.0% Spent 30+ minutes traveling to work one way: 19.0% Walked 3+ miles town/city (wk): 28.5% Took the bus to any place (wk): 15.6%

Source: Scarborough Research 2014, Los Angeles CBSA, Release 1

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Points of Interest Los Angeles

Major Points of Interest: Professional Sports Teams: Walt Disney Concert Hall Los Angeles Dodgers Greek Theatre Los Angeles Lakers Hollywood Bowl Los Angeles Clippers Pantages Theatre Los Angeles Sparks Los Angeles County Museum of Art Los Angeles Kings MOCA Museum Los Angeles Galaxy Grauman's Chinese Theater Los Angeles Angels of Anaheim Hollywood Walk of Fame Anaheim Ducks Dolby Theatre The Getty Center LA Live Colleges/Universities: Armand Hammer Museum UCLA Autry Museum of Western Heritage USC California Museum of Science and Industry University of California Irvine Cerritos Center for Performing Arts Cal State Fullerton Shubert Theatre Cal State Long Beach Taper Ahmanson Theatre Cal State Los Angeles Cal State Northridge Pepperdine University Major Headquarters Santa Monica College Cartoon Network Disney Dole Foods Shopping Centers/Nightlife: Edison Staples Center Fox Disneyland MGM Hollywood Nestle USA 3rd Street Promenade Guess Honda Center American Apparel Rodeo Drive Occidental Petroleum Santa Monica Pier Paramount Pictures Sunset Strip Ralphs LA Live Sketchers Hollywood & Highland Sony Pictures Old Town Pasadena Universal Melrose Avenue Warner Bros Knott's Berry Farm DIRECTV The Grove Mattel Universal Studios Venice Beach Westmont Village Convention Centers: Los Angeles Convention Center Anaheim Convention Center Long Beach Convention Center Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bulletins Los Angeles

Exposure. Presence. Impressions.

What advertising opportunities are on bulletins? Product Information: Located on key highways, intersections and integral choke points in Los Angeles, bulletins offer unparalleled outdoor coverage • 14’h x 48’w and make your message larger-than-life. • Odd Sizes • Extensions available How can bulletins connect with consumers? Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message Coverage: to the masses. Month-long presence and tremendous visibility to vehicular traffic impacts commuters on the go and infuences See map for complete coverage purchase decisions.

Why are bulletins valuable to advertisers? Your message generates ultimate brand awareness. Bulletins offer a vibrant creative canvas to make a major splash in the Los Angeles market that is sure to catch the attention of daily commuters and historically high traffic fow.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bulletins Los Angeles

Coverage

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Digital Billboards Los Angeles

Dynamic. Relevant. Impactful.

What are digital bulletins? Product Information: Digital billboards provide advertisers with ultimate fexibility. Day-parting, last minute updates and promotional campaigns are all • LED Display Size: possible with endless creative opportunities. 14'h x 48'w • Spot Length: How can the digital bulletins connect with consumers? :08 seconds Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on digital billboards. Coverage: See map for complete coverage Why are digital bulletins valuable to advertisers? Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allow the advertiser to change copy within minutes without any printing or installation costs.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Digital Billboards Los Angeles

Coverage

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Digital Freeway Network Los Angeles

Unified. Convenient. Powerful.

What is the digital freeway network? Product Information: The digital freeway network includes 7 digital bulletins located on the major freeways of Los Angeles. These boards are bought • LED Display Size: as a package to ensure maximum exposure and impact within the high mileage commuters of LA. 14'h x 48'w • Spot Length: How can the digital freeway network connect with consumers? :08 seconds The digital freeway network package allows advertisers to reach and speak to consumers within all corners of greater LA. With a high percentage of Angeleno’s driving far distances, advertisers have the opportunity to increase frequency with this package. Coverage: See map for complete coverage Why is the digital freeway network valuable to advertisers? The digital freeway network allows advertisers to double their exposure to consumers and engage drivers, especially during high traffic times.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Digital Freeway Network Los Angeles

Coverage

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Digital Posters 1OAK Los Angeles

Dynamic. Prime Positioning.

What are digital posters? Product Information: These digital units are strategically located along the desirable and historic Sunset Strip in West Hollywood in one of the country’s • (2) 10’h x 22’w screens* most active nightlife districts. With the ability to change copy dynamically the same day, digital posters provide advertisers with • (8) :08 spots available* ultimate fexibility. • Hours of Operation: 6:00 AM -2:00 AM

How can digital posters connect with consumers? Coverage: The daytime rush on Sunset Boulevard creates long dwell times, providing the prime opportunity for you to connect with locals Sunset Boulevard and tourists alike from diverse audience segments. Come nightfall, your message will be seen by the who’s who of entertainment, from trendsetters to hip-hop moguls to Hollywood a-listers, advertisers have the ability to impact them all! *The units are sold as a married pair. A 9th spot is reserved for and will be utilized by the city of West Hollywood for public art. Why are digital posters valuable to advertisers? The key placement, dynamic exposure, and advanced technology of the 1OAK digital posters give advertisers endless creative possibilities.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Sunset Video Vision XD Los Angeles

Colorful. Excitement. Stand Out.

What is sunset video vision xd? Product Information: The sunset video vision xd is strategically located along the world famous Sunset Strip in West Hollywood. More than 1,128,000 • 19’x 24’w jumbo screen people travel Sunset Boulevard each week, making it one of LA’s busiest thoroughfares! With (2) screens, this multi-media canvas • 8’h x12’w pedestrian level screen of creativity brings your brand to life on over 550 square feet of state-of-the-art LED technology. • :60 second loop • Hours of Operation: 7:00 AM -3:00 AM How can sunset video vision xd connect with consumers? The daytime rush on Sunset Boulevard creates long dwell times, providing the prime opportunity for you to connect with locals and Coverage: tourists alike from diverse audience segments. Longer dwell times make sunset video vision xd a prime location for engagement Sunset Boulevard zones, social contests/live feeds and more! With capabilities such as moving video, freeze frame, slide show and live feeds, the possibilities are endless!

Why is sunset video vision xd valuable to advertisers? It’s iconic, cutting-edge and located along one of the world’s most famous boulevards. With the sunset video vision xd, you can be seen on the world famous sunset strip! Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Sunset Boulevard Billboards Los Angeles

Spotlight. Influential. Impressions.

What is sunset boulevard? Product Information: Sunset Boulevard is located on the westside of Los Angeles stretching from downtown to the Pacifc Ocean in the Pacifc • Sizes vary by location Palisades. This boulevard is one of LA’s most traveled with over 1,128,000 motorists per week. Coverage: How can sunset boulevard connect with consumers? See map for complete coverage Sunset Boulevard draws people from all over the world, maximizing impressions and exposure to an advertiser’s brand.

Why is sunset boulevard valuable to advertisers? Most famous for the “Sunset Strip” club scene along the section running through West Hollywood, this boulevard is now host to several upscale boutique shops, 5 star restaurants, night clubs and high income residents and is also the entertainment center for LA’s television and music industry.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Sunset Boulevard Billboards Los Angeles

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Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bulletin Squares Los Angeles

Glowing Results. Versatile.

What are bulletin squares? Product Information: Bulletin squares are located on heavily traveled boulevards and freeways throughout Los Angeles. This media provides branding • 26’h X 24’w with a clear and continuous message throughout the year. Coverage: How can bulletin squares connect with consumers? See map for complete coverage This vertical format bulletin allows for cross branding between several out-of-home media formats to resonate among passersby.

Why are bulletin squares valuable to advertisers? Bulletin squares offer unparalleled targeted coverage of downtown Los Angeles, LAX, the San Fernando Valley, Universal City, Glendale, West Hollywood & Century City.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bulletin Squares Los Angeles

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Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Posters Los Angeles

Street Smart. Targeted. Impact.

What are posters? Product Information: Located along primary and secondary roadways in Los Angeles, posters are highly visible to both pedestrian and vehicular traffic. • 10'5"h x 22'8"w Posters are also made of 100% recyclable polyethylene printed copy. • Available in Premier Panels (12'3"h x 24'6"w)

How can posters connect with consumers? Coverage: Neighborhood penetration makes posters the ideal point of purchase media. Demographic-specifc locations bring your ad See map for complete coverage directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations. Their smaller canvas also allows these signs to be placed in local neighborhoods where bulletins are zoned out.

Why are posters valuable to advertisers? These big, bold and environmentally friendly boards are visually engaging — regardless of weather conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board. Posters also offer point-of-purchase opportunities and are a great medium for local businesses to drive traffic to their stores.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Posters Los Angeles

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Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Mobile Billboards Los Angeles

Street Smart. Targeted. Impactful.

What are mobile billboards? Product Information: Mobile billboards have four advertising displays — one on each side and two on the back. Each panel is backlit illuminated, which • 515 sq ft. makes your advertisements distinct and visually persuasive day and night. • GPS tracking system per truck

How can mobile billboards connect with consumers? Locations: Mobile billboards can be left parked adjacent to special events, like trade shows, concerts, sporting events, mall promotions Targeted routes available on a request basis providing a wealth of point of purchase opportunities!

Why are mobile billboards valuable to advertisers? Routes are specifcally customized for your promotional needs. Target heavily trafficked routes or neighborhoods to forge new relationships with your consumer.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Tall Walls Los Angeles

Influential. Progressive. Flexible.

What are tall walls? Product Information: Tower above the competition and make your advertising campaign a city landmark! Affixed to buildings in heavily trafficked areas • Sizes vary by location and visible from a great distance, tall walls provide maximum impact for creative messages. Coverage: How can tall walls connect with consumers? See map for complete coverage Wallscapes are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Achieve ultimate exposure for your brand with rapid frequency and reach.

Why are tall walls valuable to advertisers? Key exposure at integral choke points and in major downtown districts keeps your message top of mind. Walls are perfect for penetrating Los Angeles and vary in size, providing endless creative options.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Tall Walls Los Angeles

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Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Specialty Wallscapes Los Angeles

Impressive. Exposure. Impressions.

What are specialty wallscapes? Product Information: Specialty wallscapes are impressive advertising units showcased in the epicenter of Los Angeles's most visited areas, such as • Media pieces vary per center Santa Monica, Hollywood, and Bevery Hills. Coverage: How can specialty wallscapes connect with consumers? • Hollywood & Highland Situated in Los Angeles's most heavily trafficed areas, these specialty wallscapes reach both tourists and locals in affluent • W Hotel shopping and entertainment districts, so your brand will be top of mind! • 1600 Vine • Santa Monica Parking Garages • Beverly Center Why are specialty wallscapse valuable to advertisers? • Westfeld Century City Specialty wallscapes provide advertisers with the ability to reach consumers with oversized and powerful messages while in the shopping mindset.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Lifestyle Centers Los Angeles

Unique. Spectacular. Engaging.

What are lifestyle centers? Product Information: Lifestyle centers are premium retail, restaurant, and public space destinations that provide a dynamic all-in-one environment • Media pieces vary per center captivating affluent visitors from across Southern California. They redefne the shopping center and attract nationally known and one-of-a-kind retailers and restaurateurs seeking an affluent, trend-setting audience in an environment that provides consumers Coverage: sophisticated service and style. • The Grove • The Americana at Brand • Encino Marketplace • The Lakes at Thousand Oaks How can lifestyle centers connect with consumers? • The Village at Moorpark • The Commons at Calabasas With lifestyle centers it’s all about location. These centers are located in and near LA’s most vibrant and affluent communities. • Paseo Colorado • Santa Monica Place Bring your brand to life within these dynamic retail and entertainment environments beloved by affluent Angelenos. • The Block at Orange • The Village at Thousand Oaks • The Waterside at Marina Del Ray • The Promenade at Westlake Why are lifestyle centers valuable to advertisers? The average household income of visitors is more than $125,000 per year making these centers the key to targeting upscale areas and high-income consumers.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com AMC Theater Media Los Angeles

Engaging. Presence. Impressions.

What is AMC theater media? Product Information: AMC theater media surrounds infuential movie-goers as they enter these top rated and top attendend movie theater destinations • Media pieces vary per center in Los Angeles. Coverage: How can AMC theater media connect with consumers? • The Block at Orange With Los Angeles serving as the entertaiment capital of the world, the AMC movie theaters are commonly crowded with infuential • Burbank 16 movie and entertaiment enthusiasts. • Century City 15 • Santa Monica 7 • Del Amo 18 Why is AMC theater media valuable to advertisers? • Criterion 6 Advertising on AMC theater media allows advertisers to target a receptive entertaiment consumer in a fun and highly trafficked • Loews Broadway 4 environment.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Rail Media Los Angeles

Reach. Exposure. Captivate.

What advertising opportunities are on the Metro rail? Product Information: Capture the attention of LA’s 350,000+ daily Metro rail riders. With ridership up 10% from previous years, the LA rail system • Dioramas remains a fast, reliable, cost-effective and clean way for riders to get to their destination. Rail advertising provides a unique • 2-Sheet Posters opportunity for marketers to spend time with a very affluent demographic of suburbanites commuting into downtown Los Angeles. • Station Dominations • Interior Car Cards How can rail media connect with consumers? • Rail Kings Metro rail is the way to reach the masses or to target a specifc group of consumers. Twice a day, 22 ‘work days’ a month, • Train Wraps commuters spend approximately 10+ hours riding, waiting & walking through stations while absorbing ads. Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Coverage: See map for complete coverage Why is rail media valuable to advertisers? Metro rail ads infuence a completely captive audience as riders complete daily activities, run errands and go out on the town – ensuring that your ad is seen immediately before their activity or purchase. Throughout the years sporting events, special events and the increasing price of gas have contributed to an increase in ridership numbers. With over 80 stations throughout the system (and growing!) and endless media formats to choose from, your message will capture and dominate the attention of commuters. Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Rail Media Los Angeles

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Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Dioramas Los Angeles

Vibrant. Bright. Eye-Catching.

What advertising opportunities are on dioramas? Product Information: Positioned in highly trafficked rail stations, dioramas provide targeted exposure for your creative message. Dioramas are ideal for • 46.75"h x 46.75"w increasing brand exposure to both the masses and to a targeted audience. Coverage: How can dioramas connect with consumers? Metro rail Backlit illumination allows for attractive exhibition and high visibility during all hours of Metro rail operation. These vibrant and Targeted area/demographic on a request basis colorful platform ads are impossible to miss and leave a lasting impression on commuters.

Why are dioramas valuable to advertisers? With a glossy, vibrant fnish, dioramas are magazine pages brought to life. Increase your long-term product recognition and expand your reach to Angelinos with these backlit units, sure to command attention from passersby.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com 2-Sheet Posters Los Angeles

Demand Attention. Connect.

What advertising opportunities are on 2-sheet posters? Product Information: This high impact format can target key demographics — both upscale audiences and multicultural — while commuters make their • 46"h x 60"w way to the platform. Drive your message to potential consumers with this highly visible, eye-level medium seen by passengers as they enter and exit the stations. Coverage: Metro rail - Red & Purple Line stations How can 2-sheet posters connect with consumers? Targeted area/demographic on a request basis These highly visible, clean posters demand attention in an otherwise hectic commuter environment — giving riders the opportunity to break away from their surroundings and to completely absorb your message. With 2-sheet posters, advertisers are able to send multiple messages to Metro rail commuters at all stopping points.

Why are 2-sheet posters valuable to advertisers? Forge new relationships with the 8 million+ monthly riders through Metro rail 2-sheet posters spread throughout the red and purple lines. The LA Metro rail system is destination driven, creating the perfect opportunity for directional ads or to target a specifc group of consumers with your message. Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Station Domination Los Angeles

Consuming. Experiential. Strong.

What advertising opportunities are in station dominations? Product Information: Station dominations offer the unique opportunity to completely saturate the total environment within a LA Metro rail station. • Media varies per station Advertisers can make a major impact in the market with special sites strategically located in high traffic stations along the red line. • Each station is sold as a complete package only Red line stations are clean and bright creating the perfect place to showcase your brand! Coverage: How can station dominations connect with consumers? • North Hollywood Station The red line is a transportation link between the San Fernando Valley, Hollywood, downtown LA, LAX, the LA beach communities • Universal City Station and Pasadena – all affluent areas in Los Angeles County. Devise a complete sponsorship environment within an entire Metro • Hollywood/Highland Station rail station along this line. With 7 station dominations, uniquely targeted, this medium encompasses entire traditional rail station • Hollywood/Vine Station media space and non-traditional displays placed at concourse and platform levels. • Metro Center Station (7th and Figueroa) • Union Station Why are station dominations valuable to advertisers? • Pershing Square Station Station dominations transform commuters’ daily ride into a total “brand experience,” delivering multiple campaign messages and unrivaled brand awareness. Advertisers can create an exhibit that surrounds the consumer with multiple messages. Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Interior Car Cards Los Angeles

Perfect Placement. Dwell Times.

What advertising opportunities are on interior car cards? Product Information: Interior car cards are a low cost medium that are directly in sight of commuters throughout their entire trip. Your brand will travel • 22.25"h x 21"w throughout the city with Metro rail riders, maintaining the eyes of current riders while constantly attracting new ones. Coverage: How can interior car cards connect with consumers? Metro rail - system wide Spend time with various demographics commuting into LA’s business districts. Interior car card advertising provides high reach and frequency against a desirable audience. This format is a great opportunity for advertisers to bring product information to the consumer and to “sell” to a captive audience.

Why are interior car cards valuable to advertisers? The average rail commuter rides the train 2 times a day and more than 20 times a month creating over 40 opportunities for your message to be seen and absorbed. High dwell times means commuters can ‘take in’ your message and identify with your brand. With hard to miss placement and high reach and frequency, advertising messages resonate with riders on their daily commute.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Rail Kings Los Angeles

Visible. Extend Your Message.

What advertising opportunities are on rail kings? Product Information: Rail kings are advertisements on the side of rail cars, infuencing both riders and onlookers alike while they are waiting for their • 30"h x 144"w train to arrive. Send multiple messages to commuters waiting on the platform by utilizing the sides of the train to leave a lasting impression right before they board the train. Coverage: Metro rail - Gold, Green & Expo Lines How can rail kings connect with consumers? Rail kings reach a number of commuters traveling from the LA beach communities and the San Gabriel Valley into downtown LA. Rail kings provide penetration along these routes that ensures that your brand resonates among affluent riders.

Why are rail kings valuable to advertisers? Send multiple messages to commuters at all stopping points along the green and yellow rail lines giving advertisers high frequency against a desirable audience. Put your brand in the spotlight! Placed directly across the side of cars, Rail kings are all that your audience sees as the train rolls into the station.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Train Wraps Los Angeles

Showstopper. Memorable.

What advertising opportunities are on train wraps? Product Information: Train wraps are “rolling canvases” that run from the LA beach communities and the San Gabriel Valley into downtown LA. Impact • Full Wrap both riders and Metro rail commuters with trains that run along the median of the 105 and the 210 freeways in areas that are • Half Wrap currently zoned out for traditional outdoor. • No Window Coverage • Consists of a married pair of 2 train cars How can train wraps connect with consumers? Train wraps make a dramatic entrance when they pull into a station, attracting the attention of eager commuters standing along Coverage: the platform as the large-scale imagery as it rolls by. Train wraps make the connection between the impact of billboards and the Metro rail - Gold, Green & Expo Lines frequency of Metro rail media.

Why are train wraps valuable to advertisers? Train wraps produce a huge “wow factor,” allowing you to take ownership of a train to further your brand awareness. They allow a single advertiser the opportunity to engage this upscale rider as they unwind after a long work day. Saturate the environment and dominate the attention among LA’s completely captive Metro rail audience. Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bus Media Los Angeles

Creative. Attention Grabbing.

What advertising opportunities are on bus media? Product Information: Buses serve as ‘rolling billboards’ traveling in and around densely populated city streets, leaving a lasting impact on pedestrians, • King Size Bus Posters • Window Extensions motorists and passengers. Eye level bus exterior ads provide maximum exposure for your organization in a stand-alone • 30 x 215 Bus Posters • Taillight Displays environment. • Kong Size Bus Posters • Headlight Displays • Ultra Super King • L-Sides How can bus media connect with consumers? • Fullback Bus Displays • King Plus Buses are demand responsive and follow population fows. Buses go where the people go and allow advertisers to connect with • Ultra Super Triads • Headliners consumers. Eye-level ads are impossible to miss and leave lasting impressions. • Half/Full Wrapped Buses • Brand Buses • Interior Bus Cards

Why is bus media valuable to advertisers? Coverage: Pedestrians, motorists and passengers are impacted by the big exterior ads that are highly visible at eye-level, in close proximity See map for complete coverage to consumers. Interior bus ads beneft from ride times that afford time to read and absorb copy.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bus Media Los Angeles

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Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com King Size Bus Posters Los Angeles

Bold. Direct. Vibrant.

What advertising opportunities are on king size bus posters? Product Information: Impact Los Angeles’s most densely populated and diverse areas with bus kings, the ultimate mass reach media. Bring your ad • 30"h x 144"w campaign to the masses with daily exposure in a standalone environment. • Add a headliner and/or l-Side for more impact!

How can king size bus posters connect with consumers? Coverage: Be king of the road! These vibrant, colorful and eye-level ads are impossible to miss and leave a lasting impression on pedestrians, Metrobus motorists and passengers. The creative possibilities are endless with extensions, an added headliner or l-Side coverage. Targeted area/demographic on a request basis

Why are king size bus posters valuable to advertisers? Bus kings offer unique penetration into the heaviest business, entertainment and residential clusters where traditional Bulletins are not available, establishing major impact on “hard-to-reach” consumers. With a standard size for all markets, this medium is easily deployed in multiple locations.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com 30x215s Los Angeles

Colorful. Extend Your Message.

What advertising opportunities are on 30x215s? Product Information: This brand new format is 50 percent bigger than the current king size bus poster, and is standardized to run on any Outfront • 30"h x 215"w Media market bus feet. Stand alone presence on saturated city streets allows your message to resonate day after day. • Add a headliner and/or l-Side for more impact!

How can 30x215s connect with consumers? Coverage: Take creative imagery to the next level with diverse creative options. Vibrant and colorful additions to the 30x215 include headliners Metrobus extending across the top of the bus, l-sides that vertically extended your message, or even add both to go beyond out-of-home Targeted area/demographic on a request basis borders.

Why are 30x215s valuable to advertisers? Get the conversation started on the streets with this oversized rolling display, while generating multiple impressions from pedestrian & vehicular traffic. Hard to miss presence increases brand recognition and awareness amongst the always active, mobile population.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com King Plus Los Angeles

Unique. Beyond the Borders.

What advertising opportunities are on king plus'? Product Information: Stand alone presence on saturated city streets allows your message to resonate day after day. Get the attention of the masses • Each window max of 30"h x 43"w with this highly original bus format that allows you window coverage in a stand-out way. Coverage: How can king plus' connect with consumers? Metrobus Take creative imagery to the next level with diverse creative options. Dramatic impact makes this the perfect medium to bring Targeted area/demographic on a request basis your campaign to life!

Why are king plus' valuable to advertisers? Get the conversation started on the streets with this eye-catching display, while generating multiple impressions from pedestrian & vehicular traffic. Hard to miss presence increases awareness amongst the always active, mobile population.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Kong Size Bus Posters Los Angeles

Large Format. Visible.

What advertising opportunities are on kong size bus posters? Product Information: Buses pass through shopping, fnancial and commercial districts, allowing for point-of-purchase campaigns. Kongs are the • 36"h x 215"w perfect medium to promote special events, promotional tie-ins or launch a new brand. • Add a headliner and/or l-Side for more impact!

How can kong size bus posters connect with consumers? Coverage: These eye-catching ads attract consumers with high-quality creative that covers almost 18 feet of exterior space on the bus; your Metrobus message is sure to make a lasting impression. Targeted area/demographic on a request basis

Why are kong size bus posters valuable to advertisers? These “rolling billboards” are an extension of the traditional bus kings, offering tremendous visibility on the street. Kongs establish a major impact on vehicular and pedestrian traffic throughout the vibrant Los Angeles area!

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Ultra Super Kings Los Angeles

Excitement. Drama. Wow Factor.

What advertising opportunities are on ultra super kings? Product Information: Also known as “rolling billboards,” these unique displays attract your target audience with high-quality creative at eye-level. • Sizes vary based on coverage and availability Bring your ad campaign to the masses with daily exposures in a stand-alone environment. Ultra super kings can be used to complement the horizontal format of a traditional billboard or poster campaign. Coverage: Metrobus How can ultra super kings connect with consumers? Targeted area/demographic on a request basis These vibrant and colorful ads extend your message beyond the borders of traditional media. Enhance your imagery and recognition on the bustling streets of LA. Ultra super kings are the perfect medium to promote special events, promotional tie-ins and launching a new brand.

Why are ultra super kings valuable to advertisers? Extending up from the kong, ultra super kings make a major impact on vehicular and pedestrian traffic. Be on the streets and create multiple impressions and excitement all around Los Angeles!

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Ultra Super Triads Los Angeles

Dynamic. Make Impressions.

What advertising opportunities are on ultra super triads? Product Information: Ultra super triads are the perfect medium to use to compliment the vertical format of a bus shelter or print ad campaign. Bring • Each Panel - 96"h x 66"w your ad campaign to the masses with daily exposures in a stand-alone environment. Coverage: How can ultra super triads connect with consumers? Metrobus Get the conversation started on the streets with this eye-catching display, while generating multiple impressions from pedestrian Targeted area/demographic on a request basis & vehicular traffic. Hard to miss presence increases awareness amongst the always active, mobile population.

Why are ultra super triads valuable to advertisers? Ultra super triads offer unique penetration into the heaviest business, entertainment and residential clusters where traditional bulletins are not available, establishing major impact on “hard-to-reach” consumers.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com L-Sides Los Angeles

Unique. Beyond the Borders.

What advertising opportunities are on l-sides? Product Information: With an innovative vertical extension that increases creative space for striking visibility, l-Sides provide great exposure and leave • Sizes vary based on coverage and availability a lasting impression on pedestrian and vehicular traffic. More creative space allows you more ways to declare your presence. • Available to add onto kings, kongs or 30x215s Vertical extension of our powerful bus kings to l-sides creates a giant canvas for eye-catching visuals. Coverage: How can l-sides connect with consumers? Metrobus LA Metro buses give movement and life to a static campaign. En route through high traffic areas throughout the city, l-sides reach Targeted area/demographic on a request basis out to multiple neighborhoods and demographic groups, making sure your brand truly resonates.

Why are l-sides valuable to advertisers? L-sides have standout visibility that demands attention throughout the streets of LA. They ensure maximum exposures at a low CPM, giving you the best bang for your buck.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Bus Headliners Los Angeles

Direct. Top of Mind.

What advertising opportunities are on bus headliners? Product Information: Top off your king, 30x215 or kong ads with a large, unobstructed message. With bus headliners you can create a unique execution • Sizes vary based on coverage and availability that will draw attention from the masses for maximum daily exposure. • Available to add onto kings, kongs or 30x215s

How can bus headliners connect with consumers? Coverage: These vibrant and colorful serve as the perfect medium to display a quick message to passersby. They are the perfect opportunity Metrobus to add a highly visible call to action, website, text code or photo number to your ad. Targeted area/demographic on a request basis

Why are bus headliners valuable to advertisers? Extending across the top of the bus headliners impact your audience and reach them no matter which direction they are going. Be on the streets and make multiple impressions directly in the heart of Los Angeles.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Window Extensions Los Angeles

Amplify. Dominate. Reach.

What advertising opportunities are on window extensions? Product Information: Reinforce your message in LA’s most densely populated areas with window extensions. Extend your king, 30x215 and kong ads • Sizes vary based on coverage and availability beyond their normal borders to create truly original designs and innovative campaigns. • Available to add onto kings, kongs or 30x215s

How can window extensions connect with consumers? Coverage: These vibrant and colorful additions to your campaign extend your message beyond the borders of traditional media. Enhance Metrobus your imagery and recognition on the busiest streets in the country. Targeted area/demographic on a request basis

Why are window extensions valuable to advertisers? Extending up from various bus formats, window extensions make a major impact on your audience regardless of which direction consumers are going. Be on the streets and make multiple impressions directly in the heart of Los Angeles!

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Taillight Displays Los Angeles

Exposure. Reach. Dominate.

What advertising opportunities are on taillight displays? Product Information: Positioned on the rear of buses, taillights provide continuous visibility to drivers and passengers behind buses and generate • 21"h x 72"w lasting impressions! Dominate the city with frequent exposure and high reach and frequency. As commuters are in their cars or crossing the street, consumers cannot escape this ubiquitous media form. Coverage: Metrobus How can taillight displays connect with consumers? Targeted area/demographic on a request basis Buses travel all throughout the city and metro area to reach your target and more. The unique mobility of this media form penetrates the market in places static media cannot reach.

Why are taillight displays valuable to advertisers? Taillights give you more bang for your buck by cost efficiently delivering your message in a stand-alone environment. Buses go where the people go!

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Headlight Displays Los Angeles

Impactful. Front & Center.

What advertising opportunities are on headlight displays? Product Information: Bus headlights are positioned at the front of buses, showing to vehicular and pedestrian traffic alike. Regardless of the • 14"h x 44"w neighborhood, buses follow the crowds! Strategic placement of your message on buses helps your brand achieve an inevitable presence in your audience’s everyday lives! Coverage: Metrobus How can headlight displays connect with consumers? General Market only Static media forms pin-point a target around a specifc area. Giving your ad mobility to move around helps your message break free from a single area and expands the horizon of opportunity. Headlights are a cost effective method for mobilizing and maximizing ad exposure to the public.

Why are headlight displays valuable to advertisers? Headlights offer low CPM’s and allow advertisers to cost efficiently bring their ad campaign to the masses with daily exposures. Bus headlights provide a consistent presence in the market and the everyday lives of your audience.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Fullback Displays Los Angeles

Make Impressions. Stand out.

What advertising opportunities are on fullback displays? Product Information: This large creative format is seen by both pedestrians and motorists. Fullbacks offer unique ways to reach busy LA surface streets • Sizes vary based on coverage and availability that will make a lasting impression, particularly with the millions of commuters stuck in bumper-to-bumper traffic. Coverage: How can fullback displays connect with consumers? Metrobus Make a splash in Los Angeles, and create a buzz with fullback displays. Consumers cannot miss these eye-catching advertisements Targeted area/demographic on a request basis as they cover the entire back of the bus. These displays are larger than life just like Los Angeles’ culture and style.

Why are fullback displays valuable to advertisers? Fullbacks pass through shopping, fnancial and commercial districts, creating tons of point-of-purchase opportunities. Fullback displays are the perfect medium to promote special events, promotional tie-ins and launch new brands with its long read times and targetable routes.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Wrapped Buses Los Angeles

Memorable. Top of Mind.

What advertising opportunities are on wrapped buses? Product Information: Combine the market penetration of a bus with the size and impact of a billboard. This “bulletin on wheels,” wrapped bus • Sizes vary based on coverage and availability advertisement stands out in the market where bulletins are generally zoned out. • Full Wrap • Half Wrap How can wrapped buses connect with consumers? This medium provides creativity and dramatic impact that is perfect for promotional tie-ins and branding campaigns to captivate Coverage: Los Angeles’ diverse population. Metrobus Targeted area/demographic on a request basis Why are wrapped buses valuable to advertisers? These moving posters travel through crowded streets, turning heads and making lasting impressions. Create a buzz throughout the Los Angeles market with this non-traditional and unique format.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Interior Bus Cards Los Angeles

Awareness. Branding. Impactful.

What advertising opportunities are on wrapped buses? Product Information: Motivate usage and create awareness by saturating the environment and captivating the bus audience with this eye-catching • 11"h x 28"w format. Brand buses are a unique opportunity to “own” the entire space of the bus. They are essentially a virtual canvas the • Brand Buses available provide advertisers extensive creative possibilities. Coverage: How can wrapped buses connect with consumers? Metrobus Your message resonates with bus riders two times a day and more than 20 times a month. Storyboards, multi-products and multi- Targeted area/demographic on a request basis messages are just a few of the many creative possibilities and owning every position means that the entire riding population in each vehicle will take notice.

Why are wrapped buses valuable to advertisers? Interior bus ads beneft from ride times that afford time to read and absorb copy. Capture the attention of a completely captive audience with vibrant, attention-grabbing messages or “take one” couponing options.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Transit Shelters Los Angeles

Engaging. Street Level. Direct.

What are transit shelters? Product Information: Transit shelters provide your message with great reach and frequency. With curbside positioning along main roadways, transit • 70"h x 48"w shelters provide high circulation in the areas where traditional media forms are not available. Coverage: How can transit shelters connect with consumers? See map for complete coverage Transit shelters provide coverage in areas zoned out to other media and dusk-to-dawn illumination provides round-the-clock visibility to both vehicular and pedestrian traffic.

Why are transit shelters valuable to advertisers? With magazine-quality production, shelters are a great on-the-street extension of print campaigns.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Transit Shelters Los Angeles

Coverage

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Digital Transit Shelters Los Angeles

Efective. Impressions. Interaction.

What are digital transit shelters? Product Information: Digital shelters provide around the clock visibility to both vehicular and pedestrian traffic and are strategically located at highly • 70"h x 48"w circulated locations throughout the community. Coverage: How can digital transit shelters connect with consumers? General Market, Upscale, Westside, Entertainment, Digital shelter packages are available within the city of West Hollywood where they are sure to be noticed. Packages are comprised Hispanic, African-American, Alcohol, and West Hollywood of 5 or 10 digital screen shelters in key locations throughout West Hollywood. packages available

Why are digital transit shelters valuable to advertisers? Advertisers are sure to excite and engage passersby and bus riders as they wait for their bus to arrive.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Showcase Shelters Los Angeles

Awareness. Branding. Impactful.

What are showcase shelters? Product Information: Showcase shelters are the most dominant and vibrant street-level displays in Los Angeles — allowing an unrivaled connection • 70"h x 48"w between your message and multiple audiences. Coverage: How can showcase shelters connect with consumers? General Market, Upscale, Westside, Entertainment, With targeted showings available, you can attract attention directly to your message when and where it’s relevant — creating Hispanic, African-American, Alcohol, and West Hollywood perfect point-of-purchase opportunities. packages available.

Why are showcase shelters valuable to advertisers? Showcase shelters are bold and unique. They are “people magnets” which creates the exciting and unique opportunity for advertisers to create an exprience for passersby allowing them to engage and interact with their ad. They can be designed to contain almost anything an advertiser can dream up, creating a lasting impression among audiences.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Shelter Wraps Los Angeles

Immerse. Coverage. Powerful.

What are shelter wraps? Product Information: Shelter wraps ensure maximum exposure by wrapping advertiser’s branding along a transit shelter. • 70"h x 48"w

How can shelter wraps connect with consumers? Coverage: Wrapped shelter packages are available within the city of West Hollywood, allowing advertisers to connect with consumers in one General Market, Upscale, Westside, Entertainment, of LA’s trendiest areas. Hispanic, African-American, Alcohol, and West Hollywood packages available. Why are shelter wraps valuable to advertisers? Wrapped shelters allow advertisers to amplify their message within the transit shelters and boost their impact among onlookers.

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com Custom Build Out Shelters Los Angeles

Creative. Impressive. Unique.

What are custom build out shelters? Product Information: Custom build out shelters are transit shelters that have been transformed in order to create a powerful and memorable advertising • 70"h x 48"w message. Coverage: How can custom build out shelters connect with consumers? General Market, Upscale, Westside, Entertainment, Custom build out’s are an exciting and unique opportunity for advertisers to create an experience for passersby allowing them to Hispanic, African-American, Alcohol, and West Hollywood engage and interact with the ad. packages available.

Why are custom buildout shelters valuable to advertisers? Custom build out shelters gain added reach, frequency, and impressions with a creative message that can’t be missed!

Last Rev. 11/20/14 Los Angeles 1731 Workman Street Los Angeles, CA 90031-3381 (323) 222-7171 / OUTFRONTmedia.com 1731 Workman Street Los Angeles, CA 90031/ 323-222-7171/ OUTFRONTmedia.com

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